Why Gabourey Sidibe Is ‘Still Not Over’ Her Newest Fashion Campaign
Lane Bryant is known for its representation of women of all sizes, so it’s no surprise that they’d feature two outspoken, body-positive stars in their most recent ads. Danielle Brooks and Gabourey Sidibe modeled for Lane Bryant’s “#ThisBody Is Made To Shine” fall 2016 campaign, and Sidibe is still star-struck by her own photos.
“I’m STILL not over this,” she tweeted on Thursday. “Who knows how many subway posters I walked by hoping to one day feel as beautiful as the faces I passed.”
Sidibe told PeopleStyle earlier this month that the campaign was meaningful because it made a statement to the fashion and beauty industries. “I’m very proud to take part in something I’ve fallen victim to,” she said. “Plenty of times, I haven’t been able to wear certain clothes because they didn’t come in my size. It’s nice to be on the right side of the inclusion conversation.”
Danielle Brooks noted in the same interview that she and Sidibe are part of a major force toward Hollywood accepting different body types. “We want to do everything that we can to help push the needle in this world, especially I think Hollywood’s standards of beauty are messed up and they need to be shifted and change and somebody needs to go in there with a big old boulder and just knock it down,” she said. “I am just really grateful that I get to be a part of this movement in a big way….I go by my own standards, and I will be the voice of the curves for the women that feel like they can’t stand up for themselves.”
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Lane Bryant, the trendy plus-sized clothing store, has received lots of attention on social media – for all great reasons! They recently launched a campaign called #ThisBody (with an epic fall 2016 lineup that featured Gabourey Sidibe, Ashley Graham, Candice Huffine, and Danielle Brooks as models) and their new activewear line advertisement features a diverse set of bodies that is a game-changer in the body-positive movement.
The ad, featuring body positive yogi Jessamyn Stanley, triathlete Krista Henderson, choreographer Jessie Diaz and basketball player and model Julie Henderson highlights four very different body types – all part of plus-size fashion.
— Lane Bryant (@lanebryant) January 6, 2017
#Love. It’s significance is simple: all body types should always be included and represented in their advertising efforts. Recently, Lane Bryant has been asked quite a lot via social media to be more inclusive of the range of body types that shop at their store, and this is the type of advertising that we have all been waiting for.
Ashley Graham, Danielle Brooks and Gabourey Sidibe step up for Lane Bryant’s fall campaign
Furthering its efforts to break stereotypes of plus-size women, Lane Bryant will on Monday launch a fall ad campaign titled “This Body Is Made to Shine.”
“With previous campaigns we’ve helped disrupt the dated and ridiculous views and depictions of the ‘perfect’ body displayed in the media. With ‘#ThisBody Is Made to Shine’ we intend to encourage women to embrace even more positivity and turn the tables on negativity in order to overcome social misconceptions,” said Linda Heasley, president and chief executive officer of Lane Bryant, the chain specializing in fashion for women sizes 14 to 28.
The campaign centers around photographs and videos shot by photographer Cass Bird. They include actors Gabourey Sidibe of the movie “Precious” and Danielle Brooks of “Orange is the New Black,” and models Ashley Graham, Candice Huffine and Alessandra Garcia.
The campaign also tackles negativity by exposing undesirable conversations on social media as well as running feisty responses from the models to depict “how women shine through.” For example, there is a quote from social media, “You ruined Sports Illustrated!” To which Graham, who appeared in the SI swimsuit issue, replies, “The way I see it, I made it better forever.”
Another quote from social media says, “Big is not beautiful,” to which Brooks responds, “Have you lost your mind? Big is always beautiful!”
Another quote from social media says, “Did you see those rolls?” to which Huffine responds, “Welcome to the bakery, honey!”
Lane Bryant intends to “spotlight what it means for women to unapologetically celebrate themselves in spite of any adverse feelings or feedback,” the company said.
Earlier this year, Lane Bryant drew a lot of attention with its “This Body” campaign, which encourages women to own what they have and feel empowered.
The latest campaign will be visible in Lane Bryant’s stores, digital and social media channels, as well as on billboards, in cinemas, magazines and through partnerships with Refinery 29 and Glamour.
“With the steady rise of social media also comes the scrutiny women face on a daily basis — both in a positive and negative light,” said Brian Beitler, Lane Bryant’s chief marketing officer. “‘This Body Is Made to Shine’ aims to strip away the adversity experienced and show all women that it is possible to continue to shine despite what anyone has to say. The women in this campaign shut down their naysayers and do what’s right for them.”