Timeline: Significant events in the history of Juul

(Reuters) – The following are some significant events in the history of Juul.

FILE PHOTO: A store selling Juul vaping products is seen in Los Angeles, California, September 17, 2019. REUTERS/Lucy Nicholson

2007— Stanford design graduates James Monsees and Adam Bowen found Ploom Inc, drawing from their thesis project on a new kind of cigarette.

2012- Ploom introduces Pax, a vaporizer that becomes popular as a discreet way to consume cannabis.

2015— Ploom becomes Pax Labs, after selling the rights of Ploom products to Japan Tobacco International, which had been an investor in the company.

2015— Pax Labs introduces the Juul e-cigarette.

2017— Pax Labs spins out into a separate company, leaving Juul Labs to focus on nicotine e-cigarettes.

December 2017 – Kevin Burns joins Juul Labs as chief executive.

April 2018 – U.S. Food and Drug Administration announced it has conducted an investigation of underage sales of Juul products, and sends letter to Juul requesting documents around the marketing of its products.

September 2018 – Then-FDA Commissioner Scott Gottlieb calls teenage vaping an “epidemic,” tells Juul and other e-cigarette makers they have 60 days to submit plans detailing ways to combat youth use.

November 2018 – Juul announces plans to pull all flavors from retail stores except tobacco, mint and menthol; the FDA follows with an announcement that it will craft similar regulations around those flavors.

December 2018 –Juul-Altria (MO.N) deal inked, as the tobacco giant invests $12.8 billion in Juul, taking a 35 percent stake in the vaping device maker that valued it at $38 billion.

August 2019 – The US Centers for Disease Control and Prevention announces it is working with health departments in Wisconsin, Illinois, California, Indiana, and Minnesota to investigate more than 90 potential cases of severe lung illnesses associated with vaping.

 September 6, 2019 – U.S. health officials caution Americans to avoid buying vaping products on the street, and to refrain from using THC oil or adding any substances to vaping products purchased in stores. Juul says its products “do not include THC, any compound derived from cannabis, or vitamin E compounds like those found in THC products,” and that it is confident the FDA and CDC “will get to the bottom of this issue.”

September 9, 2019 – American Medical Association urges the public to avoid the use of e-cigarette products until health officials further investigate and understand the cause of the illnesses.

FILE PHOTO: A store selling Juul vaping products is seen in Los Angeles, California, September 17, 2019. REUTERS/Lucy Nicholson

September 9, 2019 – FDA sends warning letter to Juul Labs CEO over its unproven claims that its products pose less harm than traditional cigarettes. Agency chastises Juul’s insistence that it has had little, if any, role in youth e-cigarette use that skyrocketed by 78 percent among high school students and 48 percent among middle school students nationwide in 2018.

Sept 11, 2019- Trump administration says it will ban the sale of most flavored e-cigarettes.

Sept. 25, 2019- Juul names KC Crosthwaite as its new CEO. Burns resigns. Juul also suspends all advertising in the U.S. and says it will refrain from lobbying the Trump administration.

Reporting by Chris Kirkham and Bill Berkrot; Editing by Steve Orlofsky

Our Standards:The Thomson Reuters Trust Principles.

What is vaping and JUULing?

Vaping, also known as JUULing, is becoming more popular with youth in middle school and high school. Vaping means using an electronic cigarette (e-cigarette) or other vaping device. It is referred to as vaping because tiny puffs or clouds of vapor are produced when using the devices. E-cigarettes are battery powered and deliver nicotine through a liquid (called e-juice), which turns into a vapor when using the devices. The liquid comes in flavors, such as mint, fruit, and bubble gum, which appeal to kids. Youth often believe that the liquid used in vaping only contains water and flavoring and are unaware that it contains nicotine. Therefore, they may think vaping is less dangerous than using other tobacco products, such as cigarettes. The amount of nicotine in the liquid can be the same or even more than the amount found in cigarettes.

Many types of e-cigarettes are available, but one popular brand is JUUL. JUUL is becoming more prevalent with youth in middle and high school because of its small size, and it looks like a USB device. When using a JUUL it is often referred to as JUULing.

Vaping and JUULing are not safe for kids.

Most e-cigarettes contain nicotine, and no amount of nicotine is safe. Nicotine is very addictive and can harm children and teens’ developing brains. Using nicotine can cause problems with learning and attention and can lead to addiction. Even being around others who use e-cigarettes and breathing the cloud they exhale can expose youth to nicotine and chemicals that can be dangerous to their health. Studies have also shown that kids who vape are more likely to use cigarettes or other tobacco products later in life.

What can parents do?

It is important to talk with kids about the dangers of vaping. Youth see e-cigarette advertisements from many sources, including retail stores, the internet, TV, movies, magazines, and newspapers. They can also see posts or photos about vaping on social media. Parents should monitor screen time use and talk to their youth about what they may have seen or heard about vaping. Parents can also be role models and set a positive example by being tobacco free.

Resources for Parents:

Additional References:

U.S. Food and Drug Administration. (2018) Youth Tobacco Use: Results from the 2016 National Youth Tobacco Survey. Retrieved from

JUUL®: An Electronic Cigarette You Should Know About

Youth Concerns

The ease of concealment and variety of flavor options make JUUL a popular tobacco product among the youth. Most youth who experiment with tobacco begin with a flavored tobacco product,3 as flavored products appeal to them.4

Once youth and young adults use e-cigarettes they are more likely to move to combustible cigarettes. The National Academies of Sciences, Engineering, and Medicine (NASEM) concluded that there is substantial evidence that e-cigarettes use does increase the risk of ever smoking combustible cigarettes among youth and young adults.5

Health Effects

Since e-cigarettes have been on the market for just longer than a decade, long-term health effects are unknown. However, more studies are beginning to show an adverse impact on the short-term effects. For example, such effects as rapid deterioration of vascular function, increased heart rate, and elevated diastolic blood pressure have been noted by researchers in recent years.6

Tobacco Cessation

Scientific studies have not shown that e-cigarettes help people quit smoking combustible cigarettes. In fact, the opposite is often true. The NASEM concluded that there is insufficient evidence about the effectiveness of e-cigarettes as cessation aids to quit smoking combustible cigarettes when compared with no treatment or proven cessation treatments.6 In many cases, individuals trying to quit smoking combustible cigarettes by using e-cigarettes as a cessation aid will become dual users of both products.7

Call to Action

Family physicians should advice patients against using JUUL or any other e-cigarette to quit smoking combustible cigarettes. The AAFP’s Quit Smoking Guide offers steps, techniques, and medicines to help patients quit smoking. Encourage patients to use the evidenced-based measures outlined in the guide located here:

Juul, the vape device teens are getting hooked on, explained

This story was originally published on May 1, 2018.

Elijah Stewart first heard about the Juul three years ago, during his sophomore year of high school.

Many of his friends had started sucking on the e-cigarette that resembles a USB flash drive. It was suddenly a lot more socially acceptable, even cool, “to Juul” than to smoke cigarettes.

Stewart was an occasional cigarette smoker when he began experimenting with the device. Very quickly, he was addicted. “After about a week, you feel like you need to puff on the Juul,” he says. “To some people, it is like a baby pacifier, and they freak out when it’s not near.”

Stewart, who is 19 and studies engineering at Providence College, now wants to throw away his Juul. Every four or five days, he burns through a pod — which comes in eight flavors, including Creme Brûlée and Cool Cucumber, and delivers as much nicotine as up to two packs of cigarettes. The habit sets him back about $16 to $32 every month.

But quitting won’t be easy, he says, because Juul is everywhere. “If you were to go to any party, any social event, there would no doubt be a Juul.”

What Stewart is seeing on his campus in Rhode Island is part a dramatic shift happening across America: E-cigarettes have quietly eclipsed cigarette smoking among adolescents. The possibility of another generation getting hooked on nicotine is a nightmare scenario health regulators are scrambling to avoid.

No device right now is as worrisome as the Juul — because of both its explosion in popularity and the unusually heavy dose of nicotine it delivers. In 2017, the e-cigarette market expanded by 40 percent, to $1.16 billion, with a lot of that growth driven by Juul.

As of March, Juul made up more than half of all e-cigarette retail market sales in the US, according to Nielsen data. By December, the company was valued at $38 billion, after the cigarette maker Altria bought a 35 percent stake. Considering Juul has only been on the market since 2015, and there are hundreds of other devices available to consumers, Juul’s market share and value are staggering.

“I don’t recall any fad, legal or illegal, catching on in this way,” says Meg Kenny, the assistant head of school at Burr & Burton Academy in Manchester, Vermont, who has worked in education for 20 years. Students at her school are Juuling in bathrooms, in class, and on the bus. Because it’s against the school’s rules, they hide the devices in ceiling tiles and in their bras and underwear.

“Ninety-five percent of the disciplinary infractions we dealt with in the fall and continue to deal with into the spring are all connected to the Juul,” she added.

While school administrators like Kenny are glad that cigarette smoke is disappearing from campuses, they’re concerned that students don’t understand the risks of using the Juul. What sets it apart from other e-cigarettes is that it hits the body with a tobacco cigarette-worthy dose of nicotine. No one knows if Juul is more addictive than regular cigarettes, but it’s certainly possible that teens getting into Juul now may be wading into a lifelong habit.

Doctors and public health officials also worry about the immediate harmful side effects of nicotine on young people’s developing brains and bodies. The “nicotine in these products can rewire an adolescent’s brain, leading to years of addiction,” said Scott Gottlieb, the head of the Food and Drug Administration. And there’s strong evidence that vaping may encourage young people to try cigarettes.

That’s why Gottlieb announced in April that the agency is cracking down on Juul and other e-cigarette companies like it, which appear to be selling and marketing their products to youth.

But the FDA, under Gottlieb, also delayed the compliance deadline for the regulation of e-cigarettes until 2022. This gave e-cigarette manufacturers that had products on the market before 2016, including Juul Labs, a free pass when it came to filing public health and marketing applications before selling in the US.

“In this world, a delay of years is a lifetime,” said Matt Myers, president of the Campaign for Tobacco-Free Kids. “And the data seems to indicate this product is being used by kids all across the country.”

“You can essentially Juul wherever without drawing much attention”

The Juul e-cigarette looks like a thumb drive. Boston Globe via Getty Images

E-cigarette sales have exploded over the past decade — and the devices have slowly been embraced by many in the public health community for their potential as a harm reduction tool to help smokers quit.

Juul’s stated mission is “improving the lives of the one billion adult smokers.” Created by two former smokers and Stanford design graduates (one of whom also worked as a design engineer at Apple), the duo wanted to make a device that looked sleek and attractive:

When they could find no attractive alternative to cigarettes, recognized a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years.

So they designed an e-cigarette that could easily be mistaken for a USB flash drive — and can fit in the palm of the hand.

The Juul has two components: the e-cigarette, which holds the battery and temperature regulation system; and the “pod,” which contains e-liquid — made up of nicotine, glycerol and propylene glycol, benzoic acid, and flavorants — and is inserted into the end of the e-cigarette device. Pods come in a variety of colors and flavors, from cucumber to creme brûlée, mango, and tobacco. Juul’s “starter kit,” the e-cigarette, USB charger, and four flavor pods, sells for about $50.

When you insert the pod into its cartridge and inhale through a mouthpiece on the end of the Juul, the device vaporizes the liquid. When the device runs out of power, you can connect it to your computer via a USB charger for a reboot.

With such a sleek design and enticing flavor options, it’s not difficult to see why these devices appeal to more than just older smokers. New National Institutes of Health survey, which has tracked substance use among American adolescents, suggest the number of high school seniors who say they vaped nicotine in the past 30 days doubled since 2017 — from 11 percent to nearly 21 percent. That’s the largest increase ever recorded in any substance in the survey’s 43-year history. And it means a quarter of 12th-grade students are now using.

Christophe Haubursin / Vox

Juul is “everything old vapes were not,” college student and Juul dabbler David* told me. “It’s very lightweight and portable, super easy to charge and refill, and it’s low-maintenance,” unlike other e-cigarette devices that require users to replace coils or atomizers.

But the biggest appeal for David is how discreet the device is: “You can essentially Juul wherever without drawing much attention.”

For Stewart, the student at Providence College, it’s also the flavors. “If they had bland flavors, then not as many people would .”

While Juul’s official marketing campaign appears to be targeted to adult smokers, young Juul users have taken it upon themselves to spread the word. Campaigns have sprung up on social media, including #doit4Juul on YouTube, Twitter, and Instagram, where enthusiasts share photos and videos doing tricks with the product. Meg Kenny told me teachers often catch students Juuling in photos they’ve shared on social media.

“I don’t want anyone to think I’m against the harm reduction potential of these devices for adults,” Surgeon General Jerome Adams said on Politico’s Pulse Check podcast in December while explaining why he’s calling for tougher vaping regulations aimed at teens. “But 3 percent of adults are using these devices — 20 percent of high schoolers are using these devices.”

Juul delivers a hit of nicotine like a cigarette. That’s because of its “nicotine salts.”

Vaping devices, with Juul in the center. AP

Another feature that sets Juul apart from many of the other e-cigarettes on the market is the nicotine punch it packs.

Each pod contains 59 milligrams of nicotine per milliliter of liquid. Juul claims one pod is equal to a pack of cigarettes in terms of nicotine, but tobacco experts told me the precise equivalency is difficult to determine because not all the nicotine released in cigarette smoke is inhaled, and some is trapped in the filter. Juul also contains three times the nicotine levels permitted in the European Union, which is why it can’t be sold there.

Juul’s creators ramped up the nicotine levels on purpose. They realized many of the e-cigarettes on the market don’t hit smokers’ systems in a way that’s comparable to cigarettes. (Typical e-cigarettes have nicotine levels ranging from 6 to 30 milligrams per milliliter.)

To address that gap, Juul vaporizes a liquid that contains nicotine salts. In Juul, these nicotine salts are absorbed into the body at almost the same speed as nicotine in regular cigarettes, a speed that comes from the use of freebase nicotine.

“This innovation in nicotine chemistry may be critical with regard to the addictiveness” of e-cigarette pods like Juul, according to a perspective piece in the New England Journal of Medicine.

Unlike the freebase nicotine in regular cigarettes, which can be very irritating, nicotine salt goes down smoothly and doesn’t cause the unpleasant feeling in the chest and lungs that cigarette smoke does, said David Liddell Ashley, a former director of the office of science in the Center for Tobacco Products at the FDA.

The vapor also doesn’t have the nasty smell of cigarettes, and can emit a subtle whiff of fruit or other flavors when users vape — or no odor at all.

“ my biggest concern,” Ashley added. With traditional cigarettes, users typically cough uncontrollably on their first puffs. They’re also noticed by others. With Juul, vapers can get the same nicotine effect discreetly, and without the pesky irritation. “It may be much easier for a user to start on these products,” Ashley said.

For Stewart, Juul is certainly more intense. “It gives you a head rush that is stronger that is a drag of a cigarette.”

Juul seems to have taken off among young people, many of whom don’t know it contains nicotine

As regulators scramble over what to do about Juul, one thing has become clear: Many teens don’t seem to understand the potential harms of these devices.

An April study, published in BMJ’s Tobacco Control journal, suggests many young people know about Juul, though they aren’t aware of its potential harms. In the survey of youth ages 15 to 24, a quarter recognized Juul, and 10 percent reported both recognizing and trying the device. Alarmingly, most respondents were not aware that Juul pods always contain nicotine.

Javier Zarracina/Vox

“The actual true science behind and the concentrate and how the nicotine is derived — that’s not common knowledge to ,” Kenny said. “And I think that’s the work that we have to do and with our students and families. When we’ve intervened and had meetings with parents, they’re even confused as to what’s in the product. ‘Is there really nicotine in it? My kid just told me it’s flavored oil.’”

To get to the bottom of why teens hold these views, the FDA took the unusual step in April of demanding Juul submit documents about its marketing and research and what it knows about Juul use among young people. The move was part of FDA’s new Youth Tobacco Prevention Plan. In May, the agency followed up by sending requests for information to four other e-cigarette makers, which also appear to be marketed at young people.

“We don’t yet fully understand why these products are so popular among youth,” said Gottlieb in a statement. “But it’s imperative that we figure it out, and fast. These documents may help us get there.”

In addition, the FDA has started an undercover sting investigation of e-cigarette retailers, including gas stations, convenience stores, and online retailers, sending warning letters to anyone who is violating the law against selling these devices to kids under 18 (or even 21 in some states). If retailers don’t comply, they face escalating fines for their violations.

But this may not go far enough. While e-cigarette makers, like regular cigarette makers, aren’t supposed to sell their products to minors, companies can design and market their devices in ways that appeal directly to youth.

Managing the public health impact of e-cigarettes has left regulators hamstrung

Public health authorities generally agree that e-cigarettes and other cigarette alternatives are less harmful than conventional smoking for individual smokers, but their long-term public health consequences are still unknown.

For example, these devices may save the lives of smokers at a time when one in five deaths in the US is still linked to traditional cigarettes. They may also entice more young people to use them, or even to smoke, at a time when smoking rates have been declining. (We know that most people who currently use e-cigarettes continue to smoke.)

This tension between helping smokers while minimizing harm to public health is a big reason why health and regulatory agencies have been hamstrung over how to regulate products like Juul.

Last summer, the FDA delayed the compliance deadline for the regulation of e-cigarette products to 2022. This gave the industry five more years to file public health applications that show that their products are safe alternatives to conventional cigarettes and that they weren’t unduly targeting minors. The FDA’s Gottlieb positioned the delay as a way to give manufacturers time to get in step with the new laws while ensuring smokers had access to cigarette alternatives that could save their lives.

Some public health advocates viewed the move as a giveaway for the vaping industry, and a chance for e-cigarette makers to further expand their market share among kids at a time when e-cigarette in teens has far eclipsed conventional cigarette use. For these reasons, health groups sued the FDA over the delay and sent a letter to Gottlieb asking the FDA to begin to regulate e-cigarette products like other cigarettes immediately.

In the absence of a tougher federal response, cities may start cracking down. San Francisco voters just approved a proposition to ban the sale of flavored tobacco products, including e-cigarette liquids. A group of senators also sent a letter to Juul with a series of questions about their products, including the health impact of their products and when they’d stop selling flavors that appeal to kids. And the researchers writing in the New England Journal of Medicine argue “schools should emphasize zero-tolerance policies for the possession of any tobacco products on school grounds.”

“ could be the first sign of a very important new category,” said University of Waterloo public health researcher David Hammond. The more appealing and cigarette-like an e-cigarette is, the better it competes with cigarettes, and the more it helps people quit them. “On the flip side — the more likely it is to recruit new people into the market in terms of youth,” he said.

Juul is certainly not the only super-subtle and slick e-cigarette device that may entice young people. A bunch of copycats have sprung up, and unlike Juul, they very openly target kids. Check out the KandyPens website, which is covered with images of young models and rappers.

The FDA says it will continue exercising its regulatory authority to crack down on these manufacturers ahead of that 2022 deadline by warning and fining retailers. E-cigarette makers are also required to register the ingredients in their products, list any nicotine content on their packages, and remove “modified risk claims,” among other regulations.

Juul has also said it’ll work with federal and state health regulators to fight underage use. A company spokesperson told Vox it “strongly condemn the use of our product by minors,” defined as 18 or 21, depending on the state.

“Our company’s mission is to eliminate cigarettes and help the more than one billion smokers worldwide switch to a better alternative,” said Juul Labs chief executive officer Kevin Burns in an April 25 statement. “At the same time, we are committed to deterring young people, as well as adults who do not currently smoke, from using our products. We cannot be more emphatic on this point: No young person or non-nicotine user should ever try Juul.”

But the free market, and vaping culture, may be evolving faster than any health regulator.

“The nightmare scenario for public health is that this product brings kids into the market, addicts them to nicotine, and leads to smoking,” Hammond said. For now, it’s not clear whether this is happening. But there is good reason to believe it could.

*David did not want his full name and identity revealed to protect his privacy.

For more on Juul and e-cigarettes, please listen to the May 3, 2018, episode of Today, Explained.

I recently became aware of the JUUL device when a neighbor’s child was suspended from school for selling them. You may have seen one and not realized what it was because it looks like a flash drive.

The JUUL is a portable “nicotine-delivery device” designed to mimic the physical and sensory experience of a cigarette, without looking like one. The JUUL has two components: the bottom part is the device, which includes the battery and temperature regulation system, and the top part is the e-liquid cartridge that you stick into the device. The cartridge is also the mouthpiece, so you just click it into the JUUL and you’re ready to go. The JUUL device is rechargeable and comes with a USB charger that you can pop into your laptop or charging block.

One of the biggest differences between the JUUL and other e-cigarettes is that there are no settings. The device senses when you take a pull from the mouthpiece and heats up to vaporize the liquid inside. According to the manufacturer, it has special temperature-regulation technology to prevent overheating or combustion. As a result, it is supposedly less likely to burn or explode, which has been an issue with other vapes.

The e-liquid cartridges, or JUUL pods, come in a variety of flavors like cool mint, crème brulee and fruit medley, and each pod contains about as much nicotine as one pack of cigarettes. JUUL pods contain a mix of glycerol and propylene glycol, nicotine, benzoic acid, and flavorants.

While the health effects of inhaling these ingredients aren’t well-known, one thing is certain: nicotine is a highly addictive substance — and each hit of the JUUL packs quite the nicotine punch. The nicotine content is 0.7mL (or 59 mg/mL) per pod, which is approximately equivalent to one pack of cigarettes, or 200 puffs. The JUUL is a “closed system,” meaning the user doesn’t refill the e-liquid like you do with “tank systems,” or vape pens. This is supposed to allow for more quality control.

Generally, the JUUL device costs between $35 to $50 and a package of four JUUL pods costs $15.99. At $4 a pod, that’s a bargain compared to a pack of cigarettes, which after years of hard-fought legislation and additional taxes to cover the health effects of smoking now can cost more than $10 a pack in places like New York City.

Although it is illegal for anyone under the age of 18 to purchase e-cigarettes or other tobacco products, underage teens are still finding ways to get their hands on them. According to the FDA, a recent report from the CDC found that e-cigarette use rose from 1.5 to 16 percent among high school students and from .6 to 5.3 percent among middle school students from 2011 to 2015. More than two million high school and middle school students used e-cigarettes in 2016.

Since the JUUL is amazingly discreet and looks just like a flash drive, it is easy for teens to hide at school or home. There have been reports of students in the back of the classroom inhaling it and blowing it on the floor, and it’s gone. Or smokers will “ghost it,” meaning swallow the smoke so it disappears.

Kellie O’Dare, Tobacco Free Florida Bureau Chief, said the use of JUUL by young people is “particularly concerning” and that according to the 2017 Florida Youth Tobacco Survey, more than one in three students reported trying an e-cigarette last year.

A pediatric study asked 808 students in three Connecticut high schools each year between 2013 and 2015 if they used e-cigarettes or tobacco cigarettes in the last month. The first year, 8.9 percent of students used a vape pen and 4.8 percent of students smoked cigarettes in the last month.

“Those who used e-cigarettes were seven times more likely to smoke cigarettes by the second survey, and almost four times more likely by the third survey,” said Krysten Bold, associate research scientist at Yale School of Medicine and lead author of the study. The third year of the study, 14.5 students had used a vape pen in the previous month, and 8.5 student smoked cigarettes. (JUUL didn’t enter the market until 2015.)

The JUUL is very appealing to kids and has become a gateway to smoking and other drugs. I believe it is one more reason that there needs to be more regulation with e-cigarettes.

What Do We Know About E-cigarettes?

E-cigarettes are known by many different names, and sometimes people find it hard to understand what is really known about these devices. Here we address some of the common questions people ask about e-cigarettes.

What are e-cigarettes?

E-cigarettes are known by many different names, including e-cigs, electronic nicotine delivery systems (ENDS), alternative nicotine delivery systems (ANDS), e-hookahs, mods, vape pens, vaporizers, vapes and tank systems. JUUL is one popular brand of e-cigarette.

E-cigarettes are available in many shapes and sizes. They can look like cigarettes, cigars, pipes, pens, USB flash drives, or may be in other forms.

E-cigarettes include a battery that turns the device on, a heating element that heats the e-liquid and turns it into an aerosol of tiny particles (sometimes called a “vapor”), a cartridge or tank that holds the e-liquid, and a mouthpiece or opening used to inhale the aerosol.

E-cigarettes do not contain tobacco, but many of them contain nicotine, which comes from tobacco. Because of this, the Food and Drug Administration (FDA) classifies them as “tobacco products.”

What is vaping?

The use of e-cigarettes is often referred to as “vaping” because many people believe e-cigarettes create a vapor, which is then inhaled. But in fact, e-cigarettes produce an aerosol made up of tiny particles, which is different from a vapor.

What is JUUL or JUULing?

“JUULing” refers to using one brand of e-cigarette called JUUL, which is very popular among kids, teenagers and young adults. All JUULs contain nicotine. JUULs and similar devices are typically small, sleek, high tech-looking, and easy to hide. They look like USB flash drives and can be charged in a computer. They can be hidden in the palm of the hand and are hard to detect because they give off very little vapor or smell. Kids and teenagers are known to use them in school restrooms and even in the classroom.

How do e-cigarettes work?

E-cigarettes heat a liquid – called e-liquid or e-juice – to turn it into an aerosol (sometimes called a “vapor”). E-cigarette users inhale this into their lungs.

Do e-cigarettes (including JUULs) contain nicotine?

The e-liquid in all JUULs and most other e-cigarettes contains nicotine, the same addictive drug that is in regular cigarettes, cigars, hookah, and other tobacco products. However, nicotine levels are not the same in all types of e-cigarettes, and sometimes product labels do not list the true nicotine content.

JUULs typically have a significantly higher amount of nicotine per puff than some other types of e-cigarettes and cigarettes. Because of this, JUUL and JUUL-like products may be more addictive than other types of e-cigarettes. Some kids have become physically dependent on nicotine by using these products.

There are some e-cigarette brands that claim to be nicotine-free but have been found to contain nicotine.

What is in the aerosol (“vapor”) of an e-cigarette?

Although the term “vapor” may sound harmless, the aerosol that comes out of an e-cigarette is not water vapor and can be harmful. The aerosol from an e-cigarette can contain nicotine and other substances that are addictive and can cause lung disease, heart disease, and cancer.

Again, it is important to know that all JUULs and most other e-cigarettes contain nicotine. There is evidence that nicotine harms the brain development of teenagers. If used during pregnancy, nicotine may also cause premature births and low birthweight babies.

Besides nicotine, e-cigarettes and e-cigarette vapor typically contain propylene glycol and/or vegetable glycerin. These are substances used to produce stage or theatrical fog which have been found to increase lung and airway irritation after concentrated exposure.

In addition, e-cigarettes and e-cigarette vapor may contain the chemicals or substances listed below.

  • Volatile organic compounds (VOCs): At certain levels, VOCs can cause eye, nose and throat irritation, headaches and nausea, and can damage the liver, kidney and nervous system.
  • Flavoring chemicals: Some flavorings are more toxic than others. Studies have shown that some flavors contain different levels of a chemical called diacetyl that has been linked to a serious lung disease called bronchiolitis obliterans.
  • Formaldehyde: This is a cancer-causing substance that may form if e-liquid overheats or not enough liquid is reaching the heating element (known as a “dry-puff”).

The FDA does not currently require testing of all the substances in e-cigarettes to ensure they are safe. It’s also hard to know exactly what chemicals are in an e-cigarette because most products do not list all of the harmful or potentially harmful substances contained in them. Some products are also labeled incorrectly.

It’s important to know the US Centers for Disease Control and Prevention (CDC) has stated that sometimes e-cigarette products are changed or modified and can have possibly harmful or illegal substances from unknown sources. You can read more about this statement on the CDC newsroom page.

What are the health effects of e-cigarettes?

E-cigarettes are still fairly new, and more research is needed over a longer period of time to know what the long-term effects may be. The most important points to know are that the long-term health effects of e-cigarettes are still unknown, and all tobacco products, including e-cigarettes, can pose health risks to the user. For example, e-cigarettes can irritate the lungs and can have negative effects on the heart.

While the possible long-term health effects of e-cigarettes aren’t yet clear, there have been recent reports of serious lung disease in some people using e-cigarettes or other vaping devices. Symptoms have included:

  • Cough, trouble breathing, or chest pain
  • Nausea, vomiting, or diarrhea
  • Fatigue, fever, or weight loss

Some cases have been severe enough to require hospitalization, and some people have died from their illness. However, it’s not yet clear exactly how widespread these cases are, or if they all have the same cause. There are a huge number of different vaping devices on the market, and an even larger number of different chemicals (in the form of e-juice) that can be used in them, including ones that users sometimes add themselves. Many (but not all) of the illnesses have occurred in people who reported using modified devices that contained THC, the mind-altering chemical in marijuana. The US Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), and state health departments are looking into these cases to try to figure out what else they might have in common. For the latest information on this topic, see this notice from the CDC.

The American Cancer Society is closely watching for new research about the effects of using e-cigarettes and other new tobacco products. (See “What is in the aerosol (“vapor”) of an e-cigarette?” and “Do e-cigarettes contain nicotine?)”

What is known about the use of e-cigarettes by youth?

No youth, including middle schoolers and high schoolers, should use e-cigarettes or any tobacco product. (See “What is in the aerosol (“vapor”) of an e-cigarette?”)

It is important to know that all JUULs and most other e-cigarettes contain addictive nicotine. There is evidence that nicotine harms the brain development of teenagers.

Some studies have shown that vaping by some youth may be linked to later use of regular cigarettes and other tobacco products. Using e-cigarettes may play a part in some kids or teens wanting to use other, more harmful tobacco products.

Current e-cigarette use in youth has increased dramatically in recent years.

JUUL is the overwhelming favorite e-cigarette product among young people. Kids and teenagers are known to use them in school restrooms and even in the classroom.

The FDA has the authority to regulate all tobacco products, including e-cigarettes. The FDA is working on several options to prevent youth access to e-cigarettes, such as recent legislation to raise the minimum age for the sale of tobacco products.

Does e-cigarette use cause cancer?

Scientists are still learning about how e-cigarettes affect health when they are used for long periods of time. It’s important to know that the aerosol (“vapor”) from an e-cigarette contains some cancer-causing chemicals, although in significantly lower amounts than in cigarette smoke.

Can e-cigarettes explode?

There have been reports of e-cigarettes exploding and causing serious injuries. Usually the explosions are caused by faulty batteries or because the batteries were not handled as they should be. Visit the Food and Drug Administration website for safety tips to help avoid an e-cigarette battery explosion.

Is exposure to secondhand e-cigarette aerosol harmful?

Although e-cigarettes do not give off smoke like tobacco cigarettes, they do expose people to secondhand aerosol or “vapor” that may contain harmful substances. Scientists are still learning about the health effects of being exposed to secondhand e-cigarette aerosol.

The smoke-free and tobacco-free policies at schools, businesses, healthcare institutions, and other organizations should also cover e-cigarettes. This will help non-users avoid being exposed to potentially harmful e-cigarette aerosol.

Can e-cigarettes help people quit smoking (known as smoking cessation)?

E-cigarettes are not currently approved by the FDA as aids to help stop smoking. This is because there’s just not enough research or evidence yet. On the other hand, there is a large body of evidence clearly showing that FDA-approved medications are safe and effective ways to help people quit smoking, especially when combined with counseling.

Some people who smoke choose to try e-cigarettes to help them stop smoking. Stopping smoking clearly has well-documented health benefits. But smokers who switch to e-cigarette use still expose themselves to potentially serious ongoing health risks. It’s important to stop using all tobacco products, including e-cigarettes, as soon as possible both to reduce health risks and to avoid staying addicted to nicotine. If you’re having trouble quitting e-cigarettes on your own, get help from your doctor or from other support services, such as your state quitline (1-800-QUIT-NOW) or the American Cancer Society (1-800-ACS-2345).

People who have already switched completely from smoking to e-cigarettes should not switch back to smoking (either solely or along with e-cigarettes), which could expose them to potentially devastating health effects.

Some people who smoke choose to use both cigarettes and e-cigarettes at the same time on an ongoing basis, whether they are trying to quit or not. This is known as “dual use.” The dual use of e-cigarettes and tobacco cigarettes can lead to significant health risks because smoking any amount of regular cigarettes is very harmful. People should not use both products at the same time and are strongly encouraged to completely stop using all tobacco products.

Where can I find more information about e-cigarettes?

To learn more about e-cigarettes, here are resources from the American Cancer Society and the FDA.

  • American Cancer Society Position Statement on Electronic Cigarettes
  • American Cancer Society Public Health Statement on Eliminating Combustible Tobacco Use in the United States
  • FDA announcement: FDA launches new, comprehensive campaign to warn kids about the dangers of e-cigarette use
  • FDA information: Vaporizers, E-Cigarettes, and other Electronic Nicotine Delivery Systems (ENDS)

To learn more about tobacco and its health effects, see Tobacco and Cancer.

Vapers don’t have a ton of specifics on what makes up a typical e-juice.

Juul is one of the largest e-cigarette companies on the market, and also one of the most transparent. It lists the main components of each of its pods—cartridges filled with 0.7 mL of e-juice—online. Although it omits clearly defined amounts of each ingredient, the composition of a Juul pod is pretty similar to other forms of e-juice. We’ve broken it down below:

So…are they safe?

That’s the question on everyone’s minds.

There’s little concrete data on the safety of ingredients in e-cigarettes. In the US, to legally sell vapes and e-juice, companies have to provide an ingredient list to the FDA—but they don’t have to make those lists public. As long as the ingredients are generally regarded as safe by the FDA for use in food, drugs, and cosmetics, the organization then authorizes those products for sale. It doesn’t actually approve any tobacco product, vapes included, in acknowledgement that they are all inherently risky.

“Generally regarded as safe” is an official designation which literally means “there is no evidence in the available information on that demonstrates, or suggests reasonable grounds to suspect, a hazard to the public when they are used at levels that are now current or might reasonably be expected in the future.” However, in the case of e-cigarettes, whose compounds are being inhaled instead of consumed or included in makeup, that designation may not be appropriate.

A recent review of the safety of all components in e-cigarettes states in the abstract: “We conclude that current knowledge of these effects is insufficient to determine whether the respiratory health effects of e-cigarettes are less than those of combustible tobacco products.”

Here’s what we know about each product instead:

Vegetable glycerin was originally a plant-based product—there are now synthetic forms—that’s been used for centuries in a huge range of products, from cosmetics to dynamite. More recently, it’s been added to “low-fat” foods to absorb water and prevent freezer burn.

Propylene glycol is found naturally in low concentrations in some foods like eggs and flavorings (no more than 15%) and shows up in some medications administered through an IV. It’s also used in polyester production, as well as some forms of antifreeze. The US military and theater groups also uses it to make smokeless smoke bombs.

Are they safe? Both glycerin and propylene glycol are generally recognized as safe by the FDA, but just because something is safe to eat, it doesn’t mean it’s safe to inhale, says Robert Tarran, a cell biologist at the University of North Carolina who co-authored the above review. (Water, for example, is safe to ingest, but not safe to inhale.)

Existing cell, animal, and clinical studies suggest that glycerin and propylene glycol irritate the lining of the lungs. One small clinical study from 2018 that found that the compounds changed vapers’ sputum—the mucosal lining that covers the internal respiratory tract—to express different immune proteins. Some of these protein changes have been linked to asthma.

Nicotine is the addictive substance found in tobacco plants. Benzoic acid is also naturally found in plants, and is used commercially in dyes, perfumes, insect repellants, and food preservatives.

Are they safe? Nicotine has always been viewed as the lesser of two evils when it comes to cigarettes. Burning tobacco releases hundreds of chemicals, including nicotine. Some of these other chemicals lead to cancer—and while nicotine may make some cancers worse, there’s little data suggesting it causes cancer.

The chemical is best known as a stimulant that raises the heart rate and blood pressure. It’s also a mood booster because of the way it stimulates dopamine transmission in the brain, and blocks other receptors from dampening dopamine’s signal. In high doses, nicotine can cause nausea and other forms of GI distress, plus a jittery sensation—but the effects are temporary.

Scientists have found that in the long term, nicotine can damage parts of the heart, lungs, and circulatory systems, and can hurt fetal development in pregnant people who smoke. But the biggest drawback of nicotine is how addictive it is. The US surgeon general has classified nicotine as just as addictive as cocaine or heroin. Teenagers, whose brains are still developing, are at a heightened risk of getting hooked on nicotine, and early research has shown that nicotine addiction may result in lifelong problems concentrating.

The health effects of nicotine as a salt with benzoic acid is also relatively unknown.

For this analysis, we used a 5% nicotine Juul pod, which claims to contain 5% nicotine by weight, or about 59 mg of nicotine per mL of fluid (It also makes 3% nicotine pods). It’s not clear how much of the pod is benzoic acid, and a spokesperson for Juul referred us back to the pod ingredients page when asked for this story.

Juul does not list specific flavor ingredients on its website, and as of Oct. 17, it produces pods flavored to taste like tobacco, Virginia tobacco, menthol, and mint. (It used to sell creme, mango, fruit, and cucumber flavored pods, but have suspended sales until the FDA reviews them under a premarket tobacco product application.)

But Juul’s four flavors are just a fraction of all the e-juice flavors available for purchase. E-juice comes in over 7,000 different flavors, which are largely unregulated and undocumented. A public policy group over at UNC has a database of some of these flavors and their chemical constituents, but Juul pods haven’t been included.

Are they safe? It’s unclear—like all other ingredients in e-cigarettes, many of these flavors are generally recognized as safe in food products, but there’s limited research on what happens when they’re brought into the lungs. Some chemical analyses of e-cigarettes have found that flavors can harm the white blood cells in the lungs, which could lead to inflammation.

Another chemical analysis from 2017 found that out of 24 popular flavored e-juice pods, every one contained at least one chemical listed as a High Priority Chemical by the US Federal Emergency Management, or harmful or potentially harmful constituents by the FDA. It also found that as these chemicals break down, they produce aldehydes—a class of compounds that includes formaldehyde—which are known toxins for humans.

In addition to the e-juice, there’s the vape itself. There’s a risk that the metal wick that heats e-juice may be releasing tiny bits of metals like nickel, lead, and chromium into the aerosolized puff as well—which wouldn’t be great for lungs. And when a vape’s ingredients combine under heat, they may interact with each other and produce yet another set of chemicals of unknown safety.

Legally sold nicotine vapes are just the tip of the iceberg: The majority of the nearly 1,300 cases of e-cigarette or vaping product use-associated lung injury, or EVALI, have been associated with THC or “street” nicotine e-juice, which can include any ingredients they want. It’s possible that some users are mixing their own flavors with potentially dangerous chemicals.

As Quartz has reported, studying the safety of e-cigarettes is daunting because of the sheer variety of e-cigarettes. It’s a huge number of variables to contend with, especially compared to the essential uniformity of combustible tobacco cigarettes. And because they’re relatively new, scientists haven’t had time to do all the research necessary to prove—or disprove—that they’re entirely safe.

So, do Juul pods really expire? Most Juul users already know the answer to that one. But if you’re thinking of trying out the Juul and its flavored pods, knowing when those pods might expire is the right place to start. It’s not just knowing a pod’s expiry date that’s useful. Juul devices, although a great alternative, are not the cheapest e-cigarette on the market. If you want to calculate how many pods you will need, you also need to know how long you can use them.

The Juul e-cigarette is popular for a reason. It’s simple to use, you never have to worry about leaking or filling tanks, and popping on a new pod after the old one expires is as easy as 1, 2, 3. Add to that the various flavors, the sleek look, and a huge range of skins, and it’s easy to see why Juul has taken such a huge chunk of the vaping market. But how long does a Juul pod last? How long can they be stored? Are there any signs that tell us if a pod is close to its expiry date? I’m sure this article will provide you with all of the answers.

Can Juul Pods Expire?

Vape liquids can expire, and expiry dates are sometimes provided. After about a year Juul pods, which contain vape juices, lose some of their potency. This is due to a process called oxidation. Both the nicotine and the flavorings in Juul pods can lose their potency; however, Juul pods don’t have an official expiry date.

The official Juul website tells us that Juul pods don’t have an expiry date, but it also says that Juul pods should be used soon after purchase. This seems to indicate that the quality of a pod declines over time. However, by storing your pods in a dry area at room temperature and in the box you can help them to stay fresh for longer. This means that buying a huge stock of pods might not be a good idea. Whether the zombie apocalypse is approaching or not, boxes of Juul pods stored in the basement won’t last for long. But then, if there is a zombie apocalypse, neither will the vaping community. Neither will anyone, for that matter.

How To Know If A Juul Pod Went Bad?

Juul pods don’t go bad, but they do discolor. They can also lose potency in both flavor and nicotine strength. In time, oxidation turns the vaping liquid in Juul pods a darker yellow or even dark brown. Although a discolored Juul pod won’t taste the same, it has not ‘gone bad’ and has not become dangerous to use.

Even though a Juul pod is a closed system which can’t (or shouldn’t) be refilled, this doesn’t mean it’s airtight. Oxygen molecules eventually work their way into the pod and start a process called oxidation. Everything suffers from oxidation. It’s what turns copper green, iron rusty, and us old and wrinkly. With Juul pods the liquid inside also starts to change. This process happens slowly and is impossible to avoid. Nicotine reacts strongly to sunlight and oxygen, so by keeping your Juul pods sealed and out of direct sunlight you can lengthen a potential use-by date.

Discoloration in Juul pods already fitted to your Juul device (in other words, the ones you are using) occurs more quickly in sweet- or fruit-flavored pods. This is because the sugars in sweet and fruity flavors caramelize under extreme heat. Caramel is brown, and that’s the color your vaping juice becomes. The higher the temperature, the quicker the color change. And the sweeter the juice, the more intense the color change. This, in addition to oxidation of the flavoring and the nicotine, means color changes in used pods happen much more quickly than in stored pods.

How To Properly Store Your Juul Pods

By storing your reserve Juul pods in the correct way they will discolor much less quickly. There’s no reason to throw a pod away just because the liquid inside looks darker, but the flavor might not be as intense and the nicotine hit less strong. When I talk about storing Juul pods I don’t mean the one fitted to your Juul device, but your stock of to-be-used Juul pods. So let’s run through the best ways to extend their use-by date, starting with Juul’s own advice:

  • Room temperature: Too cold and too warm temperatures will affect the potency of your Juul pod juices.
  • Dry place: Humidity affects the quality of the seals on your Juul pod and Juul e-cigarette. The looser the seal, the more oxidation will occur.
  • Original packaging: Two layers are better than one. Even though a Juul pod is a closed system, keeping it boxed until use adds an extra layer of protection.
  • Dark place: Sunlight, even indirect sunlight, causes changes primarily to the nicotine. It also increases the surface temperature, so even if your Juul pod is in its box direct heat will reduce vape juice potency.
  • Use your oldest fruit- or sweet-flavored pods first: Fruit-flavored and sweet-flavored pods have more chemicals and therefore undergo more reactions than less sweet flavors. Try to remember which pods are the oldest and use them first.
  • Keep your Juul device well maintained: The wrong temperature, a bad fit, and bangs and knocks will all affect the quality of your Juul device. If you cook top quality, just caught salmon in an old, cracked, and rusty pan, it’s not going to taste as good as it should.
  • Don’t buy a large stock of pods that won’t be used within the next 6 months: Even if it’s not dangerous to vape juices that are even a few years old, the experience won’t be the same. It makes sense to buy smaller amounts at regular intervals.

All of these tips are easy to follow, so why not? If you’re using a Juul e-cigarette I suspect you enjoy both its simplicity and quality. In this case, the opposite also applies to my salmon example: even if you’re cooking using the most innovative, top-quality pan and oven, a six-month-old salmon steak isn’t going to taste anywhere near as good as one that has just been caught. Actually, that might not be the best example as eating a six-month-old piece of salmon would probably kill you. But you get my drift. Don’t stockpile your Juul pods if optimal flavor and nicotine levels are important to you.

How Long Does A Juul Pod Last?

For heavy smokers a Juul pod will last, on average, one full day. For intermittent vapers, this time is naturally increased. The average Juul pod lasts for 200 puffs, and a single regular cigarette is the equivalent of 10 puffs on a Juul e-cigarette. In theory, a 20-a-day smoker would use one Juul pod per day.

Calculating when you should make your next order is easy. As most people who vape first started in order to quit or cut down on tobacco-based products (at least the clever ones did) it’s easy to convert tobacco cigarettes into Juul puffs. Simply multiply your previous tobacco cigarette habit by ten, and then divide by two hundred.

  1. Tobacco cigarettes x 10 = JP (Juul Puffs)
  2. JP / 200 = number of pods or percentage of pod

Let’s imagine you only ever smoke when you go out with friends at the weekend. Two evenings, five cigarettes every evening. That’s a total of ten cigarettes.

10 x 10 = 100 Juul puffs

100 / 200 = 0.5 or half a pod every weekend

If you’re a heavy two pack a day tobacco smoker and you want to replace tobacco with the Juul device – but only on weekdays – you’ll need quite a few more pods than the example above. Let’s imagine you also want to order a 12 week supply. It’s easy enough to calculate, but requires a little more math. If this is too simplistic, my apologies. First, you have to figure out how many cigarettes you want to replace every week:

1 pack of 20, 5 days of every week = 5 packs of 20, or 100 cigarettes (5 x 20).

Now you convert these into Juul Puffs by multiplying by 10:

100 x 10 = 1000 Juul Puffs

You will need the equivalent of 1,000 puffs a week. That’s 12,000 puffs over 12 weeks. So how many pods do you need to order?

12,000 / 200 = 60.

That’s a lot of pods. But that’s also a lot of tobacco you’ll be replacing. So well done!

Expired Juul Pod? Time For New Ones!

By now you know all there is to know about how long your Juul pod will last. You also know that if the juices in your Juul pod start to discolor you don’t need to throw them out. They’re not dangerous, they’re just oxidizing. You can stop buying in excessive bulk as you are aware that there’s no need to pile up huge stocks ready for the next few years of vaping. You realize this is so because even a closed system like the Juul pod will let oxygen molecules in at some point. You can extend its life by following the tips given earlier on in this article, but whatever you do, you can’t prevent oxidation from occurring.

However often you vape, at some point, you’ll need to replenish your Juul pod reserves. On my recommended vape gear page you’ll find sections that cover the best Juul pods and Juul pod flavors. Maybe it’s time to try a different flavor? Or maybe you want to compare a tank vape with the Juul e-cigarette? After all, the Juul isn’t the only e-cigarette type covered on the blog. If you’ve been browsing my site you’ll have seen articles covering every aspect of vaping. I’ve done my research and like nothing better than sharing my findings with other vape users, whether you’re a professional, an amateur, or an absolute beginner. I hope you stick around!

Rocking a JUUL? Having issues? You’re not alone! In this article, we’re detailing ALL of the most common JUUL problems

JUUL is stealing ALL the headlines right now, and usually for all the wrong reasons. This super-simple vape device is now INSANELY popular and has propelled JUUL Labs to unprecedented heights in the vape space.

MORE: Why I’d Use A Disposable Vape Over JUUL (Explained)

The profits are rolling in, alongside a fair few lawsuits, and JUUL is now in the process of expanding its reach outside of America and into the UK and Europe. But JUUL isn’t without its problems. During the past 12 months or so, there have been plenty of issues reported with the device. This is why we ALWAYS recommend those that are after a similar vape to JUUL to go with the Apollo Brez Deluxe instead – it’s cheaper, it has better battery life, and the pods aren’t as expensive.

The most significant JUUL problems are detailed below. I’ve also included fixes where available.

I’ll be updating this article as we find and discover more JUUL problems, but for now, these are the most common JUUL issues affecting users.

JUUL Problems – All The Ones To Watch Out For…

This problem is a BIG one, and it is 100% unsolvable, as it is a problem with the design of JUUL – and it’s not something you can change.

The JUUL is a tiny device, that’s kind of its USP. But this creates problems when it comes to battery life.

The JUUL Wall Charger. A Place It Spends A LOT of Time

Small batteries mean small battery life, and the JUUL is no exception to this universal rule. With heavy usage, you’re looking at a few hours max. There are exceptions, of course, like the JUUL-killing Apollo Brez Deluxe, which is a similar device to JUUL, just with better battery life.

With moderate to little usage, you could probably stretch it out over a full day, but that is very rare in my experience. The best option to solve this is to get yourself a spare JUUL battery pack, so you can carry a fully charged unit with you at all times.

Finger’s crossed JUUL will sort this out when it releases the JUUL 2.

Alternatively, you could go with something like the UWELL Caliburn instead. It’s a pen-style pod system, just with far superior battery life and it is also 100% refillable which makes it WAY cheaper to run than the JUUL.

Simple Solution For Now: If you’re really struggling with JUUL battery life, and you want to keep using JUUL, you might want to pick up a spare JUUL battery or get yourself a portable JUUL charger like the Jili Box Charger For Juul Vape ($39.99).

2) JUUL Pods Taste Burnt?

A LOT of JUUL users report that they get a burnt taste when vaping on a new (or old) JUUL pod.

There could be a couple of reasons for this: 1) you’re pulling too hard and taxing the coil too heavily; or 2) your JUUL is dirty and needs cleaning, as gunk can muck up the connection (literally).

Simple Solution: In order to clean your JUUL, simply remove the pod and take a Q-Tip and clean the inside until its all shiny and clean. This should solve the issue if the culprit was dirty connectors. However, if it still persists, and you’ve tried drawing on it more lightly, you might have a faulty device which is all too common. If this is the case, use your warranty and get JUUL to send you another one.

3) Too Easy To Lose

This is a problem I didn’t envisage having but is something that KEEPS on happening!

Because of its diminutive size, I end up losing my JUUL about three times a week.

Sometimes it’s in the car, other times down the side of the sofa. Either way, it usually takes me a couple of hours to locate it.

This isn’t JUUL’s fault, really. I just need to keep things more organized.

The JUUL 2 will apparently feature Bluetooth and connect to your smartphone. If this happens, there is the possibility of a “Find My JUUL” type feature similar to what you have on Android and iPhone.

4) JUUL Pods Don’t Fit Properly


If you’ve found that JUUL pods just don’t fit that well in your JUUL vape, you’re not alone! Tons of people have experienced this – and it’s likely down to wonky quality control on JUUL’s part.

Simple Solution: Fortunately, there is a fix at hand, and it comes via DisgruntledGoatBoy on Reddit.

I have 2 Juuls. One of them is great, always hits well, pods fit firmly, etc. The other, however, was always a pain in the ass, and I really only used it if my other Juul was charging. Pods were always kinda “loose” in it, forcing me to have to always fiddle with it to get it to hit, remove/reinsert pod, etc. Plus it would frequently have issues charging because the pod wouldn’t be detected. On top of all that, it just didn’t hit as well as my other Juul…vapor would be thinner and less satisfying.

So, a few weeks ago a read a thread about someone else having similar issues, and someone recommended for that person to put his fingers over the transparent hexagon part of the pod, so I tried that….and it worked…kinda. The airflow was definitely tighter than I would like, but it was hitting more consistently at least…then I had an idea…

If the issues was airflow, I thought I’d try a more permanent fix; so I grabbed my trusty leatherman tool (any pair of needle-nose pliers will do). I removed the pod and use the pliers to “pinch” in the hollow end of the Juul where the pod goes. Not very much at all, just a small amount of pressure should do it — obviously you don’t want to pinch it in so much that you can’t get the pod back in.

After doing that the pods fit in much tighter and my Juul hits great every time, just like the other one…no longer a need to cover the pod with my fingers. Difference is night and day and it only took 3-seconds to fix.

5) JUUL Not Hitting Properly (Lacks Power)

If your JUUL isn’t hitting properly it is likely down to poor connectivity between the JUUL pod and the battery.

This can be fixed, using the above-mentioned method, as it basically ensures a more secure and solid connection between the JUUL pod and the battery.

Simple Solution: Another method, which is a lot simpler, goes something like this: take out the JUUL pod, squeeze it, and then, if you can see bubbles, flick it until they’re all gone. That should increase the potency of the draw.

I’ve included a video explanation via Stoners Cabin below in case any of you are visual learners!

6) JUULPods Are TOO Expensive

If you’ve been rocking a JUUL for any amount of time, you might have noticed that it is rather expensive to run.

JUUL pods are $15 a pack and they don’t last long; around the same amount of time as a 20 pack of cigarettes. If you chain vape, this is not long at all – we’re talking 200 puffs per pod!

Thankfully, you now have a bunch of very good options for third-party JUUL pods. These pods aren’t made by JUUL but they do work in the JUUL.

The three listed here are cheaper, offer more flavor, and carry more E Juice than JUUL’s proprietary JUUL pods, so if you’re feeling the pinch be sure you check them out!


EON Pods

(Best For Strength & Flavor)

Check Prices

  • BIG on Flavor
  • Same Size As JUUL Pods
  • 35MG & 50MG Strengths
  • Best Option For Flavor


ZiiP Pods

(Best For Value For Money)

Check Prices

  • Massive Flavor Selection
  • Big Pods. Great Value For Money
  • 3 Different Nic Strengths
  • Cheapest Options By Far



(Cheaper & Bigger Than JUUL’s)

Check Prices

  • Great Flavor Selection
  • Bigger Than JUUL Pods
  • 50MG, 30MG & 18MG
  • Great Taste & They Last Ages


Still, I would 100% recommend using a refillable pod system over the JUUL. It’ll save you a mountain of money in the long run, provide better performance, and give you more choice with respect to flavors. These are the pod mods I own, love, and use if you’re looking to pick up one of the best pod vapes in the business right now.

UP NEXT: Not Interested In JUUL? Check Out VapeBeat’s Guide To The Best Pod Mod Vapes

Do E-Liquids Expire?

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These are our tips for the storing and safekeeping of your e-liquids:

  • Store the vape juices in a dark, dry and cold place

Light and heat are the enemies of vape juice, which is why you should always buy juices stored in tinted glass bottles that prevent the light affecting the liquid inside. The ideal solution for storage is in the refrigerator because of it’s dark, dry and cold properties, as is the case with any other product that has an expiration date.

If, however, you don’t want to store them in a refrigerator, then you should put them in a dry box and place the box on a dark shelf or inside a drawer.

  • Make sure your e-liquids are adequately sealed

Another thing you should pay attention to is the amount of air in your vape juice. When the nicotine in the liquid interacts with the oxygen, an oxidation process occurs creating cotinine, which is the process of two hydrogen atoms being replaced by one oxygen atom. This will cause the loss of nicotine in your juice.

Vape juice can go bad if you don’t store it properly, even before its expiration date, so keep in mind the advice above next time you purchase your favourite flavours.

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Does vape juice expire

Yes, vape juice can expire. In this segment of the article, we are going to emphasise the signs you should look for if your juice goes bad before its prescribed duration time. Most of the e-liquids are flavoured, so you have to consider this fact as well. Some flavours are more prone to fast expiration than others. Also, the quality of the product you’re using can be a huge factor in determining the lifespan of the juice.

  • Changed colour

Nicotine oxidation is a natural process that happens every time the atoms of the nicotine molecule interact with the atoms in the oxygen molecule in the air. You can’t prevent this from happening, and it shouldn’t bother you too much, because it will not alter your vaping experience. However, when oxidation occurs on a larger scale, it can affect the fluid, and this is why your e-liquid is changing colours.

If the colour of your vape juice is slightly changed, you have nothing to worry about because, with time, this is a typical reaction. On the other hand, if the colour varied considerably from the shade it had when you bought the liquid, then it’s best not to vape it.

  • Changes in the thickness of the liquid

The thickness of your juice depends on the quality of the brand you’re using and the ingredients inside it. If the fluid is rich in Propylene Glycol (providing smokers with a “throat hit” feeling), then it will be more liquefied, and if the juice is rich in Vegetable Glycerin, then it’s going to be thicker. If you are interested in doing vape smoke tricks, you should buy Vegetable-Glycerin-based juices.

Sometimes residue builds up in the bottom of your bottle; you should shake it up a bit before using it. This is also a typical reaction and shouldn’t worry you at all. After shaking the bottle, everything will merge back together. If it doesn’t, however, then you need to stop vaping that juice immediately, because it means that it’s not appropriate for use anymore.

A small trick that should tell you right away if the juice has gone bad is to follow the process when you pour the fluid into the device. E-liquids, no matter how thick they are to begin with, are supposed to drip from the bottle. If that’s not the case, then you should not vape them.

  • Corrupt smell

You can check if food is eatable by smelling it and accessing the condition it is in, and it’s the same with vape juice. You can tell if an e-liquid has gone bad according to the smell. If it smells funny and not like what’s expected from that flavour, then you should dispose of the bottle.

Every time you’re disposing of a bottle of expired vape juice, you should be careful and responsible. If you want to pour it down the drain, make sure the fluid is diluted enough, so it doesn’t end up in the watershed. You can also stream the liquid into the kitty litter before you throw it out, including ground coffee or anything else that has absorbent qualities.

If you’re into gardening, you can always put some of that liquid in a bottle filled with water and spray around your plants to protect them from insects. It’s a known fact that insects and pests dislike nicotine.

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How long does vape juice last

Depending on the brand you’re using and the flavours in the liquid itself, the answer to the question how long does vape juice last is around one to two years. This is because the nicotine, the Vegetable Glycerin and the Propylene Glycol all have an estimated duration of one to two years, and they are the main ingredients in the juice.

However, you should not exclude the possibility of vape juice going bad before its expiration date because of external factors influencing the mix.

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Is a juul bad

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