9 Hair-Care Brands Your Favorite Celebrities Swear By

When it comes to hair inspiration, we tend to seek a little help from our favorite celebrities. Whether we’re looking for a cut, a color trend or even hair-care advice, a few famous names with flawless manes always come to mind. But in fact the geniuses behind their looks are the hairstylists. And to help ensure we can all attain A-list locks, many of said Hollywood hair pros have launched their own products. Here, we’ve got a full breakdown of the brands you need to know.

Get A-List Locks

Founder: Oribe Canales

Celebrity Clients: Jennifer Lopez, Penélope Cruz, Lady Gaga, Naomi Campbell, Miley Cyrus, Kate Moss, Scarlett Johansson, Cher

Dubbed “the products of the hair-obsessed,” the Oribe brand has been tested backstage and in the salon. Each product is formulated with Oribe’s signature scent, Cote d’Azur—a combination of Italian bergamot, pink lemons, white peach, cassis and more.

Serge Normant

Founder: Serge Normant

Celebrity Clients: Blake Lively, Julia Roberts, Reese Witherspoon, Julianne Moore, Sarah Jessica Parker, Gisele Bündchen, Cindy Crawford

Having styled a slew of fashion shows and editorials and written two books, it was only a matter of time before Serge started his own haircare line to make every woman feel as glamorous as his A-list clientele.


Founder: Jen Atkin

Celebrity Clients: Kardashians and Jenners, Bella Hadid, Chrissy Teigen, Jessica Alba, Olivia Culpo, Jenna Dewan-Tatum, Hailey Baldwin

The name alone will start a conversation. Everyone knows the pro behind the Ouai brand—pronounced “way” but given a French twist with its spelling. Jen is one of the most-followed hairstylists on social media thanks to her It-girl clients and aesthetically pleasing products.

Sally Hershberger 24K

Founder: Sally Hershberger

Celebrity Clients: Hillary Clinton, Meg Ryan, Reese Witherspoon, Vera Wang

Famous for Meg Ryan’s iconic shaggy haircut, Sally went on to open two salons in New York and Los Angeles. In order to make her magic accessible to everyone, she launched 24K. Each product is each infused with 24K gold, natural plant extracts and amino acids.

Iles Formula

Founder: Wendy Iles

Celebrity Clients: Eva Longoria, Beyoncé, Chloë Sevigny, Hilary Swank

Wendy wanted to create a hair-care line that would provide instant repair and visible results as her clients graced the red carpet. After a decade of scouting the perfect ingredients and complexes, her unique system is available for all of us to try.

Rita Hazan

Founder: Rita Hazan

Celebrity Clients: Beyoncé, Jennifer Lopez, Rita Ora, Katy Perry, Mariah Carey, Chrissy Teigen

Known for her color skills and for keeping Beyoncé’s blonde strands photo-ready, Rita was the pioneer of temporary root-concealing hair color and developed a range of color-safe hair-care products. She also owns her eponymous hair salon in New York.


Founders: Garren, Thom Priano, Howard McLaren

Celebrity Client: Karlie Kloss

Known for eclectic, colorful packaging and quirky product names such as Gemstone shampoo, R+Co developed a cult-like following in no time. Each product is formulated without parabens, sulfates, mineral oil or petrolatum. All are vegetarian, cruelty-free, gluten-free and color-safe.

Kimble Beauty

Founder: Kim Kimble

Celebrity Clients: Beyoncé, Shakira, Kelly Rowland

Kim is responsible for every hair look in Bey’s Lemonade visual album, as well as in her 15-minute performance at this year’s MTV Video Music Awards. As an advocate for the natural hair movement, Kim developed a line that restores curls and helps them get their bounce back.


Founder: Frédéric Fekkai

Celebrity Clients: Cameron Diaz, Debra Messing, Hillary Clinton, Naomi Watts, Salma Hayek

Frédéric brought his Parisian chic to the States when opening his first salon atop Bergdorf Goodman in New York. Locations have now expanded to six across the US and one in St. Barth’s. His line of affordable products is still being used backstage today, most recently at Noon by Noor and Pamella Roland.

Celebrity-Favorite Drugstore Hair Products

How do we get hair like celebrity-worthy hair without going broke? Is it even possible? The answer is: Yes! There’s no need to spend all of your coin on high-end products and book those Brazilian blow-outs, celebs and models use some of the very same products currently in our bathrooms! Read on for the drugstore hair products the A-listers and their stylists use.

Khloé Kardashian keeps her gorgeous locks healthy by saturating her strands in oils: “I use all kinds of oils and creams — vitamin E, olive oil, avocado oil, and coconut oil…at least three times a week.” Khloé also counts on Clear Hydration Fix Shampoo ($5) and Clairol Shimmer Lights Shampoo ($11) and Conditioner ($14) to keep her blonde tresses fresh and bright.

Khloé’s little sister Kendall Jenner is a fan of Finesse Moisturizing Shampoo ($3), a tip she she picked up from big sister, Kim.

As a spokesmodel for Pantene, Selena Gomez is a fan of Pantene Air Spray ($5), an alcohol-free formula. Get the hold without the damage, or the price tag.

The stylists behind our favorite Friend, Jen Aniston, uses John Frieda Frizz Ease Polishing Serum ($7), for perfect blow-outs and heat protection.

Joan Smalls likes L’Oréal Total Repair 5 Damage-Eraser Balm ($6) to combat the damage caused by frequent styling and keep her hair supermodel ready.

Our #BeautyCrush Gigi Hadid said that she uses John Frieda Sheer Blonde Everlasting Blonde Shampoo ($7) to maintain her perfect, beach-blonde tresses.

Alessandra Ambrosio touches up her hair in between washes with L’Oréal Tecni.Art Fresh Dust Dry Shampoo ($24).

The Olsen twins’ hairstylist, Mark Townsend, swears by Dove Curls Defining Mousse ($4) for its moisturizing benefits and Dove dry shampoos ($4), using it as hairspray on his celeb clients.

L’Oréal Elnett Satin Hairspray ($14) has long been a cult-favorite drugstore find among celebs and hairstylists, including fans like Eva Mendes, Megan Fox, and Heidi Klum.

Claudia Mercado is a beauty-obsessed writer living in Long Beach, CA.

tagged in celebs,drugstore,hair

Many consider sulfates a beauty taboo, avoiding products that include them without really knowing why.

Sulfates, which can be found as sodium lauryl sulfate or sodium laureth sulfate on product ingredient lists, are the foaming surfactants that attract oil and dirt. While this is obviously desirable and necessary when it comes to hair-cleaning, it’s the aftermath that has most people worried.

“Although sulfates can rid your hair of dirt, they can also strip your hair of essential natural oils and hair proteins,” says celebrity hairstylist Kendall Dorsey. “They can dry your hair out.”

Dorsey, whose celebrity roster includes the likes of Solange and Yara Shahidi, also warns that those with naturally curly or coarse hair should steer clear of these types of shampoos as they will leave curls dehydrated and cause split ends and breakage. Celebrity hairstylist to Kim Kardashian and Joan Smalls Andrew Fitzsimons agrees.

“Anyone with dyed, kinky, naturally dry, and/or frizzy hair should consider switching to a sulfate-free shampoo, which will leave your natural oils intact, meaning your hair is moisturized, shinier and overall healthier,” says Fitzsimons. Both also say sulfates can dry the scalp, which could lead to further irritation and dandruff.

While all this doesn’t make the ingredient dangerous per se, there are many benefits to avoiding it altogether. Dorsey lists shiny and frizz-free hair as the major upsides, and says those with dyed locks will notice their color stays vibrant longer. He also explains that sulfate-free shampoos won’t leave behind unwanted film.

How to recognize a sulfate-free shampoo? Many bottles call it out, and as Dorsey explains, true sulfate-free shampoos come from plant-extracts and use amino acids and seed oils, such as palm or coconut oil—look for those ingredients. He also says ingredients such as taurates, fatty acids isethionates, amino acid sulfosuccinates, and glutmates are good indicators that a shampoo is sulfate-free.

Should you want to go sulfate-free, we asked Dorsey and Fitzsimons what products they like to use on their clients. Scroll through to see their 6 picks.

Here’s how Jennifer Lopez keeps her hair shiny and healthy

  • Jennifer Lopez has shared some of the secrets to her healthy hair.
  • She isn’t afraid of a last-minute cut.
  • But Lopez prefers wearing her hair curly.
  • Visit INSIDER’s homepage for more stories.

Jennifer Lopez has been a beauty and style icon for more than 20 years, setting trends in fitness, fashion, and beauty every time she hits the red carpet.

While she’s never afraid to change up her look and try daring hairstyles — like a floor-grazing long ponytail or color — one thing is always certain: Lopez’s hair always looks shiny and healthy.

Along with her go-to hair gurus, Lopez has been open about how she maintains her hair’s health, revealing that she uses a mix of high-end products and drugstore staples to keep her strands in tip-top shape despite lots of styling.

Lopez feels sexiest when she’s rocking one particular hairstyle

Frequently listed on the top of many beauty lists, fans love Lopez’s hair in all kinds of styles, from straight and sleek to bangs and bouncy curls. But Lopez told People magazine in 2016 that she feels sexiest “when my hair is curly and I’m a little bit tan.”

She loves a top bun. Michael Kovac/Getty Images for ELLE Magazine

Lopez is open about having a professional on call, but she also relies on drugstore staples

Lopez loved products by her late stylist, Oribe Canales, who told Shape magazine in 2014 some of the secrets behind their working relationship. He used Oribe Royal Blowout Heat Styling Spray on Lopez, which retails for $42.

And one of Lopez’s hair stylists, Lorenzo Martin, told Harper’s Bazaar Arabia in 2016 that some of the affordable staples he keeps in his arsenal include L’Oréal Paris Elnett Satin Hairspray and Psssst! Dry Shampoo, both of which retail for under $15.

Of the powder spray, Martin said, “I use it every single day on almost every single client, every photo shoot. It’s the original Dry Shampoo from the 1960s! … By your fourth day, it will absorb all the oil. That’s my go-to product — love, love, love it.”

She keeps things low-key on her off days

When Lopez is not working, you won’t find her in full hair and makeup, as she favors a more low-key look featuring buns, ponytails, hats, and headscarves, whether she’s hanging with loved ones, relaxing by the pool or headed to the airport.

She credits her Bronx roots for sticking with her favorite off-duty styles, telling InStyle magazine in 2018, “Everything about growing up in the Bronx influenced me and is still with me today. I still wear big hoops and a lot of jewelry, whether it’s with a couture gown or with Timberlands. Also, how I do my hair. I’m still a ponytail, bun-on-top-of-your-head girl, which is all very Puerto Rican Bronx.”

Lopez has changed up her hair color over the years, but largely keeps her honey blonde highlights intact

The “Second Act” star has worked with celebrity colorist Rita Hazan for years, and though Lopez started out her career with a natural deep brown shade, it was Hazan that suggested that she lighten up her look.

In 2014, Hazan told Glamour magazine, “I felt like was too harsh for her skin tone and her personality. I created a honey-highlighted hair color for her and people went crazy over it.” Of a summer 2014 switch-up, the stylist revealed, “I gave her a chocolate base with golden blond highlights and used my Ultimate Shine Blond Gloss on her. The darker base adds contrast to give her a cooler, edgier look.”

She sticks to honey-blonde highlights. Ben Gabbe/Getty Images

She first spotted gray hairs at the age of 23 and touches up her color frequently

In 2011, Lopez told People magazine that she first started getting gray hair in her early 20s, “I was prematurely gray at 23. I have to have touched up every couple of weeks. I’m kind of tempted to one day just let it go. It’d be kind of exciting! Maybe someday we’ll go really far away for like two months and I’m just going to see what it looks like.”

She’s not afraid of a drastic last-minute switch-up

Ahead of her appearance at the 2018 Met Gala in which she rocked a sleek, shoulder-grazing blowout, Martin told Allure magazine that the look came together at the last minute. “We cut it today, she said she wanted something different and the designer wanted something different. We wanted it to look fresh.”

He added, “We just decided it , like an hour and a half before she left. I didn’t even know, she didn’t even know we were doing it either.”

She cut her hair last minute for the Met Gala. Neilson Barnard/Getty Images

She’s also a big fan of mile-long locks thanks to extensions

Though she’ll sport a cropped look from time to time, Lopez also loves seriously long hair — in fact, per a post on his Instagram page, Appleton used 50-inch-long hair extensions on the “Jenny from the Block” singer at the Billboard Latin Music Awards in 2018.

She’s also tried out floor-length braids and waves, with Appleton crediting Hidden Crown Hair extensions to help create the jaw-dropping looks. Martin has used extensions by Great Lengths USA on the “I’m Real” singer.

How to Get Jennifer Lopez Hair, According to Her Stylists

Jennifer Lopez has been rocking the honey-gold hair for years. The singer, actress, and dancer extraordinaire celebrated her 50th birthday this summer, but her glow transcends age. Her stylist, who just gave JLo a new bob for winter, says her look is something anyone can rock, too.

Jennifer Lopez changed her hair color 20 years ago

Jennifer Lopez seen filming on location for ‘Marry Me’ | James Devaney/GC Images

“Jenny from the block” hasn’t always had those gorgeous shades of caramel. Before Lopez topped the charts with singles like “I’m Real,” and “If You Had My Love,” she often let her natural, dark curls free.

In 2014, Lopez’s then stylist, Rita Hazan told Glamour why she loved Lopez’s sunlit color refreshers.

“I felt like it was too harsh for her skin tone and her personality,” she said. “I created a honey-highlighted hair color for her and people went crazy over it.”

Around the time of that interview, Hazan had just given Lopez a slightly different update.

“I gave her a chocolate base with golden blond highlights and used my Ultimate Shine Blond Gloss on her,” she said. “The darker base adds contrast to give her a cooler, edgier look.”

Lopez sometimes relies on drugstore products to tame her mane

View this post on Instagram

Hello Monday! What is everyone doin? ❤️❤️❤️ @chrisappleton1 @scottbarnes68

A post shared by Jennifer Lopez (@jlo) on Nov 25, 2019 at 7:14pm PST

Some products Lopez uses, according to a previous interview with Harper’s Bazaar, are L’Oréal Paris Elnett Satin Hairspray and Psssst! Dry Shampoo. Both retail for under $15 in drugstores everywhere.

Lopez told People she feels sexiest “when my hair is curly and I’m a little bit tan.” She credits those curls, and her off-day styles, to her roots in the Bronx.

“Everything about growing up in the Bronx influenced me and is still with me today,” she said, adding, “I’m still a ponytail, bun-on-top-of-your-head girl, which is all very Puerto Rican Bronx.”

As for all those shots of Lopez’s hair transformation from a sleek shoulder-length bob to waist-length waves, extensions rule. She also isn’t afraid to do something drastic at the last minute.

For her appearance at the 2018 Met Gala, Lopez wanted something different.

“We cut it today, she said she wanted something different and the designer wanted something different,” her stylist, Lorenzo Martin told Allure. “We wanted it to look fresh.”

He added, “We just decided it , like an hour and a half before she left. I didn’t even know, she didn’t even know we were doing it either.”

The secrets to obtaining Jennifer Lopez’s hair

View this post on Instagram

These guys…doing what they do… #fambam

A post shared by Jennifer Lopez (@jlo) on Nov 11, 2019 at 7:31pm PST

James Corbett, Clairol Color Director and owner of James Corbett Studio in New York City, said JLo’s color works for most skin tones.

“It’s important not to go too light with the base color,” he told Oprah Magazine. “The lightness and the beautiful sandy tone of J.Lo’s hair comes from the color of the highlights and how they lay upon the base color of her hair.”

If you have naturally dark hair like Lopez, here’s the process, according to Linda de Zeeuw, Master stylist and colorist at Rob Peetoom.

“You would have to lift up the base color so you can achieve three shades of light with permanent hair color—but if you need to go even lighter than that we’re looking at a full-on lightening service. After that, you can create a beautiful new dark blonde base color in combination with highlights.”

If you want to retouch your highlights, Corbett suggested Clairol Nice ‘N Easy SB2 in Ultra Light Cool Blonde on a few strands.

“Remember, when trying to highlight at home, less is more,” he said. “You can take this shade and carefully isolate some strands in the face frame and in other parts of the head,” he said.

Start at the mid-shaft, down to the ends. “You can always add more once you get comfortable working with isolated strands as opposed to a full head application.”

How to keep the color fresh

View this post on Instagram


A post shared by Jennifer Lopez (@jlo) on Sep 29, 2019 at 2:25pm PDT

Hazan echoed some of the same techniques, touching on the color side of Lopez’s look. First, she told Cosmopolitan, go slow.

“Don’t expect to get the color you want in one appointment. First focus with your hairdresser on getting the right base color (a mid-tone brown), then slowly add honey highlights to your hair until it’s the perfect lightness for you.”

Next, glossing is important. Ask your colorist for a gloss treatment to “tone down brass.” Color fades, but glossing keeps your hair looking healthier longer.

Highlight sparingly, she said. Too many “ruin the look.” Use moisturizing masks weekly and don’t shampoo too often. Finally, use color-safe products.

We may not all have Lopez’s abs, dance skills, or work ethic, but at least we can have her hair.

Jennifer Lopez stole the show during the Screen Actors Guild Awards on Sunday when she stepped out on the red carpet in a sleek updo courtesy of hairstylist Chris Appleton.

Appleton was also behind the straight, swishy bob that both Lopez and Kim Kardashian West donned in 2018, which the internet eventually dubbed “glass hair” because of its shiny, smooth texture. When we saw the instantly iconic looks, our first question was … can it stand the humidity once the warmer months arrive? His answer: absolutely.

“Using the right product to get the right finish to the hair is essential. That razor-cut kind of bob only really looks its best when it’s super-shiny and super-glossy,” Appleton said. His go-to product is Color Wow Dream Coat, a “light as water” spray that he described as an “umbrella for the hair.” (He’s also the brand’s artistic director).

Color Wow Dream Coat Supernatural Spray

Appleton explained that the product creates a wetness shield. Meaning, if you flick a few water droplets on Dream Coat-treated hair, your strands will literally deflect the moisture.

Stuff We Love

Get a daily roundup of items that will make your life easier, healthier and more stylish.

He recommended completely covering your wet strands root to tip with the spray, then blow-drying with a large round brush for a sleek finish. Beware of lifting your hair at the root while drying, though, or you’ll add too much volume.

We had other questions as well, like the secret to creating the perfect ponytail to get your hair off your neck. Appleton also has a solution for that, which makes sense since he works with ponytail princess Ariana Grande.

The key is in the proper ponytail holder, and Appleton swears by an affordable brand called Blax.

Blax Snag-Free Hair Elastics

“They’re almost like rubber and they grip on the hair,” Appleton said.

Once he’s secured a tight ponytail either high atop the head or at the nape of the neck, he often attaches a clip-in hair extension to the ponytail for a fuller look, then wraps a piece of the clip-in around the elastic to finish the style.

Try these hair extensions for an easy — and temporary — style switch.

14″ Remy Human Hair Clip In Extensions

For more stories like this, check out:

  • The best hair brushes for each hair type
  • People are loving this $30 shampoo to give them thicker, fuller hair
  • 11 game-changing hair products from the People and TODAY Beauty Awards

To discover more deals, shopping tips and budget-friendly product recommendations, and subscribe to our Stuff We Love newsletter!

Hair products celebrities use

Leave a Reply

Your email address will not be published. Required fields are marked *