1 / 11Chevron Chevron Photographed by Patrick Demarchelier, Vogue, November 2015

Jack Frost has officially arrived in much of the country, bringing with him the type of cold that chills bones, chatters teeth, and saps moisture from otherwise well-tended skin. Fortunately, a class of rich, emollient cold-weather creams is here to help. New formulas are all about breathing life back into drained faces: Naturally Serious’s repair cream utilizes hyaluronic acid, apple extract, and a potent blend of antioxidants to soften skin and enhance the natural glow hiding beneath the redness, while Peter Thomas Roth’s Hungarian Thermal Water formula evens tone and imparts the type of dewy, supple texture that we usually have to wait until spring to experience. Dealing with cracked skin, dry patches, or chapping? We suggest reaching for tried-and-true cult favorites: of bee by-products and olive oil is always reliable, as is Elizabeth Arden Eight Hour Cream Skin Protectant, which, according to the product’s loyal fan base, is basically magic in a bottle.

Here, our 10 favorite creams for winter’s deep-freeze days.

The 14 Best (Clean) Do-It-All Beauty Balms

If ever there were an ultimate slow-beauty product, the balm would have to be it. Balms—healing, hydrating, luxuriously thick with oils—are the true opposite of the spray-on-sink-in-quick-dry chemically-propelled and fractionated lotions that crowd the conventional market. A mix of oils, waxes, and sometimes butters, balms generally contain no water and have been used for centuries to heal, soothe, moisturize, fragrance, and smooth skin. Many are thick and occlusive enough to create a protective barrier for skin, almost like a band-aid but decidedly more pleasant.

Many conventional versions of balms are petroleum based; petroleum jelly is controversial because carcinogens need to be removed from it before it’s safe to use. Most manufacturers are clear about the refinements their jellies go through and most are safe, but the clean alternatives don’t just feel and smell better, they nourish skin in a way petrolatum can’t, says RMS founder Rose Marie Swift, whose Coconut Cream balm ($42, goop.com) is made with organic coconuts that are cold-centrifuged to retain the high concentrations of lauric and caprillic acids (found exclusively in coconut and breast milks and degraded by heat, which even “cold-pressed” coconut oils are exposed to) that treat skin to a barrage of antifungal, antibacterial, antiviral, and deeply moisturizing compounds.

Along similar lines, the Blue Cocoon Balm ($180, goop.com) from sensitive skin sufferer/former makeup artist/model May Lindstrom is made with a potent mix of skin-healing oils from marula and cacao to blue tansy so it treats and calms even the most reactive sensitive skin. Olio E Osso’s two multi-purpose balms—one is made with menthol and eucalyptus, the other citrus and floral extracts—evolved from founder Paola LaMorticella’s homemade treatments for her then-2-year-old son’s sensitive skin. A stylist and makeup artist, she started bringing the balm on shoots—and people loved it. “There was definitely a need for a super-simple, nourishing balm,” she says.

Multi-purpose balms make brilliant gifts (hello, Mother’s Day) because they can be so many different things to many different people: lip balm, cuticle treatment, dry-skin remedy, foot cream, solid perfume, hair texturizer, face mask, daily moisturizer (body or face), after-sun or windburn treatment, conditioner, highlighter, brow tamer, flyaway smoother…you can mix a bit of balm with just about any powder eyeshadow, blush, or bronzer to make a skin-luminizing cream; runners use it to prevent chafing; and many can be used as makeup remover/moisturizing cleanser. Below, our all-time clean favorites to get—and to give:

What Your Moisturizer Must Contain

There are endless recommendations for the “best” moisturizers and latest must-have anti-aging ingredients. We’ve seen it all, product after product with astounding claims, and often even more astounding price tags. We want you only looking for formulas containing the most indispensable types of ingredients that research has clearly shown provide the most impressive results for all skin types.

Must-Have Moisturizer Ingredients

In order to truly alleviate dry skin, your moisturizer needs to contain the ingredient categories extensive research has shown have the most remarkable benefits for skin. By any standard, the research is compelling and conclusive.

As we state often, there isn’t one or even 20 best ingredients for skin. Rather, there are dozens and dozens which is why we are going to describe the ingredients by category and provide a handful of specific examples. By no means are these the only ones; that’s what makes skincare so remarkable and regrettably so complicated—we are here to help you navigate the complexity.


Antioxidants play a uniquely important role when it comes to alleviating dry skin. Dry skin is often the result of the destructive effects of sun exposure (one more reason to load up on your daily broad-spectrum sunscreen) and other environmental factors. This slowly chips away at skin’s natural ability to retain moisture. As this damage accumulates, skin gradually loses its ability to bounce back, renew itself, and regain its smooth resilient surface.

Potent, stable antioxidants (and there are dozens and dozens) step in to help shield skin’s surface from further deterioration and defend against the effects of this environmental assault on the visible signs of aging. You can’t escape the environment, but you can help tame it.

For the best results, opt for a moisturizer formulated with multiple antioxidants to rejuvenate dry skin in numerous ways. As you can imagine here at Paula’s Choice Skincare, we love antioxidants and load all of our leave-on products with an array of the ones we find to have the best research about their effectiveness.

A few fascinating antioxidants: Green tea extract, grape extract, resveratrol, vitamin C, vitamin E, epigallocatechin-3 gallate, superoxide dismutase, ferulic acid, quercetin, willow herb extract, feverfew extract, and licorice extract.

Skin-Replenishing Ingredients

Skin-replenishing ingredients help enrich skin’s surface, drenching it with revitalizing hydration and keeping it there. This stunning benefit helps skin look and feel soft, smooth, and supple–the polar opposite of dry! For certain, these are a cornerstone of any moisturizer, but especially so for dry skin.

There are numerous skin-replenishing ingredients to consider, including hydration-boosting superstars hyaluronic acid, ceramides, sodium PCA, glycerin, glycerol, silicones, petrolatum, salicylic acid, and alpha hydroxy acids.


Emollients are lubricating ingredients that thwart water loss and have beautiful softening, protective, and smoothing effects on skin. This is key in maintaining dry skin’s moisture and silky, radiant texture! Emollients may be fluid or thick in texture and include non-fragrant plant oils (never fragrant oils which can be a disaster for skin) along with shea butter, cocoa butter, fatty acids, borage oil, linoleic acid, oleic acid, coconut oil, evening primrose oil, sunflower oil, and mango butter.


And of course, during the day, your moisturizer should contain broad-spectrum sunscreen rated SPF 30+. You knew we were going to say that, right? All the moisturizers and anti-aging products in the world can’t keep up with the havoc unprotected sun exposure causes skin, even on a cloudy day. During daytime, the sun sees you even when you can’t see it.

Unprotected sun exposure continually hammers away at your skin, hindering its ability to hold moisture in and replenish the vital substances dry skin needs to not be dry. Make sure the label says “broad spectrum” and apply it liberally to ensure you’re getting adequate protection.

Packaging Matters

No matter how great a moisturizer’s formula is, jar packaging is always a deal breaker. As it turns out, most antioxidants and many other beneficial ingredients are sensitive to air and light. Jar packaging exposes the formula to these elements, causing them to break down and lose their effectiveness.

Check out examples of different types of airless/air-restrictive/opaque packaging that will help keep the beneficial ingredients potent and stable from Paula’s Choice Skincare moisturizers here. These formulas also contain a generous mix of the ingredients detailed above!

Learn more about moisturizers.

References for this information:

Molecules, August 2016, issue 9, page 1147
Journal of Drugs in Dermatology, January 2016, issue 1, supplemental, S24-37
Journal of Dermatologic Science, June 2015, issue 3, pages 224-231
Journal of Physical Chemistry, March 2015, issue 10, pages 3988-3998
Skin Pharmacology and Physiology, June 2014, issue 6, pages 316-332
Skin Research and Technology, November 2014, issue 4, pages 409-415
Dermatology Research and Practice, February 2012, volume 2012, pages 1-4
Dermatologic Therapy, 2007;20(5):322–329
Clinical Dermatology, November-December 2013, pages 750-758
International Journal of Cosmetic Science, February 2005, pages 17-34
Journal of Lipid Research, May 2002, volume 43, pages 794–804

Skin Care Products: Japanese Cosmetics Ranking 2016

It’s well-known that Japan has one of the biggest beauty industries in the world. A lot of Japanese cosmetic brands are sharply increasing the popularity in worldwide such as Shiseido, SK-II and KOSE. In the same way, the global cosmetic market is growing at high rate and estimated to reach 675 billion USD by 2020. So, a large number of Japanese cosmetic companies are release various beauty products to the market every season in a year.

source : http://www.theholykale.com/

If you’re deciding to choose your suitable product of Japanese cosmetic brands, I’d like to introduce you @cosme, the cosmetics review portal web site which offers you a full detailed list with product description and reviews from people who actually used. In addition, @cosme reveals “Best Cosme”, an award for products which won most votes and positive reviews from all of the cosmetic categories.

source : http://s.cosme.net/

I picked the mid-year skincare ranking in 2016 that shows you which products were a big hit during half year period. Don’t miss to check these out before you are visiting Japan 🙂

source : http://i-voce.jp/

Cleansing & Face Wash : Attenir, Skin Clear Cleanse Oil Aroma Type (1,700 yen)

Made with 4 luxurious beauty oils, this cleansing oil for mature skin not only removes makeup, it provides anti-aging benefits. The Speedy Melting ingredients quickly break down and lift up even stubborn waterproof foundation and other makeup. It can also be used over eyelash extensions, and does not require double cleansing.

source : http://binkan-kan.com/

Facial Toner : Naris Up Cosmetics, Nature Conc Medicated Clear Lotion (open price)

This wipe-off moisturizing toner can be used in place of your morning face wash to tone, brighten, firm, and soothe the skin. Low pH. Contains no alcohol, mineral oil, added fragrance, or tar-based color. Refill 180ml.

source : http://www.cosme.net/

Serum & Booster : Naturie, Skin Conditioning Gel (900 yen)

This moisturizing gel is light and non-sticky, yet deeply hydrating for the skin. Use this multi-purpose gel as a beauty cream, a non-oily moisturizing makeup base, or a refreshing all-in-one product. Perfect for moisturizing skin all over the body,too.

source : http://www.thebeautypride.com/

Face Lotion : Elixir, Elixir White Day Care Revolution C+ (3,200 yen)

SPF50 PA++++. This day-use whitening emulsion keeps your skin bright and safe from UV rays from morning to night. Its whitening action helps control the production of melanin and prevent the formation of age spots and freckles. (OTC product)

source : https://www.amazon.co.jp/

Face Cream : Chanel, Sublimage La Creme Texture Supreme (40,000 yen)

With the condensed goodness of Vanilla planifolia extract, this cream is the peak of Chanel’s skin care. Directly unlocking the skin’s hidden youthfulness, it floods the skin with sublime luminosity. It delivers the skin’s original beauty and brilliance, for deep comfort and shimmering glow.

source : https://stylishlyours.files.wordpress.com/

Sunscreen (Face) : Anessa, Essence UV Sunscreen Aqua Booster (3,000 yen)

SPF50+ PA++++. Experience a hydrating sunscreen that resists water and gets stronger with sweat. This sunscreen contains “Aqua Booster” technology that allows the sunscreen veil to become even stronger when it comes in contact with water.

source : http://www.royalnetjapan.com/

Oil & Balm : SK-II, Facial Treatment Oil (16,500 yen)

Contains the proprietary component, Pitera™, in a perfect ratio of Pitera™ to oil that keeps the skin moisturized for hours. Continued use keeps the skin in good condition. It leads to long-lasting hydration that does not dry out.

source : https://sk-ii-com-au.secure.footprint.net/

Lip Care : MAQuillAGE, Dramatic Lip Treatment (2,000 yen)

This lip treatment created from a beauty oil can be used throughout the day. As it melts in, the beauty oil rises up to give the lips a silky, gorgeous finish. Soothes rough lips. Contains natural rose oil. Has a fragrance that evokes glamorous femininity.

source : http://global.rakuten.com/en/store/biplus/

Eye Care : CLINIQUE, Clinique Smart Custom-Repair Eye Treatment (7,000 yen)

This smart-care eye serum fights the fine lines and wrinkles that begin to appear on the delicate skin around the eyes. This single product can reduce the appearance of fine lines caused by dryness, restoring the firm, bright, clear appearance of the eyes.

source : http://veraanda.blogspot.jp/

Sheet Masks : Keana Nadeshiko, Rice Mask (650 yen)

This facial mask contains 100% Japanese rice extract. It is for rough skin that lacks moisture and firmness. The thick sheet mask is made in Japan and soaked with beauty serum to leave you with naturally beautiful skin.

source : http://www.ratzillacosme.com/

Exfoliation & Massage : ROSETTE, Rosette Gommage Moist (600 yen)

With AHAs from fruit, this peeling gel rolls up old, dead skin cells to remove them. Its soft, milky gel does not cause undue stress or rubbing on the skin, allowing your other skincare products to absorb more easily and helping your makeup go on more smoothly.

source : http://yoshimamo.hatenablog.com/

Other Skin Care : d program, Allerbarrier Essence (3,000 yen)

SPF40 PA+++. This daily use beauty essence helps protect the skin from airborne particulates and UV rays. Also works as a makeup base, enhancing the spreadability and staying power of your foundation. Patch-tested on individuals with sensitive skin.

source : http://www.shiseido.co.jp/

You are interested in Japanese beauty care, aren’t you? Hair salons in Japan are very popular among foreign girls. If you have a plan to visit Japan, you can easily book one in Tokyo’s most fashionable town 🙂

Check the hair salon available!!

▼ Check the latest cosmetics ranking in 2018▼

▼Cosmetics ranking from mid-year 2018! ▼

▼ Cosmetics ranking from year-end 2017! ▼

Do you like shopping Japanese beauty products?? Here are some more articles you may be interested in!!

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The BeautyMNL Awards: The 26 Best Skincare Products of 2016

We are proud to present the first-ever BeautyMNL Awards: a five-part event that celebrates this fabulous year in beauty. After comprehensive discussion—and a whole lot of road-testing—the girls at the BeautyMNL office have listed the Best Products of 2016.
In the second installment of The BeautyMNL Awards, we’re zeroing in on every beauty girl’s favorite body part: the skin. It is, for the lucky ones, a treasure. But for others, the skin can also be like a spoiled child: willful, disobedient, and prone to unexpected tantrums.
Now, what constitutes good skin in this day and age? There’s a detailed list, as you can probably imagine. We want velvet texture, even tone, youthful plumpness, a kissed-by-light glow—all of which depend on two things. First, genetics; then, skincare. But you’ve got to separate the breakout formulas from the ones that will make you break out—and that’s where we come in. Here are the Best Skincare Products of 2016, whose effectiveness floored even the most skeptical on our team.
COSRX BHA Blackhead Power Liquid, P900
“This toning liquid is very, very gentle yet extremely effective on blackhead-ridden skin. You’ll see visible results in a week!” – Adelen F.
“I am not very prone to pimples but I have a ton of blackheads on my nose. When I forget to use a pore strip every two weeks, my blackhead situation is literally the first thing you will see on my face. So after using the BHA Blackhead Power Liquid for just a few days, I completely understood why people were raving about it. It brings my blackheads up to the surface of the skin and wipes them all away. I haven’t had major blackhead breakouts since—there are noticeably less blackheads appearing on my nose. I use the liquid at night only instead of twice a day, just so it doesn’t dry out my combination skin. I love it!” – Frankie C.
Dr. Bronner’s Peppermint Pure Castile Liquid Soap, P900
“Anything that cuts my bathroom time in half is a keeper in my books, and this all-around liquid is definitely one of those products. I use it to soap my body and face, wash my hair, and even brush my teeth! It’s that versatile, and that safe! No matter how it’s used, the effect is the same: a squeaky-clean feeling with a cooling aftermath that is perfect for Philippine temps.” – Dani C.
DewyTree Ultra Vitalizing Snail Essence Water, P1,299
“First of all, this bottle has so much product in it, the splurge is totally worth it! Case in point: after I’d been using it for four months, the bottle was still 2/3 full! And of course, I really love the power of snail mucine. To put it generally, it really corrects anything in your face that needs correcting. Used on my combination skin, it made my oily regions less oily while simultaneously hydrating my dry regions. I also feel like it’s such a good toner because it really prepares my skin for all the other products I’m going to apply. It just feels like everything absorbs better.” – Ruod A.
Bioré Cleansing Oil Facial Cotton Sheets, P429
“Shout-out to the most effective cleansing sheets ever! I work out a lot and these wipes are so convenient to use beforehand, especially if I’ve come straight from work. They quickly remove all my makeup with a few swipes, to the point that I don’t even have to rinse my face (just when I’m in a rush!). No other wipes can compare to Bioré’s anymore. Plus, the essence smells so good!” – Nicky M.
Skin Genie Anti EYEging, P150
“I love the instant cooling effect of this eye treatment. The scent of it is heavenly. It reduces my under-eye puffiness in the morning—the difference is striking about an hour after application. This has now become a must-have for both my morning and evening routines.” – Erika A.
Banila Co. Clean It Zero Resveratrol, P1,055
“BEST MAKEUP REMOVER, HANDS DOWN. I look forward to using this every night. Plus points for its crisp and refreshing green tea scent!” – Mara. J.
Innisfree Jeju Volcanic Pore Cleansing Foam, P649
“I love this foam. I can feel all my built-up oil and residue getting absorbed and removed after every wash. Morning and night, I look forward to cleansing my face with this because of how soft, fresh, and ‘powdery’ my skin feels afterwards.” – Carli D.
Skin Vitals Make Up Filter, P2,250
“It amazes me how something all-natural can be so hardworking! It magically melts away my makeup and prepares my skin for a deeper cleanse. I love using it at night because it makes my skin feel super-squeaky-clean yet still very hydrated.” – Ina G.
VMV Hypoallergenics Face & Body Shield 60, P1,960
“This is the best sunscreen I have ever used in my life, and that’s all you have to know. Big thumbs-up! It’s so gentle and non-sticky, even my mom swears by this product.” – Christine S.
COSRX One Step Pimple Clear Pads, P800
“These pads saved my skin when I started breaking out randomly. I’m not prone to acne so I kind of freaked out when I started getting pimples on my forehead on a regular basis. That’s when I got myself a tub of COSR pimple pads! I use just one pad at a time. First, I wipe it all over my face. Then, I focus on the breakout by pressing the pad over it and leaving it on until the pad is all dried up. It definitely calmed my skin down after just a week! Also, it has some mild exfoliating effects. The texture of my skin smoothed out big-time after every use.” – Kat E.
Simple Micellar Wipes, P299
“I’m super lazy when it comes to makeup removal, so these cleansing wipes are lifesavers! They do a good job at removing my makeup, they never sting, and they don’t feel drying at all.” – Patty G.
Banila Co. Miss Flower and Mr. Honey Essence Oil, P1,350
“I use this oil during my nighttime skincare routine, in between toner and moisturizer. I rub the oil between my fingers and then press my fingers into my skin so it absorbs evenly. Not only does the oil smell delicious (like honey!), I also wake up the next day with calm, clear, glowing skin.” – Dom R.
Pond’s Washable Cold Cream, P499
“I’ve only started using this product in recent months, but WOW! It has become such an essential in my skincare routine. Not only does it effectively remove makeup residue, but it also leaves me with baby-soft skin immediately after. I wake up with a fresh face every single day, thanks to this gem! PS. It’s No.1 in Japan.” – Angie G.
Glamglow SuperMud, P3,300
“When I feel like my skin needs some deep-cleansing and I have no time to get a facial, I turn to this mud pack. Every time I use it, it makes my pores look smaller and even calms budding zits. It’s such an effective spot treatment, I can actually feel it drawing out all the icky things hiding under my skin.” – Joanna T.
Aloe Derma Spa Body Cream, on sale at P281 (limited time only)
“This cream soothes and smoothens out my always-dry skin. Actually, I can’t call it ‘always-dry’ anymore, thanks to this aloe vera potion!” – Jennifer P.
Bioré Micellar Cleansing Water, P189
“I really like how this cleanser makes my face skin feel in the morning—really healthy and moist. There are definitely times when I get home too tired to even wash my face before going to bed. I know that’s gross, so I just apply this micellar water since it’s the only thing within reach of my bed. In the morning, I’m always happy (and still kind of surprised) to touch my face and feel skin as smooth as a baby’s bottom.” – Cecille M.
Banila Co. The Blacks Mild Moisture Mask (Berry), P695
“I’ve only had this sleeping mask for less than a month but it’s already a staple in my skincare routine! I’m always excited to put this on every night because I’m sure to have smooth and supple skin the morning after. Aside from the impeccable packaging, the light, refreshing scent of this mask is such a treat. The mask is cool and dense but absorbs easily so I don’t worry about staining my pillows while I sleep.” – Erika G.
COSRX AHA BHA Clarifying Toner, P650
“This is the product that made me believe in the miracle of chemical exfoliation. With just a few days of use, I witnessed an actual skin makeover. It smoothed out the rough texture of my skin, brightened up sallow spots, helped fade existing scars, and calmed an active breakout. I couldn’t believe it! I’ll experiment with other toners for fun, but this is a Holy Grail product I’ll keep in stock at all times.” – Kim V.
Neutrogena Deep Clean Energizing Foam, P196
“I love this foam because my face feels so clean after using it. I also find that it removes my makeup well. I use it every single day. In my experience, it’s able to keep my face (mostly) free from major blemishes.” – Bea P.
Avalon Organics Intense Defense with Vitamin C Balancing Toner, on sale at P230 (limited time only)
“This toner definitely lives up to its name. I have combination-oily skin, and anyone with the same skin type knows you’ve got to balance oily problems with dry problems. That’s why I like this toner—it leaves a refreshing, hydrating feeling while also clearing my blemishes and helping me maintain a fresh face throughout the day.” – Jara A.
Cetaphil Oily Skin Cleanser, P693
“This cleanser has been part of my daily skincare routine ever since I can remember. I’ve been loyal for years, and I will continue to be loyal and sing its praises! It is very gentle on my oily skin, but it controls sebum in a serious way and leaves me free of acne. A five-star rating for this cleanser would be a huge understatement.” – Denisse L.
Skinlite Collagen Eye Zone Mask, P100
“This ultra affordable product is the perfect picker-upper for tired eyes. Putting on a pair of these eye masks is a truly calming experience. But not just that! The patches soothe fatigue, hydrate the under-eyes, and bring down any swelling. You’ll wake up to fresh, luggage-free eyes in the morning.” – Annicca A.
“What an effective cure for puffy eyes—and at a price you just can’t beat. Win-win situation for insomniacs like me!” – Sheena A.
DewyTree Ultra Vitalizing Snail Cream, P1,199
“This snail cream helps immensely in toning down my monthly hormonal acne. It’s a great moisturizer, too!” – Mara J.
“I first got this snail cream as a small freebie, but after my first try, I had to buy the full-sized version. I knew right then and there that my skincare routine wouldn’t be complete without this product. The way this snail cream is formulated fits so well with my dry, sensitive skin. It’s so moisturizing, it gets rid of every single dry patch on my face. Every. Single. One. When I put this on at I night, I know my skin is thanking me for the TLC.” – Rimina P.
COSRX Acne Pimple Master Patch, P170
“The reviews seemed too good to be true, but when I tried these pimple patches on myself, I was surprised at how good the results were! They really deliver what they promise—flattened pimples, less redness. And I dare say using a pimple patch is much more satisfying (not to mention, hygienic) than popping a zit.” – Dinah M.
Innisfree Olive Real Cleansing Tissue, P450
“I can’t live without these cleansing tissues! This pack from Innisfree has really effective cleansing powers, an ultra-moisturizing formula, and a fragrance I can only describe as ‘divine.’ A life- and skin-saver, especially for long-haul flights.” – Sheena A.
Chi Beauty Jade Roller, P1,995
“I wasn’t expecting this product to do so much for me. The most important thing to know about the jade roller is that it boosts your skin’s ability to absorb products. After I’ve applied my skincare, I roll it gently over my face for about 15 minutes—after which, my skin is smooth and velvety. The roller is also a GREAT de-puffing tool. If I wake up with a bloated face after a night of drinking, I use the roller while I’m having breakfast to bring the swelling down. If I’m going to an event and feeling kind of puffy, I jade-roll for about five minutes before I do my makeup. I don’t know why, but this really helps define the contours of my face. I can really see the difference when I stop jade-rolling for a couple days—my skin just looks flat, pallid, and less vibrant. Tip: Keep it in the refrigerator and use it cold always.” – Steph C.
The BeautyMNL Awards: The Best Makeup Products of 2016
For more cool stories and members-only perks, sign up for BeautyMNL!

7. Yes To Primrose Oil Single Use Mud Mask, $3, ULTA


Hydrate your skin and soothe redness with this single-use mask. Testers commented on how smooth their skin looked immediately after using it. Sounds like we’ll be adding this to our beauty routine before a night out!

8. Garnier SkinActive Micellar Cleaning Water and Makeup Remover, $9, ULTA


The best part about this product? There’s no harsh rubbing required! It will remove oil, dirt and makeup in one simple swipe. Testers loved its refreshing feel.

9. Neutrogena Fragrance Free Makeup Remover Cleansing Towelettes, $7, ULTA


Thanks to the fragrance-free formula, these wipes can be used on even the most sensitive skin. Testers reported that these wipes are strong enough to even remove waterproof makeup, proving that some products are classic for a reason.

RELATED: 9 drugstore makeup removers that celebrity experts give a stamp of approval

10. La Roche Posay Anthelios 60 Clear Skin Dry Touch Sunscreen, $20, Target


This sunscreen is 100 percent oil-free and with a dry texture to avoid causing breakouts. It’s SPF 60, so you’ll get the utmost protection while still maintaining clear skin. Consider this your new go-to.

7 top drugstore makeup products revealed by TODAY, People magazine

Nov. 29, 201604:39

Body care winners

Nathan R Congleton / TODAY

RELATED: Best drugstore makeup from the People and TODAY Beauty Awards 2016

1. Dove Dry Oil Beauty Bar, $6, Walmart


Think bar soap will dry out your skin? Well, this soap is about to change your mind. It’s packed with moisturizing cream and argan oil, so your skin will feel silky soft after a shower.

2. You are Amazing Lavender Fields Exfoliating Body Scrub and Wash, $4, Target


With scents like coconut water, vanilla bean and mango papaya, this body wash will bring a tropical oasis to your shower. The microbead-free formula still cleanses pores and removes dry skin and, as an added plus, the brand donates to the UN foundation Girl Up each time a product is sold. Now that’s a purchase you can feel good about.

3. Curel Hydra Therapy, $11, Target


There’s no need to wait until after the shower to apply lotion with this product that seeps right into wet skin. Use it right in the shower and you’ll never forget to moisturize again. Bye-bye, dry winter skin!

4. Palmer’s Coconut Oil Formula Body Oil, $7, Walgreens


It’s no secret that coconut oil can do amazing things for your skin. One tester noted that this oil left her skin with a radiant finish that lasted all day.

RELATED: 50 ways to use coconut oil around your house

5. Hawaiian Tropic Silk Hydrating, $10, ULTA


This weight-less, non-greasy sunscreen can be worn right under your makeup. Plus, it has the wonderful scents of pineapple and coconut, so you’ll smell like a tropical vacation while protecting your skin.

RELATED: 7 tips to look for when you shop SPF

6. Degree Ultra Clear Black + White Antiperspirant and Deodorant, $4, Target


There’s nothing more annoying than those yellow sweat stains on white blouses and T-shirts. This deodorant will prevent those icky stains and even help you avoid white marks on dark clothes. And testers reported that this deodorant worked all day!

7. Sally Hansen Airbrush Sun Tanning Mousse, $12, Target


Can’t get to the beach? No problem! This mousse will give you a streak-free, flawless tan. Our testers thought it gave them the same airbrush finish as a professional fake tan.

RELATED: How to apply self tanner like a pro

8. NIVEA Coca Butter Body Cream, $7, Walmart


This is a must-buy for very dry skin! Our testers loved how even though it has a very thick and creamy texture, it didn’t feel sticky or greasy on the skin.

The Best Skin Care Blogs of 2019

Calling all glow getters: To learn about skin care, you can read all the fancy product packages. Or simply take a cue from real people like you. Start with these bloggers, who are in-the-know about — and admittedly love — the endless array of treatments, lotions, and potions.

Every year we comb through hundreds of blogs to find those that go above and beyond to educate, inspire, and empower. We’ve been most impressed with these — and know you’ll love them, too. Their tips, tricks, and anecdotes will give you a fresh take on how you face the world.

Dr. Cynthia Bailey Skin Care

Touted as the longest-running skin care blog written by a dermatologist, this easy scroll has a particular focus on anti-aging regimens and seasonal topics such as winter dryness and getting serious about sunscreen in summer. It’s great for anyone beginning their exploration of skin care, since topics are broad and information is delivered in a straightforward, prescriptive manner.

The Love Vitamin

You’ll find the inside scoop on daily supplements, hormone testing, pore-unclogging secrets, and more here. The Love Vitamin is adept at easing concerns that come from oily and acne-prone skin. Those concerned with acne will find this blog really speaks to them, as founder Tracy has tons of tips for clearing it naturally. However, it’s an inspiring read for anyone looking to build confidence and find beauty within.

New Beauty

The one’s for the beauty trend-obsessed (aka: anyone that gets FOMO if they don’t have the latest products or missed out on the week’s big sales). Get an inside look at the glam skin care routines of celebrities, editors’ firsthand testimonials about experiences and innovations, and tons of scoop from derms, plastics surgeons, and aesthetic experts.


As the name implies, this is a web store but it’s also a resource for anyone who is ready to move beyond moisturizer and wants some guidance on what’s right — from ingredients to application techniques. Gather intel on how to pick the best products, especially if you’re on a budget. No persuasion or judgments, just good honest advice delivered in an engaging, friend-to-friend manner.

Jenni Raincloud

For fans of the clean, natural, organic lifestyle, Jenni is an aesthetician based in Oklahoma who connects with those looking to make positive changes in their life.

Jenni offers help navigating the green beauty world, with a special focus on DIY skin care. She’ll tell you which essential oils to have in your library and even which plants to buy to improve your home air quality.


Devotees of Derma-E, the natural facial care brand, may already be familiar with this site. Yet anyone can stumble upon the blog if they’re searching the web for hot topics like hydration and hyaluronic acid. This blog covers all the basics.

You’ll find posts like “What is Sunscreen and How Does It Work?” alongside more niche topics like “The Difference Between Natural and Natural-Inspired Cosmetics and Personal Care Products.”

Green People

This blog is geared toward those who see skin care as a lifestyle and not just a routine. Posts are focused on life moments (running marathons, pregnancy, etc.) and give tips through the lenses of those experiences.

Broad seasonal topics are covered — like what’s “in” this spring — along with targeted issues, including how to deal with cracked nipples during breastfeeding. The content is written by Green People employees with occasional guest posts from healthy living experts.

Beauty Bets

Anyone who loves scrolling through Instagram or getting information in juicy, dishy snippets will feel right at home here. Content is largely written by beauty writer and lifestyle editor Elizabeth Dehn (aka: “Bets”). You’ll find all the stuff you didn’t dare ask but are glad to read about — for example, how to re-apply your sunscreen without messing up your makeup and the antidandruff system that makes your hair look better.

One Love Organics

One Love is aimed at thoughtful beauty fans looking to make small, simple changes for a better and happier life. The overall approach is doing more with less. Readers can also search for ingredients that are natural and clean yet have an otherworldly power to detox and renew. The writers are big proponents of antioxidants.

Natural Beauty Workshop

This one’s for beauty DIY-ers and those interested in the journey of creating skin care and beauty products, not just shopping them from the aisles. You’ll find loads of natural beauty recipes — everything from bathtub treats to fragrances — along with resources on how to actually sell and market your creations.


Yon-Ka is a luxury Parisian brand that isn’t for the budget-conscious. Skin care aficionados who have been-there-shopped-that and want an elevated view on next-level products and routines to try will find lots of browse through here.

What it’s all about: Concern-driven topics like understanding your skin’s pH balance and conquering inflammation, with the occasional human-interest piece on why too much screen time might be hurting your skin.

This That Beauty

Anyone looking for a breath of fresh air as they navigate the skin care world will enjoy this blog by editors Felicia and Christene. The duo share their personal stories and don’t take themselves too seriously, which makes this read so relatable. Tap into their current obsessions, raves, and craves — mostly with a gotta-have product angle. Also, lots of myth busting (“Winter SPF? You Better!”).

Have a favorite blog you’d like to nominate? Email us at [email protected]

Kelly Aiglon is a lifestyle journalist and brand strategist with a special focus on health, beauty, and wellness. When she’s not crafting a story, she can usually be found at the dance studio teaching Les Mills BODYJAM or SH’BAM. She and her family live outside of Chicago, and you can find her on Instagram.

As the global population grows and the importance of skin care becomes more well known, the global skin care market is projected to increase from 134.5 billion dollars in 2018 to over 180 billion by 2024. As of 2016, the world’s largest skin care market is the Asia Pacific region, which makes up about 43 percent of the global market. However, the world’s most lucrative market for skin care is the United States.
The United States has a thriving skin care market. The skin care segment makes up the largest share of revenue generated by the beauty and personal care market. The two best selling skin care products in the U.S. are facial cleansers and acne treatments, selling 205 million and 101 million units respectively in 2016.
In most Western societies, youthfulness is highly coveted, and every year millions of Americans undergo cosmetic procedures to make themselves look younger. Every year new and innovative products come onto the market, so it should come as no surprise that anti-aging skin care market in the United States is projected to grow substantially between 2015 and 2021. The anti-aging facial products with the largest market share are the Olay Regenerist Micro-Sculpting, the regular Olay Regenerist, and the Olay Total Effects 7-in-one.
In a 2017 survey among U.S. consumers, 52 percent reportedly used skin care products every day. Only six percent of those surveyed reported that they never used skin care products. In addition, 65 percent of women in the United States used skin care products every day, compared to 37 percent of men. When asked about the main purpose of their facial skin care products, the majority of survey respondents cited dryness or aging as the main problems they were trying to address.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Olay: Brand Profile

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With a global audience in 80 countries by 2012, beauty and skincare brand Olay is one of Procter & Gamble’s biggest properties, and the global best-seller in facial skincare. Sales broke through the $2bn barrier in 2008, and were estimated at around $3.3bn for 2013. Since then, though, performance has slowed as a result of stiff competition from rival products. The range now extends to a broad range of different moisturizing and cleansing products. It’s a very long way from the brand’s original development as a treatment for wartime burn victims, and this growth has been achieved despite fierce competition in the segment from rivals Dove, Neutrogena and Nivea, each of which has rolled out a similar host of brand extensions. In an attempt to shrug off its competitors, P&G pushed Olay aggressively into the upper end of the market with a series of premium-priced anti-aging and regenerating products. Performance has stumbled recently, but the brand may ultimately benefit from P&G’s decision to sell off of much of the rest of its beauty business in 2016.



See Personal Care Sector index for other companies and brands

Brand Analysis

P&G has established Olay as one of the world’s best-known facial skincare brands, with a global reputation. In 2016, the Brandz ranking from WPP’s Kantar Group positioned it in 10th place among personal care brands with a value of just over $3.9bn, but it was well behind main rivals Nivea, Clinique and Dove. For its own part, P&G describes Olay as the top-selling global facial skincare brand with 10% market share. Euromonitor & Sanford Bernstein estimated retail sales of $3.3bn across the whole range for 2013. By the end of 2015, that figure had fallen by some estimates to $2.5bn.

Olay has many competitors. While its principal rivals (such as Dove or Neutrogena) have diversified into more generalised personal care products such as shampoos and deodorants, Olay has remained firmly focused on the skincare sector, and since the 2000s has pushed aggressively into the premium sector with a range of much higher-priced “masstige” variants. However, the brand’s greatest strength – its success in the anti-aging segment – threatens to become an area of significant weakness. Now established as the leading mass-market product for a generation of women now in the 30-50 age range, Olay must now defend itself against newer or younger brands, perceived by the next generation of consumers as more relevant. The popularisation of mass-market anti-aging products has led to a raft of competitive products, especially in the US, and Olay’s growth has stalled since 2010.

Yet despite that slowdown P&G has achieved spectacular success with Olay since it inherited the brand as a comparatively minor part of its acquisition of Richardson-Vicks in 1985. It was then a rather old-fashioned beauty lotion, known derogatively within the industry as Oil of Old Lady. Since the 1990s, though, P&G has reinvented and rejuvenated the brand, making it the umbrella for an extensive range of beauty and skincare products. The company doesn’t break out individual sales of Olay, but claimed an overall 10% share of the global facial skin care market in 2010, which suggests retail sales of as much as $6bn. It’s a measure of Olay’s importance to Procter & Gamble that it was regularly their biggest brand by marketing spend between the late 1990s, until overtaken by Cover Girl in 2012. Measured media expenditure in the US for 2015, according to Kantar/Advertising Age figures, was $146m, down sharply from previous years. It was P&G’s #2 brand by spend behind Crest. The brand maintains a small stable of brand ambassadors. Past endorsers have included actresses Thandie Newton and Kim Cattrall and singer Carrie Underwood. Katie Holmes joined the stable in 2014 as the brand’s first global ambassador. However, most of the bigger name US endorsement partnerships appear to have been terminated during 2016. A number of other local celebrity ambassadors remain in individual regional markets.

The Olay brand now encompasses a wide variety of moisturizing and cleansing products for the face and body, and currently comes in a bewildering range of lotions, creams, bars, sprays and wipes. In the US, its biggest market by far, there were 11 different product lines in 2014. These include three different collections of anti-aging products, Regenerist, Age Defying and Total Effects, each with slightly different uses and ingredients. A fourth line, Definity, introduced in 2006, had been the brand’s highest-priced variant, selling for around $28 in the US. However it was superseded by other even more expensive variants, and was was merged into Total Effects in 2011. Olay Professional ProX, which launched in 2008, is now the top-of-the-range line with prices upwards of $40. It promises a “professional anti-aging regime”. Regenerist is the next most expensive at between $20 and $30. Olay Fresh Effects was introduced in 2013 for a younger market. Complete is the entry-level range of moisturisers also containing vitamins and UV filters; Facial cleansing is the umbrella for several face-specific cleansers including Daily Facials wipes. Then there are three lines of body care products under the banners of Body Cleansing, Body Lotion hydrating creams, and Body Collections.

Among other recent additions to the collection is a range of Facial Hair Removal products. In China and other Asia Pacific markets, there are also several face whitening creams and lotions, catering to local ideas of beauty. In an even more unconventional move, P&G licensed the brand to Pharmavite in 2003 to develop a range of Olay Vitamins, in a range of “Beauty Nutrients” and “Wellness Nutrients”. The group experimented unsuccessfully with an Olay cosmetics line between 1999 and 2001. In 2006, it introduced a small range of cosmetic products under its Cover Girl brand which also contain Olay technology, and in 2010 it launched a co-branded line of Dawn dishwashing detergents which promise to provide better care for hands. The Olay brand has also been co-opted for several other group products, including a Venus with Olay razor for ladies. In the US, the best-selling line is Regenerist, which accounts for around a quarter of sales by value. It is followed by Total Effects, Definity and Complete each with around 10% of sales by value. Important recent launches have included Olay Eyes, introduced in 2016, and the Olay Skin Advisor diagnostic app launched in 2017. Also in 2017 came Olay Duo, a shower wash and body cleanser using technology also being rolled out for sister brands Old Spice and Ivory.

However, sales of Olay have largely stalled since 2010 in the face of fierce competition from other brands and a lack of sufficiently exciting new products. In June 2015, new global skin & personal care leader Alexandra Keith – appointed in 2014 – acknowledged that the company had failed to keep the best interests of consumers in mind and had instead chased trends by launching a succession of “flash in the pan items”. This resulted in what she described as “a suburban sprawl” of too many different products. Instead she reaffirmed a strategy to focus on Olay’s core purpose as an antiaging brand. “Olay is science. Our science is designed to deliver breakthroughs in antiaging. Our journey is not the pursuit of becoming the biggest. It is simply the pursuit of becoming better until better becomes best.” A large number of less profitable products were culled from the portfolio in late 2015 to refine its focus on anti-aging. In 2016, P&G acknowdged falls of as much as 20% in some Olay product lines, offset by solid growth for some Olay Regenerist lines and a good start for new launch Olay Eyes. “We are making meaningful progress,” Keith told investors in Nov 2016. In figures from IRI for the year to Feb 2017, Olay was still the top-selling product in US facial antiaging with sales of $319m, equivalent to 31% share, but its lead over rivals has been steadily eroded.

Also in 2015, P&G was forced to pay out $850k in fines and legal costs after contravening the state of California’s law against “slack fill packaging” designed to make products look bigger than they actually are.

P&G standardised the Olay range at the end of the 1990s, dropping most regional name variants, such as Ulay. However it retains the name Olaz in a handful of European markets including Germany, France, the Netherlands and Austria. In China it is marketed as Yu Lan.

The brand’s most aggressive competitor since the mid-1990s has been Unilever’s Dove. Until 1995, Dove was the US’s leading soap brand, and Olay the best-selling moisturizer; but since then both products have launched a series of spin-offs designed to capture first the middle ground of feminine cleansers, and then a string of other market segments.


For a brand firmly associated with feminine beauty, Olay has a rather surprising history. The product was actually invented during World War II by South African chemist Graham Gordon Wulff, as a glycerine-based rehydration treatment for Royal Air Force pilots suffering from severe burn injuries. When the war ended, Wulff began to search around for a new career, and teamed up with former advertising copywriter Shaun “Jack” Adams Lowe to attempt to sell the cream to consumers. The pair invented the existence of a mysterious tropical plant which they called the Ulan, from which they claimed their “oil” was derived. Understanding the marketing power of less-is-more, they decided to say as little as possible about the precise purpose of this Oil of Ulan. Instead they called it a “mysterious beauty fluid that makes you look younger”, and began selling it door-to-door in South Africa under the auspices of their newly formed company Adams National Industries, based in Durban.

Against the odds, Oil of Ulan began to sell very well indeed, and Adams quickly established a thriving mail order operation, selling the product to other countries. During the 1950s, the company began exporting to Australia and the UK, followed by North America and Mexico in the early 1960s. In many cases they adapted the product’s branding and packaging to appeal to local tastes. As a result, Oil of Ulan became Oil of Ulay in the UK and Australia, Oil of Olay in North America, Oil of Olaz or Ulaz in Latin America and so on.

By 1967, Adams National Group was generating worldwide sales of around $10m, still almost entirely from mail order or door-to-door sales. That year it was literally stumbled upon by US pharmaceutical group Richardson-Merrell, which had also been trying to establish a line of female beauty products. One of the company’s Australian field sales managers reported that customers were spurning Richardson-Merrell’s products in favour of this mysterious Oil of Ulay brand, and after some months the larger company tracked down Wulff in Durban and bought him out.

As Oil of Olay, the brand was already doing a small amount of business in the US, but Richardson-Merrell put its own marketing muscle behind the product to fully establish the brand. At the time, the market for face cream was effectively split between luxury products such as Estee Lauder at $30 or more and low-cost brands such as Noxzema priced at under $2. Richardson-Merrell firmly established Olay as a mid-market brand (around $10), and by 1980 had boosted the sector as a whole to sales of around $225m in the US. Of this Olay carved out a commanding one-third share of the market, growing sales from around $2m in 1967 to more than $72m in the US, with another $70m in revenues derived from other territories. (At the same time, the company took advantage of a series of generous government tax breaks by manufacturing the increased supply of the product in Puerto Rico).

Richardson-Merrell sold off its prescription pharmaceuticals business in 1981 and became Richardson-Vicks. Three years later it was the target of a hostile takeover bid from Anglo-Dutch conglomerate Unilever. The group recruited soap company Procter & Gamble as a white knight, and was absorbed into P&G in 1985. At the time, the main appeal of Richardson-Vicks to P&G was the Vicks OTC range, and the group took several years to decide what to do with more marginal brands such as Olay. However a beauty cream and a lotion for sensitive skin were introduced in 1987, and a cleansing lotion in 1990. Following the expiry of several of Dove’s patents, P&G introduced an Olay beauty bar in 1993, opening up direct competition with the Unilever brand. A body wash and shower gel was introduced in 1994, quickly notching up sales of around $80m, equivalent to a 27% market share at the time. Then in 1996, the group unveiled the Oil of Olay Age Defying Series, a collection of skin care products utilizing alpha-hydroxy-based skincare technology. By the late 1990s, the original Oil of Olay had been spun off into more than 30 separate products under the shared umbrella brand. Following local customers, in Asia, these include a range of skin whitening beauty products, under the Olay Fairness brand.

Not all of Olay’s brand extensions were successful, however. In the mid-1990s Procter & Gamble announced a concerted move into the colour cosmetics segment. Olay was by then the world’s best-selling facial moisturizer, with a near 27% market share in the US, supported by a wide portfolio of other products ranging from ageing creams to shower gels. In the new health-conscious age of the 1990s, it certainly appeared to make sense to combine skincare and colour cosmetics in one product. Another key factor was the P&G’s declining hold on the cosmetics market, as faster-growing rivals Revlon and L’Oreal pushed the group into the #3 position. After two years in development, the group had begun testing a range of cosmetics in Germany in 1994 with some success, and followed this with a small-scale test in the US, which inevitably attracted the attention of competitors. More tests followed in the UK in 1996, before the brand was formally launched in Germany again in 1999. P&G claimed success from the European roll-outs, stating that the range of lipsticks, foundations and eye-shadows had achieved “double-digit market share”.

According to industry estimates, P&G was targeting US sales in the region of $300m from the new brand extension, giving the group two of the top five cosmetics lines in the United States. (Revlon and Cover Girl were #1 and #2 in 1999 with sales of around $600m and $550m at retail respectively; sales of $300m would have placed Olay #5 behind Maybelline and L’Oreal). P&G earmarked a spend of between $60m and $90m just for the cosmetics line, the biggest marketing spend at the time for any single product other than Gillette’s Mach III razor. Yet P&G found the market much harder than it had anticipated, especially following a burst of rival launches, including a range of Neutrogena cosmetics from Johnson & Johnson, and new products from Revlon’s Almay brand. Although sales of Olay foundation were reportedly good, less obviously skincare-related products, such as eye-shadow, failed to do well.

Having achieved little more than around 3% share of the US mass cosmetics market and sales estimated at around $88m – less than a third of target – P&G took the decision to cut its costs and pull the range in the summer of 2001. Many critics pointed to the product’s protracted seven-year conception as another sign of P&G’s failure to embrace the fast-turnaround product cycle it promised in the late 1990s. Initial tests of Olay Cosmetics in 1994 gave competitors a whole five years to develop spoiler products. By contrast, Olay Facial Wipes, first conceived in 1999, launched quickly and with a greater comparative degree of success. In their first year these disposable face cloths infused with moisturizers hit sales of over $70m.

In the mean time, the brand had also introduced its first “Age-Defying” products, and these proved far more successful than ordinary colour cosmetics. In 1999, as the original copyrights on the different variations of the Olay/Ulay/Ulaz name began to expire, P&G took the opportunity to reduce confusion and standardise the product internationally as Oil of Olay in most markets. The “Oil of” tag was dropped in 2000, after research showed that the target market of younger women were put off by the suggestion that the product was “oily”. At the same time, US sales of Olay hit $500m, taking them ahead of the Dove range in the US. In 2000, the group launched its first push into a premium-priced “masstige” market with the launch of Olay Total Effects. Olay Regenerist followed in 2003.

Last full revision 21st April 2017

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