Behind the Scenes

Gwyneth Paltrow talks about why she loves Juice Beauty, the company’s inspiring ethos, the ethics, and why she chose to work as the Creative Director of makeup for a company at the forefront of “making organic beauty products that work.”

Gwyneth Paltrow talks launching high performance organic makeup for Juice Beauty and the long term business partnership with Paltrow’s company, goop.

Gwyneth Paltrow, Academy Award winning actor and founder of goop has joined forces with Juice Beauty to expand its high performance makeup formulations, made with certified organic ingredients, under Gwyneth’s creative leadership.

“When we were introduced to Juice Beauty, we were amazed at the efficacy of their products, which contain certified organic ingredients, and we are thrilled to be partnering with them in both make-up and skin care.”

-Gwyneth Paltrow

The two California entrepreneurial companies bonded over their love for eco-chic living with true dedication to sustainability which gave rise to this long term partnership arrangement. Under the new U.S. based joint business venture, each of the companies and Gwyneth will hold stock in the other and Gwyneth will hold the title of Juice Beauty’s Creative Director, Makeup.

Teamed together, Paltrow, Behnke and Juice Beauty’s scientists will lead the development of a new collection of high performance makeup made with certified organic ingredients that will be released by Juice Beauty in early 2016.

Goop by Juice Beauty

“13 months ago, we were given an opportunity to collaborate with Juice Beauty, a California-based company that has been making organic products for more than a decade. I jumped at the chance to build on their remarkable track record for safety and environmental protection and create a line that’s different than everything else out there—that’s essentially what I’ve spent the last 20 years trying to find. Luxurious, age-defying, powerful, and organic. And we did it: Our products deliver clinically-proven results that mirror exactly what you would find from the big guys with huge R&D budgets and no ingredient restrictions.”

goop Skin Care

At goop, we approach skin care from both inside and out, using the very best high-performance, active ingredients and totally clean, nontoxic formulas for powerful results and healthy, glowing skin.

  1. goop Beauty GOOPGLOW MICRODERM INSTANT GLOW EXFOLIATOR US $125 This clinically proven microdermabrasion exfoliator delivers the benefits of both physical and chemical exfoliation, instantly polishing away roughness, smoothing uneven texture, and revealing a healthy-looking, glowing complexion.
  2. goop Beauty GOOPGLOW BODY LUMINIZER US $48 For a soft, flattering, candlelit glow and a radiant, imperfection-blurring sheen, this featherweight lotion is instant magic for legs, shoulders, décolletage, collarbones—anywhere.
  3. goop Beauty GOOPGLOW INSIDE OUT GLOW KIT US $105 US $95 Get the goop glow from the inside out, at one radiant price.
  4. goop Beauty GOOPGLOW 15% Glycolic Overnight Glow Peel US $125/
    US $112 with subscription An intense exfoliating overnight glycolic acid glow peel that refines, retexturizes, and brightens skin while you sleep.
    US $55 with subscription Drink your way to glowing skin with a power shot of antioxidants.
    5-STICK PACK US $12 Drink your way to glowing skin with a power shot of antioxidants.
  7. goop by Juice Beauty GOOP GLOW INTRO KIT US $134 US $110 Our secret for healthy, glowing skin.
    US $44 with subscription Helps minimize pore appearance and gently exfoliates to refine skin texture.
  9. goop Beauty G.TOX MALACHITE + AHA PORE
    US $68 with subscription Helps minimize pore appearance and gently exfoliates to refine skin texture.
  10. goop Beauty G.TOX PORE DETOX DUO US $123 US $110 Helps minimize pore appearance and gently exfoliates to refine skin texture.
  11. goop by Juice Beauty DISCOVERY SET US $125 The goop glow, bundled in a travel-size discovery set.
  12. goop Beauty GOOPGENES US $95/
    US $86 with subscription A delicious, vanilla-infused daily dose to support healthy, smooth skin.
  13. goop by Juice Beauty LUMINOUS MELTING CLEANSER US $90/
    US $80 with subscription Winner of Allure’s prestigious Best of Beauty Award. Removes makeup, dirt, and oil in one step, leaving skin soft and glowing.
  14. goop by Juice Beauty PERFECTING EYE CREAM US $90/
    US $80 with subscription Richly emollient, this smooths skin for a more youthful appearance.
  15. goop by Juice Beauty REPLENISHING NIGHT CREAM US $140/
    US $125 with subscription For dry skin: This luxurious night cream
    works overnight to make skin look plump, bright, and firm.
  16. goop by Juice Beauty REVITALIZING DAY MOISTURIZER US $100 This lightweight cream smooths skin tone as it beautifully hydrates.
  17. goop Beauty ROSE QUARTZ GLOW KIT US $155 US $140 The ultimate combination for dewy, plumped skin.
  18. goop by Juice Beauty ENRICHING FACE OIL US $110/
    US $98 with subscription For all skin types: Made with a pure blend of eleven organic oils, this leaves skin remarkably soft and glowing.
  19. goop by Juice Beauty GOOP GLOW KIT US $215 US $185 Our Secret for Healthy, Glowing Skin.
  20. goop by Juice Beauty EXFOLIATING INSTANT FACIAL US $125/
    US $112 with subscription Skin polish for every skin type: A chemical and physical exfoliator in one. GP uses this daily, though we officially recommend using it two to three times a week.

Gwyneth Paltrow Invests in Juice Beauty

Gwyneth Paltrow has thrown in the towel on the endorsement racket in favor of being an owner.

The actress, who thrives on sustainability and eco-chic living, has fronted an array of beauty brands for companies such as Estée Lauder, Hugo Boss, Max Factor and Restorsea. But now, she’s looking to stand behind just one brand, specifically Juice Beauty.

“I wanted to move away from the celebrity endorsement aspect,” noted Paltrow, who recently invested in Blo Blow Dry Bar. “I’m very appreciative of all the endorsements I’ve gotten in the past and there’s always been integrity there, but I’m really focused on building Goop and using that celebrity aspect of my life to further enrich my own brand.”

Meanwhile, Paltrow felt as if she was missing something in her everyday life. And if she’s missing something, then her site, Goop, is too.

“In my own life, I don’t have a product that is as luxurious and high performing as it is clean,” admitted Paltrow. “I’m very aware of the toxicity in our products that we use all the time. I still use a lot of them because they work, whether it’s shampoo or mascara.”

Cut to Paltrow meeting Karen Behnke, founder of Juice Beauty, an organic skin-care line sold in 1,200 retail doors including Ulta, Rancho La Puerta, Whole Foods and Pharmaca, through a mutual friend. The women’s visions aligned and a five-year plus renewal agreement was born. Paltrow is now the creative director of makeup for Juice Beauty and a shareholder in the sustainable company. Oh, and Juice Beauty has invested in Goop.

“It was really important to me to not just hire a face or do an endorsement type of deal,” said Behnke, who added that the company is aiming to become a multi hundred million-dollar beauty brand over the next five years. “It was more important for me to align goals and values and find a true business partner.”

Set to launch late this year, the makeup range, which consists of 75 stockkeeping units for eye, lip, cheek and face and is priced from $24 to $49, is said to include high pigment payoff and performance, while containing certified organic ingredients. Paltrow, who was involved in the packaging design, colors and formulation, hopes that makeup artists will use the collection. The company is still determining retailers.

To that end, Juice Beauty will work with Paltrow to create six new skin-care products, which will be sold on and will launch in early 2016. Lisa Gersh, chief executive officer of Goop, will also be heavily involved in these products.

While financial figures will be dependent on its retail partners, industry sources estimate that the makeup collection could do up to $15 million in its first year on shelves.

As if Paltrow doesn’t have enough on her plate, she is still very much in the thick of acting. During her interview, she was under deadline to commit to a new film. “There are a few things , one of which I can’t say yet,” she said. “It’s always a balance for me. I have little kids at home, but I’m close to committing to something really interesting, which is the best I can say.”

Don’t you just wish there was a line of skincare that could cover all of your skin’s concerns without having to buy a ton of different brands and their products? Goop skincare has you covered.

Academy Award winning actress Gwyneth Paltrow started the line in conjunction with Juice Beauty in 2016.

The skincare line is almost completely organic and features an instant facial, a night cream, an eye cream, a face oil, a day moisturizer and a cleanser.

I jumped on the opportunity to purchase a Goop discovery kit which included the facial oil, day moisturizer, instant facial and night cream.

The facial oil is meant to be applied alone or in conjunction with moisturizer, and should be patted on the face first if used with the moisturizer. I used it alone and thought it was moisturizing enough for my combination skin. It smells soft and pleasant, and soaked into my skin well.

The instant facial. The holy grail. The fire within my loins. I’ll be honest – I pulled a Gwyneth and have been using it every day (it’s only recommended for use 2 – 3 times a week but Queen G smears it on daily). For the most fresh, clean, glowing skin in the entire world, buy this product. It is to be applied post cleansing and left on for three minutes before massaging the face and loosening and removing the dead skin and leftover product. A quick splash of water and you’re glowing and ready to take on the world. Acids in the facial eat off dead skin and reveal the beautiful new skin underneath. Fabulous, darling.

The day moisturizer is nice and light and did an excellent job taking my newfound glow to the next level. The Revitalizing Day Moisturizer is a lightweight cream that reduces the appearance of lines and wrinkles, hydrates and softens and helps lighten dark marks. It is infused with linseed extract, Vitamins C & E and peptides.

The night cream is last but surely not least. Intoxicatingly rich, the cream is packed with different oils, acids and extracts that work to make your skin simply gorgeous. Sandalwood nut oil increases elasticity while linseed extract and hyaluronic acid hydrate, lift and firm the skin. The treatment works as you sleep, allowing it to penetrate deep into the skin and soak into your pores for hours and hours. Luxurious.

Honestly, who doesn’t want to be like Gwyneth Paltrow? Her entrepreneurship and strength are everyday inspirations. Who knows? Maybe that instant facial will give you her power.

Photo credit: 1

For a woman whose lifestyle site regularly recommends over-the-top detox regimens, included a monthly subscription for camel milk in its 2017 holiday gift guide, and single-handedly brought jade yoni eggs into mainstream consciousness, Gwyneth Paltrow’s nighttime beauty routine is surprisingly low-key.

In the latest edition of Harper’s Bazaar’s “Go to Bed With Me” series, a glowing, makeup-less Paltrow takes viewers through her routine, including a pre-shower dry-brushing session and a single swipe of lip balm.

Though we catch up with the wellness guru once she’s already out of the shower and clad in a luxuriously fluffy white robe, she generously explains what we missed. Before hopping in the tub, she dry-brushed using the Goop G.Tox Dry Brush ($20), which is of “professional” quality and thus, she says, “definitely does the job of exfoliation and improving circulation, et cetera.” Once in the shower, she relies on her “two favorite G.Tox products,” the Himalayan Salt Scalp Scrub ($42), which cleanses your scalp without drying it out — “very innovative, if you ask me,” Paltrow says with a wry smile — and the 5 Salt Detox Body Scrub ($40).

Next, Paltrow demonstrates how she uses the Goop Exfoliating Instant Facial ($125), which she uses every single night, proudly in defiance of the recommendation that it only be applied three times a week. The Exfoliating Instant Facial, she says, offers the same multitude of exfoliation that an in-spa facial does. First comes chemical exfoliation, causing that tingly feeling; then, while rinsing her face, Paltrow rubs in the remainder of the cream for an element of manual exfoliation; and finally, she soaks a fluffy towel in hot water to create a third exfoliant while wiping off the rest of the product.

After triple-exfoliating, Paltrow rehydrates her skin by patting on the beauty editor-loved Vintner’s Daughter Active Botanical Serum ($185) onto her face and neck. “April, the woman who makes it, says it’s full of all kinds of fantastic things — it really heals skin,” she divulges.

After applying her Dr. Barbara Sturm Eye Cream ($140), Paltrow explains that this part of her routine varies depending on the time of year and where she is in the world. “In the summer, I tend to use less night cream, because we are on the East Coast and it’s got a nice humidity in the air. But if I’m in California, or especially in the winter, I use a nice night cream.”

And though Paltrow mentions that she also loves to massage a body oil or a body butter like Beautycounter’s ($39) into her skin before bed, too, she foregoes that step in favor of “keeping it simple,” and capping off her routine with just a quick swipe of Love + Sage lip balm ($12).

While Paltrow’s go-to pre-bed products clock in at a whopping $603 for the whole cart, at its core, her nighttime routine, clearly, is a surprisingly accessible one: scrub, exfoliate, hydrate, sleep.

More celebrity skin-care routines to check out:

  • Kim Kardashian West Revealed Her Six Favorite Drugstore Skin-Care Staples
  • Mandy Moore’s Skin-Care Routine Mixes Luxury With Drugstore
  • Hani of K-Pop Group EXID Reveals Her Simple Routine for Getting Glass Skin

Now, see 100 years of bedtime routines:

I did Gwyneth Paltrow’s beauty routine and OMG I learned so much

Image zoom / HelloGiggles

Gwyneth Paltrow has gotten a bad rap over the years. They say her lifestyle is…unattainable. To that I say, pish posh. I do not live a privileged Gwyneth-style life, but I am intrigued by a Goopified existence.

Last month, Gwyneth gave an interview to the New York Times about her beauty routine. Yes, the New York Times. It was a morning to night account of every product and process she puts on her hair, face, and body. actually broke it down and discovered that Gwyneth spends about $1,625 on beauty. That’s hair, body, skincare and makeup. The bulk of that spend ($737) is on skincare.

A photo posted by Gwyneth Paltrow (@gwynethpaltrow) on Apr 23, 2016 at 11:53am PDT

I, firmly rooted amongst the regular and non-famous class of humans, decided to recreate her beauty routine, as a sort of experiment in how the 1% lives. Would I look like a porcelain-skinned adonis after spending $737 on skincare ? Is it that much better? Is my Cetaphil moisturizer basically paste compared to the Goop products she slathers on hers?

The bulk of my *research* came from her recent New York Times article. Ancillary beauty scoop was picked up from this Into The Gloss interview and this Elle profile.

Gwyneth’s beauty routine

Disclaimer: I personally didn’t spend $737 in product. I only did her skincare and makeup routine and used samples sizes for most, while a few other products were received for free from the brands themselves. OMG, could you imagine if I spent almost a grand on my face?! I’m a Gwyneth fan, I’m not crazy, you guys.

Goop products

Image zoom Goop/HelloGiggles

What it is: Eye cream, moisturizer, and face oil from Gwyneth’s own Goop label. I used this three-step process morning and night for roughly two weeks. The first three ingredients in the Goop moisturizer are aloe, apple, and lemon juice. No shade to my trusty JUG of Cetaphil moisturizer, but the first three ingredients in that are water, glycerin and petrolatum. You know, petrolatum, that thing that is a by-product of oil drilling and is bad for the environment.

What I thought: I’m not gonna lie, Goop products are great. They smell like a Caribbean vacation and make my skin feel soft and glow like a CW actress. I didn’t notice a revolutionary change in my skin, but it felt great and it didn’t break me out.

May Lindstrom’s The Problem Solver

Image zoom HelloGiggles

What it is: This correcting mask (sorry, masque) is from one of Gwyneth’s favorite brands, May Lindstrom. It has DIY-worthy ingredients like clay, seat salt, and cinnamon. Natural AF. It claims to heal blemishes, tighten pores, reduce inflammation and reveal softer and more radiant skin.

What I thought: First of all, this masque did everything it claimed to do. I was breaking out a little when I first tried it and it dried up the zits and made my skin super soft and bright. Also, you have to mix the powder formula with water and apply it with a brush (which was included) so I felt like I was giving myself an at-home facial which made me feel fancy. Also, it sits on your skin for 45 MINUTES! At first I complained that this was too long, but then I just let it bake while scrolling through Snapchat and it was a nice way to end the day. I’m considering using this thing every damn day because I want to be easy and breezy and makeup free like a celebrity on the way to yoga!

Drunk Elephant Umbra Sheer Physical Defense SPF 30

Image zoom Drunk Elephant

What it is: It’s a physical sunscreen formulated with Zinc Oxide, which is different than probably all sunscreens you’ve ever used. Gwyneth doesn’t use chemical based sunscreens (like avobenzone and oxybenzone), basically the sunscreen aisle at your drugstore are all chemical-based. Some people are allergic to chemical-based sunscreens and they also sometimes contain parabens, which are carcinogens.

What I thought: I’ve always known that my regular chemical sunscreen would irritate my eyes, but I would just deal with it. Well, no longer. I’m never going back to chemical based sunscreens. I used this bad boy every day. This particular brand was a little white on the skin and took a lot of blending and I don’t know how great it is for darker skinned individuals, but damn, this SPF was like a sunscreen and a primer in one.

Exercise five days a week

Image zoom This photo taken BEFORE the skin luminosity set in. HelloGiggles

What it is: Gwyneth works out every single morning. She says that exercise is just as much a part of her beauty routine as it is her fitness routine. Gwyn specifically loves the Tracy Anderson Method.

What I thought: Let’s just get this out of the way, I attempted this. I ended up working out two mornings in a row and then gave up. It’s hard to hit the gym every single morning. Also, I have gone to Tracy Anderson Method (for a story, duh) and it’s really hard. One morning I did go to pilates (because I felt like Gwyneth would approve of pilates), and my coworker said I was GLOWING. Imagine working out every morning? Is that why all of Hollywood has literally glistening skin? Because they all go to the gym in the morning? Hmm.

Wash face in the morning with only water

Image zoom HelloGiggles

What it is: After exercising in the morning, Gwyneth washes her face with only water. No cleanser. I actually consulted my dermatologist about this who conferred that Yes, you DON’T have to wash your face with cleanser in the morning because it’s not getting dirty while you sleep. MIND BLOWN.

What I thought: While it felt like a strange practice, I did this every morning for a few weeks and my skin was less dry and more supple in the morning. I swear, this Gwyneth, she’s onto something.

Ursa Major face wipes

Image zoom Ursa Major/HelloGiggles

What it is: Gwyneth says that when she’s in LA, she’s very outdoorsy. After an outdoor activity, Gwyneth says she has to wipe her face immediately after. She uses these face wipes by Ursa Major. Regular face wipes should be used sparingly because they leave a chemical residue on your skin. FUN! But of course, the ones Gwyneth uses are petrochemical, sulfate, paraben, synthetic fragrance or color, glycol, silicone and PEG-free. You could literally use these face wipes as a face mask or sleep in them.

How I thought: I went on a long outdoor walk, in Gwyneth’s honor, and then I wiped my face with the wipes. They smelled like a day spa and gave me the feeling that I had legit washed my face, rather than just wiped them. Does that make sense? They were great. Everything Gwyneth uses is great!

Dry brushing

Image zoom Goop

What it is: Drybrushing is the act of brushing your body with natural bristles. Word on the street is that dry brushing is good for the lymphatic system, but after I read this article, I discovered it’s basically only proven to be good for exfoliating your skin. MORE LEARNING!

What I thought: I shockingly had never heard of the dry brush technique which is insane because I’m a sucker for all things at the intersection of beauty, celebrity, and internet. I almost bought a tooth whitener that Kylie Jenner endorsed. I immediately bought a dry brush on Amazon for $6. I’m sure Gwyneth spends more, but whatevs. She didn’t specify, so here we are. To be honest, I didn’t really feel anything happening. Was my skin flaking off? I didn’t notice. I only did this twice because it was boring. Whoops.

Coconut Oil

Image zoom Trader Joes

What it is: Gwyn claims that if she’s standing in the kitchen, she’ll just slather some coconut oil on her legs. The internet has been preaching the multi-purpose benefits of coconut oil for years and just like everything else in Gwyneth’s medicine cabinet it’s ~all natural~

What I thought: I’ve been putting coconut oil INSIDE MY NOSE for years (got a dry nasal canal, what can I say) so this one was a no-brainer. Covering my legs in coconut oil not only worked better than most moisturizers, but it was cheap as hell. It works best at night and if you sleep in pants. The oil WILL stain your sheets.

The No-Makeup makeup look

Image zoom Tata Harper/Olio E Osso/HelloGiggles

What it is: Gwyneth’s brand is basically based around her wearing hardly any makeup. Gwyneth sticks to the basics. Literally three basics. Lip tint, cheek tint, and mascara. She uses an Olive Oil and grapefruit based Olio E Osso lip balm, 100% all-natural Tata Harper cheek tint, and Juice Beauty’s non-toxic mascara.

What I thought: I was nervous as hell for this part of the experiment because I don’t have great skin. I usually always wear foundation or at least a BB cream and if I don’t wear foundation, I don’t wear any other makeup and adopt an “I’m going straight to the gym don’t look at me!” vibe. I had to sub regular mascara for the non-toxic version Gwyn loves, but overall, I was shocked by how glowy my skin looked. I was also pleasantly surprised by the quality of this natural makeup. I had so many pre-conceived notions that natural makeup just, didn’t work? I was feeling myself so I posted a selfie.

I have been doing @gwynethpaltrow’s beauty routine (for a story, natch) and I can’t believe I’m posting a photo where I don’t have any foundation on

A photo posted by Madison Vanderberg (@madivanderberg) on Apr 27, 2016 at 9:13am PDT

What did I learn?

I am now fully obsessed with Zinc-based sunscreens and will keep using them because they don’t irritate my skin at all.

I’m not transitioning over to Gwyneth’s GOOP line or even her go-to masque because $$, but they were highly effective products.

I learned that I look pretty okay with just lips, cheek, and mascara. I was pleasantly surprised by this unexpected confidence boost. My skin also felt GREAT with so little makeup on. My goal is to rock the Gwyneth makeup look ~all summer~

I’m ditching face wipes. While I’m not going to keep buying Gwyn’s favorite brand (because again, $$), I now know not to rely on face-wipes and just properly cleanse at night.

I stopped washing my face with soap in the morning and my skin is soooo much more hydrated.

Coconut oil is great! Messy, but great!

Drybrushing, ehhh. I can take it or leave it.

  • By Madison Vanderberg

Lasky Aesthetics: “I don’t have a lot of free time to get facials, but I try to get one when I can, from Vanessa Hernandez or Molly Lucio at Lasky Aesthetics, just to keep it all happening.”

“I think the most luxurious is when I get a facial–microdermabrasion and oxygen facials. That’s when I really pamper myself and give my skin a good workout.”


Dr. Karyn Grossman: “Karyn Grossman is my number one beauty recommendation.”


Thermage: ” did a Thermage laser treatment on me that took five years off my face. It’s not invasive. I went out to dinner right afterward and I didn’t look crazy, but it’s quite painful. It feels like someone’s smacking your face with a rubber band that has an electric shock in it.”


“I’m always the guinea pig to try everything. I’ve been stung by bees. It’s a thousands of years old treatment called apitherapy. People use it to get rid of inflammation and scarring. It’s actually pretty incredible if you research it. But, man, it’s painful.”

Gwyneth’s Diet, Exercise and Lifestyle

“I do really believe that beauty comes from within, mostly how you feel about yourself and how you express love of yourself, but also in the form of nutrition. My first meal of the day is normally lunch. Usually, I just try to eat pretty clean during the day—good proteins and lots of vegetables and not too much grain or sugar, and nothing baked—and then I tend to eat whatever I want for dinner. But I do always try to avoid highly processed foods and high-fructose corn syrup.”


“I drink so much water and always have, but I’m always dehydrated. I’ve been doing research about mineralizing water and adding Himalayan sea salt to it to help with absorption. It doesn’t taste amazing, but it really mineralizes the water and makes a big difference.”


“I definitely take supplements. The way the modern food system is, we’re always depleted of nutrients, so I take a good multivitamin, and a fish oil, and then I have other herbs for various things.”

Goop GoopGenes Marine Collagen Superpowder

Perricone MD Super Berry with Acai Dietary Supplement Powder

Perricone MD Super Berry with Acai Dietary Supplement Powder: “I discovered Dr. Perricone through a friend. I got hooked on his Super Berry Powder with Acai, an antioxidant supplement I now add to my water after workouts.”


“I try to do one good cleanse a year. It’s great for eliminating bloat and firming your skin, and just feeling your best.”

Vitamin Therapy:

Be Hive of Healing: “As soon as I arrive in L.A. after a long flight, I head to Be Hive of Healing, a holistic healing centre in Santa Monica, to see Dr. Habib Sadeghi, the founder. He gives me an IV full of vitamins, which is incredible. Dr. Sadeghi has also changed my life in terms of allergy testing and food.”


“I personally think fitness is a very important part of skincare and overall health and wellness and beauty. I think that the skin is our largest organ. We detoxify through it if we choose to. So a good sweat every day, you’re really pushing out a big toxic load out of your body.”

Tracy Anderson Method: “I’m a total die-hard Tracy Anderson fan. Her method works so well for me. I’ve seen all these fads come and go, and nothing works for me the way that Tracy’s approach does, so I really stick with it. She’s amazing. I stream her whenever I can when I’m in New York, and when I’m in California, I try to go to her classes five days a week for an hour. But now I’m so busy with my company, that I only do it three or four times a week. When I started doing her method, I had 20 pounds to lose, and I had just had a baby, so I did it six days a week for a long time. I did it for so long it’s in my DNA now.”

The Class by Taryn Toomey: “The other boutique fitness class that I like a lot is The Class. I do it once in a while. For me, it’s more of an emotional release than a workout—though it is a hard workout.”


“I remember when I started doing yoga and people were like, ‘What is yoga? She’s a witch. She’s a freak.’ Forgive me if this comes out wrong, but I went to do a yoga class in L.A. recently and the 22-year-old girl behind the counter was like, ‘Have you ever done yoga before?’ And literally I turned to my friend, and I was like, ‘You have this job because I’ve done yoga before.'”

Infrared Sauna:

“I have a little infrared sauna at my house that’s amazing. I try to do it three times a week—it’s a huge detoxifier and definitely a beauty trick. The lower the toxic load you’re carrying, the better you feel and the better you look.”


“The lifestyle I lead is based not just on clean eating, but also on clean sleeping: at least seven or eight hours of good, quality sleep—and ideally even ten. It goes without saying that poor sleep is terrible from a beauty perspective. Call it vanity, call it health, but I know there’s a huge correlation between how I feel and what I look like when I roll out of bed in the morning.”


“I also think it’s really important to be surrounded by people you really love who inspire you. Then you feel happy and content and beautiful, even if you have wrinkles.”

Shop Gwyneth’s Skincare Routine

What do you think of Gwyneth’s routine?
Have you tried anything she uses?

Gwyneth Paltrow

“My beauty routine starts with exercise in the morning. I do an hour of dancing every day—I’m a lifelong Tracy Anderson member. I wake up at 6:30am every day and I get my kids ready, take them to school, and then I go straight to the gym for an 8am cardio class. It’s key to get a good sweat every day. I think that’s an important foundation for a skincare routine.

So I work out and then I wash my face in the shower, just with water. After that, I’ll put on the Goop Revitalizing Day Moisturizer plus a sunscreen over that—I like the Coola and Drunk Elephant ones. But my skin regime really starts in the evening. If I’m wearing makeup, I’ll take it off with the Goop Luminous Melting Cleansing, which is a balm. You emulsify it in your hands and really massage it in and then take it off with a hot, wet cloth, and your skin is so clean and glowy afterwards. I follow that with the Goop Exfoliating Instant Facial, which I do every night. But I’m old, so… It’s very active and you feel it tingling. I leave that on for two minutes. We also just started selling the May Lindstrom Blue Cocoon on Goop, and it’s so good to soothe skin after exfoliating. So after I scrub off the mask, I make sure to put that on, sometimes with the Goop Replenishing Night Cream and Perfecting Eye Cream.

I’m not very good at putting on makeup, which is, I think, a result of having had my makeup done for 20-plus years. But now I can do the foundation, a little cheek, and some mascara. Luckily I have my own foundation color because I helped develop it. The Juice Beauty Illuminating Primer and Serum Foundation are foolproof and great. I just apply the primer with my fingers like a moisturizer, and then with the foundation I use one of those little Beautyblenders. My daughter gave it to me—she’s very into beauty products. Then I like Tata Harper’s Lip and Cheek Tint, and I use the Juice Beauty Mascara. I’ll also use the Olio E Osso Lip and Cheek Balm in Number 5 Currant—I love it! It’s a really dark color but it doesn’t go on like that. It’s pretty sheer. Lips, cheeks, I’m good.

My hair has three different textures—coarse, damaged, dry blond hair. It’s my nightmare. To wash it, I really like the Shu Uemura Ultimate Remedy Shampoo and Conditioner. And then…‘style’ is probably a broad term for what I do to it after I wash. I just air dry it and then put an oil in. There’s a Spanish oil I like called Orofluido, or I’ll use the Rodin by Recine Luxury Hair Oil. It’s very wavy, so if I have to go out, I’ll use Harry Josh’s flatiron on the underneath. But I leave the top as it is.

I’m all about scrubs, scrubs, scrubs. I have a whole variety of them and I use them all. I like the Organic Pharmacy’s Cleopatra’s Body Scrub, and Shiva Rose’s Sea Siren Body Scrub. I shower after the gym and scrub, and then at night I always take a hot bath at the end of the day. There’s this line out of England called Ila—they’re insane. They make the most incredible set of essential oils that I’ve ever used, and they’re named after all of the elements. So for my bath, I’ll put in some essential oils and then epsom salt from the drugstore. And then I moisturize…Tammy Fender’s Bulgarian Lavender Body Oil, I love. I’m very into oils for my skin. But I have to put them on dry, I can’t put them on wet. I can be a little dewy, but not wet.”

—as told to ITG

Gwyneth Paltrow photographed by Tom Newton in New York on March 4, 2016.

Next up, read about Jenni Kayne’s favorite organic oils, Evan Rachel Wood’s drinkable beauty secret, and Daphne Groeneveld’s mask for weakened hair in The Face.

Juice beauty gwyneth paltrow

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