Ralph Lauren Unveils Team USA’s Opening Ceremony Olympic Uniforms, and They’re Peak Americana 

Courtesy of Ralph Lauren

Today, Polo Ralph Lauren unveiled the uniforms that Team USA will be sporting to the 2018 Winter Olympics opening ceremony in Pyeongchang, South Korea, on February 9—and they are peak Americana.

Designed in a color palette of red, white, and blue, the uniforms feature modern, tech-enhanced performances pieces punctuated by classic folk references: slim-fit moto jeans, fringed cowboy gloves, a tricolor wool knit sweater, a navy bandana, and brown suede mountaineering boots with red laces.

VIDEO: Olympics 2018: The Winter Games by the Numbers

“At Ralph Lauren we’re always trying to celebrate the American spirit, but we also want to have a point of view. The red, white, and blue sensibility is something we believe in, but we also wanted to reinvent that sensibility for the modern spirit of today’s athletes,” the six-time official outfitter of Team USA told InStyle in an email.

They did so in part by embracing wearable technology, embedding the athletes’ limited-edition down parkas with an interior heating system made of conductive carbon and silver ink and printed in the design of an American flag.

“Beyond adding extra warmth, the technology added a modernity to the iconic style of the Olympic outfits,” the company said, explaining that the battery-powered tech, which offers three heat settings and lasts up to 11 hours, is meant “to keep warm, to keep their muscles limber, to make sure they didn’t tighten up before the challenges of the next day and the following two weeks.”

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Sketches of the men’s and women’s opening ceremony uniforms

Courtesy of Ralph Lauren

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Engineered and manufactured in the United States, the uniforms were created using fabrics sourced from local vendors, in keeping with the project’s Made in America approach.

Keep scrolling to see the uniforms modeled by Olympic freestyle skier Gus Kenworthy and Olympic snowboarder Jamie Anderson—plus more of Polo Ralph Lauren’s official sketches of the opening ceremony looks.

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Gus Kenworthy in the men’s opening ceremony uniform

Courtesy of Ralph Lauren Image zoom

Sketches of the women’s unforms

Courtesy of Ralph Lauren Image zoom

Snowboarder Jamie Anderson wearing the women’s opening ceremony uniform

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Gus Kenworthy

Courtesy of Ralph Lauren Image zoom Courtesy of Ralph Lauren

The Polo Ralph Lauren Team USA 2018 collection will be available for purchase at select Ralph Lauren stores and at RalphLauren.com and TeamUSAShop.com.

Team USA Ceremony Down Jacket

Designed by Ralph Lauren for Team USA to wear during the closing ceremony of the Olympic Winter Games PyeongChang 2018, this water-repellent down jacket is engineered with cutting-edge American technology. Its Stars-and-Stripes–inspired graphic at the interior doubles as a heating component, utilizing high-tech conductive inks and a slender battery pack to supply warmth.

  • Size medium has a 24″ front body length, a 28″ back body length, an 18″ shoulder, a 50″ chest, and a 37″ sleeve length. Sleeve length is taken from the center back of the neck.
  • Contrasting drawstring hood. Two-way full-zip front with a signature pony–debossed leather zipper pull. Signature hardware.
  • Long raglan sleeves. Contrasting ribbed cuffs with contrast tipping. American flag printed at the left sleeve.
  • Two front waist snapped pockets with contrasting trim. Interior right chest pocket. Contrasting ribbed hem with contrast tipping.
  • The official logo of the U.S. Olympic Team printed at the right chest. Signature Big Pony printed at the left chest. “USA” printed at the center back. American flag printed at the interior. Fully lined and filled.
  • 750 fill power. Fill power measures the loft of the down and ranges from 450 to 1,000 for apparel.
  • Shell: 100% polyester. Lining: 100% nylon. Fill: 90% white duck down, 10% white duck feathers. Machine washable. Made in USA.
  • Model is 6’1″/185 cm and wears a size medium.
  • Ralph Lauren is an official outfitter of the 2018 U.S. Olympic and Paralympic Teams. Your purchase helps support Team USA.

Style Number: # 415754

With the 2018 Winter Olympics countdown closing in, Team USA is packing up for the games in PyeongChang, and their official looks appear competition-ready. Two iconic American brands — Ralph Lauren and Nike — have already revealed their carefully prepared designs, and it goes without saying that the athletes will receive some serious swag.

Here’s what we know about their wardrobes so far:

Opening Ceremony Outfits

Ralph Lauren just revealed the ensembles for the big kick-off, and of course they’re red, white, and blue. To stay toasty in the anticipated brutal cold, competitors will wear both parkas and bomber jackets, each outfitted with heating systems that last up to 11 hours.

Courtesy of Ralph Lauren

The built-in warmers work via electronic-printed conductive inks that connect to a battery pack with three adjustable settings. Athletes will also wear slim jeans, wool sweaters and hats, navy bandanas, and suede gloves and boots.

Courtesy of Ralph Lauren

Medal Ceremonies

Team USA should spend plenty of time on the medal podiums in PyeongChang — and they’ll stay stylish (and toasty) doing it. Nike just unveiled its official medal stand collection for the American athletes, and it’s all about staying warm.

Nike

This year’s ceremonies (with the exception of ice hockey) will all take place outside in below-freezing temps, so insulation was key. Both male and female competitors will wear the Team USA Hypershield Summit Jacket, a white waterproof shell with knit hand warmers, and a removable bomber jacket underneath.

— TODAY (@TODAYshow) January 9, 2018

Equipped with plenty of pockets, the water-repellent pants feature an ankle zip that shows the letters USA when open. The lace-free boots differ a bit for the men and women (the female version is taller), but everyone will get a pair of Medal Stand Gloves. The fingers on these mitts are touch-screen compatible, meaning there will be no shortage of Olympic selfies.

You don’t have to be a skiing pro to get the gear though. All of the components will be available for purchase at nike.com and select retailers starting January 15.

Closing Ceremony Outfits

Ralph Lauren looked to “authentic all-American style, infused with a modern sensibility” when creating the final set of patriotic looks. Athletes will finish out the games wearing a vintage-ski-inspired sweater, a white down jacket, and navy track pants. There’s no shortage of accessories either: knit gloves and a matching ski hat, an American flag bandana, and suede mountaineering boots with red laces.

Olympic ice dancers Alex and Maia Shibutani model the 2018 Team USA Closing Ceremony Uniforms. Courtesy of Ralph Lauren

While these specific outfits aren’t up for grabs, the Polo Ralph Lauren Team USA Collection is available on ralphlauren.com and teamusashop.com as well as select Ralph Lauren and Polo Ralph Lauren retail stores. Don’t worry — it includes an equally adorable pair of mittens that you can wear to cheer on Team USA.

Courtesy of Ralph Lauren

(h/t TODAY)

Caroline Picard Health Editor Caroline is the Health Editor at GoodHousekeeping.com covering nutrition, fitness, wellness, and other lifestyle news.

Exclusive: See Ralph Lauren’s Olympic uniforms

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Ralph Lauren is bringing new meaning to the idea of warming up for the Winter Olympics: His Team USA Olympic and Paralympic athletes’ uniforms, embedded with wearable heating technology, will actually warm them up.

Because who knows how cold it might get at the 2018 Pyeongchang Olympics in Korea — maybe 10 degrees or even lower? No problem.

USA TODAY got an exclusive look at the patriotic togs that America’s Olympians will be wearing when they parade into Pyeongchang Olympic Stadium for the Opening Ceremony on Feb. 9: Red-white-and-blue down parkas equipped with a button on a slender battery pack inside that the athletes can push to get an instant and long-lasting jolt of toasty warmth.

Call it the coolest heating system ever, says a proud David Lauren, son of Ralph and chief innovation officer for Ralph Lauren Corp., chief outfitter for the U.S. Olympic Committee since 2008.

“It’s the most technologically advanced jacket ever produced,” Lauren says. “There have been heatable blankets for kids before but they have wires. This is a fabric with ink that heats up — it’s weightless, it’s conductive and it’s immediate.”

The electronic-printed inks, printed in the shape of an American flag in carbon and silver and bonded to the interior of the jackets, are flexible and stretchable. The parkas are water-repellent. The athletes can set the temperature (there are three settings) via their cellphones. The heat can last up to five hours on the high setting and 11 hours on the low setting, fully charged.

And the heat button is big enough to be used with gloves, which is crucial because the Opening Ceremony uniform includes large brown suede explorer gloves with fringe and hand beading.

“We’re using mobile technology so it’s literally wired but with no wires,” Lauren says. The heating system is embedded in “an American flag inside the jacket, only the athletes will see it, so the American flag will heat the jacket — it’s a symbolic ode to our flag.”

It’s also a symbolic ode to Ralph Lauren’s design philosophy, intense patriotism and love of the Olympics.

Snowboarder Jamie Anderson, who won gold at the 2014 Sochi Games models the uniform U.S. Winter Olympians will wear at the Feb. 9 Opening Ceremonies of the 2018 Games in Pyeonchang, South Korea. Athletes will sport red, white and blue parkas over navy nordic-patterned sweaters, jeans and hiking boots. Click forward to learn more about this year’s uniform and see every uniform from the past 42 years. Ralph Lauren In addition to being water-repellent, the Ralph Lauren parkas boast wearable, wireless heating technology the athletes can control with their cellphones. “This is a fabric with ink that heats up — it’s weightless, it’s conductive and it’s immediate,” explains David Lauren, son of Ralph and chief innovation officer for Ralph Lauren Corp., chief outfitter for the U.S. Olympic Committee since 2008. Ralph Lauren The battery pack that powers the heat inside the jackets had to be designed to be operated while wearing bulky suede explorer gloves, as modeled by Gus Kenworthy, a silver medalist in freestyle skiing from Sochi. Ralph Lauren Olympians Ryan Lochte, Melissa Stockwell, Connor Fields, April Ross, Jordan Burroughs and Haley Anderson wear the Ralph Lauren Team USA Opening Ceremony uniforms. Ralph Lauren 2014 Sochi Winter Games | United States flag bearer Todd Lodwick leads the U.S. Olympic team onto the stage during the opening ceremony for the Sochi 2014 Olympic Winter Games at Fisht Olympic Stadium. Robert Hanashiro, USA TODAY 2014 Sochi Winter Games | Ralph Lauren provided the sweater-and-sweatpants uniform to athletes marching at the Sochi Olympics in Russia. Fashion critics were not impressed, saying the sweaters looked like something knitted by your grandmother. Robert Hanashiro, USA TODAY 2012 London Summer Games | Swimmer Ryan Lochte, who is set to take part in his fourth Olympics in Rio, modeled the uniform for the London opening-ceremony. Lochte actually never wore it for its intended purpose —swimmers competing in the first few days of the Olympics prefer to rest their legs and watch the show from the comfort of the athletes’ village. AP 2012 London Summer Games | Ralph Lauren suffered a public-relations black eye when it was discovered the All-American uniforms weren’t actually made in the USA. Robert Deutsch-USA TODAY, USA TODAY Sports 2010 Vancouver Winter Games | Snowboarder Shaun White and his teammates sported navy puffer jackets with red trim and white pants from Ralph Lauren. Cameron Spencer, Getty Images 2010 Vancouver Winter Games | Luger and U.S. flag bearer Mark Grimmette leads the Ralph-Lauren-clad U.S. delegation into the stadium for opening ceremonies. Sandra Behne, Bongarts/Getty Images 2008: Beijing Summer Games | U.S. flag bearer Gina Miles, who competed in eventing for the equestrian team, models Ralph Lauren’s single-breasted navy blazers and white slacks at the opening ceremonies for the Beijing Summer Games. Susan Walsh, AP 2008: Beijing Summer Games | NBA stars Kobe Bryant, left Dwyane Wade, and Carmello Anthony rep the Redeem Team in their embroidered navy Ralph Lauren blazers and striped ties. Robert Deutsch, USA TODAY 2010 Torino Winter Games | Canada’s Roots outfitted Team USA for a couple of opening games, including the winter games in Torino, located in the Italian Alps. Robert Deutsch, USA TODAY 2004 Athens Summer Games | Roots also designed the red shirts, short-sleeved basketball warm-up jackets and bottoms worn by the U.S. delegation in Greece. ERIC RISBERG, AP 2004 Athens Summer Games | Olympians show off their Roots gear. AMY SANCETTA, AP 2002 Salt Lake City Winter Games | After several Games’ worth of staid opening-ceremonies outfits, U.S. Olympians expressed jealousy of the Canadians’ casual Roots gear and asked the U.S. Olympic Committee if that company could take a stab at the Americans’ uniforms. H. DARR BEISER, USA TODAY 2002 Salt Lake City Games | At the athletes’ request, the USOC gave Roots the go-ahead for these blue warm-up style uniforms, as modeled by figure skater Michelle Kwan. Eileen Blass, USA TODAY 2000 Sydney Summer Games | After the Australian opening ceremonies, Team USA said sayonara to suits until the Beijing Games. JACK GRUBER, USA TODAY 2000 Sydney Summer Games | The men sported navy blazers and khaki slacks as they marched into the stadium to kick off the Australian Games. ROBERT DEUTSCH, TODAY 1998 Nagano Winter Games | Figure skater Tara Lipinksi sports the navy duster jacket and fedora worn by the U.S. delegation at the Japanese opening ceremony. ERIC DRAPER, Associated Press 1998 Nagano Winter Games | Flag bearer and speed skater Eric Flaim heads up the sea of blue American parkas. JACK GRUBER, USA TODAY 1996 Atlanta Summer Games | Wrestler Bruce Baumgartner leads the home team into the stadium at the centenary Olympics. The men sported navy blazers and white pants while the women wore long red blazers and navy skirts. ED REINKE, Associated Press 1992 Albertville Winter Games | Clad in a blue double-breasted coat and red fedora, cross-country skier Bill Koch leads his teammates into the stadium for the kickoff to the Games in the Rhône-Alpes region of France. This was the last year the Winter and Summer Olympics were held in the same year. Getty Images, Getty Images 1988 Seoul Summer Games | For the South Korean opening ceremony, the uniform designers decided to ditch the traditional navy and royal-blue in favor of a powder-blue and white sweater paired with a white skirt or slacks. Getty Images, Getty Images 1988 Seoul Summer Games | One U.S. athlete accessorized her official uniform with sunglasses incorporating the Olympic rings and Seoul’s logo. Russell Cheyne, Getty Images 1988 Calgary Winter Games | Biathlete Lyle Nelson serves as flag bearer for the U.S. athletes. Men wore long navy coats with white scarves while the female athletes wore white ones with red scarves. Katsumi Kasahara, AP 1984 Los Angeles Summer Games | The home team hit the track wearing warmups that consisted of red, white-and blue jackets with blue striped pants. For the 1980s, this uniform held up pretty well. Tony Duffy, Getty Images 1984 Sarajevo Winter Games | The U.S. team evoked a cowboy vibe with sheepskin coats, jeans and 10-gallon hats as they marched into the stadium in what was then Yugoslavia. And no, they weren’t sad. That’s just the acronym for USA in the Serbo-Croatian language. Jack Smith, AP 1976 Montréal Summer Games | Much like the 1984 uniforms, the team’s gear for the ’76 Canadian Games doesn’t look too bad after 40 years. AP 1976 Innsbruck Winter Games | Team USA marches down the snow steps in red duffel coats to stay warm in the Austrian winter. AP 1976 Innsbruck Winter Games | Alpine skier Cindy Nelson heads up the U.S. delegation, who accented their red winter coats with white scarves and hats. Anonymous, AP 1980 Lake Placid Winter Games | The cowboy attired U.S. delegation (which would wear very similar outfits four years later in Sarajevo) is herded into their spot during the opening ceremony in New York. Lake Placid is still used as a training facility for winter-sports athletes. AP

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Besides the parka and the rhinestone-cowboy gloves (Ralph Lauren has long been influenced by western-wear looks), the Opening Ceremony uniform includes a slim jean with moto-inspired seaming, a patriotic intarsia-knit wool sweater, a navy wool ski hat, a USA-themed classic navy bandanna, a leather belt and brown suede mountaineering boots with red laces.

The hat, by the way, can be customized, a first, Lauren says. You can put the name of your favorite athlete or even your mother’s name on it. The Polo Ralph Lauren Team USA collection is available in limited editions in select Ralph Lauren retail stores and at RalphLauren.com and TeamUSAShop.com, with a portion of the proceeds earmarked for the U.S. Olympic team. A variety of similar items with heating technology will be offered in the fall, Lauren says.

All of the uniforms are made in the USA, Lauren said, eliminating the controversy that erupted in 2012 when it came out that the uniforms for the Summer Games in London were made in China.

As always, David Lauren says, the aim for Ralph Lauren’s Olympic uniforms is to create a look that “reflects the DNA of America” as a country always moving forward, always innovating, with a strong sense of its heritage inspiring the future.

“So you see vintage-inspired southwestern gloves adding to an eclectic look of a jacket that is the cutting edge of modernity,” Lauren says. “You’re taking jeans, which are an American staple and a sign of American style around the world, and giving it a cutting edge of new fabrics and flexibility. You’re taking a classic and making it modern and that is what Ralph Lauren is about.”

Lauren said the heating technology was developed exclusively for Ralph Lauren and grew out of the success of the jacket that gold-medal-laden swimmer Michael Phelps wore when he carried the flag at the Opening Ceremonies for the 2016 Summer Olympics in Rio de Janeiro. The USA on the back lit up, acting as “a beacon” for the team, Lauren says.

“It got an overwhelming response, we got calls from celebrities and people across the country asking how do I get a light-up jacket — it was a social-media phenomenon,” Lauren says. This year, the aim was to combine symbolism with function.

“Our goal was to make Team USA feel comfortable and excited on the global stage, where they could feel confident and secure and ready to compete,” Lauren says.

Team USA’s Olympic uniform. Photo: Courtesy of Ralph Lauren

In just over two weeks, Team USA athletes will be marching in the 2018 Winter Olympics opening ceremony parade, alongside their fellow cold-weather athletes from across the world. But how will you be able to notice the Team USA members in the crowd, you ask? Why, by all the fringe on their official Ralph Lauren gloves, of course!

Not only will American competitors be donning typical red, white, and blue parkas and very USA-esque winter hats and sweaters, but this year, their official uniform also includes fringed brown suede explorer mitts that scream, “dishwashing gloves, but make it USA.”

Team USA’s official Olympic uniform. Photo: Courtesy of Ralph Lauren

David Lauren, chief innovation officer for Ralph Lauren, explained in a statement that the look combines “fashion and function.” The outfit was also apparently designed to keep athletes warm with streamlined heat technology. “The uniform celebrates the American spirit, with iconic pieces updated with modern details and technical fabrications,” Lauren added.

Photo: Courtesy of Ralph Lauren

How sporty!

Ralph Lauren’s Olympic Uniforms Double as Mini Heaters

There are a few reasons why I couldn’t participate in the Winter Olympics: I haven’t renewed my passport, I can’t snowboard, and I can’t stand the frigid cold. However, thanks to Ralph Lauren’s new USA Olympic uniforms, the cold might no longer be a hindrance for me.

For the 2018 Pyeongchang Olympics in South Korea, temperatures aren’t expected to be tropical. But the chilly weather will be no match for Ralph Lauren’s Opening Ceremony looks that feature embedded wearable heating technology, according to USA Today. USA Olympians will wear the self-heating uniforms for the Opening Ceremony on Feb. 9.

Here’s how it works: The patriotic down parkas feature a button on an attached battery pack that delivers and instant jolt of warmth. Athletes can choose from three temperature settings using their cellphones, and the heat can last up to five hours on the high setting and 11 hours on the low setting when fully charged.

Ralph Lauren’s USA Opening Ceremony uniforms feature self-heating technology. | Credit: USA Today

“It’s the most technologically advanced jacket ever produced,” said David Lauren, son of Ralph Lauren and chief innovation officer for Ralph Lauren Corp, according to USA Today. “There have been heatable blankets for kids before but they have wires. This is a fabric with ink that heats up—it’s weightless, it’s conductive and it’s immediate.”

The heating system is embedded in an American flag inside the jacket printed in carbon and silver, which Lauren called “a symbolic ode to our flag.”

A closer look at the Men’s Olympic Opening Ceremony uniform. | Credit: USA Today

The uniforms also feature large brown suede explorer gloves with fringe and hand beading to encapsulate the classic American Western look.

We’ve got to say, we’re pretty impressed with these uniforms. Not only do they look great, but this heating technology is giving us major James Bond vibes. Is there any chance this tech is coming to consumers or the promotional products industry anytime soon? Because we think our east coast winters could really use a heat jolt.

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