Lindsey Vonn May Be Retiring, But Her Partnership With Under Armour Will Live On

Kathryn KuchefskiFollow Feb 11, 2019 · 4 min read

“The most successful sponsorships have a credible anchor based on a sport, team or audience need. They should be easily communicated and understood by the target audience.”

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The power of a brand/athlete partnership is undeniable. The right collaboration is not only mutually beneficial regarding profitability but also brand awareness. So, when a brand like UA partners with an athlete, their goals, beliefs, and objectives need to match up for the partnership to flourish.

However, a brand/athlete partnership does not have to end once an athlete retires. Case and point, Lindsey Vonn officially retired from competitive skiing Sunday after a bronze medal finish in the Women’s Downhill at the FIS World Championships. Vonn’s Alpine career includes 82 World Cup wins, 20 World Cup titles, three Olympic medals and seven World Championship medals — quite an accomplishment for the 34-year old. She is considered to be the greatest female skier in US history. However, she will not disappear from Under Armour’s roster of athletes now or anytime soon.

https://www.baltimoresun.com/business/under-armour-blog/bs-bz-lindsey-vonn-retires-20190201-story.html

According to Lorraine Mirabella of the BALTIMORE SUN. Vonn has not only been one of Under Armour’s “most visible faces” but is also one of the brands “longest standing athlete endorser, having signed with the brand at age 16.” Her visibility at an early age coupled with her success earned UA clout. “ approach not only earmarked the company as experts ‘on the inside’ but also made the brand more credible with fans when those athletes finally made their names.”

While no one is quite sure what UA has planned for Vonn in her retirement, UA Senior VP/Global Communication & Entertainment Diane Pelkey stated Vonn and the brand “have some special things planned” as they move forward. Exactly what it looks like we are going to have to wait and see.

Lindsey is leaving a legacy that goes far beyond the slopes. Her passion, dedication, fearlessness, and determination have led to more individuals around the world to care about skiing than ever before.

Vonn has “made more people care about ski racing, and part of that is due to her celebrity,” stated OUTSIDE magazine’s Gordy Megroz. “It’s fairly safe to say that no ski racer has ever been as famous as Vonn, and her walks down the red carpet at major events like the Oscars, photo spreads in magazines like Sports Illustrated and Vogue, and high-profile relationships, helped bring more fans to an otherwise niche sport.”

While the decision to retire was not an easy one, Vonn acknowledged that her body was screaming at her to stop and this time she had to listen. However, her retirement will not slow her down. It merely gives her more time to explore all the world has to offer.

“We are incredibly proud of Lindsey’s unprecedented accomplishments both on and off the slopes,” Tori Hanna, Sports Marketing Director for Under Armour, said in a statement. “Lindsey’s unwavering determination and will have paved the way for the next generation of athletes.”

Vonn is not just a role model on the slopes, but off as well. In 2012 she opened up about her battle with depression making her one of the first athletes to speak about mental health issues.

“Everything about my life seemed so perfect to people. But I struggle like everyone else,” Vonn told USA Today in December of 2012. She said that at one point in 2008, “I couldn’t get out of bed anymore. I felt hopeless, empty, like a zombie.”

Opening up about something so personal made her more real. Although she is a top athlete, she still fights the same battles everyone else does. No one is invincible.

“I always say, “Never give up!” So to all the the kids out there, to my fans who have sent me messages of encouragement to keep going… I need to tell you that I’m not giving up,” stated Lindsey in a Facebook post on February 1st. “I’m just starting a new chapter. Don’t lose faith in your dreams, keep fighting for what you love, and if you always give everything you have you’ll be happy no matter what the outcome.”

Lindsey leaves us with a legacy defined by the attitude to never-give-up and give it all you’ve got. And seeing as Under Armour’s motto is “OUR VALUES DEFINE US. UNITE US,” it only seems fitting that she continues to be an integral part of Under Armour now and in the future. However, what the future holds, we will have to wait and see.

A deeper look into the Lindsey Vonn Collection

UA Cortina Beanie – A beanie with a full knit body and double pom-poms. This playful look is named after Cortina D’Ampezzo, where Lindsey broke several records; in 2015, she won her 63rd race and overtook the record for the most wins ever by a female skier.

UA Sicario Legging – Leggings featuring a unique iridescent print and a 4-way stretch fabric. A testament to will and the site of Lindsey’s severe injury in 2006.

UA Louise Jacket – By featuring an asymmetrical front, a tall collar and camo print, this jacket is the definition of modern look. The jacket is named after Lake Louise – a place near and dear to Lindsey’s heart and which is now often referred to as ‘Lake Lindsey.’

UA Santa Caterina Ski Pant – A ski pant with a leather-like finish and a zippered flare. Bormio-Santa Caterina, Italy is where Lindsey competed in her first World Championship in 2005.

UA Bansko Sweater – A sweater featuring a high, oversized collar with a ribbed knit fabric and fleece. The piece is a nod to Lindsey’s 10th World Cup victory, which she won at Bankso, Bulgaria in 2012.

UA Maribor Jacket – This waterproof bomber jacket features a white goose down body and hood. The jacket was named after Lindsey’s 2013 run in Maribor, Slovenia where she secured her 59th World Cup victory.

Lindsey Vonn to Launch Makeup Line

For Lindsey Vonn, it’s always been “all makeup all the time,” so it’s no surprise that the most successful female skier would get into the game now that she’s retired.

Vonn, whose injuries caused her to hang up her ski poles last year, unveiled that her post-athletic career will include a collection.

Vonn was one of several high-profile athletes appearing at the inaugural Under Armour Human Performance Summit at the brand’s Baltimore headquarters on Tuesday where she mentioned the upcoming collection.

“It’s still in the development process,” Vonn told WWD. “It’s going to launch next year. I’m working with Hampton Beauty.”

Vonn said her love affair with makeup has been a passionate, lifelong one. “I was the first female skier to race with makeup, I wear makeup when I work out. It’s been a passion of mine for a long time,” she said.

Although he said she couldn’t provide a lot more detail at this point, she said her beauty collection is also expected to include fragrance.

Vonn left a legacy in the sport that includes 82 World Cup wins, 20 World Cup titles, three Olympic medals and eight world championship medals. She became the first American woman to win gold in Olympic downhill competition and is one of only seven women to have won World Cup races in all five major disciplines of Alpine skiing — downhill, super-G, giant slalom, slalom and super combined.

She admitted at the event that despite lining up a slew of post-retirement projects, including an upcoming wedding to New Jersey Devils’ P.K. Subban, the transition has been tough. “I kept telling myself, ‘You got this.’ Well, I definitely don’t got this,” she said.

Olympic Skier Lindsey Vonn Launches Signature Collection with Under Armour 

Today, Under Armour and world-champion alpine skier, Lindsey Vonn are debuting the Lindsey Vonn Signature Collection. This collection includes six ready-to-wear pieces and accessories that will take your winter look from the slopes to the lodge.

Vonn gave traditional skiwear an upgrade in this collaboration with vintage camo prints, metallic fabrics, and rose-gold hardware. All the pieces are a reflection of Vonn’s personal style while still containing all the performance elements needed for winter sports.

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“The Under Armour team gave me freedom to express myself throughout the entire ideation and design process,” Vonn explains in a press release. “I love being able to ski in looks that not only perform, but are also fashion-forward and different from anything else you would see on the slopes. Under Armour helped me bring my vision to life and the incredible amount of thought and detail that went into each pieces is what makes this collection so special.”

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All pieces of the collection are adorned with a custom LV logo—the same logo Vonn uses as her signature. On the lining of the jackets you’ll find a custom print that features all of her accomplishments in her athletic career. Each item designed in Lindsey’s Signature Collection with Under Armour illustrates a milestone in her historic career; like the UA Maribor Jacket – In 2013 Vonn secured her 59th World Cup Victory in Maribor, Slovenia.

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The Under Armour and Lindsey Vonn’s Signature Collection is now available for presale at ua.com, and the full collection will be available for purchase in Winter 2018.

The Lindsey Vonn Under Armour Ski Collection previews in Canada for global launch

Olympic and world champion skier Lindsey Vonn might have been born in Minnesota, but we just know that her heart is Canadian. Especially after getting a sneak peek the Lindsey Vonn Under Armour Ski Collection.

Take the launch, which was previewed to select media (including Best Health) on November 29. It was held in Lake Louise, Alta. at the iconic Fairmont Chateau Lake Louise. It’s dubbed “Lake Lindsey” because of how many wins she’s had on these ski hills – 14 to be exact.

The successful skier currently holds 77 wins, making her nine shy of the record for men and women. And while she didn’t say she was retiring soon, she did hint that beating this record is a big goal for her before she stops skiing competitively.

“We are in it to win it – sounds cheesy but it’s true,” says Vonn about how her training team is prepping for this season including the Audi World Cup, which happens two days after her ski clothing launch in Lake Louise. “I’m a veteran. I’m smarter, I’d like to think,” she says with a laugh. (She admits rest is a big part of her recovery, sleeping about 10 hours a night. We bet she wears these PJs.)

The launch and the preview

Amid flashing bulbs, Vonn talked about this recent passion project as something that was really representative of her own personal style. Nipped-in waists on jackets, shiny leggings, cutsie toques – the Lindsey Vonn Under Armour ski collection is pretty much what you would expect from her.

The six pieces are available come January 2018 but are offered in a presale on November 30 with boarder-free shopping. The point of the collection for her is to combine function with style, as well as to be worn on the slopes and at the lodge. (Did you know that skiing does this for the body?)

Vonn collaborated with Under Armour designer Nick Cienski, where she envisioned details like camo, iridescent purple, ombré copper and rose gold hardware like zippers and stitched on metal logos. And that is likely what the average person might notice in the Lindsey Vonn Under Armour Ski Collection. But for a Canadian, we see nods to our homeland.

“I wanted this to be something totally different, something you wouldn’t see on the market,” says Vonn. And, yes, we noticed.

Canadian touches in the Lindsey Vonn Under Armour Ski Collection

Take the UA Louise Jacket. The asymmetrical front zip puffer coat is warm, which any skier and anyone who experiences the average Canadian winter would appreciate. But it is named after Lake Louise, where Vonn has stood on the podium 25 times. The linings print also list her wins – you will see Canada in there, too.

The UA Sicario Legging is a bold piece made with iridescent and functional four-way stretch fabric. That’s where she had what would be for most a career-ending crash, tearing the ligaments in her right knee. But her first win after the injury was the women’s World Cup Downhill Skiing in Lake Louise on December 1, 2007. After the injury, she won the World Cup for three consecutive years.

The UA Cortina Beanie is a fun hat with two pompoms. Under Armour tells me that it is named that because that is where she broke several records. But let’s be honest. It’s a toque.

Under Armour and Lindsey Vonn Launch Signature Collection

LAKE LOUISE, Alberta, Nov. 30, 2017 /PRNewswire/ — Today, Under Armour and Lindsey Vonn debut the world champion alpine skier’s Signature Collection. The Lindsey Vonn Signature Collection includes six unique pieces built to take you from the ski lodge to the slopes with modern cuts and bold colors. The collection reflects Vonn’s personal style, on top of the authentic performance elements consumers know and love from Under Armour. Vonn was involved from the beginning, collaborating with Under Armour’s designers to help inform and create the collection from start to finish.

Under Armour and Lindsey Vonn Launch Signature Collection

Vonn’s confidence and her style philosophy inspired the design of each piece in the collection. Unlike traditional skiwear, the collection features nonconforming patterns such as vintage camo, iridescent purple, ombré copper and rose gold zippers. Without compromising style and tapping into Vonn’s experience on the mountain, each piece is designed to function in a way that benefits athletes.

“I’m thrilled to finally share my new Under Armour Lindsey Vonn Signature Collection,” said Vonn. “The Under Armour team gave me freedom to express myself throughout the entire ideation and design process; I love being able to ski in looks that not only perform, but are also fashion-forward and different from anything else you would see on the slopes. Under Armour helped me bring my vision to life and the incredible amount of thought and detail that went into each piece is what makes this collection so special.”

“There is no doubt that Lindsey is an athlete that is ‘Unlike Any.’ Her athletic achievements, and her dedication and perseverance to overcome setbacks has been remarkable,” said Topher Gaylord, General Manager of Outdoor, Under Armour. “With this Signature Collection, we wanted to showcase a different side of Lindsey – her unique style, confidence, and fearlessness that you see, both on and off the mountain.”

Winter sport and fashion enthusiasts alike will appreciate the collection’s attention to detail, functionality and versatility, including technical fabrics, custom finishes and oversized fleece-lined collars. Vonn’s deep involvement and personal touch is seen throughout the collection, down to the details. For example, the custom LV Logo displayed on her collection is taken directly from her signature; each item honors a milestone in her historic athletic career; and the lining of the jackets feature a custom print that showcases her accomplishments.

The name of each piece in this collection commemorates a milestone in Lindsey’s historic career to date. The collection includes:

  • UA Maribor Jacket – a waterproof bomber jacket featuring a white goose down body and hood. The jacket was named after her 2013 run in Maribor, Slovenia where she secured her 59th World Cup victory.
  • UA Louise Jacket* – a jacket that features an asymmetrical front, tall collar and camo print, giving this piece a modern look. The jacket is named after Lake Louise – a place that has been nicknamed Lake Lindsey due to the success she has consistently seen on this course; Vonn has been on the podium 25 times at Lake Louise.
  • UA Santa Caterina Ski Pant – a ski pant with a leather-like finish and a zippered flare. Bormio-Santa Caterina, Italy is where Vonn competed in her first World Championship in 2005.
  • UA Bansko Sweater – a sweater featuring a high, oversized collar with a ribbed knit fabric and fleece. The piece is a nod to her 10th World Cup victory, which she won in Bankso, Bulgaria in 2012.
  • UA Sicario Legging* – a legging featuring a unique iridescent print and a 4-way stretch fabric. In 2006, Lindsey was awarded the Spirit Award in San Sicario, Italy from athletes and fans after coming back from a crash and competing, despite injuries.
  • UA Cortina Beanie* – a beanie with a full knit body and double pom-poms. This playful look is named after Cortina D’Ampezzo, where she broke several records; in 2015, Vonn won her 63rd race and overtook the record for the most wins ever by a female skier.

*Items available for presale starting November 30, 2017.

Pieces of the collection will be available for presale starting November 30, 2017 on UA.com. The full collection will be available for purchase in Fall / Winter 2018.

About Under Armour, Inc.
Under Armour, a leader of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.

SOURCE Under Armour, Inc.

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