Fitbit Alta goes big on fashion: Gold series, Public School, Tory Burch, Vera Wang

The Fitbit Alta is now the second biggest selling fitness tracker in the US, behind the Fitbit Charge HR, and a big reason for that is its focus on style. After all, Fitbit didn’t put much new tech inside this device. What it did do is design a tracker, with a screen, that no-one would be ashamed to wear.


Now Fitbit is making a big push to make the Alta one of the most customisable wearables with designer collaborations and a new gold-plated style.

Read this: Fitbit Charge 2 first look | Fitbit Flex 2 first look

First up, the Gold series. Like the Blaze, the Alta is getting a new hand polished, 22 karat gold-plated edition that comes with a black or pink sport band for $149.95. An optional shiny, gold-plated bangle named the Alta Luxe Metal Bangle – presumably not 22 karat – can then be added for an extra $129.95. So for the blingiest option you’re looking at around $280.


Next up, the Public School Alta accessories we saw at February’s New York Fashion Week finally have a release date – the first two pieces in the range will be up for pre-order in October and on sale in November.

That includes the Type III Paracord bracelet which is $175 and is a braided, black nylon with gunmetal coloured detail. There’s also the controversial Axis Accessory Band which is a stainless steel watch band that the Alta slots into horizontally. It’s a fair bit more expensive at $295 but will certainly earn wearers some fashion points.

Read this: Designer wearables: The best fashion tech from big name labels

There’s a couple of printed Public School bands in the collection which won’t go on sale until 2017: both are $39.95, one with the label’s When Nobody’s Looking line embossed on it and the other with its signature feather print in olive.


Another big deal is the new Simply Vera by Vera Wang collection of Fitbit Alta accessories. There are three bracelet styles, all for $79.99, which will go on sale in October at Kohl’s stores in the US and online. There’s a silver metal chain link bracelet, a double wrap leather bracelet in black or navy leather and a combination of the two, a double wrap leather and chain link style.

The next designer hook-up will be with Tory Burch. We already love the designer’s pieces for the Fitbit Flex though things will be tweaked slightly for the Alta’s display. All we know is that the collection will include multiple accessories, one of which will be a metal chain link bracelet and that it will drop in 2017.

Last month, we saw Misfit play its customisation hand with all sorts of new bands, necklaces and accessory packs for the Shine 2 and Ray trackers. With September’s New York and London fashion weeks coming up, we could see more designer collaborations on the horizon too. Kate Spade’s new wearable tech collection popped up last week and Skagen is showing off new smart analogue watches too.

The Jewelry Box Blog

Scroll through your Facebook or Instagram feed and you won’t get far without seeing something about wearable technology.

According to Gartner Inc., an information technology and research advisory firm, wearable purchases are set to increase 16% in 2016, with smartwatches specifically predicted to increase a whopping 66%.

Smart jewelry has become a lifestyle trend. But, if your lifestyle happens to include a fashion-forward workplace, a litany of selfies for your Instagram followers, or simply a love of fashion and looking your best, some of the early adopter wearables aren’t good enough.

Check out these smart jewelry options, old and new, that will be worthy of your #OutfitOfTheDay pic.

For Counting Steps

Sometimes you want to get your steps in without looking like you’re headed to the gym. These four fitness trackers will complement your outfit, not ruin it.

Fitbit Alta

Newcomer alert! Fitbit just released their eighth wearable tracker, Fitbit Alta.

This sleek tracker has interchangeable band options in silicone, leather and metal. With all those options, you can definitely coordinate with whatever you’re wearing, and even switch it up throughout the day.

The Alta tracks activity, including reminders to move and SmartTrack Auto Exercise Recognition, serves up call, text and calendar alerts, automatically tracks your sleep, and features a display you can toggle with a tap.

Alta Gold and Tory Burch Collections are also coming soon!

Tory Burch for Fitbit

Already have a Fitbit Flex and not ready to invest in a new tracker? Upgrade yours with a Tory Burch band.

The Tory Burch Collection now has twenty styles to pick from. From printed silicone bands to metal pendants and bracelets, there’s something for every style.

Misfit Shine

Hailed for its versatility, the Misfit Shine can be worn many different ways – and we’re not talking just on different body parts. This smart jewelry can be worn underwater!

This baby is waterproof up to 50M and its coin cell battery never needs a charge. Those are two pretty redeeming qualities if you’re annoyed taking off that tracker every time you swim or shower and every few days when it needs a charge.


Want to know more about your health than just your physical activity? Bellabeat’s Leaf is where it’s at.

With leaf you can monitor your sleep, log your period, analyze your breathing and track your activity – giving you a more holistic big-picture view of your health.

Plus, it’s really pretty! With its leaf-designed motif as the centerpiece, this smart jewelry can be worn as a clip, bracelet or necklace. You also get to choose between a silver leaf with a beige recyclable American ashwood background and a rose gold leaf with a beautiful Black wood background.

For Keeping You Safe

There have been a handful of Kickstarter campaigns aimed at funding smart jewelry that can help women stay safe. While many have fizzled out pre-production, one is standing strong as an industry leader in this category.


CUFF is one of a small, but growing, category of smart jewelry that aims to help keep you safe.

With the touch of a button, CUFF will alert your pre-selected family and friends that you’re in trouble. It will send them your location and the locations of your other emergency contacts so they can coordinate to get help to you as fast as possible.

Beyond safety, CUFF also pushes notifications from your phone so you can be in the know without having your phone directly on you.

An updated version of CUFF is coming soon that will also track your activity. A trifecta of functionality!

For Pushing Notifications

In this category, smartwatches meet jewelry. Keep up with your communication needs without being rude with discreet, customized notifications from one of these notification pushing pieces of smart jewelry.


Love a cocktail ring more so than a bracelet? Check out Ringly – a statement-making connected ring featuring semi-precious stones.

Ringly stands out because it interfaces with over 80 different apps, allowing you to truly customize which notifications push through to your ring. You choose which types of notifications you’d like, and assign a different vibration pattern and ambient light to each one.

Doesn’t get much more subtle than that!


Altruis is a line of smart jewelry that lets you interchange its technology between a ring, bracelet or pendant.

While it doesn’t connect with as many apps as Ringly, it has a cool feature that allows you to use word-based filtering via its “Smart Words” function. So, if someone texts you with the word “work” in it, that could come through automatically.

Altruis is also unique in that it markets itself as a way to create a better relationship with your smartphone. By setting rules and filters to allow only important notifications through, you can keep your phone out of sight and out of mind for more of the day. Sounds good to us!


My Intelligent Communication Accessory (MICA) may be the best marriage of functionality and beauty.

This luxury smart bracelet is designed by Opening Ceremony and engineered by Intel, allowing each company to shine in its respective category.

Opening Ceremony crafted this bracelet with premium finishes, an 18K gold coating, and a curved sapphire glass touchscreen display. One design option features black water snake skin, pearls from China, and lapis stones from Madagascar. The other showcases white water snake skin, tiger’s eye from South Africa, and obsidian from Russia.

On the functionality side, Intel partnered with Refinery 29 to provide some of the content available directly on the touchscreen. R29 provides a fashion and a horoscope app to complement Intel’s messaging, calendar, and What’s Near Me functionalities.

MICA is very well thought out and a true luxury piece of smart jewelry.

There’s a piece of smart jewelry out there for everyone these days – and there are only going to be more developments going forward.

Have you taken the plunge into the world of smart jewelry? Tell us about your favorite piece in the comment box below.

When it comes to activity tracking devices, Fitbit is a name many will recognise. The company already offers a huge number of options and they have just announced two more are on their way.

There are currently eight devices in the Fitbit line-up comprising the Zip, One, Flex, Alta, Charge, Charge HR, Blaze and Surge. The Charge, Charge HR and Flex have just had their successors announced though.

Here is everything we know about the Fitbit Charge 2 and Fitbit Flex 2.

Fitbit Charge 2 and Fitbit Flex 2: Design

The Fitbit Charge 2 looks like a larger version of the Fitbit Alta but with the addition of heart rate monitoring and a number of other features.

Until the launch of the new devices, there were two Charge devices – the Charge and the Charge HR. They were almost identical in design, apart from the latter had Fitbit’s PurePulse heart rate monitor on board, while the former didn’t and they fastened differently. Both have been replaced by just one new Charge, combining the two older devices together.

The Charge 2 sports a display five times larger than the current Charge devices, allowing it to show some smartphone notifications like the Fitbit Alta, along with steps, distance travelled and the rest of the more common metrics found on an activity tracker.

The Charge 2 also has interchangeable bands, again like the Alta, allowing the user to change the elastomer strap for a different look. The standard buckle fastening found on the original Charge HR, as well as the Blaze, is still be present for the Charge 2, meaning it will feel secure on the wrist. It comes in black and silver, plum and silver, blue and silver and teal and silver as standard options but there are also lavender and rose gold or black and gunmetal special edition models.

The Flex 2 is a more simplistic and smaller device, in comparison to the Charge 2. Like the original Flex, the Flex 2 will be a plain elastomer band with LED lights to represent progress.

The original Flex had a smooth finish, while the Flex 2 has a textured finish like the Fitbit Alta. It will feature five LEDs like the original but they are positioned vertically, rather than horizontally. It will come in four colour options comprising black, lavender, magenta and navy.

The Flex 2 uses a two-pin fastening method, like the Alta does and like the original Flex does. There will also be interchangeable accessories for the Flex 2, in the form of the Luxe collection which comprises a bangle or pendant with the bangle available in silver, gold and rose gold options, while the pendant comes in gold and silver. This follows the path of the original Flex, where the removable tracker could be placed into specially-made accessories from Tory Burch.

Fitbit Charge 2 and Fitbit Flex 2: Features

The Charge 2 offers PurePulse heart rate monitoring, as we mentioned above. It also offers all-day activity and sleep tracking, as the original Charge and Charge HR do, as well as Multi-Sport tracking and smartphone notifications, both of which the Alta does. Connected GPS is also on board, along with two new features called Cardio Fitness Level, which gives you a personalised fitness score over time, and Guided Breathing, which offers personalised breathing sessions based on your heart rate.

Additionally, the Charge 2 measures steps taken, distance travelled, floors climbed, calories burned, heart rate, active minutes and sleep duration, along with call, text and calendar notifications.

Sadly, there is no waterproofing capabilities for the Charge 2 so you won’t be able to swim with it, but there is for the Flex 2. The Flex 2 is swim-proof, while also offering sleep quality information and all-day activity monitoring. It is the only water-resistant Fitbit tracker available.

The Flex 2 also measures steps taken, distance travelled, calories burned, active minutes and sleep duration. There is no altimeter so it won’t measure elevation but it does deliver call and text alerts in the form of colour-coded LED lights. The Flex 2 will light up blue for calls and purple for texts.

Fitbit Charge 2 and Fitbit Flex 2: Release date

The Fitbit Charge 2 and Fitbit Flex 2 were both announced on 29 August and both are available to pre-order already through Fitbit’s website.

The Fitbit Charge 2 will ship in mid-September, while the Fitbit Flex 2 will ship early October.

Fitbit Charge 2 and Fitbit Flex 2: Price

Each extra Classic Band for the Charge 2 will cost £19.99 ($39.99) and there are five options. A Leather Band costs £59.99 ($79.99) and there are three options.

The Fitbit Flex 2 will cost £79.99 ($99.99). Both the Luxe Collection Bangle and Pendant start at £69.99 ($89.99).

READ: Fitbit Flex 2 review: Simple, stylish tracking

Fitbit Charge 2 review: Taking charge

Best Tory Burch Alta Fitbit Bracelet of 2020 – Top Rated & Reviewed

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  • What is the best Tory Burch Alta Fitbit Bracelet for 2019, for 2018 or even 2017 (old models)?
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Before deciding to buy any stuffs, make sure you research and read carefully the buying guide somewhere else from trusted sources. Good news, we use Big Data and AI to solve the issue. We use our own invented, special algorithms to generate lists of the best brands and give them our own Scores to rank from 1st to 10th.

You could see the Top 10 Tory Burch Alta Fitbit Bracelet of 2019 above. The lists of best items are updated regularly, so you can be sure that the information provided is up-to-date.

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We’ve got some major news for you: Fitbit just unveiled its best set of updates and new products yet. We know. We’re freaking out, too. New models, new app updates, lots of gold and rose gold, and designer collaborations. It’s all happening.

There’s a TON of information, but we’re going to give you the highlights (and lots of pictures to browse through!). Here’s what you need to know.

New Fitbit Models: Charge 2 and Flex

Just when you thought the Charge and Flex couldn’t get any better, Fitbit upped the ante. And if you’re having trouble controlling your excitement over the thought of new Fitbits and Tory Burch collaborations, then don’t worry, the Fitbit Charge 2 can actually help you with that.

New Charge 2 Features

  • The new Guided Breathing Sessions feature can help you calm down — or cool down — in two- or five-minute sessions based on your heart rate. When you’re using Guided Breathing, the Fitbit Charge 2 tells you when to inhale and exhale based on your current heart rate, guiding you to calmness in times of anxiety and stress or when you’re cooling down after an intense workout.
  • Keep track of where you are with a new feature that uses profile, heart rate, and exercise data to help determine your current fitness level.
  • New, more sleek design with a larger face; rose gold metal tones; real-time exercise monitoring on the screen
  • Better heart rate monitoring and improved automatic exercise tracking

New Flex Features

  • Totally waterproof and swim-proof
  • Slimmer new design
  • New jewellery-style accessories in silver and 22k gold or rose gold (including lariat necklaces!)
  • Smarter, improved automatic exercise tracking

Gold Updates to Alta and Blaze

If silver’s not your thing but you’ve been stuck with the only metal-tone option of the Alta or Blaze, then today is your lucky day. Swap that in for some gold, and maybe throw in a gold band if you’re into that “all gold errythang” look. Because now you can.

Accessories from Public School, Vera Wang, and Tory Burch

Public School, Tory Burch, and Simply Vera Vera Wang have created accessories for the Alta and the Blaze. We’ve yet to see the Tory Burch collection, but the two former collaborations are pictured below in the slideshow. These designers will have product for the Alta, the Blaze, and the new Flex.

App Update: Adventure Mode

Described as a “new series of personal, non-competitive activity Challenges that are designed to inspire you to move more and reach your health and fitness goals,” the new Adventures function in the app intends to motivate those who aren’t into the “friendly competition” Fitbit has offered for years. Step challenges aren’t your thing? Try their new virtual experience. The app will bring you through “iconic landmarks and trails in Yosemite National Park” or let you virtually “participate in the TCS New York City Marathon.” Is this the fitness version of Pokémon Go? Virtual reality meets walking?

Tory Burch for Fitbit Accessories Collection Now Available for Pre-Sale

It’s the moment you’ve been waiting for—the Tory Burch for Fitbit accessories collection officially launches today! The collection is designed exclusively for Fitbit Flex, and includes an elegant brass pendant and bracelet, along with patterned silicone wristbands for everyday style.

Turn your Flex into a fashion piece with the exclusive collection of chic accessories designed by Tory Burch, now available for pre-sale.

Here are the details of the collection:

Tory Burch for Fitbit Metal Fret Pendant ($175): Made of brass and based on the decorative, open fretwork that’s a Tory Burch signature; the pendant is suspended from a chain

Tory Burch for Fitbit Metal Hinged Bracelet ($195): Made of brass with decorative, open fretwork and a secure, easy-access latch on the back

Tory Burch for Fitbit Silicone Printed Bracelet ($38): With an adjustable closure and a secure, easy-access holder for the device, it’s available in Tory Burch signature colors and prints (Tory Navy Multi/Shiny Brass, Fuchsia Multi/Shiny Brass)

To stay active and show off your style at the same time, head over to the Tory Burch for Fitbit page.

This information is for educational purposes only and is not intended as a substitute for medical diagnosis or treatment. You should not use this information to diagnose or treat a health problem or condition. Always check with your doctor before changing your diet, altering your sleep habits, taking supplements, or starting a new fitness routine.

Tory Burch Fret bracelet is a gorgeous Fitbit accessory

Tory Burch’s range of Fitbit Flex accessories was already the most stylish way to cover up a day-to-day fitness tracker. But now the American designer has outdone herself with this reworking of her leather and metal fretwork bracelet.


Read this: All of the best smartwatches you can buy

The Fret bracelet for the Flex is slightly wider than the original design, in order to house the tracker, but it looks just as chic. It’s a double wrap design, with a clasp, and the leather bands come in black, grey and two shades of brown – ‘Bark’ and ‘Light Oak’.

These are paired with different finishes of the signature metal fretwork which hides the Flex – silver, rose gold, shiny brass and aged gold.


The price reflects the fact that this is a designer bit of jewellery – it’s $175 like the Metal Fret Pendant that we’ve already seen for the Flex. The collection also includes a Metal Hinged bracelet but this looks to be the most practical and comfortable of the collaborations so far.

Pieces like the Fret bracelet will do much to change the perception of wearables as black, rubber bands.

Read this: The best smart jewellery

Smartwatches are doing a much better job at disguising themselves as traditional mens’ wristwatches and smart jewellery – in which the tech is actually built into the jewellery unlike this modular approach – will follow suit.


Misfit, Altruis, Opening Ceremony and Intel are just a few of the companies creating jewellery that we’d wear even if we didn’t know it could track our steps, cut out the digital noise from our notifications or display messages when our phone is at home.

The Fitbit Flex itself is an older model in the range of trackers but it’s a well-balanced choice with accurate tracking, a good price and an easy to use app. You can now pick one up for as little as £60 on the web.

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