Ellen DeGeneres has basically looked the same for as long as we can remember, which is why the Internet pretty much lost its mind when people found out she was turning 60 on January 26. That’s right: DeGeneres is now 60. Yet somehow, she doesn’t look a day over 45.

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Wondering how she does it? The good news is that even if you can’t actually be Ellen DeGeneres in all her hilarious, ageless glory, you can emulate some of the lifestyle habits that keep her glowing. At least the ones she’s made publicly available, anyway —if she’s somehow stumbled upon the fountain of youth, she’s keeping it quiet (for now).

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She doesn’t wear much makeup

Even when DeGeneres makes big public appearances, she keeps makeup relatively light and minimal, according to makeup artist Pati Dubroff. It might seem counterintuitive but heavy makeup can actually accentuate wrinkles.

Keeping skin moisturized can also help you look more radiant — the more hydrated your skin is, the plumper it appears, making lines look less prominent.

She eats a vegan, plant-based diet

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Some call it a bandana. Some call it a bib. #EDbyPetSmart

A post shared by Ellen DeGeneres (@theellenshow) on Aug 17, 2017 at 3:40pm PDT

If you follow DeGeneres on Instagram, you know she’s an animal lover. She stopped eating animal products in 2009, explaining her reasoning to Shape (via PopSugar): “Food used to be really important to me. I loved steak, I loved hamburgers, I loved all that stuff. I can’t believe how irresponsible I was, eating what I ate … I want to be on my toes; I want to have energy. And as much as the diet seems like a sacrifice, it’s helping me.”

Though DeGeneres may have gone vegan because of her passion for animal rights, studies have shown that eating a plant-based diet can improve skin. DeGeneres indeed noticed a change in herself — she told Oprah Winfrey in an interview for O, “Well I felt better about myself, and I felt healthier living in a cruelty-free way. I haven’t been sick since, I am not as tired, and I’ve lost weight. And I am lucky: I have a chef, so it’s easy for me. For a lot of people, it’s harder.”

She avoids sugar

Not only is DeGeneres a vegan, she also does her best to avoid sugar and processed foods. As she once told Shape, “No cake, no cookies, no candy.” It’s a smart move: Not only is sugar bad for you, research shows consuming it can make you look older, too.

She starts her day with yoga

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Haven’t done this in a while. (Thanks, @MiloAnthonyVentimiglia, for the ride.)

A post shared by Ellen DeGeneres (@theellenshow) on Dec 5, 2016 at 5:46pm PST

The comedian has been open about her love of yoga, and says she prefers hatha yoga to more intense styles. She told Shape, “I first started doing power yoga in L.A., which really makes no sense. Power yoga? It’s the opposite of what it should be. Yoga should calm you down!”

In addition to its stress-busting powers (stress = a major culprit in premature aging), a regular yoga practice builds lean muscle mass and can prevent weight gain.

She lives life to the fullest

Age is nothing but a number, and Degeneres knows it. As she recently told Good Housekeeping, “In some ways, that number doesn’t even compute. I can’t even believe I’m going to be 60 — I’m so immature; I’m like a child.”

DeGeneres’s zest for life probably has something to do with how young she looks. She is always having fun: She regularly pranks celebrities and regular people, she loves to dance, and she embraces her quirks (before every show, DeGeneres throws a Tic Tac in the air and tries to catch it with her mouth, because, why not?).

When it comes to longevity, laughter really is the best medicine. Study after study has shown that laughter actually has major health benefits, from strengthening your immune system to decreasing the production of stress hormones like cortisol.

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I #love my audience.

A post shared by Ellen DeGeneres (@theellenshow) on Jan 10, 2018 at 1:03pm PST

Full disclosure: You’re not going to magically look like DeGeneres does just by having more fun. But simple lifestyle tweaks can make a big difference in how you age — and we can all commit to doing a more yoga poses, eating more veggies, and laughing more often.

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If you’ve seen the news or read Twitter lately, you may have noticed that kindness and positivity are not exactly “having a moment.” But Ellen DeGeneres is, and thank goodness for that.

It began last year, when she once again swam into our hearts as one very forgetful blue tang. Her movie Finding Dory netted more than a billion dollars worldwide. She’s also amassed an army of followers: more than 46 million on Instagram, 27 million on Facebook and 70 million on Twitter, making her the sixth most followed person on the planet. This month, not only is she celebrating the 15th season of her show, which has already earned a staggering 59 Daytime Emmy Awards, but she’s also expanding ED Ellen DeGeneres, her lifestyle brand, offering fashion, furniture, tableware and bedding, to include a new line of ridiculously cute baby stuff. And then there was that little thing at the White House last fall where she was awarded the highest civilian honor in our nation, the Presidential Medal of Freedom. (If you missed the ceremony, it’s worth watching, but keep some tissues handy — it’s impossible to watch without crying.) “Ellen has shown us that a single individual can make the world a more fun, more open, more loving place,” said President Obama at the ceremony. “She reminds us to be kind to one another.”

Doug Inglish

Ellen is living proof that being good to others can improve not only our own lives, but also the lives of those around us. Curled up with a dog and two of her cats on a rare day off, she opened up to Good Housekeeping to reveal the biggest unwritten-until-now rules of her life, by which we should all abide

1. Just be nice.

For Ellen, this one requires approximately zero effort to execute. Kindness is simply part of her DNA, and from her earliest days, she was always encouraged to show it. “I grew up in a pretty religious family, and the one thing I heard every Sunday was ‘Do unto others as you’d have them do unto you,’ ” she says. “To me, still, that’s the golden rule to live by, and it’s not something to work at, either. It’s just the way we should live. If we don’t, it’s chaos.” In her mind, the biggest threat to civility is ignorance. “When you don’t understand something, it becomes a battle. Fear makes people defensive, aggressive and judgmental,” she says. “But if you can see that while we’re all different, our basic needs are the same — we all want love, safety and understanding — then it’s easy to be kind.”

While we’re all different, our basic needs are the same.

2. Stay true to yourself.

There will be times in your life when people will tell you that you have to change to be successful — dress another way, act a different way, be like someone else. Don’t do it, warns Ellen. “Early on in stand-up, people told me to be edgier and curse, but that’s just not who I am,” she says. “It’s not my style of humor, and that held me back for a while. I was neither the girl next door nor the ingenue, so nobody knew what to do with me.” She never abandoned her innocent, observational style, and when she was 27, after she’d spent four hard years on the comedy circuit, Johnny Carson took notice and invited her onto The Tonight Show, where she made her now famous “Phone Call to God,” complete with knock-knock jokes. Her authenticity launched her into the next level of her career.

Doug Inglish

3. Never let bullies win.

You don’t have to be a child to feel the wrath of bullies. They’re on the Internet, in the workplace and sometimes even in our own families. Ellen fought off a whole town of them, so she knows something about this subject. “The bullying I endured after I came out made up for the lack of it during my childhood,” she says. Her sitcom was canceled, and opportunities vanished. “I moved out of L.A., went into a severe depression, started seeing a therapist and had to go on antidepressants for the first time in my life,” she says. “It was scary and lonely. All I’d known for 30 years was work, and all of a sudden I had nothing. Plus, I was mad. It didn’t feel fair — I was the same person everyone had always known.”

But she never gave up on herself. “Eventually I started meditating, working out and writing again, and I slowly started to climb out of it,” she says. Looking back, she’s surprised by her own strength. “I can’t believe I came back from that point,” she says. “I can’t believe where my life is now.”

Of course, the fact that she’s a mega-successful, beloved celebrity has all but silenced the bullies, but if someone lobbed an unkind word toward Ellen now, it wouldn’t even register. “I don’t know what people are saying about me, and I don’t want to know, because I don’t care,” she says. “My motto is, ‘I do my best. You can be with me or not.’ “

4. Find a way to forgive.

Holding on to grudges will do you no good, so let them go. Ellen, for example, is now one of the most powerful women in Hollywood, and if vengefulness were in her nature, she could certainly find ways to punish those who turned their backs on her when she was at her most vulnerable. But she’s long since moved on. “I definitely remember who those people were, but I’ve forgiven them,” she says.

“I understand it. I wish it was different. Show business is a business, and what I did was controversial at the time. There were sitcoms before and after mine showing people making out and having sex, and yet my show suddenly got an ‘Adult Content’ warning. Nobody told me that was going to happen. I couldn’t believe it the first time I saw it. It was so insulting! Now, though, when I see those people at functions, there’s definitely an unspoken ‘I made a mistake’ on their part and also an unspoken ‘I accept your apology’ on mine.”

The forgiveness is for her sake, not theirs. “Anger and aggression weaken you, because they take so much energy to hold in place,” she says. “But kindness is a strength makes you more serene.”

5. Set a good example.

You can’t hold those around you to higher standards than you hold yourself to. That’s why on the very first day of her talk show, Ellen called an all-hands-on-deck meeting to set the staff rules. “I said, ‘Everyone will respect one another. No one will yell at anybody or be disrespectful, and we work as a team. If you’re not going to do that, this is not the place for you.’ ” Not coincidentally, the staff who launched the show are almost exactly the same people who keep it going today. Says Ellen, “We’re like a family. We love each other and make each other laugh every day.”

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On vacation in Mallorca

A post shared by Portia de Rossi (@portiaderossi) on Jul 14, 2017 at 12:32pm PDT

6. Make time for those you love.

When you’re juggling multiple careers, and you have many people counting on you to make decisions and lead the way, it can be easy to let work take over your life. But Ellen sets strict boundaries. Every night, no matter what, she and her wife, actress Portia de Rossi, have dinner together — and on really good nights, they watch The Bachelorette too. “Portia understands me completely,” says Ellen. “In our vows, she recited a quote — ‘It is good to be loved. It is profound to be understood’ — and to me, that’s everything. What ‘I love you’ really means is ‘I understand you,’ and she loves me for everything that I am. She supports me and makes me happy.”

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You can find us poolside this weekend. #EDbyPetSmart

A post shared by ED Ellen DeGeneres (@edbyellen) on Jul 22, 2017 at 11:19am PDT

7. Live your passions.

If you take a look at Ellen’s ED Ellen DeGeneres fashion, home and pet collections and her new baby collection, you’ll notice that almost every piece is emblazoned with words like “love,” “happiness” and “smile” — or a picture of a cute puppy. It’s a natural extension of her personality. “It was hard for me to find clothes that expressed who I was,” says Ellen, who is involved in the creative process (she’s especially fond of her tennis shoes). Similarly, “Architecture and furniture are my passion. I love to furniture shop,” she says. It’s something she does to relax. Other favorite calming pursuits: hanging with her pets, drinking a glass of wine, working out and spending time with friends.

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I talked to some pretty incredible people this season.

A post shared by Ellen DeGeneres (@theellenshow) on Jun 1, 2017 at 12:30pm PDT

8. Do what scares you.

If you get too comfortable, try something new. Ellen says that after a decade and a half on the air, her talk show runs like a well-oiled machine. “It’s still exciting. There is so much great energy and love in that room,” and that’s the reason to keep doing the show, she says, at least for another several years. Not another 15, though. “I don’t think my walker would get up those stairs!” she jokes. “But it’s not scary at all anymore, which is why I’m starting to do stand-up again.” She has a special, her first in 15 years, coming out on Netflix as soon as she finishes writing it. “I wanted to do something completely different and give people a glimpse into my life and do things I don’t do on the show,” she says. “The writing is scary … to sit down and write something out of nowhere that is funny enough to elicit noise out of someone else’s body? It’s hard.” But that’s why she’s doing it. “I think it’s good to not be too comfortable. It’s good to keep growing.”

“I think it’s good to not be too comfortable. It’s good to keep growing.”

9. Love who you are.

This one may be the hardest rule to live by, but it’s also probably the most important. “When I was coming out, someone gave me the Martha Graham quote, ‘There is only one of you in all time,’ ” says Ellen. “You’re unique, and you’re supposed to be,” she adds, now paraphrasing. “It’s not up to you to try to change it or question it. You’re supposed to be exactly who you are. I took in that message. I always remember it. It’s not up to me to question why, who or how I am. I just accept who I am, and I don’t judge myself.”

If that sounds like the sort of wisdom that comes with age, it may be. Ellen will be celebrating her 60th birthday in January. “In some ways, that number doesn’t even compute. I can’t even believe I’m going to be 60 — I’m so immature; I’m like a child,” she deadpans. To anyone watching her, though, every year she seems to become only more herself. “I know this: I’m kind. I’m a good person to work with and for. I’m putting on a great show that I’m proud of and that makes people feel good,” she says. “I just try to be the best person I can be.”

This story originally appeared in the September 2017 issue of Good Housekeeping.

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Ellen has been in the Hollywood spotlight since the early ’90s and while she’s most famous for her infectious smile and positive energy, people are also taking note of her seemingly ageless face as she approaches her 60th birthday this January.

So how does this famous funny girl stay looking her best? Turns out her advice is not only helpful, but anyone can follow the same routine!

She Keeps Her Face Hydrated

Ellen believes that a hydrated face is her key to keeping wrinkles at bay. She applies moisturizer at least twice a day and opts for cleansing with an oil-based cleanser instead of a traditional foaming one because it offers a lot more hydration.

Her makeup artist even mentioned in an interview that Ellen never uses powder makeup because she finds the powder can be drying on her skin and cause wrinkles to look even worse on camera.

She Avoids Foods That Age You Faster

Never one to shy away from sharing her personal life, Ellen is a proclaimed vegan and eats a diet of mostly fruits and veggies. Not everyone is keen to give up meat, but even upping your vegetable intake every day can help provide important nutrition to your body that can aid in anti-aging.

Ellen also stays away from heavy sugar foods like cakes, cookies, and candy. Sugar has been linked to accelerated wrinkles and aging when consumed in high amounts. While most of us live a busy life that makes it hard to avoid all sugar intake, just make sure you’re checking labels and keeping sugar intake to a minimum when you can.

She Uses Happiness And Positivity To Shine From Within

It’s hard to find a day where Ellen isn’t preaching her message of happiness and positivity. Life doesn’t always go as planned but embracing the tough times with positivity and not stressing yourself out will seriously help you age slower.

Ellen has been known to lowers her stress with laughter and positive affirmations. While she may have a few extra laugh lines, it sure has kept the wrinkles away from the rest of her face. If you’re mindful of staying positive, just like Ellen, your beauty will shine from the inside out!

I followed Ellen DeGeneres’ strict vegan diet for a week and I don’t know how she does it

  • I tried to eat like Ellen DeGeneres for a week.
  • Ellen follows a vegan diet and tends to avoid processed foods.
  • It was actually fairly easy to follow and I will be more mindful of the animal products I eat in a day.
  • That said, going full vegan is pretty challenging.

Ellen DeGeneres is a total gem. She’s an American treasure, a fearless comedic pioneer, and, well, the list could go on endlessly. Whether you know her as the voice of Dory in “Finding Nemo” or regularly watch EllenTube, the 60-year-old comedian has made a permanent mark on American culture.

While you might think you know everything there is about Ellen Degeneres, one thing might surprise you: the famed comedian follows a strict vegan diet. That’s right, the comedian and her wife, Portia de Rossi don’t eat animal products. Ellen went vegan in 2008, citing ethical reasons for her decision to radically change her lifestyle.

Both inspired and intrigued by Ellen’s choice to go vegan, I decided to follow her animal product-free diet for one week. As a vegetarian, I didn’t think the challenge would be too difficult, but as the week progressed, I found it more difficult to confront my normal eating habits.

Nevertheless, I was excited to embark on this Ellen-approved vegan journey. And, after my 7-day challenge was completed, I discovered a lot about the everyday food choices I make in my life, and how processed foods sneak in animal products pretty much anywhere they can.

Day 1: I went grocery shopping at Trader Joe’s the day before, so I could have plenty of vegan-approved food ready for work today

I stocked up on a lot of fruits and veggies. Marilyn La Jeunesse

I accidentally bought vegetarian Morning Star sausages, which contain egg, so I put those in the back of my freezer for my post-vegan meals.

Ellen seems like the sort of person who wakes up every morning and enjoys a nice cup of tea with some fruit — or at least I hope she is, because I hate breakfast and refuse to make a meal at 8 a.m.

I decided to have cubed watermelon for breakfast. Marilyn La Jeunesse

I’m a HUGE snacker, but Ellen apparently tries to avoid eating sweets and heavily-processed foods. This is truly unfortunate because I have already failed the cardinal rule of Ellen’s diet within three hours of being vegan.

I did indulge in some snacks. Marilyn La Jeunesse

One of my best friends is vegan, and she thankfully, told me to download Is It Vegan? which will scan barcodes and tell you if your snack is vegan or not

I forgot to use it most of the time and ended up reading all the individual ingredients and Googling things I was unsure of. It turns out whey protein is in basically everything — AND IT’S NOT VEGAN. To avoid eating something non-vegan approved, I turned to veggies to help curb my desire to snack on unhealthy foods.

I used veggies to curb my snack cravings. Marilyn La Jeunesse

One of Ellen’s favorite meals is vegan pasta arrabiata. Thankfully, Trader Joe’s had a bag of this hidden in their expansive frozen section, so I was able to enjoy a hearty vegan dinner — no meal prep required. I truly wasn’t expecting the pasta to have much flavor, but WOW, did it deliver. It was perfectly spicy in all the right ways.

The vegan pasta was pretty tasty. Marilyn La Jeunesse

What better way to end a Friday night than with a homemade pineapple vodka cocktail?

I went to my local farmer’s market to pick up some veggies for the weekend and ended up coming home with a $4 pineapple, which in the city is pretty well-priced. I’m not one to turn down a deal, so I came home, cut it open and made myself a tropical masterpiece. It didn’t pair well with the pasta arrabiata, but hey, don’t judge me.

The cocktail was pretty good, too. Marilyn La Jeunesse

Overall, I snacked a ton today and have realized my daily food choices aren’t as healthy or animal-friendly as I thought they were. Just because I’m vegetarian doesn’t mean I’m doing my part to end animal cruelty at all.

Day 2: With day one out of the way, I was excited to begin being fully vegan.

I’d already made the announcement on Instagram, so it was official. Friends, coworkers, random bot accounts all had to hold me accountable for the next six days. Surprisingly, I got a lot of great feedback from people encouraging me, which was nice because I was craving scrambled eggs and salsa for breakfast. Instead, I opted for some pineapple, a blueberry Larabar, and a homemade chai latte, because I love myself.

It’s Saturday and NYC finally has some nice weather, so I decided to walk to by Chloe., a popular vegan eatery. I’ve eaten here before, and I am head-over-heels obsessed with the black bean burger and cashew mac and cheese topped with crunchy mushroom bacon. Ellen, if you’re ever in the city and want someone to join you at by Chloe., hit me up.

I had some vegan fast-food. Marilyn La Jeunesse

I finish up my day with Blue Bottle coffee, some green juice, and toasted corn because I eat like a college student even though I’m 24.

The coffee was a nice caffeine booster. Marilyn La Jeunesse

Today’s vegan lesson of the day? Vegan fast food is delicious. It’s important to keep an open-mind when it comes to trying new foods and dismissing something as “gross” because it’s vegan is just ridiculous. Do better, people.

Day 3: It’s Mother’s Day and I’ve promised my significant other we’d cook a meal for his family.

We decided to make one of my favorite meals in the world: Roasted chickpea and bell pepper tacos with homemade guac. I was the only one eating vegan, but they all enjoyed the vegan additions to the meal. We made a *bit* too much food, so I’ll be eating leftovers for the rest of the week.

We made so much vegan food. Marilyn La Jeunesse

I make some pretty good guacamole. This is not a humble brag. I am fully bragging. Please enjoy this photo of my creation. I’m quite proud.

My guac was pretty great, too. Marilyn La Jeunesse

I paired the meal with vegan beer, Modelo Especial being one of my all-time favorites. Fun fact: Not all beer (or wine!) is vegan. It’s based on the way the beverage is created and filtered throughout the process. If you’re unsure, check Barnivore to make sure your drink of choice is vegan approved.

We even had vegan beer. Marilyn La Jeunesse

I was a good vegan today. I’m proud. I am also extraordinarily full.

Day 4: I have finally realized that my late-night snacking is really unhealthy.

I’ve begun to replace my normal 8 p.m. snack with lemon-cayenne water and mixed nuts or toasted corn. Yet, I’m fully aware that I should cut out this snacking entirely. I feel better waking up in the mornings and I am more excited to eat my fruity breakfast.

Please don’t judge my lunch. It’s leftover vegan tacos because I’m a resourceful human being on a budget.

I diced up plenty of pepper to snack on. Marilyn La Jeunesse

I can feel my stomach growling at the end of a long day at work. I’ve snacked on veggies and vegan bars, but I need something of substance to really fill me up. I decided to finally take this opportunity to eat at Jajaja on the Lower East Side. Yes, it’s Mexican food again. I am Mexican, I can NEVER get enough. I shared a large meal with my partner, who seemed to enjoy the vegan fare.

Vegan Mexican food is amazing. Marilyn La Jeunesse

I recommend getting the nachos — they’re smothered in the best vegan cheese and chorizo I’ve ever had.

The nachos were so tasty. Marilyn La Jeunesse

I have an obsession with Mexican food. But, it’s okay. It’s also one of the easier restaurant cuisines to find vegan. If you’re eating at a restaurant that isn’t normally vegan-friendly, just ask for your tacos without sour cream or cheese. And, make sure the restaurant’s beans aren’t cooked in animal fat.

Day 5: I’m nearly finished with the vegan challenge, and honestly, Ellen and Portia have some serious self-control.

I’m sure it’s all about restraint and proper meal and nutrient replacements, but I am craving eggs and chocolate. Not together … but like … I wouldn’t be opposed at this point. I cave and buy myself a vegan chocolate doughnut from Doughnut Plant. It’s the best breakfast I’ve had all week.

The vegan donut was a big win. Marilyn La Jeunesse

I’m really on a roll here. I don’t know how Ellen avoids processed foods and sweets, but I do know she’d be seriously disappointed in the fact that I chased my chocolate donut with a mango Popsicle. It’s only 11:30 in the morning. Someone, please help me.

It was apparently not too early for a fruit pop. Marilyn La Jeunesse

Portia said that Ellen’s favorite meal was red beans and rice, so I meal-prepped based on their preferred recipe. I got a little feisty with the chili powder my roommate let me borrow, so I cried at work eating my lunch.

I made beans and rice for lunch. Marilyn La Jeunesse

I didn’t snack throughout the day today, so it’s late at night post-workout and I am in dire need of food. Like lots of it. I settle on vegan taco leftovers and I quickly make a small batch of guac and scoop it up with stove-charred tortillas because I’m too lazy to run to the store and get chips.

I could get used to this whole vegan thing. I’m actually considering doing it full-time when the challenge is over.

Day 6: I’m still not sure if Ellen is a coffee person or a tea lover, so I settle on making myself an iced soy vanilla matcha latte with coconut sugar. I am that person, but at least I made it myself, right?

I made myself a latte. Marilyn La Jeunesse

I learned that most bagels are vegan today since there’s no egg or milk involved to make these delicious carbs. I snag a bagel and eat it plain since there’s no tofu cream cheese or butter substitute available.

I’m starting to understand why Ellen and Portia have a personal chef. It’s tiring eating the same thing every day for lunch and dinner. I cry at work again because the chili in my red beans and rice is just too much for my feeble body. I set a personal goal to one day be rich enough to afford a chef that will make me yummy vegan meals.

Leftovers for days. Marilyn La Jeunesse

Despite my food becoming a bit repetitive, I’m feeling really energized and healthy. I’ve convinced myself snacking on veggies and eating fruit in the mornings is making me a better version of myself.

Day 7: It’s the final day of the vegan challenge and I’m actually a little sad to see it go. I’m not feeling well today, so I made myself homefries. It’s very plain but does the trick.

The homefries were plain but tasty. Marilyn La Jeunesse

For my final Ellen-inspired meal, I ordered myself a vegan pizza from Two Boots that’s topped with Daiya vegan cheese and a healthy helping of various veggies and pesto sauce. As Ellen has said before, vegan pizza is actually darn good. For anyone who says otherwise without trying it, you’re missing out.

Vegan pizza is oh so delicious. Marilyn La Jeunesse

I DID IT! I just kept swimming eating and finished the vegan challenge without any slip-ups at all.

I think Ellen would be proud — or she would shame me for the amount of sugar I eat in a week…

After eating like Ellen for a week, I can definitely see why she and Portia always look so radiant. Not only are they eating healthy, clean, plant-based foods that give them plenty of beneficial nutrients, but they’re doing their part to end the cycle of animal cruelty and abuse in the meat industry.

Every year over 56 billion farm animals are killed for human consumption. Even more are tested on for cosmetic purposes. Even though I’ve been a vegetarian year-round for over a decade and use mostly cruelty-free makeup products, being vegan for a week has made me realize how little of an impact I’m making on the world around me. I’m still eating snacks that sneak whey in my food. I still wake up every Saturday and make scrambled eggs. I’m not doing enough.

So, after one week vegan, I’ve committed to being more cognizant of the food I consume. I’ve always followed a mostly dairy-free diet (yay, lactose-intolerance!), but now I’m cutting out foods filled with whey and limiting my egg consumption to less than a dozen a month. Unfortunately, I’m not ready to commit to being vegan full-time, but I am happy to further reduce my animal product consumption to help the world around me — but I’m not giving up sugar just yet. Sorry, Ellen!

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2008: Ellen DeGeneres becomes a CoverGirl

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Ellen Degeneres cover girl

Today’s marketing moment was chosen by Alice Ericsson, EVP-executive creative director at Grey. Below, find out why Ellen DeGeneres being chosen as the face of CoverGirl in 2008 is one of Ericsson’s favorite marketing moments.

One of the best celebrity/brand collaborations was between Ellen DeGeneres and CoverGirl.

CoverGirl has always had celebrity endorsements, but by partnering with a 50-year-old gay woman, we moved into unchartered territory.

Ellen was just as determined to break beauty standards are we were, and the collaboration was a huge success, with CoverGirl becoming the first U.S. cosmetic brand to hit $1 billion in sales within one year of the Ellen launch. Eight years later, Ellen is still a CoverGirl.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

In such a climate, major brands find themselves retooling their ads to reach shoppers who would prefer to see a glamorously packaged version of themselves. “Women don’t necessarily want to look slimmer, younger or more stylishly turned out,” Ms. Seymour said. “They just want to be the best that they can be for the stage of life that they are in.”

They are less likely to identify with Lindsay Lohan than, perhaps, with Andie MacDowell, 50, whose crows’ feet are discernible in a L’Oreal print campaign for RevitaLift Anti-Wrinkle Concentrate; or Diane Keaton, who at the age of 62 has been talking up L’Oreal’s hair color and Age-Perfect Pro Calcium moisturizer.

Older women are not the only targets of such campaigns. About four years ago, Dove, the line of skin and hair cleansers, introduced its Campaign for Real Beauty, with believably flawed but robustly healthy-looking women of varying ages and body types. True, the airbrush has not always been spared, but the occasional wrinkle, mole or spray of freckles still shines through.

CoverGirl, too, has courted diverse groups of women by signing Queen Latifah and, more recently, Drew Barrymore. Two years ago the company rehired Ms. Brinkley, 54, to pitch skin care products to women over 30. Such celebrities are “approachable,” said Jody Crane, president of New Solutions Marketing, a consultant to large corporations, and “with approachability comes relevance. Shoppers look at them and tell themselves, ‘Oh, I can see myself using this product.’ ”

Image Reba McEntire in an ad.

CoverGirl is the top mass-market makeup brand in America in sales and consumer awareness, according to Ms. Grant of NPD. With its new spokesmodel, the company may be looking for an even more radical way of “shaking things up,” she suggested. (CoverGirl is said to have paid about $1 million to Ms. DeGeneres; the company declined to confirm the figure.)

What skincare products does ellen degeneres use


Ellen DeGeneres has basically looked the same for as long as we … Even when DeGeneres makes big public appearances, she keeps makeup … She stopped eating animal products in 2009, explaining her …. Privacy Notice · Your California Privacy Rights · Interest-Based Ads · Terms of Use · Site Map.
Makeup artist Pati Dubroff has worked with Ellen DeGeneres on ad campaigns and fashion spreads … If you’re super dry, consider using a face oil at bedtime.
In the week Ellen DeGeneres started her new gig at American Idol, Marie … product and send an equivalent check to the charity of her choice).
Two words: Maintenance and hydration! You want to focus on firming and hydrating skin, advised Danny. Also, special care of the neck and décolleté are …
Her makeup artist uses this product to accentuate her skin tone, but it can also leave your skin looking brighter, … Used by: Ellen DeGeneres.
… she prefers to keep it simple, whether it is makeup, or using skincare products. … Five years ago, Ellen DeGeneres and her wife Portia turned vegan. … how does ellen keep herself skin healthy?, how to get glowing skin like …
Ellen’s Backstage Skincare Secret – Her Anti-Aging Trick Finally Exposed! ….. Start Using Today – DIY Your Botox Facial Scrub – Best DIY Products and Diet Tips …

She’s the face of CoverGirl and Olay’s Simply Ageless Foundation. … poses as the perfect candidate to represent the anti-aging cosmetic product. … Going with her laid back look, The Ellen DeGeneres Show star sported a …..
Skin care companies Lavish Skin Care and DermaBright featured … If you have ever explored the retail world of online skin care products, Ellen Degeneres seems to … (Ellen has addressed one such site using her image and …
Ellen Shares Her Skincare Routine – Claim Your Free … fter only a few days of using both products together in her daily skin routine, she … How Does It Work ?
Here’s a list of beauty tools Ellen DeGeneres uses on set to achieve her … Ellen DeGeneres’s Favorite Beauty Products … Makeup Brush.
Ellen DeGeneres’s Beauty Secrets. The new American Idol judge and … Also, check out the tools she uses to get her laid back look. By Ying Chu. Dec 10, 2009. ellen degeneres and portia de rossi … Q: What beauty products can’t you live without? … Q: What kind of role does your appearance play when you’re performing?
Ellen DeGeneres is a standup comedian, actress, and a great TV talk … Many people want to know the Ellen DeGeneres anti aging wrinkle cream that she uses to keep her … few beauty products to keep her skin look younger and attractive. … fine lines from your face making it look more young and youthful.
Ellen DeGeneres Skin Care … Your browser does not currently recognize any of the video formats available. … avoid so much as the very best anti-wrinkle creams and anti-aging products which use vitamin A derivatives.
I order the free sample of face cream Ellen offered, I paid for the shipping on my credit card. The “free cream” arrive … Nancy Lee Drake to Ellen DeGeneres.
Truth be told, I was most impressed with Ms. Ellen Degeneres. … Ellen likes her makeup to look flawless, so I started by using the COVERGIRL … I love this product because it’s a primer and a shadow so you can build on top …
How does Ellen DeGeneres look so young? … said in an interview, “Ellen’s skin has a natural glow already, so she doesn’t need much makeup.
Caption-01: Some online skincare scammers use grotesque and/or … Not to mention the truly amazing product reviews from real people just like you … about how Ellen DeGeneres has been using this miracle face cream for …
But Jeanette Ostergard, the Emmy-award-winning makeup artist for The Ellen… … Made-for-TV Beauty Tips from The Ellen DeGeneres Show … Instead, she likes to use Make-up Designory matte shadows and cake liners … 14 Halloween Beauty Launches: Spooky Makeup and Skin-Care Products.
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In an appearance on The Ellen DeGeneres Show, Ocean’s 8 star Sandra Bullock spoke candidly about the “foreskin facial” she is fond of. … skincare trend she partakes in to keep her skin looking the way it does. …. Use of and/or registration on any portion of this site constitutes acceptance of our User …
Dubious web sites hawking anti-aging face creams and … Internet scam that uses fake celebrity endorsements to peddle skin care products online. … Joy Behar, Ellen Degeneres, Meryl Streep, and Kate Middleton are just a …
Ellen DeGeneres has announced that she was leaving her talk show to sell skin care products.
These misleading ads quickly lead you to a combo skin care offer for short term free trials (14 days) … Does Ellen Really Use Bellalabs and LaCreme? … LaCreme Anti Wrinkle Cream’s
For example, there is one video of Ellen Degeneres floating around to boost the claim that … Dr. Oz does not, I repeat DOES NOT have his own skin care line, cream or serum. … These are crooks and liars using his name to sell their products!
Ellen DeGeneres announced as the new face of CoverGirl … that DeGeneres will be the spokesmodel for the company’s newest product …
From hairstyles to skincare, these famous ladies over 50 share their tips for … She uses SK-II Facial Treatment Cleanser, according to Harper’s Bazaar, and does … Award-winning actress and How to Get Away With Murder star Viola Davis shared her secret to smooth skin on The Ellen DeGeneres show.
Though she does have a contract with CoverGirl and can use all the products she wants, it isn’t their makeup that’s causing … After many years of trying, our sources finally uncover the truth about Ellen Degeneres’ anti-aging …
Ellen DeGeneres has been gearing up for her first beauty campaign as the face of CoverGirl and Olay’s newest product Simply Ageless …
Olivia Wilde sat down with Ellen to talk about the natural skin care brand, … Be sure to try True Botanicals natural skin care products right here!
Jennifer Aniston says her skincare routine is simple: “soap and water, … I use those two things consistently in the daytime and then at night the … While Julia Roberts got real when asked about beauty on The Ellen DeGeneres … the ambassador has shared her favorite skincare products – which can but help.
Ellen DeGeneres opted to go without makeup during a weekend furniture shopping trip, showing off her sun-kissed skin as she shopped with a …
Ever wonder how women like Jane Fonda, Christie Brinkley, and Michelle Pfeiffer manage to maintain that youthful glow? We do, too. So we …
There are very few skin care products on the market that most of the population uses every day. … “What the oil does is form a thin film on the skin, which feels like it is absorbed … She told talk show host, Ellen Degeneres.
Ellen DeGeneres Just Met This Viral Makeup Artist — & Things Got Real Weird … The illusion artist uses her body as a canvas and has us seeing double … Your browser does not currently recognize any of the video formats available. …. 10
Ellen DeGeneres is a funny woman turned spokeswoman: the comedian and talk show host has been announced as the face of CoverGirl’s …

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