Contents

24 Shoe Adverts that will Make You Want the Shoes

I believe that there’s a sneakerhead in all of us. For some people, it might just be a simple love for sandals and for others a love of all sneakers; from Yeezy’s to New Balance. I myself am definitely a sneaker guy, having just bought a fresh new pair of Asics Gel-Lytes. Complex came up with the top 30 most influential sneakers of all time. The top 10 are:

  1. Air Jordan III
  2. Puma Suede/Clyde
  3. Onitsuka Tiger Corsair
  4. adidas Superstar/Pro Model
  5. Nike Air Max LeBron 8 “South Beach”
  6. adidas Samba
  7. Converse Chuck Taylor All Star
  8. Vans Half Cab
  9. Air Jordan 1
  10. Nike Air Force 1

I’ve gone ahead and put together a collection of 24 shoe designs for sneakerheads! Enjoy!

Credit to respective artists.

Credit:Chaz Escoffery

Credit:Lance Freitag

Credit:Future Paris

Credit:Jonathan Antrobus

Credit:Grant Roberts

Credit:Dustin Balugay

Credit:Darko Pavlovski

Credit:kariuki chege

Credit:Muhammad Syafiq Azmi

Credit:Reiss Hussain

Credit:Slavomir Slavo Kozubs

Credit:Sebastian Klejsa

Credit:Marcin Sawicki

Credit:Talyta S

Credit:Christian la Brijn

Credit:Maham Khan

Credit:Maham Khan

Credit:Marie K. – TRAX

Credit:Nicholas Kucway

Credit:Michael Jones

Credit:Dominic

Credit:Farkhan Akbar Rama

Credit:Cristian Formica

Credit:Hamza Benzid

Shoes Advertisement Stock Photos and Images

(2,935) Narrow your search: Vectors | Black & white | Page 1 of 30

  • Advertisement for Dolcis ladies shoes in English magazine circa 1950
  • 1950 British advertisement for Dolcis Freetoze children’s shoes.
  • advert for mens shoes in 1953
  • advertising, fashion, shoes, advertisement for ‘Excelsior Rubber Heels’, printed by Hollerbaum and Schmidt, Berlin, circa 1910, Additional-Rights-Clearences-NA
  • S.D. Sollers & Co. manufacturers of children’s fine shoes, Philadelphia. Advertisement for shoes showing fashionably dressed children next to shoe display. 1874
  • Two 1905 advertising engravings for shoes. From a Montana, USA publication.
  • Golf Boots & Shoes advertisement circa 1910
  • AD: FLORSHEIM SHOES, 1919. /nAmerican advertisement for Florsheim Shoes, 1919.
  • Advertisement for rubber soles on shoes, 1923. Alexander Rodchenko and Vladimir Mayakovsky. Russia USSR
  • Advertisement for women’s shoes, 1930. Artist unknown.
  • 1970s advertisement for Leather Shoes FOR EDITORIAL USE ONLY
  • Salamander Shoes for Women & Men
  • Image of an old advertisement poster for John Kellys Fine Shoes on the outside of a log cabin in Old Tucson Arizona
  • Shoes on sale ad in weekly mailer advertisement – USA
  • 1954 advertisement for Tall Girls Ltd selling low-heeled shoes for tall girls.
  • 1925 advertisement leaflet for fashion in shoes. EDITORIAL ONLY
  • bohemian greek sandals on the beach – summer shoes advertisement
  • Berlin Converse Trainers Advertisement, Chucks shoes ‘made for you’ campaign, trainer of all star basketball players
  • 1950s advert advertising from original old vintage 50s English magazine dated 1953 advertisement for Clarks Country Club shoes for ladies
  • 1950s advertisement for Connolly Kid & Kangaroo shoes advert in American magazine circa 1954
  • 1949 British advertisement for Dolcis shoes.
  • An advertisement from World War II encouraging people to take their worn down boots or shoes to be fixed professionally, in order to ‘avoid foot troubles’ and to ‘save good shoes, ‘ College Park, Maryland, 1942.
  • In the vector illustration puzzle with a cheerful puppy, in which you need to find the shoelace lace
  • Edwin C. Burt’s fine shoes. New York – 1874 Shoe Advertisement
  • advert for mens shoes in 1953
  • Advertisement for Freeman Hardy & Willis shoes circa 1910
  • AD: SHOES, 1968. /nAmerican advertisement for Rand shoes. Illustration, 1968.
  • Bata shoes advertisement Gazeta Lwowska (1937)
  • Billboard for Fila sports shoes on highway outside Palm Springs, CA
  • 1965 Magazine Advertisement for Hush Puppies Brushed Pigskin shoes FOR EDITORIAL USE ONLY
  • Country Life magazine colour advertisement 1951 Lotus Veldtschoen, picture of Selworthy by Rowland Hilder
  • Advert for Joyce exclusive Ruff Leather Shoes
  • Shoes on sale ad in weekly mailer advertisement – USA
  • Advert for Joyce exclusive Ruff Leather Shoes
  • Nike logo billboard advertisment on building roof in downtown San Francisco, California, 1996
  • model advertises bohemian greek sandals at the beach – summer shoes advertisement
  • Berlin Converse Trainers Advertisement, Chucks shoes ‘made for you’ campaign, senior man walking on catwalk
  • Original vintage advert from 1950s. Advertisement from 1954 advertising Seeba court shoes by Holmes of Norwich
  • STYL-EEZ ladies shoes advert in women’s magazine 1940s advertisement
  • 1953 British advertisement for Barratt Shoes.
  • British advertisement for Wood Milne rubber heels. Shows man pointing to the heel pad. Caption reads: ‘ ‘Protection’ We protect
  • Fashion sneakers shoes billboard train metro station Shanghai China Chinese
  • John Mundell & Co’s solar tip shoes Lead all in bright Dongola solar tip, pebble goat solar tip, pebble grain solar tip. 1889 Ad
  • advert for womens shoes in 1946
  • Advertisement leaflet for Dolcis shoes
  • AD: SHOES, 1940. /nAmerican advertisement for Walk-Over Koolies. Illustrated, 1940.
  • Old advert for McAfee’s golf and shooting shoes. From and old British magazine from the 1914-1918 period. England UK GB
  • Dolcis Shoes, Autumn 1933 Art Deco advert for the English maker of fashion footwear, Exclusive Modes
  • 1960s Nova Magazine October 1968 Advertisement for Bally Shoes fashion footwear FOR EDITORIAL USE ONLY
  • Country Life magazine colour advertisement 1951 Lotus Veldtschoen, picture of Hambledon Mill by Rowland Hilder
  • Advert for new elegant shoes by Rayne, a British manufacturer known for high-end and couture shoes. Founded in 1899 as a theatrical costumier, it diversified into fashion shoes in the 1920s.
  • Shoes on sale ad in weekly mailer advertisement – USA
  • Advertisement for Peerless Gloss to keep leather soft. Dated 20th century
  • A display of shoes on sale at GEOX SHOES on West 34th Str. in the Herald Square section of Manhattan, New York City.
  • greek leather sandals with pink tassel and pom pom for girls – kids shoes advertisement
  • Berlin, Mitte. Civilist shop selling Converse trainers and clothing. Exterior advertisement and display window
  • Original vintage advert from 1950s. Advertisement from 1953 advertising Manfield golf shoes. 50s retro
  • 1960s vintage magazine advertisement advertising shoes for men by CHARLES HORRELL of London
  • 1952 British advertisement for Dunlop shoes.
  • Children Standing with Large Shoe, John Kelly’s Fine Shoes, Trade Card, Circa 1885
  • Collection of four advertisement cards, clockwise from left, card with a portrait of a small child wearing a hat and scarf for John McCormick and Company Boots and Shoes, card with purple and yellow flowers with a card that reads Pears’s Transparent Soap for the Toilet, the Nursery, and for Shaving, card with white and purple flowers that reads Merry Christmas and Happy New Year from Miller and Company Ladies’ French Shoe Establishment, and a card with geese and different packaging labels for Nickle Plated Pens for the Esterbrook Steel Pen Company, all published by L Prang and Company, New Yor
  • John Mundell & Company’s solar tip shoes – man with beaming sun face tipping his hat to a group of children, advertisement 1889
  • advert for men’s shoes in 1947
  • Front and back of advertisement for boating shoes
  • AD: ACCENT SHOES, 1961. /nAmerican advertisement for Accent Shoes, 1961.
  • advertising, fashion, shoes, shoe manufactory Carl Stiller, lithograph, Berlin, 1908, Artist’s Copyright must also be cleared
  • Dolcis Shoes, Touch Of Genius, 1932 Art Deco illustrated advert for the classic stylish English fashion footwear
  • 1970s magazine advertisement Russell & Bromley shoes from Vogue Magazine 1976 FOR EDITORIAL USE ONLY
  • Country Life magazine colour advertisement 1951 Lotus Veldtschoen, picture of Peveril Castle by Rowland Hilder
  • Advert for new elegant shoes by Rayne, a British manufacturer known for high-end and couture shoes. Founded in 1899 as a theatrical costumier, it diversified into fashion shoes in the 1920s.
  • shoe surgeons window advertisement
  • Advertisement for Fox’s patent spiral puttee. Dated 20th century
  • Chaussures Raoul – advert for shoes. Showing Dutch children in traditional dress.
  • greek leather sandals with pink tassel and pom pom for girls – kids shoes advertisement
  • An advert for Dunlop tennis shoes – it appeared in a magazine published in the UK in 1947 – these canvas and rubber shoes were often used for casual wear
  • 1950s advert advertising from original old vintage English 50s magazine dated 1953 advertisement for Kiddijoy shoes bootees & sandals of London
  • 1980s fashion magazine advertisement advertising shoes by RAYNE, advert circa 1983
  • 1952 British advertisement for Joyce Shoes.
  • Reebok Shoes Display, Advertising
  • Think on top of the box
  • advert for mens shoes in 1947
  • Advertisement for Meltonian Car Polish
  • AD: SHOES, 1961. /nAmerican advertisement for Edith Henry shoes, 1961.
  • Berlin Converse Trainers Advertisement, Chucks shoes ‘made for you’ campaign, trainer of all star basketball players
  • Advertisement for Manfield, from The Festival of Britain guide, published by HMSO. London, UK, 1951
  • 1971 advertisement for Scholl Clogs. FOR EDITORIAL USE ONLY
  • Country Life magazine colour advertisement 1951 Lotus Veldtschoen, picture of Symond’s Yat by Rowland Hilder
  • colorful fitness equipment and blank digital tablet on gym floor
  • Poster advertisement for a book titled On Snow Shoes to the Barren grounds by Caspar Whitney depicting two men that are trekking with their dogs, 1903. From the New York Public Library.
  • Advert for new elegant shoes by Rayne, a British manufacturer known for high-end and couture shoes. Founded in 1899 as a theatrical costumier, it diversified into fashion shoes in the 1920s.
  • Chaussures Raoul – advert for shoes. Showing Dutch children in traditional dress.
  • greek leather sandals with golden details – pink background – sunflowers decor – woman shoes advertisement
  • Advert for Boofers casual shoes, 1951. The advert indicates that famous ballet stars of the Sadlers Wells Ballet Company (including Margot Fonteyn and Moira Shearer) wore the unusually-named Boofers as their off-stage choice for comfort. Boofers were made by Barfield and Richardson of Norwich.
  • 1950s advert advertising from original old vintage 50s English magazine dated 1953 advertisement for ladies shoes by Bally of Switzerland sold by Fanchon Ltd of Old Bond Street London England UK
  • Advertisement for STYL-EEZ shoes in American magazine dated December 1934
  • 1957 British advertisement for Norvic Shoes.
  • Reebok Shoes Display, Advertising
  • An old advert for Lotus shoes. From an old British magazine from the 1914-1918 period.
  • Portland, Oregon, USA – Sep 27, 2019: Nike Joyride Running Shoes advertising seen at the Nike Portland Store in downtown.

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Advertisement

You have surely seen over the years a lot of Nike ads: in TV commercials, magazine ads, or outdoor ads. In this article, we’ll look at the Nike advertising campaigns.

Nike is using one of the most successful advertising strategies: it promotes its products by signing sponsorship contracts with professional sportsmen, celebrities, and college athletic teams.

The first Nike TV ad was launched in 1982, created by a pioneer agency (Wieden + Kennedy), while the NY Marathon was being broadcasted.

Nike ads became better and better as time went by, and Nike w named Advertiser of the year event two times (1994 and 2003). The honor was given by the Cannes Advertising Festival, and Nike is the first company to have been granted this award twice.

Nike is also a double winner of the Emmy Award for the best commercial – the first time was when they launched their ‘Morning After’ Nike commercial, exposing the satiric perspective of morning running difficulties, and predicting the Y2K problem (2000), while the second Nike advertisement was for ‘Move’, a series of professional and ordinary athletic pursuits.

Nike was also among the first internet marketers using email to promote its products and using narrowcast communication methods to develop their Nike advertising campaign and to boost sales.

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Going through memory lane to learn about Nike magazine ads and TV commercials

Nike 6.0

During its 6.0 campaign, Nike took the brave step of introducing a line of printed T-Shirts using Nike slogans such as ‘Get High’, ‘Dope’ and ‘Ride Pipe’, supposed to be a sports lingo rather than a phrase recommending drug use.

Thomas Menino, the Mayor of Boston at the time, protested against these T-shirts and asked Nike to remove them from their windows.

Nike protested, saying that the Nike sayings promoted extreme sports, and had nothing to do with condoning use of illegal drugs. Regardless of what they said, the Nike campaign was forced to remove the shirt line.

The apparel deal and NBA uniforms

In June 2015, Nike entered 8-years collaboration with NBA to be their league’s official supplier starting in 2017/2018.

The contract replaced NBA’s long collaboration with Adidas, whose uniforms players had been wearing since 2006.

It will be the first time for Nike’s logo to be displayed on official game jerseys, as this was not a practice even with previous suppliers. This Nike ad campaign is another example of how the company’s popular logo goes out onto the field with the players – as a part of the game. What an incredible sports advertisement for Nike.

Sponsorship

Nike has many famous athletes as its sponsors, this being their most powerful tactic for selling and promoting unique design and production technology.

The first professional athlete to become Nike’s sponsor was Romanian tennis player Ilie Năstase.

The trend followed with runner Steve Prefontaine, a prized student of Bill Bowerman, an Oregon professor and co-founder of Nike. Nowadays, the corporate headquarters of Nike are named after Prefontaine.

There are many other field/track athletes who worked with Nike during the years, as for instance Carl Lewis, Sebastian Coe, and Jackie Joyner-Kersee. You may also remember the Micheal Jordan commercials, where Nike and player collaborated to create sneaker ads.

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The fact that NBA’s star Michael Jordan signed the same contract in 1984 was critical for both the company’s and the player’s career and it boosted Nike’s publicity like never before. The joint of Spike Lee had a similar effect.

Ever since 2005, Nike is the official sponsor and kit provider for India’s cricket team.

What is known by almost everybody in the world is that Nike sponsors famous football players, working tightly with names such as Ronaldo, Cristiano Ronaldo, Ronaldinho, Neymar, Drogba, Ibrahimovic, Totti, Rooney Donovan, Iniesta, and many others.

It also has a significant presence in golf, due to the fact that it signed a contract with Rory McIlroy, today’s leading golf player.

The contract started in January 2013, supposed to last for 10 years, and worth incredible $250 million. What was agreed is that the player is going to use Nike’s golf clubs, something Nick Faldo used to describe as a ‘risky step’ in McIlroy’s career. It has, however, been one of the great Nike campaigns to extend its sporting presence.

Nike: company overview

Nike, Inc. is American-founded, yet the multinational company, developing, manufacturing, and designing sports equipment, apparel, footwear, and accessories for the worldwide market.

Its headquarters are located in Beaverton, Oregon, and the metropolitan area of Portland.

Nowadays, Nike stands as one of the largest and most popular athletic shoes suppliers in the world, being at the same time popular for its apparel and equipment solutions.

It has an estimated revenue of US$24 billion per year (calculated until May 31, 2012), and an employee team of over 44,000 people everywhere in the world.

The value of the brand itself was estimated to be $19 billion (2014), and it has most likely grown after signing the NBA deal.

Nike was established on January 25, 1964, called Blue Ribbon Sports at the time. The founder was Phil Knight, and after Bill Bowerman joined him, the company was renamed Nike, Inc (May 1971). The name Nike is originally the name of the Greek goddess of victory.

Nike has a large range of branded products, such as Nike Pro, Nike +, Air Jordan, Nike Blazers, Foamposite, Nike Golf, Air Force 1, Air Max, Nike Dunk, Nike Skateboarding, etc.

However, it also produces subsidiaries for Converse, Hurley International, and Brand Jordan.

For quite a while, Nike possessed the ownership of Bauer Hockey (1995-2008), which was originally Umbro and Cole Haan’s line. At the time, the line was called Nike Hockey.

Not bad, right? And all this was based on a great deal of Nike shoe advertisement examples.

However, Nike doesn’t manufacture only equipment and sportswear, but it also operates its own retail stores known as Niketown.

Working with many high-profile sportsmen and athletes worldwide, Nike has developed recognizable trademarks, as the Swoosh logo and the ‘Just Do It’ ad which has now become one of the most well known Nike phrases.

It is hard to imagine that back in time, Nike (BRS) was only a university idea Phil Knight and his coach developed to help sportsmen find adequate equipment, and it grew to be such a giant in the apparel industry.

At the time, Nike was still distributing foreign products, such as Japanese Onitsuka Tiger line (ASICS nowadays), making an insignificant portion of what it is earning today.

In 1976, they hired John Brown and partners, a Seattle company to be their advertising agency, and they developed the first Nike advertising campaign known as ‘There is no finish line’.

It was the first time that Nike became internationally famous, and by the end of 1980, it already owned 50% of the US shoe market. Much of this was due to the success of the Nike shoe ads.

Later on, they started working with Wieden+Kennedy, which took the credit for the most famous TV and print Nike advertisements and became the leading Nike advertising agency.

Dan Wieden, a co-founder of the agency, was the one to invent the Nike ‘Just Do It’ commercial, a simple phrase that boosted Nike’s popularity by the end of 1988, and was chosen to be one of the 5 most popular slogans of the 21st century. Most of the Nike ads that you see today have this slogan. This Nike print advertisement set a milestone for magazine marketing.

The first ‘Just Do It’ commercial was featured by Walt Stack and was first shown on TV on July 1, 1988. An interesting fact is that Wieden got inspired by Gary Gilmore’s last words prior to his execution to create the ‘Just Do It’ slogan.

During the 1980s, Nike enriched its production line with many original items, driven by the idea to encompass all sports, beliefs, and religions around the world. 1990 was the year when the company transferred its headquarters to an 8-buildings campus in Beaverton, Oregon.

More Nike print ads

Nike focused its attention on TV commercials over the years but the Nike marketing campaign still didn’t leave the print magazine ads out in the cold.

What’s interesting is that they’ve tried a different approach in their product ads in magazines. A Nike ad for print was different than one for TV.

Although the company had many popular magazine ads, they created advertisements that were trying to sell more or less directly the products made by the company, whereas the TV commercials were trying to work on the brand image.

A game that only one of the top brands could be able to play. Of course, you can imagine that they couldn’t help playing around in their sports ads in magazines. So they did. Nike publicity has been positive, taking the brand to an all-time high.

Examples of great Nike ads

More Nike ad campaigns lower down in this article.

Keep scrolling to see more magazine ads.

(this last one was not made by Nike but I had to feature it)

I hope you enjoyed these Nike advertisements. If you have another Nike print ad that you think it should be in this article, send me a message on Twitter.

If you liked this article with Nike ads, you should also check out these print ads articles:

  • Creative Advertising Ideas That You’ll Surely Like
  • Remarkable Anti-Smoking Advertising Campaigns – 53 Examples

Also, if there’s a Nike magazine ad that you’ve seen and you’d like showcased in this article, let me know on Twitter.

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If advertising is dead, how did a print ad from Nike make global news?

There are powerful and important lessons to be learnt from Nike’s association with former NFL quarterback Colin Kaepernick. Not least because Kaepernick is a divisive figure.

To some he’s a hero, to others he’s unpatriotic. Why? Because leading NFL player protests against racial injustice and police brutality by kneeling during the playing of the national anthem is a strong, visual statement to make. Nike’s adoption of Kaepernick as a brand spokesperson was therefore always going to be controversial. “Believe in something. Even if it means sacrificing everything” is also a big statement for the company to make.

So, firstly, can we lay to rest any talk of advertising’s demise. If advertising is dead, how did a print ad from Nike make global news? Why did the company’s stock price fall and then rise again? Why did Nike’s online sales increase by 31 percent?

People were burning Nike’s products for goodness sake. Don’t tell me advertising is ineffective or irrelevant. Nike’s adoption of Kaepernick as a brand spokesperson proves the absolute opposite.

Consumers expect brands to reflect their ideas and principles. They want them to make a difference

Secondly, if you’re going to stand for something, you can’t do it half-heartedly. You’ve got to be fully committed.

When Nike was faced with a significant backlash, it dug in, stood its ground, and refused to budge. That’s commitment to a cause. The company even produced a self-help guide for those wishing to burn its products safely. That takes courage. It also shamed those brands that have jumped on the cause marketing bandwagon with little follow-through or determination.

Thirdly, bravery is essential. Despite the potential for rebuke, it’s okay to be controversial, to push the boundaries, to change the rules of the game.

It’s okay for brands to stand for something, to have a higher purpose. Consumers expect it. They want brands to reflect their ideas and principles. They want them to make a difference to the societies in which they live.

It is bravery perhaps more than anything else that we all need to nurture. How do we remove trepidation and instil a sense of fearlessness in brands?

We shouldn’t be discussing whether advertising works or not, or whether brands should make a stand for causes they believe in. We should be discussing how, as a region, we can create such standout work. How we can push the boundaries further so that more of our campaigns are talked about globally and shape our culture on an increasingly positive basis.

I believe Nike has shown us the way. Believe in something, push on through, take the heat. Because only then will you reap the benefits and take your place in culture.

Reda Raad, CEO of TBWA\RAAD

Nike’s Colin Kaepernick ad sparked a boycott — and earned $6 billion for Nike

The boycott against Nike for making Colin Kaepernick the face of its latest ad campaign doesn’t seem to be having the desired effect.

According to CBS, Nike’s stock has soared over the past year, seeing a 5 percent increase since Labor Day — the day it revealed that Kaepernick, the former quarterback for the San Francisco 49ers, was the star of company’s 30th-anniversary “Just Do It” campaign.

Kaepernick appeared in a TV championing a riff on the Nike slogan: “Believe in something. Even if it means sacrificing everything. Just Do It.” The sacrifice in question is a reference to Kaepernick’s kneeling protests against police brutality before NFL games. (Kaepernick is currently suing the NFL for allegedly colluding to keep him out of the league over the protests.)

Though Kaepernick and other NFL players who have kneeled during the national anthem before NFL games have maintained that their protest is about police brutality resulting in the deaths of unarmed black Americans, that hasn’t stopped their critics — including President Donald Trump — from claiming that Kaepernick and his colleagues are disrespecting the American flag.

In response to Nike’s decision to center its campaign — which also features stars like Serena Williams and LeBron James — on Kaepernick, some people have decided to boycott the company. In some cases, those people have performatively destroyed their Nike gear on social media. But the $6 billion increase in overall value that Nike has experienced since Labor Day clearly overshadows their efforts (though to be clear, the US Open — which concluded about a week after the ad was released — and the official start of the NFL season have been known to drive Nike sales too).

Though the country is divided over Kaepernick’s protests — both by race and by partisanship, according to an NBC/WSJ poll in August — Kaepernick is still a merchandise-selling machine. Sales of jerseys bearing his name have been among the league’s most popular even though he hasn’t played in two years, and Reuters reported last week that Nike’s Kaepernick women’s jersey had sold out.

With its post-Labor Day payout, Nike’s choice to build its brand around Kaepernick, what he stands for, and all the politics that come with it looks less and less like a risk and more like a surefire win.

Magazine ad for Nike

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