The 6 Best Skincare Brands from Whole Foods

A couple months ago I asked you guys what kinds of skincare/clean beauty posts you wanted to see. It was pretty much a resounding request for AFFORDABLE skincare products. That and an alternatives to beautycounter post – but I got that covered already!

Without question, clean skincare is more expensive than conventional. There are a lot of factors that go into this but generally, the better/cleaner the ingredients, the more expensive they will be. Conventional gets by because they use cheap and accessible fillers in their products that help keep their prices low. Of course, I one day hope to see clean beauty at or around the same range as conventional, but that just isn’t realistic at the moment. BUT that doesn’t rule out all clean skincare/beauty. As popularity increases, so does demand for places like Whole Foods, Target and even Walmart to carry cleaner skincare brands. This accessibility is huge but it’s also difficult to navigate. How can you tell what’s actually good quality compared to green washing brands out there that pretend to be? I can’t say I have all the answers, but my hope is that posts like this one can help inform you to make better decisions for your body.

So let’s chat Skincare Brands from Whole Foods. Like most of the food products from Whole Foods, the skincare and beauty products are free of harmful chemicals including parabens and phthalates. This is definitely a plus and it’s awesome knowing you can buy your products from Whole Foods trusting their safety. That being said, just because they’re “clean” does not mean they are free of synthetics. I’ve said it before but I’ll say it again: synthetics are not inherently a bad thing, but I prefer my products to be more naturally-derived than synthetic. Because of this you will find a lot of alcohols and silicones in certain brands, two ingredients I still try to avoid even if they technically are not harmful. Shopping at Whole Foods still requires being label conscious so hopefully this post can be helpful to you.

About 6 weeks ago Whole Foods was having its annual green beauty sale where all of their products were 25% off (+ an additional 10% off for prime members w00t!). I would have loved to have had this post go live before the sale, but I had a lot of products to try out and wanted to give them a full run-through before sharing. So instead I took advantage of the sale for myself and walked out with $300 worth of skincare products.

This post would be kind lengthy if I tried to review all 16 products I purchased so instead I am going to focus on a couple of brands and share the products I loved from each. For a full review of each product check out this video.

The Best Skincare Products from Whole Foods

1. Evan Healy

In my opinion Evan Healy is by far the best bang for your buck at Whole Foods. The products are stellar quality and while the prices aren’t cheap, you get much more than what you pay for. What I love about Evan Healy is that they offer different trial kits for about $35 that allow you to try out a bunch of products before purchasing a full size. This is one of the hardest parts about clean beauty because no one wants to purchase something that doesn’t work or will make them break out. Big big fan of Evan Healy for this reason.

Products to try: Rose + Geranium Hydrosoul Toner + Rose Cleansing Milk

2. Acure Skincare

If I got a nickel for every DM I get about Acure, I’d be rich. Here’s what I have to say about Acure: they’re okay but the price is probably the very best you’re gonna get! Some of their products are better than others when it comes to the natural vs. synthetic ratios. Look out for alcohol in a lot of their products but my suggestion is to keep it simple. Their single-origin oils are one of the most affordable available on the market and are a great place to start when it comes to switching to more natural products.

Products to try: Moroccan Argan Oil + Rosehip Seed Oil

3. Cocokind Skincare

I lied, I probably get more DMs about Cocokind than I do about Acure – likely because Cocokind has a pretty dedicated cult following. When it comes to simplicity of ingredients and organic options available, Cocokind is king. I so badly want to like this brand for my skin, but as someone whose skin is sensitive to coconut oil (even the fractionated kind), having it as the first ingredient on many of their products is a big no-no for me. I simply cannot moisturize with coconut oil (I can still cleanse and wipe off!). I think they offer way more variety of products on their website but their Whole Foods availability was limited and I found that I couldn’t use or didn’t like a lot of the products they had.

Products to try: Rosewater Facial Toner + Chlorophyll Mask

4. Juice Beauty

Juice Beauty is definitely a more high-end line available at Whole Foods. I am generally a fan of their products though like some of the others, you do need to read the ingredient list to see if you’re okay with everything. In general though, I like that you’re getting some extra doses of plant benefits and not just a single oil or ingredient. If you’re looking for the feel of fancier skincare but without the price tag (it still isn’t cheap though!) then Juice Beauty is a good bet.

Products to try: Organic Treatment Oil + Cleansing Milk

5. Trilogy Skincare

I consider Trilogy to be a solid mid-range choice. Like Juice Beauty you still need to ingredient read but you can generally feel good about the products and know you’re getting some good, skin-supporting ingredients. Also they have some of the cheapest organic rosehip seed oil available! Some of my go-to products are from Trilogy so while not every product is my favorite I definitely depend on them for good quality, moderately more affordable skincare.

Products to try: Cleaning Balm + Rosehip Seed Oil

6. Mad Hippie Skincare

Another solid mid-range choice. Not the cheapest but definitely cheaper than some of the fancier brands carried at Credo Beauty. If you’re looking for a high quality serum that won’t break the bank but isn’t so cheap it’s full of fillers, Mad Hippie will quickly become your go-to. I think I may be obsessed with the exfoliating serum!

Products to try: Exfoliating Serum + Vitamin C Serum

For a full review of my Whole Foods Skincare Haul check out this video:

* * * * *

So there you have it! I hope this post provided you with some good skincare items to purchase from Whole Foods. I know not everyone has a Whole Foods near them, but if you do and are looking to switch to cleaner skincare, it’s a great place to start. As always if you have a product you want to see reviewed or a holy grail product you love, feel free to drop it in the comments below. Next up…A Target skincare Haul!


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15 Clean Beauty Products You Can Get at Whole Foods

PHOTO 0/16 Though food is very much a part of the Whole Foods brand (hence its name), the grocery store giant has long-since only sold fresh eats. Its utopian aisles cater to a larger audience, selling everything from natural and organic pet foods to tried-and-true personal care products. Now, while you’re shopping for your family’s week’s worth of groceries, you can browse their Whole Body section and skip out on extra errands.
What’s even better? You can feel rest-assured that the ingredient labels on the back of your shampoos, lotions, serums and more live up Whole Foods rigorous quality standards. In other words, they’ve done the label-sleuthing for you, so you can sit back and enjoy the addictive scents, nourishing ingredients and powerful benefits without wondering what the heck you’re using on your precious face and bod.
“Whole Foods Market has set the bar when it comes to our strict standards for personal care products,” says Jody Villecco, Global Quality Standards Coordinator for Whole Foods Market and part of the team who vets all the items in our store, from food products to pet care to body care. “For any new product we consider selling in our stores, we screen for more than 75 banned ingredients we do not allow on our shelves, including phthalates, microbeads, triclosan, BHT, BHA, aluminum chlorohydrate and many more.” Try letting an unfaithful beauty product slink its way through that level of testing.
Most recently, Whole Foods added 10 new ingredients to their already extensive banned list that are common in conventional cosmetics. They’ve identified more than 400 ingredients they deem unacceptable for safe and natural use, all of which you can find on their
Sure, it might add a few extra line items (and bucks) on your receipt, but you’ll be saving in the long run in more ways than one. Here are 15 beauty and body care products that are giving their mainstream competitors a serious run for their money.
Image via Imaxtree
SEE NEXT PAGE: Trilogy Everything Balm, $18

What Does A Medical Esthetician Buy From Whole Foods Beauty?

I get lost in the Whole Foods skin care section, Whole Body—it’s the best part of grocery shopping. It used to be tiny, with just a few “green” products, but now they’ve expanded into a practically full-fledged beauty store. And this isn’t just supermarket skin care: you can find serums and creams priced upwards of $75 in the Whole Foods skin care aisle. There used to be a clear line between dermatological and clinical products vs. organic or green products: the huge variety of skin care is starting to blur this line. Personally, I mix and match, using gentle cleansers matched with more powerful peels. At the end of the day, I want what works. Every time I roam the vast aisles of beauty when I go grocery shopping, I wonder: what would a more clinical eye buy here? I reached out to Charlotte’s Book expert Jordana Mattioli, famous not only for her facial prowess, but for her rigorous ingredient breakdowns (take a peek at Instagram for her insightful posts on everything from lip filler to the latest organic candle)—she’s a perfect fit for the Charlotte’s Book mantra. Curious what Jordana would buy at Whole Foods skin care section? Here’s her list of what, why, and key ingredients. You’re welcome!

– Robin Shobin, Founder, Charlotte’s Book


Charlotte’s Book expert Jordana Mattioli made us a great list of must-have Whole Foods skin care products.


MyChelle Gentle Cleansing Wash, $16.00

Why? This unscented creamy gel is perfect for sensitive skin because of its gentle cleansing agents and soothing botanicals, plus it removes makeup easily.

Ingredient highlights: Glycerin, Cocamidopropyl Betaine, Rosa Centifolia Flower Water Made without GMO, Gluten, Parabens, Petroleum, Phthalates, Silicones, Sulfates, Ureas. Vegan. Cruelty-free.

Alba Botanica Even Advanced Sea Mineral Cleansing Gel, $10.00

Why? Gentle enough for all skin types, its light foaming action to leave skin clean but not tight.

Ingredient highlights: Aloe Barbadensis Leaf Juice, Cocamidopropyl Betaine, Glycerin, Camilla Sinensis Leaf Extract. No animal testing, no parabens, phthalates, or synthetic fragrances.

DERMA-E Purifying Gel Cleanser, $15.50

Why? Oily skin will love this fragrance-free gel cleanser thanks to charcoal, which acts like a dirt busting magnet.

Ingredient highlights: Aloe Barbadensis Leaf Juice, Charcoal Powder, Fucus Vesiculosus (Bladderwrack) Extract, Undaria Pinnatifida (Wakame, Kimarine®) Extract, Epilobium Angustifolium (Canadian Willowherb™) Extract, Organic Camellia Sinensis (Green Tea) Leaf Extract. 100% vegan, cruelty-free. No: alcohol, parabens, sulfate, mineral oil, lanolin, GMO.


Acure Organics Argan Cleansing Towelettes, $10.00

Why? These fragrance-free wipes are thick and soft, perfect for gently dissolving makeup and won’t irritate eyes.


Andalou Naturals Blossom + Leaf Toning Refresher, $12.00

Why? This toner is perfect for oily or combination skin. With such a huge dose of antioxidants and skin soothers, there is so much good stuff in here, it could take the place of a serum. Certainly one of the best products in the Whole Foods skin care line.

DERMA-E Evenly Radiant Brightening Toner, $12.00

Why? Niacinamide and vitamin C are the third and fourth ingredients, so you’ll see any pigmentation brighten up fast!


Mad Hippie Exfoliating Serum, $28.00

Why? Not only do you get 10% alpha hydroxy acids, but also the best of the best in hydrating and antioxidants.

Trilogy Gentle Facial Exfoliant, $35.00

Why? This creamy scrub has just the right balance of grit—any skin type would benefit from gentle exfoliation once or twice a week.

Ingredient highlights: Kaolin Clay, Jojoba wax beads. Cruelty free, non-gmo, no animal testing.


Alba Botanica Hawaiian Facial Mask Pore-fecting Papaya Enzyme, $21.00

Why? This is a non-drying gel mask that has enough enzymes where you’ll be buttery smooth and soft after just one use.

Ingredient Highlights: Aloe Barbadensis Leaf Juice (Certified Organic Ingredient), Glycerin, Protease, Carica Papaya (Papaya) Fruit Extract, Ananas Sativus (Pineapple) Fruit Extract. No: Animal Testing, Parabens, Sodium Lauryl / Laureth Sulfate or Sodium Methyl Sulfate.

DERMA-E Hydrating Mask with Hyaluronic Acid, $29.50

Why? Creamy but not greasy, and the zinc and plant oils will be so soothing.

DERMA-E Purifying 2-in-1 Charcoal Mask, $19.50

Why? Clay based masks are so great for spot treating oily areas of the face, this gets even more effective due to addition of charcoal: plus you’ll get a little scrubbing action when you remove it from the apricot seed powder.

Ingredient Highlights: Aloe Barbadensis Leaf Juice, Kaolin, Bentonite, Prunus Armeniaca (Apricot) Seed Powder, Fucus Vesiculosus (Bladderwrack) Extract, Undaria Pinnatifida (Wakame, Kimarine®) Extract, Charcoal Powder, Epilobium Angustifolium (Canadian Willowherb™) Extract, Panthenol (Provitamin B5), Organic Camellia Sinensis (Green Tea) Leaf Extract. 100% vegan, cruelty-free. No: parabens, sulfate, mineral oil, lanolin, gluten, GMO.


Acure Organics Facial Marula Oil, $20.00

Why? Marula is an antioxidant, reduces inflammation and help fights free-radical damage. This is great for sensitive skin.

Ingredient Highlights: Pure Marula. Vegan, cruelty free. No: sulfate, paragon.

Trilogy Rosehip Oil Antioxidant+, $36.00

Why? A cocktail of four of my favorite nourishing and soothing antioxidant oils, soaks in fast. This is surely one of the highlights in the Whole Foods skin care line.

Ingredient Highlights: Rosa Canina (Rosehip) Seed Oil, Solanum Lycopersicum (Tomato) Seed Oil, Caprylic/Capric Triglyceride, Vaccinium Macrocarpon (Cranberry) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Avena Sativa (Oat) Kernel Extract. Cruelty free, non-gmo, no animal testing.

Trilogy CoQ10 Booster Oil, $32.00

Why? Super dry skin will love this oil. It’s loaded with antioxidants and skin firming coQ10.

Ingredient Highlights: Macadamia Ternifolia Seed Oil, Fragaria Vesca (Strawberry) Seed Oil, Vaccinium Angustifolia (Blueberry) Seed Oil, Nigella Sativa (Black Caraway) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum (Pomegranate) Seed Oil. Cruelty free, non-gmo, no animal testing


Andalou Naturals Turmeric + C Enlighten Serum, $18.00

Why? Vitamin C and turmeric will brighten, plus the hyaluronic acid and plant oils will instantly hydrate and plump.


DERMA-E Hydrating Serum With Hyaluronic Acid, $29.50

Why? This is a creamy serum that all skin types can use for instant soothing hydration: it’s awesome for under eyes too.

Earth Science Maximum Hydration Hyaluronic Acid Serum, $24.95

Why? This gel soaks in quickly, great for congested skin that still needs moisture. I also love seeing soothing botanicals along with the hyaluronic acid and sodium pca. That’s another highlight in the Whole Foods skin care line.

Ingredient Highlights: Glycerin, Sodium Hyaluronate, Aloe Barbadensis Leaf Extract, Anthemis Nobilis (Chamomile) Flower Extract, Vitis Vinifera (Grape) Seed Extract, Algae Extract, Sodium PCA. Unscented. pH 6.0 / Vegan / Gluten Free.


DERMA-E Anti-Wrinkle Vitamin A Night Serum, $17.25

Why? Retinol palmitate is a great form of vitamin A that’s gentle, plus there are added antioxidants and skin soothers, so any skin types that have previous irritation with retinoids should try this.


Andalou Naturals Acai + White Tea Oil-Free Moisturizer, $31.95

Why? Great array of antioxidants in a sheer light base with no slick residue.

Ingredient Highlights: Aloe Barbadensis Juice, Vegetable Glycerin, Saccharomyces Xylinum (Kombucha) Black Tea Ferment, BioActive 8 Berry Complex. Non-GMO, Cruelty-Free, Gluten-Free, Eco-Friendly, Certified Organic, Fair Trade, Vegan.

DERMA-E Purifying Oil-Free Moisturizer, $29.50

Why? Lightweight aloe base plus antioxidants. I love seeing charcoal and specific botanicals to help control oil.


Trilogy Line Smoothing Day Cream, $39.00

Why? Nourishing but not greasy, this is a gentle option for battling wrinkles with plant-based ingredients that have a proven track record of strengthening collagen.

Andalou Naturals Argan + Omega Natural Glow 3 in 1 Treatment, $21

Why? Brighteners like vitamin c and such a huge array of powerful antioxidants make this great for dry skin that likes a dewy look.


Andalou Naturals Luminous Eye Serum, $19.99

Why? Eye serums are great for the morning because they don’t smudge eye makeup, and this one is a perfect formula to plump and cool on contact.

Mad Hippie Eye Cream, $24.99

Why? SO MANY actives that are a perfect anti-aging combo, and the formula is lush and creamy. Another great product in the Whole Foods skin care line.

Ingredient Highlights: Niacinamide, Haloxyl, Matrixyl 3000, Glycerin, Vitamin E (Tocopheryl Acetate), Squalene, Vitamin C (Sodium Ascorbyl Phosphate), Argan Oil, Potassium Sorbate, Chamomile Flower Extract (Recutita Matricaria), Vitamin E Acetate, Ceramide 3, White Tea (Camellia Sinensis Extract), Pomegranate Seed Oil (Punica Granatum). Cruelty-free, BPA-free, and fully recyclable

Trilogy Eye Contour Cream, $32.50

Why? This is a creamy gel with soothing botanicals that nourishes without leaving any residue.

Ingredient Highlights: Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycerin (Vegetable), Oenothera Biennis (Evening Primrose) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Canina (Rosehip) Seed Oil, Euterpe Oleracea (Acai) Fruit Oil (and) Tocopherol, Butyrospermum Parkii (Shea Butter), Theobroma Cacao (Cocoa) Seed Butter, Aloe Barbadensis (Aloe Vera) Leaf Juice, Euphrasia Officinalis (Eyebright) Extract, Tocopheryl Acetate, Daucus Carota Sativa (Carrot) Seed Oil


DERMA-E Antioxidant Natural Sunscreen SPF 30 Oil-Free Face Lotion, $19.75

Why? This is a mattifying formula with a super high concentration of zinc, plus additional protection from vitamin c and green tea. Awesome for oily skin.

Kiss My Face Face + Neck Face Factor 30 Broad Spectrum SPF 30, $12.99

Why? Oily and combination skin will love this lightweight formula. It’s sheer, with additional good-for-your-skin ingredients like peptides and antioxidants.

Alba Botanica Very Emollient Sunscreen Mineral Protection, Fragrance Free SPF 30, $8.99

Why? Super creamy and soothing formula that dry skin will love.

MyChelle Sun Shield SPF 28 Unscented, $20

Why? Lightweight mineral-based SPF that blends in so easily. Great highlight in the Whole Foods skin care line.


DERMA-E BB Crème SPF 25, $23.75

Why? Comes in two shades that give just enough coverage, plus long-term benefits from ingredients I love to see like niacinamide, peptides and antioxidants. Definitely another highlight in the Whole Foods skin care line.

Andalou Naturals All-in-One Beauty Balm Sheer Tint with SPF 30, $15.50

Why? Hydrating tinted SPF that goes beyond basic with the addition of skin-repairing ingredients.

You can actually win some of Jordana’s picks in our winter sweepstakes. Check it out! It’s awesome. Jordana also explains why medical estheticians are the perfect addition to your skincare arsenal.


Learn more about Jordana Mattioli. Read client reviews, book appointments, and get expert advice from the experts in Charlotte’s Book. Only the best cosmetic doctors, skincare gurus, nutritionists, fitness and wellness professionals make it into our book.

Imagine you could pick up lipstick, groceries, some collagen capsules, and the fancy skincare products you use all in one spot. You can do that on the internet, sure, but right now there isn’t a store that totally fits the bill.

Amazon (surprise!) wants to provide that destination, via Whole Foods.

In an interview with the beauty publication Glossy, Amazon-owned Whole Foods Market revealed its plans to make the grocery chain a sort of clean beauty destination.

Jen Coccaro, director of merchandising for Whole Body, the chain’s beauty and wellness sector, notes that Whole Foods has been selling natural and organic beauty products since it was founded in 1980. This was well before the advent of the $4.2 trillion wellness industry and mainstreaming of beauty supplements and “clean beauty” (which generally refers to products made using only natural, organic, non-irritating, and pH-optimized ingredients).

Coccaro is responsible for educating customers about Whole Food’s beauty offerings, as well as recruiting new brands. “What we are trying to do now is be more engaged in the industry, make our customer more aware of us and that we have clean beauty products and full solutions to wellness,” she told Glossy.

Sounds simple, especially for a company that really has had a section dedicated to “wellness” products for several decades now. That said, the Whole Foods move is only the latest Amazon has made in what seems to be an aggressive strategy for the beauty market.

Amazon, which unveiled a debut collection of inexpensive makeup products under its private label “find” in January, is already a premier destination for cosmetic products and a major beauty channel. It boasts three differentiated categories on its site: luxury beauty, for prestige brands you’d find at a department store (this category ballooned 57% in the second quarter of 2018, ); professional beauty, with products you’d find in salons and spas, and indie beauty, which sells independently owned brands not found at retailers like Target, Sephora, or Ulta.

But the beauty industry has proved unusually resilient to competition from Amazon, thanks in large part to strong brick-and-mortar retailers like Ulta and Sephora, both of which have shown stellar growth and guidance in recent years.

Such retailers continue to thrive—and remain “Amazon proof” in a sense—because of the nature of buying makeup. It’s a tactile experience that supports in-person exploration. Whether your a layperson or a professional, the texture, scent, look, and feel of a product are critical. Buying online removes the sensory aspects of purchasing products.

Beauty tech, including virtual and augmented reality, may someday become the main way consumers try lipstick or match a foundation shade to their skin color. Shoppers are still doing that inside of the store, something that was emphasized in a recent NPD Group report that revealed that the beauty category is driving the majority of foot traffic into duty-free stores around the world.

Meanwhile, Amazon is hitting Sally Beauty and Ulta, in particular, from another angle: It launched the Amazon Professional Beauty Store last week, an online venue for professional products. The company has offered a selection of pro-grade products for some time. Now they’re to be provided via brand partnerships with salon-grade companies rather than third-party retailers, a fact that had previously deterred professionals who were wary of purchasing fakes. Shares of Ulta and Sally Beauty—the go-to suppliers for professionals—both fell on the news, with the latter dropping 17%.

Best whole foods shampoo

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