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Ralph Lauren has never been afraid to tear down a few walls and expand his reach, and a debut collection for this fall is doing just that: Denim & Supply. The line, driven by vintage-inspired, layered looks that ooze a carefree and artistic spirit, officially drops today. Along with the collection comes a new online arena, The Warehouse, which is a hub of sorts for the creative types that Lauren was drawn to when creating Denim & Supply. The landing page (pictured below) features an online magazine, video profiles and a segment called The Journal, all geared to attract a slightly younger, more rock n’ roll set than say, Polo.com.
Denim & Supply features urban-ready gear like nautical fleece pullovers, richly-knit ragg sweaters and beat-up denim jackets, in a color palette inspired by more natural settings and worn-in flavor: think super cool Brooklyn painter goes for coffee. The collection launches on both Ralph Lauren and Macy’s websites, today. Prices fall predominantly in the $100-$300 range for both apparel and accessories. Check out more looks after the jump.
Denim & Supply – The Warehouse – Landing Page.jpg
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Denim & Supply – The Warehouse – The Journal.jpg