If you’re like me, you have about a million skincare products overflowing in your bathroom. You use them for a while, kind of forget about them, place them in the back of your cabinet, and move on to the next new thing. I get a lot (probably too much, honestly) of excitement out of browsing the beauty and skincare aisles at Target, because I just love to try out new products and switch up my routine.

Obviously, trying out a new product is always hit or miss and some people are weary of trying something different. I, like most of us in trying anything new on our faces, ask myself: Will it make me break out? Will it dry my skin out? What if I wake up with an allergic reaction? However, I can honestly say that nothing that dramatic has happened and it’s definitely worth it — you just might find your new favorite skincare product in the process.

But sometimes, things just don’t work out. Thankfully, Target has so many amazing affordable options so that you don’t have to spend a ton of money on high-end skincare lines and risk them not being for you. I’ve worked my way through many of the products in those aisles, so I’m here to share my favorites.

Here are 10 of the best skincare products that Target has to offer:



Hydration Station Booster With Hyaluronic Acid, $19.99

Versed is a relatively new brand at Target that makes products which are free of parabens, sulfates, fragrances and dyes as well as cruelty-free and vegan. And honestly, I struggled to only include two of their products in this list. Hyaluronic acid is already naturally occurring in your body, so this product just provides a little boost and is great for dry skin. Winter is coming, people!


Kind to Skin Micellar Makeup Remover Wipes, $4.69

I’ve tried SO MANY makeup wipes over the years, and these are my favorite by far. They are gentle, fragrance-free, and truly leave your skin feeling fresh and clean rather than feeling like you just added more product.


Brightening Super Greens Serum, $12.99

I really love serums and facial oils — they feel so luxurious, but can also be very expensive. This $13 option is hydrating, brightening, and really evens out my overall skin tone and gets rid of any light blemishes or redness.


Early Defence Eye Cream, $19.99

Eye creams are another item that can be so pricey for so little product. At $20, this one is on the higher end of Target products, but it is a great option. It’s very hydrating and helps combat under-eye circles.


Witch Hazel Toner, $10.99

I’ve said it before and I’ll say it again: this product is AMAZING. It’s all-natural, evens out skin tone, helps get rid of blemishes, and feels so refreshing. My personal favorite is the cucumber scent, but there are lots of great options!


Mighty Marshmallow Bright & Radiant Face Mask, $12.99

This little tub of face mask goes a long way with a ton of uses. It is light and fluffy on application and makes your skin so soft when you wash it off. Pro tip: store it in the fridge and bring it out for a real cooling and self-pampering treat.


Moisturizing Facial Wash, $5.99

This is one of my all-time favorite face washes. It’s super gentle and good for sensitive or combination skin, but really gets the job done.

Vanity Planet

Glowspin Face & Body Brush System, $49.99

This is a more budget-friendly version of some of the pricey electronic face brushes out there that are great for a deeper clean. As a bonus, this one comes with face- and body-sized brushes.

More Than Magic

Cream Face Mask Variety Pack, $6.00

This pack of six cream sheet masks is the perfect way to try out a variety of options for a low price. Sheet masks are so refreshing and always leave your skin feeling amazing.


Day Dissolve Cleansing Balm, $17.99

Another Versed product with the same awesome perks! Cleansing balms just feel luxurious and are a great way to remove all your makeup. This one has a ton of 5-star reviews!

Going to Target is both amazing and amazingly dangerous. You head into the store fully expecting just to grab some toilet paper, snacks and maybe one of Chrissy Teigen’s kitchen items. Somehow you leave with bags full of blankets, and books and whatever else sucked you in. (For me, it’s the $1 seasonal section every. single. time.) Well, we’re about to make Target a whole lot harder to resist. Because the new beauty products Target has right now for May 2019 are just too good to pass up.

It used to be the products you grabbed at the chain were just everyday essentials like body wash and nail polish—things you’d grab at any drugstore. In recent years, Target has upped its beauty offerings with exclusive lines, natural products and some of the best Korean beauty brands. Even cult-favorite personal care products such as Megababe’s Thigh Rescue and Flex Menstrual Discs you can now get at Target. The real question is: what can’t you get? Below, we rounded up 12 of the newest items you might just want to add to your cart.

Image: Target.

Conair The Pro Wet & Dry Detangler

Protect your strands from damage caused by brushing too hard with this flexible-bristle brush that moves with your hair instead of against it.

$14.99 at Target

Image: Target.

Girl + Hair Nourishing Leave-In Conditioner

This new brand at Target was created by a woman sick of not finding products for her natural hair while it’s in a protective style. This leave-in conditioner contains shea butter and tea tree oil for a healthy scalp and strong strands.

$15.99 at Target

Image: Target.

Hawaiian Tropic AntiOxidant+ Refresh Sunscreen Mist

With SPF 30 and green tea antioxidant complex, this sunscreen spray is both a skin protector and healer in one.

$7.99 at Target

Image: Target.

Love Beauty & Planet Rosehip & Patchouli Body Wash

Who says body wash needs to be boring? Not with this nourishing formula that smells like a unique blend of rosehip and patchouli.

$6.99 at Target

Image: Target.

Makeup Geek Brow Duo

This pair contains everything you need for an Insta-worthy brow, in six shades. A pigmented brow pencil defines and fills-in brows and a matching skinny liner helps you create hair-like strokes for a natural finish.

$12.99 at Target

Image: Target.

Nügg Watermelon Face and Sleep Mask

With watermelon extract and hyaluronic acid, this sleep mask will have you waking up with glowing skin.

$8.99 at Target

Image: Target.

Red Earth Pink Coconut Cloud Cream

This daily moisturizer is made with coconut oil and pomegranate extracts to hydrate skin and help fight free radicals at the same time.

$24 at Target

Image: Target.

Sincerely Jules by Scunci Headwrap with Rainbow Stones

The flower crown is pretty much over. For your next summer festival, try this affordable stone headwrap that can be worn a dozen different ways making it truly unique.

$9.99 at Target

Image: Target.

W3ll People Nudist Lip Butter

Summer is all about dewy skin and hydrated lips. This tinted balm comes with SPF 15 for sun protection in a place most people forget.

$13.99 at Target

Image: Target.

Yuni Yunicorn Celestial Jelly Daily Mask + Facial Cleanser

You can use this luminescent gel as a mask or a cleaner, making it a two-for-one product for all skin types. Plus, it gets the Target Clean Beauty seal of approval.

$25 at Target

Image: Target.

Zoey Sweet 12 Color Eyeshadow Palette

With 12 shades and a variety of finishes, you’re sure to bust out this rosy palette for both day and night.

$6.99 at Target

Image: Target.

Zuzu Luxe Blush

Zuzu is another new brand to Target that hawks highly pigmented makeup that’s totally vegan. We love the way this rich blush has a silky feel and slight shimmer.

$22.99 at Target

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

17 Cult-Favorite Beauty Products You Can Find at Target

3. Batiste Original Clean Dry Shampoo

Batiste Original Clean Dry Shampoo | Target

Whether you’re looking to extend the life of your blowout or add some volume to your roots, Batiste Original Clean Dry Shampoo ($5.99) has you covered. At $6 a pop, the cult-favorite dry shampoo houses an innovative starch-based formula that boosts volume and eliminates excess oil and grease for a fresher, cleaner ‘do. What’s more? Unlike most dry shampoos, this one won’t leave your roots looking dull, lifeless, and, well, caked in powder.

4. Pixi Glow Tonic

Pixi Glow Tonic | Target

If you’ve scoured the beauty aisles of Target recently, chances are you’ve come across a display of gorgeous, millennial pink and mint green beauty products by Pixi. And while the brand carries a few cult favorites, their Glow Tonic ($15) goes down as one of the internet’s most beloved skin care products. Formulated with 5% glycolic acid, aloe vera, and ginseng, the alcohol-free elixir gently gets rid of dead skin cells, softens the complexion, and promotes a radiant glow.

5. Aveeno Positively Radiant Daily Moisturizer

Aveeno Positively Radiant Daily Moisturizer | Target

Finding a good drugstore moisturizer is easier than you think. In fact, Target stocks a ton of them. That being said, there is one cult-favorite that stands out from the crowd: Aveeno Positively Radiant Daily Moisturizer ($12.29). Formulated to help even out the skin tone and promote a more radiant complexion, the skin-nourishing moisturizer is a must-have on your shopping list. What’s more? The daily moisturizer also fades brown spots, improves blotchiness, and helps protect the skin from the sun with SPF 15.

6. Maybelline Great Lash Mascara

Maybelline Great Lash Mascara | Target

This wouldn’t be a cult-favorite list without the cult-favorite mascara. Maybelline mascara has been around since the early 1900s, and their Great Lash Mascara ($4.49) is a timeless 40-year-old favorite. With 7 shades to choose from, the drugstore mascara features a lash-doubling formula that glides on to give you a full-lash look.

7. Tangle Teezer Original Hair Brush

Tangle Teezer Original Hair Brush | Target

Kiss tangled hair goodbye with the Tangle Teezer Original Hair Brush ($14.99). From hair professionals to beauty vloggers, the plastic hair brush looks like something straight out of Barbie’s vanity. With its patented teeth technology, the innovative hair brush delivers a different kind of stroke that glides through tangles and leaves the hair smooth, shiny, and — above all — tangle-free.

8. Baby Foot Peel

Baby Foot Peel | Target

It’s no secret that the internet loves a good — i.e. gross — beauty treatment. And the Baby Foot Peel ($25) does not disappoint. Formulated with 17 types of natural extracts, the gentle yet effective foot mask gets rid of hard-to-remove dead skin cell buildup and leaves the soles feeling ultra smooth and moisturized. The only downside? It takes a few days for it to work its magic, which isn’t exactly a downside when you’re left with baby soft, callus-free feet.

9. St. Ives Apricot Scrub

St. Ives Apricot Scrub | Target

An oldie but a goodie, St. Ives Apricot Scrub ($3.64) is in a league of its own. Formulated to slough off dry, dead skin cells and provide the complexion with a deep cleanse, the cult-favorite facial exfoliator leaves the skin looking and feeling silky-soft, smooth, and radiant. But that’s not all. In addition to exfoliating the skin, the drugstore formula contains salicylic acid to prevent blemishes and blackheads.

10. Cetaphil Gentle Skin Cleanser

Cetaphil Daily Facial Cleanser | Target

If you’re looking for an affordable face wash that dermatologists recommend, give Cetaphil Gentle Skin Cleanser ($8.69) a try (though chances are good that you already have). Made to remove pore-clogging dirt and debris, makeup, and other impurities from the skin, this cult-favorite cleanser will leave the skin looking extra fresh, purified, and radiant.

11. OPI Nail Polish

OPI Nail Polish | Target

With so many OPI Nail Polish ($5.99) shades to choose from, why go to the salon when you can just go to Target? From cult-favorite shades to trending colors to seasonal launches, there are a variety of different polishes you can choose.

12. Burt’s Bees Almond & Milk Hand Cream

Burt’s Bees Almond & Milk Hand Cream | Target

Did you know that your hands are one of the first areas of your body to age? And just like the skin on your complexion, the skin on your hands thrives off hydration. Target shoppers love Burt’s Bees Almond & Milk Hand Cream ($8.79) for its ability to soften and soothe the hands. What’s more? The cult-favorite hydrator also has anti-aging properties. Formulated with antioxidant-rich vitamin E, the cream protects the skin from aging aggressors and promotes younger-looking paws.

13. Eva NYC Therapy Session Hair Mask

Eva NYC Therapy Session Hair Mask | Target

Kiss damaged strands goodbye with Eva NYC Therapy Session Hair Mask ($15). A favorite among influencers and beauty bloggers alike, the nourishing hair mask is infused with Keravis protein and argan oil to strengthen and repair damaged hair.

14. MISSHA M Perfect Cover BB Cream

MISSHA M Perfect Cover BB Cream | Target

One of the best parts about Target beauty is that they’re always adding new brands and products to their roster. Case in point: MISSHA M Perfect Cover BB Cream ($22). A cult-favorite among beauty lovers everywhere, this Korean beauty must-have combines cosmetics and skin care for the ultimate beauty product. In addition to providing excellent coverage, the must-have BB cream offers dark spot correction, UV protection, and powerful anti-aging ingredients.

15. OGX Nourishing Coconut Milk Shampoo and Conditioner

OGX Nourishing Coconut Milk Shampoo | Target

If you’re looking for an affordable shampoo ($10.99) and conditioner ($10.99) duo that can nourish and soften your strands, look no further. OGX Nourishing Coconut Milk Shampoo and Conditioner are formulated with an exclusive blend of organic coconut milk and whipped egg white proteins to strengthen the hair and add elasticity back into your strands.

16. Harry Josh Pro Hair Dryer 2000

Harry Josh Pro Hair Dryer 2000 | Target

While Target is home to many affordable beauty buys, it’s also home to an outstanding collection of professional-grade products and tools. Case in point: Harry Josh Pro Hair Dryer 2000 ($249.99). A cult-favorite among hair professionals, this state-of-the-art hair dryer is lightweight, uses a dual filtration system that reduces energy consumption, and can help you achieve your sleekest, most voluminous blowout yet. What’s more? The mint green blow dryer is the most powerful dryer in its class and cuts drying time in half with a wind speed of 80+ mph.

17. Not Your Mother’s Beach Babe Sea Salt Texturizing Spray

Not Your Mother’s Beach Babe Texturizing Sea Salt Spray | Target

Add some texture to your ‘do with Not Your Mother’s Beach Babe Sea Salt Texturizing Spray ($4.79). Infused with natural sea salt and sea kelp, the cult-favorite salt spray can give you sexy beach hair sans the beach. Perfect for those looking for a minimal effort hairstyle, this spray is a must-have in your arsenal!

Target has earned itself a cult-following and a reputation for leaving many customers walking out with far more than they came for. So the next time you’re going to pick up some extra products on your shopping trip, make sure they’re all cruelty-free. This all-you-need-in-one store offers a wide array of all-natural and totally vegan beauty products that will have you glowing (without breaking the bank) in no time.

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A post shared by Good Chemistry (@lovegoodchemistry) on Jan 19, 2018 at 12:57pm PST

1. Love Good Chemistry’s Roll-on Perfumes ($13)
These essential oil-based fragrances are free from the harmful chemicals typically found in most commercial perfume products, and are entirely vegan. Choose between “Confident + Charming” or “Cool + Collected” depending on your mood, and expect tons of comments on how good you smell when wearing these scents.

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A post shared by Physicians Formula (@physiciansformula) on Apr 23, 2018 at 10:08pm PDT

2. Physicians Formula Butter Highlighter ($8.70)
This ultra-luxurious bronzer infused with Murumuru Butter gives your skin a goddess-like glow and will leave you feeling summer-ready. You’ll soon get that much sought after Instagrammable shine on your cheekbones with these shimmery compacts.

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A post shared by Love Beauty and Planet (@lovebeautyandplanet) on Apr 12, 2019 at 2:28pm PDT

3. Love Beauty and Planet’s Dry Shampoo ($7)
Give your limp locks an instant lift with this spray-on dry shampoo featuring a delicate citrus scent. This cruelty-free brand is exclusively available on Target shelves and carries everything from body lotions to shampoos and conditioners, but we’re a big fan of these hair-saving, quick-fix dry shampoos.

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A post shared by ACURE (@acurebeauty) on May 28, 2019 at 11:07am PDT

4. Acure’s Moroccan Argan Oil ($12)
Spread this lightweight oil all over your face post-cleansing and before going to bed, and wake up with skin that’s positively glowing. This vitamin-enriched facial oil is made for all skin types and fights fine lines and wrinkles.

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A post shared by ella+mila (@ellamila) on Jan 26, 2019 at 1:30pm PST

5. Ella + Mila’s Nail Polish ($10.50)
You can find shades in a wide array of colors from this 100-percent vegan beauty company at all Target locations, from pale pink to rich purple hues. Treat yourself to an at-home spa day and practice self-care by putting on a rom-com while getting your nails looking glam.

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A post shared by Pacifica Beauty (@pacificabeauty) on Apr 22, 2019 at 3:45pm PDT

6. Pacifica Beauty’s Clay Face Mask ($6)
This Cosmic Clay face mask, infused with nourishing hemp oil, is perfect for when you just want a relaxing night-in with some vegan takeout and Netflix. You can also find everything from mascara to body wash from this vegan brand on Target shelves.

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A post shared by Raw Sugar Living (@rawsugarliving) on May 24, 2019 at 8:33pm PDT

7. Raw Sugar’s Body Washes ($7)
Raw sugar cane and plant-based extracts such as coconut, lemon, and ginger extracts make up these super foamy, cleansing body washes from this So Cal-based company. The lids are made from bamboo and each bottle is filled with the nourishing qualities of botanical ingredients.

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A post shared by Yes To, Inc. (@yesto) on May 13, 2019 at 9:55am PDT

8. Yes to Carrots Facial Wipes ($6)
When you’re feeling too lazy to wash your face or when you’re traveling and have limited resources, these facial wipes make it super easy to remove all your makeup. Use it on the plane, in the Uber to your hotel, or even right before bed when jet lag hits. Plus once you’ve used this wipe, toss it in the compost bin! Yup, it’s compostable.

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A post shared by EcoTools (@ecotools) on May 27, 2019 at 10:16am PDT

9. Eco Tools Makeup Brushes ($5-10)
These brushes are made from synthetic fibers so no need to worry about animal hair hiding in your makeup tools. Find a variety of brush sizes hanging in the aisles at Target, with special lines developed for those with sensitive skin.

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A post shared by Thayers Natural, Since 1847 (@thayersnatural) on May 29, 2019 at 8:45am PDT

10. Thayers Witch Hazel Toner ($10)
This skin-saving product tones and cleanses your face, tightening your pores, while nourishing and protecting your skin. It’s completely alcohol-free and uses soothing aloe vera to leave your skin feeling hydrated and fresh.

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A post shared by Zuzu Luxe (@zuzuluxe) on Apr 7, 2019 at 8:18am PDT

11. Zuzu Luxe Eyeliner Pencil ($14)
This made-in-Germany brand uses soothing jojoba oil for an easy application, which also keeps the skin around your eyes hydrated. Available in shades such as white and Indigo, you can achieve everything from an everyday look to a scene-stealing night look.

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A post shared by The Lip Bar (@thelipbar) on May 23, 2019 at 11:28am PDT

12. The Lip Bar Matte Lipstick ($13)
This black woman-owned vegan company has made waves in the cosmetic industry by providing a wide range of liquid matte lipsticks and other beauty products for women of all skin tones. Plus, its long-lasting formula is smear-resistant and looks super fab!

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A post shared by DERMA•E (@dermae) on Mar 25, 2019 at 9:00am PDT

13. Derma-E Cleanser ($10)
These super gentle, lightly foaming cleansers wash away the days wear and tear and leave you feeling fresher than ever. It employs healing, anti-aging acids like hyaluronic and glycolic acid that reduces wrinkles and fine lines, while making your skin squeaky clean.

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A post shared by Petal Fresh® (@petalfresh) on May 23, 2019 at 7:00am PDT

14. Petal Fresh’s Coconut Milk Shampoo & Conditioner ($7)
Coconut milk, vitamin E, and almond oil are combined to create incredibly nourishing and deeply hydrating formulas for dull or dry hair. With certified organic ingredients, that are color-safe and sulfate-free, you can feel good about washing out your locks with these hair superfoods.

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15. e.l.f. Rose Gold Eyeshadow Palette ($10)
This 10-color palette is a mix of shimmer and matte finishes to help take your look from day to night effortlessly. Each warm and deep sunset shade is ultra-pigmented to create the bold eye look of your dreams.

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A post shared by Versed (@versed) on Jun 8, 2019 at 3:35pm PDT

16. Versed Silk Slip Conditioning Lip Oil ($10)
This lip oil utilizes conditioning jojoba, camellia, sesame, and sunflower seed oils which absorb slowly, so the moisturizing effects last long after application. Put on a few swipes to keep your lips soft under the harsh sun.

Sarah McLaughlin is the New Products Editor at VegNews who loves trying out any and all vegan beauty products.

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I have been buying cruelty-free products for almost two years now. I can’t pinpoint what exactly sparked my transition, but I’ve always had a deep love for animals, and you don’t want to bring harm to something you love, right? These cruelty-free Target makeup brands have saved my life since I made the switch.

In a nutshell, cruelty-free means that the product you’re buying was never tested on a furry friend in any stage of production. Some brands even go as far as being vegan, meaning that there are straight-up no animal products in the makeup, even if the animal wouldn’t have been harmed when the company harvested the product (think harvesting beeswax from a hive).

Read on for the top cruelty-free Target makeup brands to find beauty with no ugly background.

1. E.L.F

E.L.F (which stands for eyes, lips, face) prides themselves on quality beauty products, starting at just one dollar a piece, that are 100% cruelty-free and available at your local Target. They offer everything you need from a beauty company, from brushes to lip liners to false lashes.

I have been an avid E.L.F lover for years, and my transition to cruelty-free products two years ago was easier than I’d ever imagined, thanks to them.

I wouldn’t even be able to pick my favorite E.L.F product. I have lip colors, BB cream, face masks, and everything else possible…and so should you.

2. Pixi by Petra

First off, can we talk about Pixi products just in terms of aesthetics? Mint green, rose gold, no bunnies involved…yes, please.

I don’t have too many Pixi products, but I can vouch whole-heartedly for the ones that I do have. The Moisturizing Cleansing Cloths (which come 40 in a pack instead of the standard 30!) saved my life while I was getting my certification to teach yoga, and the Glow Mud Mask is an unbeatable spot treatment.

3. NYX

May the cruelty-free makeup gods forever bless Target for expanding their NYX product line. Amen.

Target carries the most popular NYX products, such as Lip Lingerie, pictured above, and Micro-Brow pencils, which are a cheaper dupe of the Anastasia Beverly Hills pencils (although ABH is also cruelty-free!). I’ve never seen a company with a bigger selection of lip colors. Soft mattes, glosses, liquid lips…and all cruelty-free.

4. Pacifica

All of Pacifica’s products smell amazing, even the things that aren’t technically meant to be sniffed…the mascara wand was really close to my nose, okay?

5. Burt’s Bees

Burt’s Bees was the first brand of lip balm I ever fell in love with. I remember using the original Beeswax Balm as far back as 6th grade.

Now that Burt’s Bees has put feelers out into the beauty world, I couldn’t be happier. Their lipsticks pack different types of moisturizing oils into a tube that is made of 60% PCR (post-consumer recycled) plastic. 100% cruelty-free, and available at your local Target.

6. Yes To…

Yes To… features several different product lines: Yes to Carrots, Tomatoes, Cotton, Cucumbers, Coconut, Grapefruit, Blueberries, and Miracle Oil. Each line is tailored to a separate skin concern, like dryness, aging, or breakouts, so Yes To… has something for everyone!

I use the Yes to Tomatoes Charcoal Soap on my whole body during the summer to prevent breakouts from the thick sunscreen I wear when I’m working (and sweating non-stop) as a lifeguard.

The brand doesn’t technically sell makeup, but their products still go on your face. It counts. 100% cruelty-free and 100% pug-approved.

7. Alba Botanica

(Again, not makeup, but totally meant for your face, and totally cruelty-free.)

Alba Botanica has a wide product range available at Target, which I browse religiously. The Honey Mango Bath & Shower Gel (pictured above) has been my go-to shaving soap for several months, and always leaves my legs feeling silky smooth and smelling like a smoothie bowl. Win/win.

Alba also offers sheet masks and facials in the traditional jar or tube forms, and even my extra-macho boyfriend likes those.

8. Shea Moisture

Shea Moisture has been tested “on family for four generations, never on animals.” They also offer a pretty impressive range of foundation shades, meaning cruelty-free ladies (and gents) of all skin colors can find something that works. If that’s not enough to get you excited, here’s some other cool stuff.

The African Black Soap Problem Skin line saved my face last summer. I had cystic acne, and I’d tried everything. Literally, everything. I picked up a trial-sized box, contents pictured above, from Target and I haven’t looked back since.

My favorite thing about Shea Moisture is that all of their product lines expand across the entire beauty spectrum. For example, in addition to the stuff pictured above, Shea Moisture also offers a body wash, facial mask packs, and bubble bath in the same African Black Soap formula.

9. Wet ‘n’ Wild

Wet ‘n’ Wild has been around since before I can remember. This brand was always the go-to when I did makeup for theater in high school, because they have such a huge range of colors in all of their products, and they are CHEAP. I’m talkin’ just as cheap as E.L.F., and still 100% cruelty-free.

My favorite Wet ‘n’ Wild product is actually their Under the Sheets Makeup Removing Towelettes. I always have an issue with my makeup wipes not staying wet after I open the package, but these always stay just as fresh as the day I opened them, all the way down to the last wipe. And they’re damn effective, even on waterproof makeup.

So the next time you wander into Target when you don’t really need anything in particular, head on over to the beauty section and check out these gems. Your skin, conscience, and furry friends will thank you.

7. Lierac Paris Demaquillant Confort Cream Cleansing Milk

“It’s one of my favorite drugstore cleansers because it contains hyaluronic acid and it’s super hydrating. It’s best for sensitive or dry skin,” said Dr. Debra Jaliman.

8. Cetaphil Gentle Skin Cleanser

“I am a fan of this classic cleanser because it’s not too harsh and will not dry out the skin. It doesn’t have reactive ingredients in it so even the most sensitive skin types can use it,” said aesthetician Melanie Simon, whose clients include Vanessa Williams. “Aggressive cleansers with acidic ingredients, like salicylic acid, strip the epidermis which makes the skin look dull. Cetaphil doesn’t strip the top layer of the skin which reflects light and makes us appear more youthful.”

For more stories like this, check out:

  • The 12 best face washes for sensitive skin, recommended by dermatologists
  • Dr. Pimple Popper loves this affordable face wash
  • 15 dermatologist-approved face washes for acne-prone skin

To discover more deals, shopping tips and budget-friendly product recommendations, and subscribe to our Stuff We Love newsletter!

Target’s Top 12 Cruelty-Free Vegan Makeup Products

Target is making it so much easier for compassionate customers to find vegan and cruelty-free makeup in stores and online. The next time you find yourself in the Target makeup aisle (because is it even really a trip to Target if you don’t end up with a basket full of beauty products?), you might see some Wellness Icons on the shelves. (They’re online, too.) This new labeling system makes it easy to find compassionate products—just look for the letter “V” on products that are vegan (i.e., contain no animal-derived ingredients) and cross-check them with PETA’s Beauty Without Bunnies list to make sure that the company is cruelty-free (i.e., doesn’t test on animals). As if we needed another reason to head to our local “Targé,” check out some of our favorite vegan makeup products from PETA-certified cruelty-free brands.

Here are our top 12 picks for cruelty-free makeup products that you can buy at Target:

This brow pencil from NYX comes with the tiniest little blender brush so that you can be confident that your brows will be streak-free.

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Spoolie, who?! 🤷‍♀️ Swap out your spoolie for our NEW Fill & Fluff Eyebrow Pomade Pencil ($11) 💕 Fill with the teardrop-shaped pomade bullet, then blend with the cute micro paddle brush ✨ Tap to shop 😘 || #nyxcosmetics #nyxprofessionalmakeup #veganformula

A post shared by NYX Professional Makeup (@nyxcosmetics) on Jul 8, 2019 at 11:59am PDT

2. e.l.f. Cosmetics 18 Hit WondersEyeshadow Palette

If you’re indecisive when it comes to purchasing eyeshadow, this palette from e.l.f. is the one for you.

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@yurigmakeup always killing it with her eye looks 💥 Check out this colorful cut crease using the #18HitWonders Eyeshadow Palette 🌈 #elfcosmetics #crueltyfree #vegan

A post shared by e.l.f. Cosmetics (@elfcosmetics) on May 22, 2019 at 2:03pm PDT

3. Real Techniques Flawless Base Brush Set

Snag this cruelty-free and vegan brush trio that’s used by the pros.

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Complexion perfection in no time with the Flawless Base Set. #realtechniques

A post shared by Real Techniques (@realtechniques) on May 11, 2019 at 10:06am PDT

4. Physicians Formula Eye Booster Gel Eyeliner Trio Black

This smudge-free eyeliner set comes with three different shades and textures, because you deserve options.

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Get in line with NEW Eye Booster Gel Eyeliner Trios! Available in Black or Brown, these perfect trios of long-wearing, smudge-resistant eyeliners come with three different finishes: Shimmer, Satin, and Matte. TAP to shop!

A post shared by Physicians Formula (@physiciansformula) on Jan 19, 2019 at 8:23pm PST

5. W3LL People Bio Extreme Lipgloss

This vegan lip gloss from W3LL People will keep lips shiny and moisturized all day, because who has time to keep reapplying lip balm and gloss?

6. Honest Beauty Tinted Lip Balm

This vegan balm nourishes lips and adds a little pop of color. We’ll take this two-in-one product, especially on a Monday morning.

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Infused with nourishing avocado oil.✔️ #Vegan.✔️Moisture-locking.✔️ 7 luxurious shades.✔️ Tinted Lip Balm available @Amazon.✔️ #CleanBeautyThatWorks #ThatsHonest

A post shared by Honest Beauty (@honest_beauty) on May 3, 2019 at 6:12pm PDT

7. Coloured Raine Glowlighter

You dew you with this gorgeous vegan highlighter from cruelty-free cosmetics brand Coloured Raine.

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Who likes to glow✨ Our GlowLighters are buildable and extremely soft to touch. Some say it feels like a cushion ☁️ Products #ColouredRaine No Flash Needed #ColouredRaine Bourgeois #ColouredRaine Your Treat Cruelty Free•Paraben Free•Gluten Free•Vegan•Made In 🇺🇸

A post shared by Coloured Raine Cosmetics®️ (@colouredraine) on Apr 16, 2019 at 2:16pm PDT

8. Haleys RE:VIVE Vegan Concealer Cream

Every product from Haleys Beauty is completely vegan, so you can conceal with compassion.

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RE:VIVE Concealer Cream is available in 12 toxin-free and vegan shades! Conceal to a flawless finish now at HaleysBeauty.com.

A post shared by HALEYS (@haleysbeauty) on Apr 11, 2019 at 1:13pm PDT

9. Zuzu Luxe Blush

This highly pigmented and adorable vegan blush from Zuzu Luxe, available in a variety of colors, is proof that putting dead bugs in makeup is cruel and pointless.

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For lasting color and a radiant glow that feels cold-weather ready, try our Blush in Nymph—a vivid pastel pink infused with a cool shimmer. 💖

A post shared by Zuzu Luxe (@zuzuluxe) on Jan 12, 2020 at 9:06am PST

10. Milani Silky Matte Bronzing Powder

Milani’s vegan silky bronzing powder is super-easy to blend, which is great news for those of us who’ve had a few splotchy bronzer moments ….

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Leave some ☀☀☀ in the comments if you love Silky Matte Bronzing Powder! ✨Silky, blendable texture ✨Vegan ✨$9.99 #milani #bronzer #crueltyfreebeauty

A post shared by Milani Cosmetics (@milanicosmetics) on Jul 18, 2019 at 3:30pm PDT

11. Pacifica Stellar Gaze Length & Strength Mineral Mascara

Pacifica is an all-vegan brand—hallelujah! We love its mineral mascara, which helps lengthen and strengthen lashes.

12. ella + mila Nail Polish Collection

ella + mila’s vegan nail polish contains none of the most harmful chemicals found in certain nail polishes, such as formaldehyde.

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{hooray of sunshine} 1 of 6. #ellamila

A post shared by ella+mila (@ellamila) on Jul 11, 2019 at 10:08am PDT

We’re so happy that Target is making it easier to find vegan beauty products in its stores and online. To ensure that a company doesn’t test on animals, check out the free Bunny Free app. It lets you search PETA’s Beauty Without Bunnies database to make it easy to see whether products are cruelty-free while you’re on the go!

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Parabens are chemical preservatives that have been identified as estrogenic and disruptive of normal hormone function. Estrogenic chemicals mimic the function of the naturally occurring hormone estrogen, and exposure to external estrogens has been shown to increase the risk of breast cancer.

Want to know if your products contains parabens? Here are some steps to take:

  1. Look on the label for the following ingredients: methylparaben, propylparaben, isoparaben, or butylparaben.
  2. Find out which company makes the product you use. See if it has an ingredient list available on the product itself or on its web site. If a company is not forthcoming with the information you seek, you may want to purchase your products from another company.
  3. Try e-mailing or calling the company and asking if your product contains parabens.
  4. If you represent a cosmetics company whose products are completely paraben-free, let us know. Here are some companies that have committed to being paraben-free. These companies do not use parabens for preservation, but instead use other procedures, packaging choices, and ingredients to achieve product stability.

Paraben-Free Cosmetics Companies

  • Affordable Mineral Makeup
  • Affusion Skin Care
  • Afterglow Cosmetics
  • Agoo Agii
  • Amurie Toxic-Free Products
  • Aubrey Organics Skin, Body & Hair Care Products
  • Au Naturel Botanicals
  • Baan Bodycare
  • Barefoot Botanicals
  • Beach Organics Skin Care
  • Beauty Cosmedics
  • Beauty Society
  • Beessential
  • Bésso de Natúra
  • BienElla, LLC
  • Blue Moon Herbals & Aromatics
  • Botanical Skin Works
  • Brightside Skincare
  • Burt’s Bees
  • Coastal Classic Creations
  • Colby Organic
  • Crystalux Personal Care Products
  • Daisy Blue Naturals
  • derma e Natural Bodycare
  • Devita Natural Skin Care Systems
  • Dr. Hauschka
  • Earths Beauty Cosmetics
  • Earth Garden Ltd.
  • Earth Mama Angel Baby
  • Earth Science
  • EclipseSpa
  • Eminence Organic Skin Care
  • ENJOspa
  • Evan Healy
  • Exfoliating Minerals
  • Ferlow Botanicals
  • Free Of…Inc.
  • Garden Girl Skin Care
  • geoskincare
  • Grateful Body
  • Green Ridge Herbals
  • Healing Anthropology
  • Herbalix Restoratives
  • Hylunia
  • Illustre Essenza
  • Image Skin Care
  • Inspa Body Essentials
  • Integral Sense
  • Iredale Mineral Cosmetics
  • Juice Beauty
  • Julisis
  • Kettle Care Herbal Body Products
  • Kore Intact Pty Ltd.
  • Kuumba Made
  • Lafe’s Natural BodyCare
  • LaLicious
  • Larénim
  • Lily Loves Pearl
  • Lipani Skincare
  • Living Nature Products
  • Logona Cosmetics
  • Lorem Cosmetics
  • Mad Gabs
  • Makeup Junky
  • Mama Rose’s Naturals
  • Mango Madness Skin Care
  • Martina Gebhardt Naturkosmetiks
  • Max Green Alchemy
  • Melvita
  • Mineralogie
  • Monet Cosmetics
  • Mountain Spirit Botanicals
  • Morrocco Method
  • MyChelle Dermaceuticals
  • Natural Solutions–Holistic Beauty & Health
  • Naturopathica
  • Norabloom Botanicals
  • Novaurora Organic Skin Care
  • One Group
  • Organic Complexion
  • Organic Essentials Skincare (and Nutritional Product)
  • Organic Excellence Hair Care Products
  • Organic Fiji
  • Osea Skin Care
  • Pristine Recovery
  • Prophet Skincare
  • Pure Radiant Energy Inc.
  • Rainforest Organics Natural Soap Co.
  • Real Purity Cosmetics
  • Renewing You
  • Restored Balance Herbal Products
  • Rocky Mountain Soap Company
  • Saje Natural Wellness
  • Santé Kosmetics
  • Shady Day Inc.
  • Sidlab Haircouture
  • SMB Essentials
  • Soap for Goodness Sake
  • Solum & Herbe
  • Spell Cosmetics
  • Suki’s Naturals
  • Sumbody
  • Super Salve Company
  • Susan’s Soaps & More Natural Skin Care Products
  • Swissclinical Skin Solutions
  • Talulah Skin Care
  • Terra Firma Cosmetics
  • Terressentials
  • Tiny Pores
  • Tom’s of Maine
  • Trillium Organics
  • UV Natural
  • Valana Minerals
  • W3ll People
  • Wingsets Aromatherapy
  • Wood Sprite Natural Body
  • Worldwide Skin
  • XanGo Glimpse Skin Care
  • ybf (Your Best Friend)


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