Ellen DeGeneres always finds a way to wow us, and her most recent endeavor is no exception! The comedian and talk show host is getting us ready for warmer weather with her affordable clothing line.
DeGeneres started selling her label EV1 at Walmart last fall, which makes this the brand’s first spring collection. The new products include comfortable denim, leggings, graphic tees, jackets, dresses and skirts — basically every wardrobe staple you could ever want.
And the best part is it’s all $30 and under! And in addition to being super affordable, it also features a pretty wide range of sizes with tops running from an XS to 3XL and pants running from a 0 to 20.
Here are seven of our favorite items from the star’s new spring line.
- Ellen DeGeneres’ EV1 Spring Clothing Line
- What’s In Ellen DeGeneres’ Spring EV1 Collection? Ellen Is Trying Her Hand At Athleisure — And There’s Floral & Camo
- 1. Maddy Straight Leg Jean In Marshmallow
- 2. Camo Utility Jacket
- 3. Alex Relaxed Vintage Patchwork Jean
- 4. Camo Side Stripe Leggings
- 5. Love Scribble Denim Jacket
- 6. Floral Side Strap Sports Bra In Indigo/Gray
- 7. Side Stripe Jogger
- 8. Dreamer Thinker Doer Sweatshirt
- 9. Camo Canvas Weekender
- 10. Patchwork Denim Jacket
- Ellen DeGeneres, Kendall and Kylie Jenner, Lead Walmart’s Celebrity Collaborations for the Holidays
- Artist Sues Ellen DeGeneres, Walmart Over “Love” Logo on EV1 Apparel Line
- Personal Finance
- Ellen is helping give Walmart a makeover.
- Fashion chops
Ellen DeGeneres’ EV1 Spring Clothing Line
- 1. Ombre Heart Short Sleeve T-Shirt, $10, Walmart
This ombre heart shirt is cute, soft and lightweight. It’s perfect for wearing on a sunny day or laying under a jacket when it’s cooler.
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- 2. Preston High Rise Skinny Ankle Jean, $24, Walmart
These striped pants are made from a stretchy denim fabric. They’re chic, comfy and versatile enough to be dressed up or down throughout the spring and summer.
- 3. Alex Patchwork Denim Skirt, $18, Walmart
A denim skirt is a staple in our spring wardrobe. This one is trendy and stylish with its patchwork details.
- 4. Striped Short Sleeve T-Shirt Dress, $24, Walmart
T-shirt dresses are great because they’re comfortable, cute and easy to throw on. This striped dress has a heart appliqué on the chest with red stitching.
- 5. Floral Side Stripe Leggings, $18, Walmart
These floral leggings are the epitome of spring. The shades of blue and gray go so well together and the collection also includes a matching sports bra.
- 6. Maddy Straight Leg Jeans, $22, Walmart
These straight leg jeans are ankle-length and high-waisted. The pale pink color is a popular trend for the spring and they also come in an equally stylish green color.
- 7. Camo Utility Jacket, $30, Walmart
Camo is one of the prominent trends featured in the collection. This jacket is a great alternative to your standard denim jacket. It makes a statement and it will keep you warm on breezy spring days.
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What’s In Ellen DeGeneres’ Spring EV1 Collection? Ellen Is Trying Her Hand At Athleisure — And There’s Floral & Camo
Walmart continues to cement its reputation as a fast fashion hub — with a little help from your favorite talk show host. Ellen DeGeneres’ EV1 Spring 2019 collection for Walmart.com, which offers sizes XS to XXXL and 0 to 20, is athleisure for all. The range is jam-packed with seriously cute and incredibly affordable apparel and accessories. The latest EV1 collection, which is sold at the discount retailer’s stores and on its website, is on trend. There are lots of camo and floral designs. The collection boasts 75 new pieces starting at $10 and going as high as $30. Yes, every item, from the leggings to the sports bras to the hoodies, costs $30 or less.
“A big part of our spring collection is our brand new line of active wear,” DeGeneres tells Bustle exclusively via email. “I love it. We have floral and camo prints, and perhaps most importantly, we have sports bras that are easy to get on and off.”
EV1, which stands for “Everyone” and highlights the collection’s inclusiveness, has added French terry pants and crewneck sweatshirts, along with matching leggings and sports bra sets that can also be purchased separately and come in four different prints. This range truly is as comfy as it is cute.
Courtesy of EV1
The Spring 2019 EV1 assortment also features killer basics with a twist. You can shop all your warm weather essentials, such as graphic tees with both short or long sleeves, jeans, denim jackets, shorts, and skirts. But EV1 kicks things up a notch with camo print, stripes, and patchwork. They’re not-so basic basics.
Various bags are also a part of the mix. There are weekenders, totes, backpacks, and wristlets. Walmart and EV1 provide all sorts of carrying options.
Courtesy of EV1
The new EV1 pieces are available for purchase right now at the Walmart site. Select pieces will cruise into Walmart outposts on March 10.
Below are 10 of the best items in the range.
1. Maddy Straight Leg Jean In Marshmallow
These crisp white jeans give off such a fresh and summery vibe, while the rolled hem nods to the ’80s.
2. Camo Utility Jacket
The brand’s camo jacket is a stylish and transitional layering piece that can carry you through those cool spring days. You can add it back into rotation in the fall, too. It’s that versatile.
3. Alex Relaxed Vintage Patchwork Jean
The cropped patchwork jeans are fashion forward. Walmart is clearly committed to being a fashion destination and these pants are proof. The mixed panels are so edgy and elevate this denim to a whole other level.
4. Camo Side Stripe Leggings
The striped detail ups the fashion ante of the camo leggings. It’s a deceptively simple flourish that makes all the difference.
5. Love Scribble Denim Jacket
A denim jacket is a solid finishing touch to any OOTD. It pulls an entire look together. This dark wash jacket gets a stylish boost from the golden “Love” stitching that spills across the back.
6. Floral Side Strap Sports Bra In Indigo/Gray
EV1’s floral print sports bra is beyond cute and can be worn as a layering piece.
7. Side Stripe Jogger
Joggers are just punched up sweatpants since the silhouette is a little more structured than regular ol’ sweats. You can wear these cozy pants while running errands, noshing on brunch, or lounging around the house.
8. Dreamer Thinker Doer Sweatshirt
Wake up your wardrobe with a dose of neon green courtesy of this inspirational sweatshirt. It’s a perfect pop of color.
9. Camo Canvas Weekender
With all those weekend getways undoubtedly filling up your summer schedule, you need a durable and adorable bag like this. Those hot pink accents, though.
10. Patchwork Denim Jacket
The gradient rinse and the raw hem make this jacket a “must-own.”
EV1’s spring collection will supplement your warm weather wardrobe with plenty of pretty pieces and supply you with various athleisure options — without breaking the bank. The new EV1 offerings — and the Kendall & Kylie bag range — further solidify Walmart’s fashion hub status.
Ellen DeGeneres, Kendall and Kylie Jenner, Lead Walmart’s Celebrity Collaborations for the Holidays
Walmart is counting on celebrity collaborations for a happy holiday this year, as the retail giant aims to keep pace with its rivals over the busy fourth-quarter shopping season with exclusive new launches for its website and stores.
Among the big pushes: Ellen DeGeneres’ “EV1” collection, which launched at this fall, and features nearly 60 items curated by the entertainer, ranging from denim and tees, to accessories and footwear. Inspired by the talk show host’s confident, carefree style, the collection includes slogan T-shirts, bomber jackets, jeans, athletic wear, bags, and sneakers, all priced under $30. The line offers a range of sizes, from XS to XXXL. As the name suggests, the clothing is meant to be fun and accessible, designed to work for everyone (“EV1”).
DeGeneres, who’s dubbed herself the “chief design enthusiast” and “comfy content reviewer,” says it was a no-brainer to collaborate with Walmart, who already partner with her talk show on a number of give-back and viewer outreach initiatives. (The company provided scholarships to the entire graduating class of a Brooklyn high school during an episode last February).
“This whole collection is rooted in love and spreading love, and I think that’s such an important message,” DeGeneres says. “So whether it actually says ‘love’ or there’s a heart, it’s just a way to remind people that love is love, and love is powerful. There’s something for everyone here and I’m excited to see people excited about it.”
“This year, we’ve been hard at work transforming the fashion experience on Walmart.com,” says Denise Incandela, head of fashion for Walmart eCommerce U.S. “The launch of EV1 is one of many steps we’re taking to establish Walmart.com as a fashion destination, and I can’t wait for everyone to check it out.”
DeGeneres will launch a new EV1 holiday collection in December, and she’s curating a monthly list of favorite finds on Walmart.com called “Ellen’s List.” November’s list includes everything from personalized marble and wood coasters ($35) to the popular Nest Hello video doorbell ($189).
DeGeneres isn’t the only celebrity tapped by Walmart this holiday season. The retailer is also teaming up with Kendall and Kylie Jenner to launch an exclusive handbag and accessories collection under the “Kendall + Kylie” brand. From faux leather backpacks to metallic clutches and fanny packs, every piece in the collection (which you can view here) is priced under $36. The sisters, who also have a higher-end line of apparel and footwear that sells in stores like Shopbop and Nordstrom, are hoping to reach a larger audience with the affordable collection, while Walmart is no doubt looking to tap into the duo’s fan following to boost its fortunes among teen shoppers.
Walmart is also counting on its celebrity partnerships in the food and entertaining space to help move the needle this winter. Food blogger and television personality Ree Drummond (aka “The Pioneer Woman“) has collaborated with the retailer on a custom-designed Instant Pot (which was one of the best-selling holiday gifts last year). Drummond has also released a new bedding collection for Walmart online.
And, just in time for Thanksgiving, Patti LaBelle’s line of baked goods (think pumpkin pie and caramel cake) is now available for online grocery pickup. LaBelle, who launched with Walmart in 2015, developed her line of pies, cakes, and desserts based on recipes passed down through her family. The collaboration with Walmart has proven successful for both parties. At one point after launching, Walmart says it was selling one pie per second for 72 hours straight, after a video went viral of a LaBelle fan effusively praising the singer’s namesake sweet potato pie.
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Artist Sues Ellen DeGeneres, Walmart Over “Love” Logo on EV1 Apparel Line
Walmart and Ellen DeGeneres are being sued over their collaborative EV1 line by a New York artist who doesn’t love their alleged use of his design.
Julian Rivera on Monday filed a copyright infringement lawsuit against the retail giant and the talk show icon, claiming his “love” design was copied without permission on the clothing.
The artist says he has carefully avoided association with corporate culture and has diligently controlled distribution of his work in order to protect his reputation.
“Despite offers, he has very rarely made his original art available as part of corporate advertising campaigns — partly for artistic reasons but also because doing so would diminish the value of his work,” writes attorney Jeffrey Gluck in the complaint. “Indeed, nothing is more antithetical to a street artist’s credibility than association with mass-market consumerism — of which Walmart is the epitome. People who recognized his Design in the EV1 Collection would have concluded that Rivera “sold out,” diminishing the value of his work and reputation.”
Rivera says he sent a cease and desist letter to Walmart in May, and in July the retailer’s lawyers “asserted that it had not copied the Design, that its own graphic was quite different, and that the Design was only minimally creative.”
Rivera is suing for copyright infringement and unfair competition, and is seeking monetary damages and an order that the retailer must recall any infringing products from the marketplace.
The full complaint, which contains a comparison of the designs, is posted below. The Hollywood Reporter has reached out to DeGeneres for comment. A Walmart spokesman sent THR this statement: “Walmart is an intellectual property owner and respects the intellectual property rights of others. Once we are served with the complaint, we will respond appropriately with the court.”
July 30, 12:40 p.m. Updated with a statement from Walmart.
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Ellen is helping give Walmart a makeover.
The world’s largest retailer recently announced a partnership with Ellen DeGeneres for EV1, an exclusive clothing line debuting next week online and in 2,300 of its stores.
EV1 will feature nearly 60 items, including denim jeans, graphic t-shirts, and sneakers, each $30 or less.
“EV1 promotes kindness and love and diversity,” DeGeneres said in a blog post. “The biggest inspiration was actually inclusiveness.”
Retailers and brands partner with celebrities all the time, but Walmart’s (WMT) DeGeneres deal highlights the company’s effort to project a more inclusive image — and bolster its fashion choices.
“Ellen gives them a very visible symbol to build off,” said Alan Ellstrand, the associate dean of the Walton College of Business at the University of Arkansas. “It’s a little unexpected for the typical Walmart image.”
Creating a kinder, gentler Walmart has been a top priority for chief executive Doug McMillon. He rose up the ranks at Walmart and took over as CEO in 2014.
Bringing in DeGeneres boosts Walmart’s progressive credentials and taps into her broad appeal. It is the latest example of Walmart looking for ways to attract younger, urban, and more diverse shoppers and tighten its grip on middle America.
DeGeneres also adds a fresh look to Walmart’s revamped clothing lineup.
EV1, Ellen DeGeneres’ new line at Walmart, debutes on September 10.
Clothing makes up less than a tenth of Walmart’s sales — compared to 20% at Target (TGT)— but the company has been expanding its premium and affordable selections to distinguish itself from rivals.
On the premium end, it has acquired specialty retailers like Shoebuy, Bonobos for men, ModCloth for women, and Moosejaw outdoor gear. Bonobos, for example, sells a pair of men’s pants for $98, while Walmart’s brand costs around $20 on its website.
Walmart is careful to operate the brands as standalone businesses, but analysts believe it will seize opportunities to integrate the two. It recently did that with Moosejaw, debuting a curated outdoor page on the redesigned Walmart.com.
Walmart joined with Lord & Taylor for a dedicated page on the site, too. McMillon has told analysts that Walmart is looking for other companies to partner with to sell through its website.
EV1 strengthens Walmart’s clothing offering downmarket.
In February, it announced four new lines: Time and Tru for women, plus-sized Terra & Sky, Wonder Nation for kids, and George for men.
Walmart plans to make the brands more visible by remodeling floor plans, adding signs to help customers shop around, and upgrading fitting rooms in select stores.
Improving the quality, design, and store layout of its cheaper clothing offering will help drive sales and improve profit margins, Walmart US CEO Greg Foran told investors in June.
“One of the reasons I like apparel is you stand in our stores and you just have a look at our apparel and you just go, ‘Wow, the value of that is incredible,'” he said. “It’s instant gratification for a customer.”
Walmart’s overhauled fashion strategy is working so far: Last quarter, an increase in clothing sales helped lift Walmart to its fastest growth in a decade.
CNNMoney (New York) First published September 5, 2018: 11:49 AM ET