The best face serum is potent and powerful. It’s also the powerhouse in your skincare routine.

With roots in Japanese beauty, the best face serum will deliver a more potent dose of skin benefiting ingredients than your day cream. In other words, you definitely need one in your routine. We promise you won’t regret it for the change to your skin is worth it.

With a much lighter consistency than face creams, they contain a higher concentration of active ingredients. The smaller molecular weight can penetrate the skin much deeper than a heavier cream. In fact, serums are the ones that do all the hard work. If you could only use one skincare product for the rest of your life, we’d say grab a serum.

They help combat a number of skin issues, everything from dehydration and wrinkles, to dullness and pigmentation. Once you’re done applying the best face serum, be sure to follow up with one of the best moisturisers for dry skin, or one of the best moisturisers for oily skin, depending on your skin type.


What is face serum?

If you’re not yet clued up on the powers of face serum, allow Consultant Dermatologist Dr Justine Kluk to clear the fog. ‘Serums are lightweight fluids containing powerful active skincare ingredients,’ she explains. ‘They are designed to be applied to the skin after cleansing and before moisturising. Their light, thin, fluid texture means that they are readily absorbed into the skin in order to deliver their effects which range from boosting hydration to increasing radiance and fighting off wrinkles.

‘Moisturisers, on the other hand, tend to have a thicker consistency. They are designed to trap moisture in the skin and reinforce the skin barrier in order to protect us from infection, irritation and allergy.’

How to choose the best face serum

There are so many serums out there it’s tricky knowing which one is right for you. ‘Almost any active ingredient can be harnessed in a serum formulation,’ Dr Kluk explains. ‘Some examples include hyaluronic acid for smoothing and plumping; vitamin B5 for hydration, vitamins C and E to protect from environmental stressors, like UV radiation and city pollution that contribute to premature skin ageing; niacinamide for pigmentation and peptides for improving firmness and reducing fine lines.’

These sound great! We bet you’re thinking, I should use all of them! Not so fast. ‘It can be tempting to think that we will benefit from all of these and to try to incorporate too many different ingredients into a skincare routine at any one time,’ Dr Kluk warns. ‘ overly fussy routines risk causing breakouts and irritation.

‘It is better to make a list of your goals for your skin, focus on the top one or two priorities and select agents that tackle these first. In due course, these can be adjusted as your needs change.’

Best vitamin C serums

Balance Me Vitamin C Repair Serum, £25.60, Lookfantastic

If, when you look in the mirror, your skin looks a little lacklustre and in need of a boost or you’re concerned about pigmentation, then you need a vitamin C serum in your life. There are plenty on the market, but we’re huge fans on the Balance Me Repair Serum. It has a 98% naturally derived formulation and helps to brighten dark spots and boost radiance. With the added bonus of hyaluronic acid, it also helps to keep your skin flushed with moisture.

Buy now

Best face serum for dry skin

SkinCeuticals Hydrating B5 Hyaluronic Acid Serum, £54.95, Face the Future

Nothing, and we mean nothing, is better at hydrating skin than hyaluronic acid. This serum, whilst a bit spenny, is so good we basically slather our entire bodies in the stuff. Hyaluronic acid appears naturally in the skin and it’s job is to retain moisture. retaining moisture. As one molecule, it can hold up to 1000 times its own weight in water. You need this in your life if you get dry flaky patches.

Best anti-ageing serum with retinol

Beauty Pie Super Retinol Ceramide-Boost Anti-aging Face Serum, £8.81 for members

Retinol is the bees knees. A retinol serum, plus SPF worn every single day, is said to the ultimate duo to fight the signs of aging. Retinol (a vitamin A derivative) was first used to help acne sufferers, which incidentally it does help with, but people started noticing how much it helped with fine lines and wrinkles. This Beauty Pie serum is a wonder – it’s got encapsulated retinol, which makes it super gentle on the skin, and also has hyaluronic acid (all hail HA) and lactic acid, which gently exfoliates. It’s basically a super serum. Hence the name.

If there’s one beauty tip we can give you, it’s to use a serum. Here’s our round-up of the best of the rest…

  • The Inkey List Hyaluronic Acid Serum, £5.99, Cult Beauty

    Containing 2% hyaluronic acid, this serum is well placed to provide skin with the hit of hydration it needs.

    Buy It Now

  • Caudalie Vinosource S.O.S Thirst Quenching Serum, £29, Cult Beauty

    With a calming splash of the brand’s signature grape water, this oil-free serum is a great choice for those susceptible to breakouts along with a skincare switch. So lightweight and gentle – you’ll hardly notice the extra layer of hydration, that is until your skin starts to perform better than ever before.

    Buy It Now

  • Super Bounce, £24, Glossier

    Formulated to quench parched skin, smooth a few drops in for when the AC/heating/hangover has sucked the life from your skin. So effective you might not need moisturiser (yes, it’s that good).

    Buy It Now

  • Drops of Youth Concentrate, £26, The Body Shop

    If you’ve started to notice the first signs of fine lines, then you’ll want to reach for The Body Shop’s Drops of Youth Concentrate, a gel-like serum enriched with supercharged plant cells. The hardworking serum moisturises, firms and refines the overall surface of the skin – plus the gorgeous green bottle will look pretty good on your bathroom shelf, too. In fact, it’s so popular that one bottle sells every 23 seconds.

    Buy It Now

  • La Roche Posay Hyalu B5 Serum, £28.50, Look Fantastic

    With various sizes of hyaluronic molecules working across all layers of your skin, plus vitamin B5 to repair damaged skin, expect bouncy, supple skin. As always with La Roche, sensitive skin will LOVE it.

    Buy It Now

  • Daily Reviving Concentrate, £38, Kiehl’s

    Naturally derived super ingredients Ginger Root, Sunflower and Tamanu combine to provide skin with frontline defense against free radicals for all-day radiance.

    Buy It Now

  • Ole Henriksen Truth Serum, £42, Boots

    Smelling like orange quality streets, (yes, really) this is one for those who are a little impatient. Getting to work immediately, our first use resulted in more supple skin and less red patches. It’s also extremely economical; a little goes a very long way.

    Buy It Now

  • No. 7 Line Correcting Boosting Serum, £38, Boots

    Launching with a 16,000 person waiting list, this age-defying serum had a lot to live up to. Luckily, its plumping powers performed, and it’s since become a firming favourite. Apply to the areas where your lines appear, morning and night.

    Buy It Now

  • Kate Somerville Wrinkle Warrior, £80, Cult Beauty

    If you’re in the market for an anti-ageing, multi-tasking serum, you can’t go wrong with Wrinkle Warrior. It’s got all the youth-boosting hero ingredients, including hyaluronic acid and amino acids, to keep skin feeling and looking fresh.

    Buy It Now

  • Chanel Blue Serum, £81, John Lewis

    Made using resources from four ‘blue zones’ around the world, where people live longer and better, Chanel’s newest serum is a total game-changer and the epitome of luxury.

    Buy It Now

  • Dr. Barbara Sturm Hyaluronic Serum, £230, Cult Beauty

    We all know and love Dr. Barbara Sturm for giving us the blood facial, but this skin-plumping and deeply hydrating serum provides us with our fix of her radiance-making expertise, minus the gore factor. The impressive serum contains both long and short chain hyaluronic acid molecules, to hydrate skin on every level.

    Buy It Now

  • SkinCeuticals H.A. Intensifier, £85, Look Fantastic

    A favourite with Beauty Editors, this cult serum tightens and firms skin like no other. Expect to discover cheekbones and unearth a jawline you haven’t seen in years.

    Buy It Now

  • Temple Spa Trufflelixir Super Luxe Serum, £75, Harrods

    For a true glow investment, this rich, luxurious serum is full to the brim with skin smoothing, line plumping ingredients. Gold, silk peptides, champagne extract and black diamond are just a few of the radiance-enhancers inside, along with our favourite blemish and wrinkle fighting weapon, retinol.

    Buy It Now

  • Sunday Riley Good Genes Treatment, £85, Cult Beauty

    Good Genes’ tagline (brightening, refining, plumping) really couldn’t be more spot on. The serum has both a luxurious texture and a zingy fragrance, both of which add to the enjoyment factor in using this product. This is one that’s worth the pennies.

    Buy It Now

  • Shiseido Ultimune Power Infusing Concentrate, £69, Cult Beauty

    It’s hard to pinpoint exactly what this concentrated serum does when it just seems to make everything… better. Use it as a booster before other products and watch your skin tone even, lines fade and bumps smooth. Magical stuff.

    Buy It Now

  • Skin Design London C Antioxidant Glow, £115, Cult Beauty

    We all know the skin relies on antioxidants to ward off environmental damage from aggressors like UV rays, pollution and stress and this superstar serum contains an impressive and potent blend of the best. Kakadu plum (which contains 50 more times the vitamin C than oranges), ferulic acid and a peptide blend provide nourishing protection and an instant healthy glow.

    Buy It Now

  • The Ordinary Hyaluronic Acid 2% + B5, £5.90, Cult Beauty

    The Ordinary is all about keeping skincare fuss-free and to the point, as well as keeping their products at a purse-friendly price-point. This is our favourite serum from the line – it does what it says on the label and will even allow you change from a fiver.

    Buy It Now

  • Tandem Skincare Brightening Booster, £20, Selfridges

    A double dose of Vitamin C thanks to Australian Kakadu plum and 20% tetrahexyldecyl ascorbate (a potent clinical lipid-soluble format of vitamin C) leaves skin bright and beautiful, protected against environmental aggressors and other causes of skin ageing.

    Buy It Now

  • Clarins Double Serum, £58, John Lewis

    Double Serum has long-standing 5 star reviews, and for good reason. With a delectable scent and a smooth oil finish, the serum absorbs into skin so quickly you’ll forget you even applied it! If you’re looking to smooth out some of those laughter lines, this is definitely one for you.

    Buy It Now

  • Aesop Parsley Seed Anti-Oxidant Serum, £55, Look Fantastic

    Super-sized (so actually pretty good value for money), the recipe of botanicals in this aesthetically pleasing bottle not only make this serum smell completely edible, but also mean dull or irritated skin get the antioxidants and nourishment it might be craving. A great everyday addition to your routine.

    Buy It Now

  • Oskia Get Up & Glow, £69, Cult Beauty

    Those with dry skin can often find serums are too light for them and not moisturising enough. This Oskia product, however, is beautifully nourishing and adds a gorgeous glow, making it perfect for your morning routine.

    Buy It Now

  • Lancome Advanced Genifique Youth Activating Concentrate, £59.50, John Lewis

    This serum is a best-seller for a reason. Not only does it soften skin, it also adds a generous glow and helps reduce the signs of ageing. If scientific skincare is your thing, this serum is the one for you.

    Buy It Now

  • Estee Lauder Advanced Night Repair, £78, Boots

    If you’re prone to insomnia, or just don’t feel confident about your skin come morning time, it’s worth picking up Estee Lauder’s wonder serum for overnight wear. The formula works while you sleep, which means minimal effort but an impressive result.

    Buy It Now

  • Elequra Radiance Accelerator Serum, £98, Elequra

    The latest innovation in bio-designed skincare takes naturals to new levels for an amazing, all-round super serum. Micro-encapsulated retinol for skin smoothing and clarity, two Vitamin C esters for free radical protection, and breakthrough ingredient Periwinkle to tackle pigmentation.

    Buy It Now

  • 111SKIN Rose Gold Radiance Booster, £85, Space NK

    Taking inspiration from their best-selling Rose Gold Brightening Mask, this booster is formulated with pure Gold Extract to create a glow that rivals any A-Listers. Use as a serum for an all over sheen, or to the high points of the face as the perfect subtle highlighter.

    Buy It Now

11 of the Best Facial Serums That Can Help Transform Your Skin

There’s a serum out there to target nearly every skin concern you could think of. Wrinkles? Reach for an anti-aging serum. Dry skin? Hydrating serums formulated with hyaluronic acid are calling your name. Dull complexion? Get your glow back with a radiance-boosting vitamin C serum. While having plenty of options to pick from is arguably better than the alternative, it can make for a difficult selection process. To help you navigate through the noise, we’ve rounded up the best facial serums for every skin concern, ahead.

Kiehl’s Midnight Recovery Concentrate

Serums are a great addition to any morning skin-care routine, but did you know that some — when applied at night before bed — can help to visibly restore your skin’s appearance while you sleep? Kiehl’s Midnight Recovery Concentrate is a fan-favorite elixir of essential oils and distilled botanicals, including primrose oil, lavender essential oil and squalane. It helps hydrate, firm and smooth skin overnight.

Vichy Idéalia Radiance Serum

If your complexion is showing signs of aging — think: dull skin, uneven tone and enlarged pores — give it a little love with Vichy Idéalia Radiance Serum. Formulated with antioxidants and licorice root extracts, the serum can help boost radiance, reduce the appearance of pores and even your complexion.

SkinCeuticals H.A. Intensifier

Not only does the SkinCeuticals H.A. Intensifier boast hyaluronic acid, it also contains a powerful anti-aging ingredient called Proxylane and purple rice extract. The formula can help skin appear more plump and firm, all while targeting three major signs of skin aging: crow’s feet, nasolabial folds and marionette lines.

Vichy Mineral 89

Help protect your skin against external aggressors such as pollution and cold weather, just to name a few, with this beloved skin booster. Formulated with Vichy’s Mineralizing Thermal Water, — sourced from the depths of French volcanoes and rich in 15 essential minerals — and hyaluronic acid, this serum can help fortify skin and boost hydration.

Lancôme Advanced Génifique Youth Activating Concentrate Serum

As far as anti-aging serums go, Lancôme Advanced Génifique is a true labor of love, inspired by more than 15 years of research. The formula boasts ingredients that act on these ten key signs of aging: skin texture, resiliency, elasticity, firmness, sagginess, fine lines, wrinkles, radiance, clarity and skin tone.

La Roche-Posay Hyalu B5 Serum

La Roche-Posay’s Hyalu B5 Serum clocks in at less than $30 and is formulated with some of our favorite ingredients, including hyaluronic acid and madecassoside, an extract of centella asiatica. It plumps and targets fine lines to revitalize tired-looking skin.

Giorgio Armani Crema Extrema Supreme Recovery Oil

If you’re searching for a luxe serum that can help fight against signs of aging, look no further than Giorgio Armani’s Crema Extrema Supreme Recovery Oil. At $420, this serum isn’t exactly inexpensive, but it transforms into a dry velvety veil on your skin that nourishes and regenerates skin.

L’Oréal Paris Derm Intensives 1.5% Pure Hyaluronic Acid Serum

This hyaluronic acid-rich serum is formulated with a scientifically-derived formula. It contains a 0.5% high molecular weight hyaluronic acid and a 1% low molecular weight hyaluronic acid and clocks in under $30. It’s one of our favorite drugstore serum picks.

Biotherm Blue Therapy Accelerated Serum

From environmental aggressors to everyday stress, there are a variety of factors that can expedite signs of aging on your complexion. Even though there’s no magic time machine to reverse damage done to your skin, you can still restore its radiance with products on the market like Biotherm’s Blue Therapy Accelerated Serum.

Glo Skin Beauty Daily Power C

Glo Skin Beauty’s Daily Power C serum is formulated with a 15% concentration of Vitamin C. Thanks to its antioxidant-rich formula, it helps protect against daily pollution and other environmental stressors to strengthen and brighten skin.

LAPCOS Red Collagen Fluid Serum

Formulated with snow algae, soybean and red flower complex, this serum moisturizes, protects, brightens, nourishes and soothes skin. As a natural collagen booster, it helps skin appear more toned and resilient with regular use.

These Wrinkle-Fighting Creams Are Almost Too Good to Be True

How to Combine Vitamin C, Retinol and Hyaluronic Acid in Your Skin-Care Routine

Ingrown Hairs? Try an Exfoliating Post-Shave Scrub — Here Are 5 We Love

The Top-Rated Anti-Aging Serums on Amazon, All Under $40


Good skincare doesn’t need to cost an arm and a leg.

By Asia Bradlee· 5/15/2019, 11:28 a.m.

Read all about the latest gym openings, healthy events, and fitness trends in our twice weekly Wellness newsletter.

Photos via Amazon / Fatima’s Garden Argan Oil / Meebak Cica Face Oil / Shibui Anti Aging Face Oil

While knowledge about the importance of skincare increases, so does the amount of products on the market. From cleansers to toners to moisturizers, it can be hard to make sense of it all.

One product that’s gained popularity recently is serum. The ingredients in skin serums are highly concentrated and tend to be lighter than moisturizers, allowing you to easily layer them in your routine along with a moisturizer or facial oil.

There are serums for all types of skin issues, but we found that one of the most popular reasons people buy serums are for anti-aging purposes. But serums aren’t always cheap and trying to figure out which brands to buy can be challenge. So we did the work for you.

This list features 10 anti-aging serums that have been highly rated on Amazon. They’re also all under $40, a pretty low price point in the world of skincare.

1. QQcute 30% Vitamin C Serum, $16.99

Vitamin C helps to moisturize and tighten the skin, while also aiding with collagen and elastin production. As a bonus, this serum is extracted from plants and completely organic.

2. Anti Aging Hyaluronic Acid and Retinol Serum, $12.99

Hyaluronic acid is produced naturally by our cells, although levels can dip as we age, and is important for moisturized, healthy looking skin. Retinol helps acne-prone skin as well, in addition to healing and protecting aging skin.

3. Meebak Cica Face Serum, $12.27

Centella asiatica, one of the main ingredients in this serum, is an herb that’s recommended for various skin conditions and helps soothe irritated or sensitive skin by strengthening the skin barrier.

4. Peptide Serum Complex, $13.59

This serum contains peptides, which are anti-aging proteins that alert the skin to produce more collagen. It is also made in the USA, cruelty free, and produced in an FDA-approved facility.

5. Fatima’s Garden Argan Oil for Face and Skin, 34.99

Argan oil, extracted from kernels of Argan nuts, contains Vitamin E and antioxidant fatty acids like Omega 3 and 9. It helps reduce fine lines, eczema, scars, and rashes.

6. Retinol Serum, $11.99

With this serum, retinol helps to decrease collagen breakdown from sun exposure and it also helps increase the production of collagen to reduce fine lines and wrinkles. Be sure to use the retinol only at night and on clean, dry skin.

7. Shibui Anti Aging Face Oil, $35.00

This blended facial serum contains ingredients such as marula, kukui nut, cold-pressed apricot kernel, jojoba, argan, rosehip seed, and more. It helps to increase elasticity and firmness of the skin.

8. Blue Tansy Face Oil, $21.99

Blue tansy, a flower native to Morocco, has been shown to help balance hormones, to reduce redness, and soothe dry, irritated skin. This serum can be used on all skin types.

9. Sibu Luxe Oil, $33.00

This serum is also another blend of oils, but contains frankincense oil which is an astringent and provides a natural cleansing action. According to reviews, this product makes your skin silky soft.

10. Double Stem Cell Silver Serum, $37.90

This unique blend of Malus Domestica (a Swiss apple) and orange stem cell extract provides a variety of antioxidants to reduce the effects of free radicals on the skin.

Best anti aging serum

Leave a Reply

Your email address will not be published. Required fields are marked *