Adidas EQT Support ADV 91/17
The 90s was the time of minimalist footwear—in stark contrast to the vibrancy and loudness of designs from the 80s. Adidas designer Peter Moore and marketing expert Robert Strasser decided to create a line that would focus on silhouettes that were simple yet highly functional and performance-based. The result is the EQT (short for Equipment) collection, which debuted in 1991 and featured shoes and apparel for a wide range of sports, from running to fencing.
The EQT line was all about innovation and technology and producing footwear that was all about the wearer’s needs, namely protection, comfort, and performance. The EQT line never lacked for style, perfectly incorporating pleasing aesthetics with performance. The new designs which were all about stripping to the bare essentials resonated with the street scene, quickly gaining popularity and turning the EQT shoes into much-coveted items.
More than two decades later, the EQT was reissued as part of Adidas’ Originals line. The 1991 EQTs came in a black, green, and white colorway but the reissue turned to the opposite hue in the color wheel—red. The all-new Turbo Red collection included the EQT Support RF, EQT Support ADV PK, EQT Support ADV W, EQT Support Ultra, EQT Support ADV, EQT Racing 91 W, EQT Racing 91/16 W, EQT Support 93/17, and the EQT Support Ultra PK.