Being a successful online fitness coach requires more than just passion and a qualification : it comes with a business strategy and preparation. As Miguel de Cervantes used to say, ” To be prepared is half the victory. “
Make sure you’re on the right track towards success by following these 7 steps.
- Step 1. Find Your Niche
- Step 2. Determine your USP (Unique Selling Proposition)
- Step 3. Choose your Promotional Channels
- Step 4. Use Technology to Your Advantage
- Step 5. Stay Up To Date
- Step 6. Work on Wowing your Clients
- Step 7 : Keep Moving (and Don’t be Afraid to Fail)
- Conclusion : keep Up the Hard Work
- How to Get Started as an Online Personal Trainer
- Step 2: Create a template with three or four training phases for each type of client
- Step 3: Compile a video library of the exercises in your online training programs
- Step 4: Decide if you want to use personal training software
- Step 5: Decide how much you want to charge for online personal training
- Step 6: Create an online personal training questionnaire
- Step 7: Choose a payment processing service
- Step 8: Become a go-to expert for the types of clients you train online
- Final thoughts: Quality vs. qualifications
- The Complete Guide On How To Become An Online Personal Trainer
- Online Coaching / Online PT and online programming from $10
- How good would it feel to finally have the body you want and never stress about what to eat or how to exercise ever again?
- Frequently Asked Questions
- Things To Consider When Hiring An Online Fitness Coach
- The Different Types of Online Personal Training
- How Much Do Personal Training Apps Cost?
- How Much Does Live Online Personal Training Cost?
- How Much Does Online Group Training Cost?
- How Much Does 1-on-1 Online Personal Training Cost?
- What About Premade Fitness Programs?
- Talking Numbers: Online Training Price vs. Training in a Gym
- Pricing In Online Fitness Coaching
- Signs Of A Good Online Personal Trainer
- Your Online Personal Trainer Should
- Finding An Online Personal Trainer
- The way personal training has always been done… and it’s getting stale
- It’s just too darn competitive
- Certification: It means you know what you are doing
- Take it online!
- Don’t forget the deets! Dot your I’s and cross your T’s
- Taking in the ka-ching!
- Consider your niche (at some point)
- So, what could go wrong?
- Four Steps to Becoming an Online Personal Trainer
- 1. Plan
- 2. Prepare
- 3. Proceed
- 4. Pursue
- Should You Try Online Fitness Coaching?
Step 1. Find Your Niche
Don’t try to be a ‘do-it-all’ personal trainer. You need to find a niche if you want to be on top of the competition. Your niche is your area of expertise. That expertise should be clear in people’s mind when they think of you as a personal trainer.
The Personal Trainer Developement Center explains it well in this article : Your Niche Will Set You Free
Once you find it, list the charasteristics of your ideal persona : your best client’s profile. That client will be the one you’re going to be targeting first. He/she will also be your main source of income. Then think of a couple more profiles that will be complementary sources of revenue for your business.
Our advice : Focus on no more than 3 personas for the promotion of your online training service.
By clearly defining your niche and your buyer personas, you’ll make your work more effective : you will be able to build workout templates specific to your targets and save time when assigning new training plans to clients.
Step 2. Determine your USP (Unique Selling Proposition)
The question you need to ask yourself here is pretty simple : what makes YOU and YOUR BUSINESS unique ?
Is it your customer service standards ? The particularity of your products ? By determining and being able to articulate your unique selling proposition, you’ll be much more confident in marketing what you have to offer.
Market Your Person
Let’s be honest : your personality is what will make your clients come to you in the first place. They don’t want to deal with a corporation. They want to deal with YOU. They don’t just need a training expert. They need a human being to look up to and to keep them motivated all the way.
Our advice : We all have something special. Whether it’s something about our personality, our story,… figure out what it is for you and use it to promote your services.
Step 3. Choose your Promotional Channels
I think this step only could make a whole article itself, but it can be summarized in this question : where are your targeted clients ? In other words where do they go and what should you use to make them easily find out about you ?
Your decision to invest on a specific channel will then depend on your resources. We’ve listed 3 channels below that don’t need much resources to be used.
Social Media : if you’re a personal trainer, Social Media is probably the #1 channel you want to consider, the simple reason being that it counts over 2 billion social media users, and chances are, all of your clients are among these users.
Partnerships : don’t hesitate to seek partnerships and to broaden your network. You’ll reach a larger audience and multiply your chances to get new clients. Make new friends online, partner up with other professionals in your industry, think about the services you can offer for free in exchange for some visibility in their network, a mention to your service in their newsletter for example.
Referrals : don’t underestimate the power of word of mouth. Don’t be afraid to be generous and offer your services for free to some clients, especially people that you know have a large network. You’ll be surprized by the impact it can have on your business.
Step 4. Use Technology to Your Advantage
There are plenty of softwares or online services that you can use to manage your business and work more effectively while impressing your clients: you can use WordPress to build a professionally-looking website at a low cost; use Mailchimp to send email blasts for free to promote your business; a technology called Square allows you to collect clients payments by simply pluging a device to your mobile phone or tablet…
See also : 5 Must-Have Apps to Manage your Personal Training Business
Apart from management tools, as an online fitness coach you’ll need of course… an online training software. TotalCoaching is one of them, but there are many others out there. Try out different ones before making your decision. Don’t only look at how your clients will like it, or what features it has to offer, as these are variables that change over time. Think more of how it could fit in your business in the long term. You’re going to invest a pretty good amount of time and energy on it: getting familiar with the features, setting up workout sessions and templates, gathering valuable information on it… You don’t want to go from one software to another in 6 months.
Here’s a question you could ask yourself for example: do you want a software made exclusively for personal trainers, or one that also enables end users (your clients) to create an account on their own and auto-coach themselves?
Step 5. Stay Up To Date
The fitness industry is constantly changing, which is why developing new skills and staying up to date should be an ongoing process. Regularly look for the latest exercise routines and techniques to provide your clients with a better service. This will also help them eliminate boredom, making it more likely they will stick with the program you have established for them.
Our advice : Don’t play solo. Follow leaders in your market. Subscribe to newsletters to learn about new trends.
Step 6. Work on Wowing your Clients
Gaining new clients is not enough. You need to treat every one of them like they are unique, in order to have a sustainable business. You want your clients to have such a great experience with you that they want to stay with you forever.
Check out this article (7 Ways to Wow your Clients and Increase Profits) to get some tips on ensuring client retention and staying on top of the game.
Step 7 : Keep Moving (and Don’t be Afraid to Fail)
Your first sessions might suck. You might even loose your first clients. I know it doesn’t sound very optimistic, but that’s the reality, and if it happens, then don’t stop ! Keep moving ! Everyone goes through learning curves.
Don’t be afraid to experiment : just make sure to learn from your mistakes.
The more experience you gain, the more you learn, and the more successful you become. Conrad Hilton used to say that ” Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit “. ⦗Click to Tweet⦘
Conclusion : keep Up the Hard Work
Now that you’re clear about what you have to offer and how to offer it, get the job done. It will for sure require hard work and perseverance, but hard work always gives results.
Just like TotalCoaching wasn’t built in a day. It’s been built with hard work, initiated by David Gill, a former athlete and personal trainer. We continue to work hard every day to provide our clients with the best personal training software and customer service, but we’re also proud to count today over 100 000 users all over the world and new clients every day.
Keep up the hard work and you’ll be proud of what you’ve accomplished when you see new clients coming at your door without you even expecting them.
Our advice : take it step by step, but take it seriously. No matter what you choose to start with, don’t do it just to do it. Always be the best at what you do. Research the best practices, test several methods and don’t forget to analyze your results.
What is the #1 thing that you believe makes a successful online fitness coach? Leave your comment below!
Anything to add to this article? Leave your comment below!
How to Get Started as an Online Personal Trainer
You don’t just train athletes. You help female hockey players in high school and college who aspire to make the national team and play professionally.
Will you limit your market? Sure. But with your 1 Percent Uniqueness Factor you’ll also become the obvious choice for everyone in your market.
And in limiting your market, you also narrow down your marketing options. You don’t have to be everywhere. You just have to be where your potential clients can see you and get to know and trust you.
Step 2: Create a template with three or four training phases for each type of client
You may think templated workouts are a disservice to your clients. But if you do them correctly, the opposite is true.
The reality is, most clients fit pretty well into categories. In any setting, the workout you write for a 40-year-old man who wants to lose belly fat will be pretty similar to the last one you wrote for that type of client.
The fact it’s a template doesn’t mean you won’t individualize it. Of course you will, following your onboarding process and initial assessment. And then you’ll continue to modify it over time as you see what does or doesn’t work for this client, and as you develop a deeper understanding of your client’s goals and desires.
What likely won’t change from client to client:
· Programming considerations – Things like sets, reps, rest, and tempo will likely stay constant.
· Order of movement patterns – Your first exercise may not always be a squat or deadlift, but it’ll probably be some sort of multijoint lower-body movement.
· Workout split over the week – How many times the client trains and how the programs are split over the course of the week likely won’t change much.
What likely will change from client to client:
· Specific exercises – While the exercise category will stay the same, the specific exercise may change as you take into account the client’s experience, skill level, and previous injuries or limitations.
· Grips or implements – Clients will have access to different types of equipment, and, as noted, different abilities and restrictions.
· Specific aesthetic aspirations – Even among fat-loss clients, you’ll find a lot of variety in how they describe the type of physique they want to achieve. For some it might focus on waist size. For another it may be about a more athletic appearance, or wider shoulders, or bigger arms.
Step 3: Compile a video library of the exercises in your online training programs
Since you’re not there to demonstrate exercises for your clients, you need videos to show them how to do each movement. If you don’t have your own—and most trainers don’t—you should compile a set of links to other trainers’ YouTube videos. It’s easy to find good examples of the form you recommend for the most well-known exercises.
If you use online personal training software (see Step 4), you’ll start out with a ready-made video library. But it’s unlikely that any platform will have videos of every exercise in your program, including all the progressions, regressions, and modifications you like to use. In those cases, you’ll still need to shoot and upload your own videos.
What makes a good exercise video?
Keep it simple, following these basic guidelines:
● No sound
● Decent lighting (don’t shoot in your basement, in other words)
● At least two full reps
● 10 to 20 seconds long
Remember, these aren’t tutorials. They’re demonstrations. They’re for instant reference in the middle of a workout. Chances are your client will be listening to her own music, and doesn’t want to shut it off to listen to you talk about the exercise. She just wants to see how to do it.
For a good example of how to compile your own video library, and how to organize it on YouTube, check out this collection from Online Trainer Academy graduate John Kempf.
Step 4: Decide if you want to use personal training software
We have an extensive guide to online personal training software, which I recommend you read when it’s time to make a choice.
Until then, you need to understand a few basics:
Software is important, but not imperative
In my experience, personal training software works well for most trainers. But not for everyone. Some trainers find it too complex or stressful to use. And you certainly don’t need it when you’re just starting out.
Sending PDF workouts via email is fine for your first few clients. Or you can use Google Drive if you’re comfortable with it.
You can’t know what you need software to do until you build a roster of clients and spend some time training them. That’s when you’ll need to invest in software to make the process more efficient.
There’s no “best” software platform
We recommend some more than others. Trainerize, for example, is usually a great choice for trainers who work with clients both in person and online. PT Distinction is best for those who focus on lifestyle and habit change.
But every platform has benefits and drawbacks. Some have a longer learning curve. Some have more features than you’ll need when you’re starting out as an online trainer.
The best software for you is the one that meets your needs
Most personal training software platforms offer a free 30-day trial. That should be enough time for you to decide if it’s going to work for you and your clients. You need to see how for yourself how easy it is to customize workout templates; to create, upload, and organize documents; to communicate with your clients; and to manage billing and payments.
Step 5: Decide how much you want to charge for online personal training
I’ll be frank: Not putting enough thought into pricing can leave you bankrupt. For your customer, it communicates more about your business than anything else you create, from marketing materials to content.
Allow me to explain.
Price connotes value
Think about your visceral reaction when you see a price tag. If it’s cheaper than you expected, you immediately think it must be low quality. If it’s more expensive, you assume the opposite.
Obviously, some things are overpriced for reasons that have nothing to do with their objective value. They might be in short supply, or marketed to an audience focused more on status than quality. Or they might simply be a rip-off designed to take advantage of suckers and rubes. My point is, we’re all intrigued by things that seem outrageously expensive. I know I am.
To be clear, I’m not advising you to price yourself outrageously high. You’ll put yourself out of business before you begin. But I am asking you to think about what happens when a customer who’s shopping around for a trainer compares fees.
Suppose one charges twice as much as the other. The prospect’s first reaction isn’t that the higher-priced one is delusional. It’s that the more expensive one must offer a considerably better service.
That doesn’t mean the customer will pay the higher price. Some will always select the cheapest option. You have to decide if those are the clients you want, or if you should leave that niche for other trainers.
You have to find the right price for you
There is no “right” or “best” price. There’s only what’s best for you, and what makes sense within your business structure.
Some trainers can charge less because their businesses are set up for high volume, and for clients who’ll accept less personal attention in exchange for a lower price. Others can charge a lot more than the average rate because they’re positioned to deliver a high level of personal service, and they know how to reach an audience willing to pay it.
But while I can’t tell you what to charge, I can offer some principles and strategies. Start with these four considerations:
● Your income goals
● The hourly value of your time
● The services you offer, and the time it takes to create and deliver those services
● A realistic assessment of how many hours you want to work, keeping in mind that online training requires more time devoted to building and marketing your business
That brings us to the most important question of all.
How will you demonstrate value?
When a prospect understands the value in what you offer, when she decides you’re the person to help her become the person she wants to see in the mirror, price becomes irrelevant. A potential client in that frame of mind will pay almost anything within reason.
But if a prospect doesn’t perceive that value, if she looks at what you offer and wonders why she should work with you, any price will be too high.
Step 6: Create an online personal training questionnaire
An online personal training questionnaire doesn’t have the luxury of meeting a client in person, shaking hands, smiling, and responding to questions. To replicate that in-person experience, it has to do more than just collect information—as important as that is. It needs to serve as a de facto application form.
Your questionnaire should help you determine if the prospect is a good match for you, or if you’re the right trainer for the client. If the client has indeed come to the right place, the form should establish rapport, which is just as important as any other type of marketing. Never forget that people buy trainers, not training.
If you have a website, you can host the questionnaire on its own page. If you don’t yet have a site, you can use Google or Wufoo forms. Whatever you use, here’s what it should include:
1. The basics: Name, age, gender, email, Skype handle, phone number.
2. Health information: Just as you would with an in-person client, you need to know about any illnesses, injuries, or limitations that will affect your program and the results the client can expect.
3. Training history: Is the client currently active? Does he play sports, or has he played them in the past? Has he ever worked with a coach, online or in person? What programs has he tried, and how have they worked out?
4. Rapport builders: Favorite movie, superhero, athlete, exotic animal … You’re looking for any random interest you can bond over.
5. Script-flipping questions: Why does this person want to train with you specifically? Getting a client to prove himself to you is a powerful psychological trick that increases conversions.
6. Prequalifying questions: Is the client willing to invest $200 to $400 a month on her health and fitness goals? This strategic question establishes that money won’t be an objection, which prevents both of you from wasting your time. Another prequalifying question: “Who’s involved in the decision-making process?” The higher your price, the more likely it is that someone else will need to be convinced the investment is worth it.
Two good examples from OTA graduates:
· Here’s a form Lee Kingham of Phoenix Nutrition & Fitness NI has embedded on his site.
· Here’s a longer, more personality-driven Google form (it asks if you’re willing to “eat blended chicken and unicorn blood” to achieve your goals) from Tyler DiRienzo.
Step 7: Choose a payment processing service
This step is simple. If you’re comfortable with PayPal, there’s no reason to look at anything else. It’s easy to implement, fees are reasonable, and you can deposit money directly into your bank account for free. Stripe is also a good option, if you prefer it.
Don’t get bogged down in trying to find the “best” option here. Identify what you need a payment processing service to do; find one that checks all the boxes, with fees you understand and think are reasonable; and go with it.
One final note:
I see some trainers try to avoid credit card processing fees by using things like Venmo, direct deposit, or email transfer. Fight this urge. You won’t be taken seriously unless you accept credit cards. Processing fees are a cost of doing business. Worried about the 3 percent fee? Charge 5 percent more.
Step 8: Become a go-to expert for the types of clients you train online
When you train clients in a gym, everyone who walks in the door knows you’re a trainer. You’re dressed like a trainer. You carry yourself like someone who’s there in a professional capacity. And, of course, you train clients. Anyone who’s looking for a trainer can observe you and decide if they like your workouts and coaching style.
No one can see you training people online, which means it’s entirely on you to make sure everybody knows what you do. That applies to potential clients as well as social contacts who can recommend you to people in their own circles who might be looking for the services you now offer.
But being present on social media is just the first step. The next and more important step is to expand your presence.
You can’t go wrong with posting fitness-related content to build authority and prove you’re an expert, especially when it comes to issues that matter to your ideal clients.
GO DEEPER: How to Start a Fitness Blog
You also want to post the kind of content that pulls back the curtain a bit, showing who you are as a human being, including your thoughts and feelings, interests, quirks, and what you do outside of work.
There’s always a risk of revealing too much, especially if it alienates potential customers or calls your expertise into doubt. But at a minimum, your clients and followers want to know enough to feel connected to you beyond your business relationship.
Highlighting both parts of yourself—your serious, professional side and your fun, nerdy side—makes it easier to become the go-to authority in your network. When people feel as if they know you on a human level, they’ll be more comfortable approaching you as a fitness expert.
Final thoughts: Quality vs. qualifications
Online training is almost entirely unregulated. There are rules about giving nutrition advice, but virtually no barriers to entry when it comes to fitness. Anyone can go into business as an online personal trainer, and they can work with anyone who’s willing to hire them.
But just because you don’t need qualifications doesn’t mean you shouldn’t have them. You can’t do the job well without knowing enough about anatomy and exercise science to earn a personal training certification from an accredited organization.
And although it’s not necessary, I think you should have experience training clients in person before working with them online.
Finally, there’s a certification from the Online Trainer Academy. By embedding the certification badge on your website and within your promotional materials, a consumer sees you’ve studied online training. And, without you having to say a word about your credentials, that person will assume you’re more qualified than someone who hasn’t taken the time to study, and be more likely to hire you over someone offering the same services at the same price.
With or without that OTA certification, you should understand that online personal training is actually more difficult than working with someone who’s right in front of you. An online coach has to anticipate the problems a client is likely to have, and proactively prevent them from occurring.
That’s why the best online personal trainers often start out as the best trainers in a gym setting. But because they’re good at what they do, they’re frustrated by the limitations of in-person training.
Online training allows them to do what they enjoy most while making more money, building a more sustainable career, and helping more people reach their goals.
Jonathan Goodman is the founder of the Personal Trainer Development Center and author of multiple bestselling books for personal trainers. In addition, Jon founded the first-ever certification for online fitness trainers, the Online Trainer Academy. Originally from Toronto, Jon and his wife Alison spend their winters traveling the world with their baby boy, Calvin.
The Complete Guide On How To Become An Online Personal Trainer
I quickly realized that the traditional personal training model was failing me.
I needed more clients.
I needed a better income.
I wanted more time off.
Or else I was going to fail, and I’d be back in my full-time job again.
So I had to learn how to do this quickly and in the most affordable and efficient way.
That’s when I decided to start my first online fitness business, Exceed Nutrition.
(For the record, I had no previous experience of online business or marketing.)
I got to work and soon discovered how to get all the clients that I needed and how to deliver them incredible results in the process.
The best bit was, I was now doing this 100% online, in my own time, charging premium rates and enjoying the process.
And check this…
The result has been in just a few short years, I’ve been able to 10X my previous engineering salary, become a worldwide published author, coach thousands of people through my site and programs, and doing so all from the comfort of my home every day.
In fact, for the last two and half years, I’ve been continuously traveling and living in new countries every few months. #digitalnomad 😉
Online Coaching / Online PT and online programming from $10
Aneeka NRL player
Hey Cliff, the Dragons ended up wanting me over there earlier, so I had to get over here quick. I just wanna thank you and Plus Fitness Alkimos for giving me your time and using the gym before I took off to start my NRL journey with St George Illawara Dragons. So again. Thank you!
Anyone after an awesome personal trainer hit up Cliff Higgs at Plus Fitness Gym Alkimos very motivating, helps you stick to the right nutrition , actually gets you the results you want ( never thought I’d have strong arms ) best decision you will make.
I’ve been personal training with Cliff twice a week for over 5 months now and believe he is one of the most experienced & committed personal trainers around. I started training in January and I’ve never looked back. I was in a bad place physically and mentally, I probably shared too much info with Cliff but he knew what he had to do to help.
Cliff is focused on helping me achieve my goals and makes every session challenging (& somehow fun). My fitness has increased noticeably and I’ve seen improvements in my ability to complete more core exercises, lift progressively heavier weights & generally push myself harder throughout each session. (Everyday is leg day) I find I actually look forward to my workouts now. In the first 8 weeks I’d lost a whopping 20.5cm. I was buzzing for days after! Can’t wait to measure again!
Most importantly, Cliff ensures that my technique is always correct. Always watching and always asking questions to improve my routine.
But I think the biggest thing I’ve gotten out of this though is the knowledge. That positive attitude to change my life. We share a few apps and Cliff is always reviewing my intake and praises my good days and scolds my bad. My entire lifestyle has changed with my family joining in too. I leave permanently for the uk in July and I will never forget Cliff. He’s saved my life!
So I just wanna give him a huge shoutout and spread his awesomeness. I would recommend Cliff to anyone looking to improve their fitness with the most dedicated trainer I know.
Love your work Thank you so much Laura
Such an knowledgeable personal trainer that really knows how to push you passed your boundaries, always there to help and encourage you to reach your goals. Really nice guy that’s easy to talk to, thank you for everything so far Cliff, your awesome.
Keep up the great work guys! Love your passion. You deserve everyone of these 5 stars
How good would it feel to finally have the body you want and never stress about what to eat or how to exercise ever again?
Frequently Asked Questions
What’s different about Born Fitness Coaching? Most online coaching services (and most fitness experts) use generic exercise and diet templates. That means the same program for everyone—regardless of age, experience, or goals.
But at Born Fitness Coaching everything from the nutrition plan to the exercise program is customized to our clients’ schedule, lifestyle, and personal preferences. That level of personalization is why we only take a limited number of clients every year.
Do I need to be in the US to join Born Fitness Coaching? Nope. We’ve had clients from over a dozen countries, including the U.K, South Africa, Germany, China, Australia, and Canada. We’d love to have you, no matter where you’re from. What if I’m a complete beginner? We love beginners! Our goal is to help you become 100% confident with exercise and nutrition—without needing to think about it all the time. No matter your goal, we’ll guide you every step of the way and make sure you’re always following the right plan for your body. What if I’m more advanced? We’ve worked with a lot of intermediate and advanced clients, too. Some of them come to us with years of experience, but are tired of doing the same routine. Other people “know what to do” when it comes to exercise and nutrition—but they struggle to do it consistently. We’ll help you get back on track, get better results, and teach you some new things along the way. What’s the time commitment? Because your nutrition and exercise program are customized for you and your lifestyle, the time commitment is totally dependent on your goals and schedule. If you want to exercise four days a week, we’ll make it happen. If you can only exercise once per week, we’ll take care of you. Coaching is an ongoing process and it adapts with your life. Once you’re in Born Fitness Coaching, you’ll work directly with your coach to get the best plan for your body and your schedule. Can you work around injuries? Yes. Lots of people come to us with annoying shoulder, knee, or lower back issues (among other things). We’ll not only help you “work around it”, we’ll also give you ways to fix whatever issue you’re dealing with. And if we determine you’d be better off getting medical help for your injury, we’ll make sure to help you find a good service provider in your area. How customized is Born Fitness Coaching? Let’s put it this way: If you only want to eat a plant-based diet, we’ll help you do that. If you want to eat Paleo, that’s what we’ll give you. If you don’t know what you want to eat, we’ll work with you to decide which plan is right for you—and then give you everything you need to be successful.
If you have a big event coming up, we’ll help you get prepared. If you go on vacation, we’ll write you a hotel-room workout (or maybe even suggest you take the week off and enjoy yourself). If you have a shoulder injury, we’ll give you exercises to help it get better. If you want to lose weight the first few months and then add muscle the next few months, we’ll help you do that.
You tell us what you want to do, and we’ll help you do it. In other words: It’s very customized. When can I expect to see results? When you will see results is completely personal. It depends on your goals, your current lifestyle, and how much work we need to do together. So, if you’re looking for a “quick fix to blast fat and get a six pack!” so some hard sell filled with empty promises, then this isn’t for you.
We’re invested in your success and want to help you over both the short and the long run. That means results that last. So while we’d love to be able to give you a specific answer, here’s what we can say with absolute confidence:
If you follow your coaches suggestions to the best of your ability, you WILL get results with Born Fitness Coaching. We guarantee it.
95% percent of our clients hit their goals. How often will I hear from or interact with my coach? Having successfully worked with thousands of people, we’ve developed a system that gets our clients incredible results.
Every week you’ll have a set time period to ask questions, get feedback, tell your coach about upcoming challenges you’re anticipating, and ask for any modifications you need.
And every week, your coach will give you an in-depth response, helping you anticipate barriers, and overcome them proactively.
And if you don’t have questions? No problem. Your coach will review what you’ve done and give you feedback and next steps.
We’ve found this system works better than anything else we’ve seen or tried, because it creates a team environment where you don’t just do what your coach says and become dependent on following a regimented plan. Instead, we give you the tools and skills to learn everything you need, so that once you reach your goals, you can do everything on your own. (If you want to.) How much does Born Fitness Coaching cost? Born Fitness Coaching costs $199 per month. This covers everything you need to get in better shape: your personal exercise program, your personal diet plan, and weekly coach interaction — whenever you need it, and consistent updates to your program.
Remember: We don’t do generic plans at Born Fitness. Instead, everything is completely customized for your body, your preferences, and your schedule. This attention to quality and personalization is how we’ve been able to help 1,000+ people get the body they want.
How long does Born Fitness Coaching last? In order to get the best results possible, we have a 6-month minimum commitment. Remember, we’re playing the long-game here. After the first six months, we’ll continue to coach you for as long as you want. Our clients come to enjoy having someone they trust write their exercise and nutrition programs, so the vast majority stay on for a full year—with many of them sticking around for two or even three years!
Getting healthy shouldn’t be that hard—especially on your wallet. Personal training in the past has normally been a luxury, with a single session costing anywhere from $50-$100 an hour. Unfortunately today, these prices have remained and even skyrocketed upwards. Not only do these prices discourage someone from taking that necessary step towards better health, they also make personal training seem out of reach.
Do you want to lose weight and get in shape? Join Trainiac today and enjoy two free weeks of online personal training on us. When you sign up, you’ll work directly with a world-class coach who builds you a fully-customized plan based on your goals. Don’t miss your chance for amazing results. Sign Up Today!
What if one-on-one personal training could be as easy as responding to a text on your phone and as affordable as the price of one date night a month? Online personal training is a cost-effective, accessible solution to in-person training for anyone who has a phone. Especially in this busy world, with no time to head into the gym and schedule an appointment, online personal training can offer you the best training in an accessible package.
Even though prices can be different depending on the experience of the trainer, the progress of the trainee, and the frequency of workouts, a great personal trainer will often cost you from anywhere between $50 to $75 an hour. You can always opt for the cheaper, inexperienced trainer but you would possibly be compromising a quality workout.
With Trainiac, you can get fit for just $80 a month. You can get custom built workouts from an experienced, personal trainer that you can do on your own time, anywhere you like.
- You can get fit based on your schedule and budget. Instead of you going to a trainer, have the trainer come to you, with all the benefits of an expert included.
- It is extremely flexible with your schedule. In this busy world, getting healthy should be a priority. Online fitness coaching can work with your schedule.
- You have a great selection of trainers. Depending on your personal preference, what you like to do, and any other specializations, you can choose the trainer that suits you.
- You‘ll have complete access to your trainer. This is redefining the term “personal trainer”. Aside from the sessions, you might even be offered 24-hour support from your trainer, helping you whenever you need it the most.
- You can count on them to keep you accountable. Instead of just someone who sees you when you walk in the gym, a personal trainer online can check in with you on a daily or a weekly basis to take a look at your progress. Not only does that give you an ample number of opportunities to ask any questions you may have, it also gives you the feedback, support, and motivation that you may need to stay on track.
- You‘ll receive customized workouts for you. When most people think “online”, they think apps that display basic, traditional workouts. However, with an online personal trainer, you get all that online convenience but with a workout that your trainer made especially for you, taking prior injuries, surgeries, and limitations into account, which minimizes the risk of injury and maximizes the possibility of success.
- Some price-affecting factors: From $30 a month to $300 per month, the answer to the question: “How much do online personal trainers charge?” can change depending on the program you choose. From 1-on-1 exercise programming at $100 to $220 a month to 1-on-1 live online fitness coaching from $100-$300 a month, the prices can range, basically based on accessibility. A personal training app can cost you $50-$100 a month while one of the most affordable forms of app-based fitness training, like Trainiac, is priced at $50 per month. At less than what you pay for a cup of coffee per day, you get 1-on-1 coaching with an expert personal trainer.
Things To Consider When Hiring An Online Fitness Coach
An online fitness coach is part of this next big wave in fitness who will give you personalized advice and instruction. With customized workouts, your coach will keep you motivated throughout your fitness journey and will you keep you accountable to a plan. However, when choosing the perfect coach for you, you should consider some of these aspects before hiring:
- Consider some of these questions: “How often does your trainer check in with you?” “Are they hands-off or pretty involved with keeping up with you?” “How many hours a day can I reach my trainer?”
- The answer to any of these questions should be “often, yes, and plenty”. To talk numbers, a trainer should be checking in on you at least once a week. On Trainiac, our trainers check in on their clients throughout the week and after each workout. In terms of success, a very hands-on approach is the best approach, in our philosophy.
- You should be able to reach your trainer when you need them. You trainer should not be limiting their communication with you, for example, through just giving out their email address. On Trainiac we offer availability over voice, video, and text messaging and will get a response within 24 hours.
- You‘re signing up for personal training. A pre-made plan and one-size-fits-all mentality are huge flags if you‘re looking for something customized. On Trainiac, trainers make every single workout custom for their clients. We verify all of our trainers’ certifications on our platform. Trainiac trainers hold national accredited certifications, with specializations in everything from sports conditioning and nutrition, to injury prevention and weight loss.
- When hiring a personal trainer, the high-quality ones should offer you a free session and consultation for you to be able to see if you are a good match—both for trainer and client. It‘s a mark of a quality trainer if you get a few free sessions. Beware of the trainer who needs upfront payment and a long-term commitment.
- An expensive trainer doesn‘t necessarily mean high quality. High quality doesn‘t mean they will be expensive. There are tons of trainers out there who provide high levels of service for very reasonable online personal training rates, in fact, we’ve found it best to stay away from trainers that tend to overcharge.
- One of the heaviest factors that make clients the most hesitant are long-winded contracts that get a client trapped in training. With online personal training, you won‘t get sucked into a long-term contract with a trainer you’ve never worked with before. Trainers should believe in the value of their work enough to put you on monthly payments. You never know if your financial situation might change and you need to part ways with your online trainer, which is the benefit of online training. Trainiac allows you to cancel at any time with a flexible, not-locked-in kind of plan.
The Different Types of Online Personal Training
There are plenty of various types of online personal training. With every different type, each personal training package will cost slightly different. To help you decide which online personal training variation is a good fit for you—especially if you‘re on a budget—here are the different types of online personal training:
- 1-on-1 Personal Training Apps for iPhone and Android
- Live Online Personal Training
- Online Group Personal Training
- 1-on-1 Online Personal Training (exercise programming)
How Much Do Personal Training Apps Cost?
Whether it‘s the affordable prices, the convenience or the customization, plenty of people looking to get fit are turning to personal training apps.
The basic personal training app is causing a stir in the workout world. With a personal training app, the price will typically be around $80 a month.
“Switching online” could mean paying for and downloading a workout app or it could mean working with a real person as your trainer on an app like Trainiac. Between these two choices, there are a few differences that can sway your decision. Before we get into that, let‘s look at the difference of working out with your phone and working out with your computer:
- Let‘s face it, working on your health and your body is personal. The relationship you have with someone who‘s helping you work on your body and your health should be, too. Not only, however, should there be a great personal connection between you and your trainer—your internet connection should also be strong. When working with a trainer online, you‘ll need a stable internet connection. An iPhone and Android app can work from a network or home-based WiFi.
- You can easily get in touch with your trainer from your gym, your office, your home or your local park—wherever you may be working out. In general, laptops and desktops are bound to a WiFi or cord-based connection, which limits the convenience factor. Android Smartphones and iPhones are free to be used anywhere as long as your network connection is strong.
- Computers will give you a much greater clarity in pictures—especially with modern high-definition screens. While phones also have high definition screens, the size is much smaller compared to your typical laptop. However, modern smartphones, including iPhones and apps have the ability to be cast on to your television through Apple TV and ChromeCast.
How Much Does Live Online Personal Training Cost?
Here comes the big question that you‘ve been waiting for. Live, online personal training prices will normally be more expensive than downloading a fitness app. However, the difference in price is usually made up for with its personalization and customization.
- Normally, this can cost as much as in-person training, from anywhere between $30-100 per session. A session runs from typically 30-60 minutes.
- When compared to all the online/app services out there, this one is typically the most expensive service because it requires the trainer to be present (virtually) during the workout session. In more ways than none, it is just like a “traditional” 1-on-1 personal training—the only difference is the physical location of both client and trainer (won‘t have the benefit of physically guiding like touch cues to correct posture, etc.).
- This type of online training is best for clients who are just beginning in their training or fitness regimen. It is a perfect setup for those who need the most help, may be inexperienced, and for those who prefer constant attention during their sessions. In other words, live, one-on-one online training is perfect for beginners.
How Much Does Online Group Training Cost?
Another option you can do is take your online personal training and expand it into a group. Online group training is where you sign up as a group of people and do the same (or very similar programs) to get fit.
Normally, a session like this will cost from anywhere between $20-40 per session if it’s a live training. If you‘re simply receiving exercise programs in a group setting, you can expect costs to be around $30-100 per month.
Choosing online group training instead of personal training, although cheaper than the costs for an individualized program will typically be less customized than if you were doing something 1-on-1. This can be less profitable if you have a lot of different restrictions or need some sort of special attention in areas due to prior injuries, a disability or any other reason.
However, online group training—both live sessions or distributed programs over E-mail, Google Docs has its benefits, too: you‘ll have a sense of community with your group, more accountability, you can possibly make new friends, you‘ll have less pressure, and of course, the cost will definitely be more affordable.
How Much Does 1-on-1 Online Personal Training Cost?
On the other hand, you can go the “new/traditional” way of hiring an online personal trainer who trains you on a 1-on-1 basis. What do online personal trainers charge?
This will be your typical online training, where you hire a trainer who builds you a customized fitness plan for your specific goal. Normally, this type of plan will run anywhere from $100-$220 per month.
What About Premade Fitness Programs?
There are so many trainers out there who will try to feed the masses and deliver a cookie-cutter, premade fitness program and distribute it out to all their clients. We here at Trainiac tend to frown upon this kind of approach—in terms of effectivity and personal success. When we are talking about your success in the gym, there is a big difference between accepting a one-size-fits-all program from a trainer or app and working with an online trainer.
What are the differences between a premade plan and getting a fully customized plan from a real trainer?
- A premade plan won‘t take your personal goals, injuries, weaknesses, and preferences into account. A trainer will listen to you and help you get to where you want to be, rather than send you any exercise plan you can find online. The more personalized a workout plan is, the higher the chance you‘ll have to succeed.
Why will working 1-on-1 with a certified personal trainer with a customized plan deliver better results?
- A certified personal trainer can tailor that customized plan to your needs, likes, and goals. She or he can also adjust along the way—since we know that no plan or journey is always perfect. Since everyone is different, from their lifestyles to their schedule, from their abilities and preferences to their goals, a cookie cutter program might not work for one person, even if it‘s worked for someone else.
Talking Numbers: Online Training Price vs. Training in a Gym
One of the biggest reasons most people move to online options is the price of the gym, itself. However, when you look at the numbers and compare the cost of an in-person personal trainer to an online trainer, well, you get this:
- Working with a trainer in a traditional gym costs about $50 for a 1-hour session. It can even cost up to $500 per month if you’re doing 2-3 sessions a week. An online trainer can also cost anywhere from $30-$300.
- Why make the switch? Even though you don‘t have those physical cues from a personal trainer during your session, you still have their voice—and you can do it anywhere, on your own time.
- If you‘re hiring a trainer in the gym, you’ll have to schedule appointments and are tied to that specific location.
Pricing In Online Fitness Coaching
Most online fitness coaches will offer different pricing options: Packages vs. Monthly Plans.
Online Fitness Packages
An online personal training package will typically be prepaid, which often results in a much better deal. An example of this would be $300 for 3 months of training. However, agreeing to a deal like this can get you stuck with a trainer or plan which is not a good match.
Monthly Online Personal Training Plans
These plans are often “pay-as-you-go”, which lets you leave or cancel at any time. This is a great option if you are wanting to test out a trainer or if you aren‘t ready to commit.
Another option not listed above are free trials. Most online trainers will give you a program for a week or two, which you can then try out.
Signs Of A Good Online Personal Trainer
A trainer-client relationship is not unlike any other relationship. Whether you‘re sifting through online trainers or are in the middle of your trial, you‘ll probably want to know how to pick the right trainer. A good online trainer should seem like a friend—or more like a friend you wish you had.
Some friends in your life, although they may seem like fun can actually be causing detriment to your health (late night fast food runs or skipping workouts).
Your personal trainer friend should be there to celebrate victories with you and pick you up when you feel like you’re not making progress. They should be approachable enough so you can open up to them about any health or fitness related issues. They should be responsive in getting back to you and provide more than just exercise programming. Most importantly, your trainer should be someone you can connect with and relate to.
Your Online Personal Trainer Should
Keep You Motivated & On Track: Especially when you feel down or have fallen off the wagon, they should help pick you back up!
Track Progress & Celebrate Victories: Having a trainer who celebrates your wins will be important to keep you motivated in the long run.
Help You Find Exercises and Movements You Enjoy Doing: That connection you share with your trainer can help them help you find the perfect workouts.
Be Available To Answer Questions And Provide Expert Guidance: Your health journey is a 24-hour experience. Your trainer should be there every step of the way.
Hold You Accountable If You’re Getting Off Schedule: Although you may hate it at the moment, a great trainer should know how to dish out some tough love.
Make Sure You’re Sticking To Your Diet: Even though they can‘t literally stop you from shoveling spoonfuls of ice cream in your mouth, they can definitely help give you nutritional advice!
Customize A Plan Around Your Lifestyle: Everyone has different lifestyles. A good online personal trainer should help work with yours.
Make Modifications and Changes: Not every journey is smooth and not every plan is executed perfectly. It‘s important to have a trainer that can roll with the punches and modify accordingly.
Teach You New Things: There is a thing called boredom! A good trainer should always know how to keep you engaged—both mentally and physically.
Finding An Online Personal Trainer
Executing that workout, following that diet, and sticking with that plan all have something in common: It all begins and ends with the right trainer. While you‘re looking for the perfect match for you and your fitness journey, spend some time researching different trainers and programs to find the one that best fits your specific needs.
Find someone who:
- Specializes in what you enjoy doing or want to be able to do. For example, someone who specializes in yoga or weightlifting.
- Matches your personality (or is the yin to your yang) and can motivate and communicate effectively with you.
It’s that easy! Especially with trial options available like with our 14-day trial on Trainiac, the only thing you can lose are—finally—those extra pounds!
All around the world, more and more people are starting to look after their bodies.
So the fitness industry should be booming, right? As a personal trainer, you should have multiple clients lined up for each day of the week…
But in reality, that’s not happening and you are just not seeing the growth that you would expect. Well, in today’s blog post, we are going to show you the next level in personal training. And that’s online!
But let’s look at the problem regular personal trainers encounter on a day to day basis. If you are not yet certified, make sure to check out my article on the top five certifications as well as my article on how much personal trainers earn.
I suggest that you take the quiz to find out which certification is right for you. The menu at the top of this page will answer any question related to personal training that you have. If you have any questions, don’t hesitate to leave me a comment here (I’ll respond within 24 hours). Also, visit the home page for the most recent and popular articles.
The way personal training has always been done… and it’s getting stale
In today’s world of social media, selfies and modern living, people want to look as good as they possibly can. And that often starts with looking after their bodies.
The easiest way to do that is to simply watch what they eat and work out a little, right?
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But many people, once the workout bug has bitten, want more.
There is only so much a person can accomplish on their own. Only so many miles you can walk or jog around the neighborhood or situps they can do in their bedroom.
So what’s the next logical step? Yes, they join their local gym.
But then what happens?
Well, they might see results, more so than what they would achieve from their own workout programs at home but it’s often not as impressive as they would have hoped for. Especially for what it costs them each month.
And that’s where YOU as a personal trainer comes in.
Many gym goers are looking to improve their workouts and do so by hiring a personal trainer.
They want tailor-made programs that help them to target specific areas of their bodies that they not happy with. Or perhaps someone to work out a weight-loss program for them.
There is so much a personal trainer can offer them.
But there’s a problem…
It’s just too darn competitive
The thing is, fitness trainers are a dime-a-dozen. You will see them in gyms all over the city. You might even have more than one at the same gym that you currently work at.
And you know what that means? COMPETITION!
So is the world of personal training worth it? Can you continue to make a decent living?
And the answer to that is. Yes, it is, especially if you just think outside the box.
Why don’t you do something a little different and get technology on your side?
And that means taking your business online!
Thanks to the advances in smartphones over the past decade, so much can be accomplished with these incredible pieces of tech… including a daily workout.
The future of fitness is moving online and it’s time for you to move with it, even if you are an already established personal trainer.
So what’s it going to take? Well, there are a few things you will need to consider:
- You need to be certified
- You need an online portal
- What documentation will you need to make available?
- How will you be paid?
- Do you have a niche?
- What pitfalls should you be aware of?
Certification: It means you know what you are doing
When your car won’t start, you take it to a qualified mechanic, right? You need to read my article on the top five personal training certifications.
So why would someone looking for a personal trainer use anyone who isn’t certified? They want results and a guide who knows what they talking about fitness wise will give it to them.
The first and MOST important thing to do is get certified as a personal trainer.
So the question is then, how to become an online personal trainer that is properly certified? Well, the answer is simple really. Get your qualifications online through a reputed company.
And there are a number of certifications that you can study towards as an online personal trainer. These include certifications from:
- The National Academy of Sports Medicine (NASM)
- Read my full review on NASM here
- International Sports Sciences Association (ISSA)
- Read my full review on ISSA here
- American Council on Exercise (ACE)
- Read my full review on ACE here
So which is best?
Well, that’s for you to decide. Take a little time out to research each of these well-established organizations and complete the accreditation that fits in with your needs and goals.
To make getting your accreditation even easier, consider using study materials from websites such as Trainer Academy. Check out my review on Trainer Academy here.
This will help you fly through the accreditation process and pass the various tests with flying colors.
Remember, certification is crucial. It means you know what you are talking about and in today’s world, people only want to deal with experts. A fly-by-night operation just are not going to cut it.
Take it online!
The next critical step in how to become an online trainer has to do with your online presence.
You aren’t going to succeed without a website, right? So what’s your best course of action.
Let’s break it down:
- Get your online domain
The first thing you need is your online home. And that’s your domain.
Without, you are not hosting your personal training website. There are some important points to consider when selecting a domain name.
So you like the sound of Fitnessguru.com. It does have a great ring to it, doesn’t it? But sorry, it’s taken.
Finding the right name might take a little bit of time but in the end, it’s worth the effort. Sites like Name.com are the perfect way to see if the name you prefer is available.
- Is it easy to remember?
There is no point in having a domain name that your clients won’t remember! So
keep it as simple as possible.
- Is it legal?
That’s a major consideration that people often forget. Don’t plagiarise other trainers website either!
- Does it stand out?
While we have covered the fact that your domain name needs to be simple, try to make it stand out if you can.
That way, it sticks in a client’s memory and its easy for them to tell their friends. And there is nothing better than free word of mouth advertising.
- Designing your website
While there are lots of online tools to design your website, it’s better to get a professional to do it right, first time.
After all, if someone wants to get personal fitness training, they don’t ask a web designer, do they?
And this is a very important step. Your website speaks for you when you can’t. For many potential clients, this is the first thing they will see when looking for an online personal trainer.
So it needs to stand out to compete with the other trainers in cyberspace.
But how do you do that? Well, whoever designs your website will in all probability have content creators and search engine optimization experts that will be able to put your vision into practice.
It’s up to you to brief them thoroughly as to what you want.
Remember to include your certifications prominently. That shows you know what you are talking about when it comes to personal training programs.
Also, if you are an expert in a particular niche of personal training, here’s the opportunity to advertise it.
Of course, if you have a personal training website already, it’s time to change the focus and to show that your business is now moving online. And don’t forget to inform your existing clients either.
It cannot be stressed enough that your website will be crucial to your overall success as an online personal trainer.
Why? Well, it will drive lead generation and is the main tool in gaining online clients and keeping them happy.
- Dealing with online leads
If you are already a fitness trainer, the chances are that you have a client base to convert into online clients.
That’s great but you’ll need to generate even more. And while your website will do that for you, there is going to be plenty of admin work involved.
Many leads will probably come from email queries. So you need to stay on top of that. If you don’t people will just find an online personal trainer elsewhere, one who does answer their email timeously and you will lose business.
Certification and Study Guide 2020 Sales
Buy the ISSA CPT and get the ISSA Nutrition Cert for FREE. This nutrition cert will increase your overall earnings as a PT
Save 25% on NASM with my personal code PTP25
Save 40% on the ACE CPT with only $20 down
50% off study materials for NASM, ISSA, ACE, CSCS or NSCA and ACSM For Early 2020
NASM – ISSA – ACE – CSCS – NSCA CPT – ACSM
- Email marketing
A website is not the only thing that is going to generate your leads. You will need to conduct email marketing strategies from time to time.
Again, it’s best to use professionals who know what they are doing in this regard. Or, if you take a marketing course specializing in email, in particular, you could handle it.
It’s time consuming, however.
The core of your online business is the actual training. That’s what clients want. So how exactly do you handle this important aspect of your job?
Well, there are a number of ways to do this.
- Members training section
The most obvious is to include a special website section just for members.
Here they can log in and find video workouts, training facts sheets, eating plans, pretty much anything you need to help them reach their goals.
This approach won’t succeed if you only offer a few bits of theory and a video on how to complete the ultimate sit-up.
It’s going to have to be packed with information that pertains to your clients and every particular training need that they might have.
So before your website goes live, make sure you have your members section full of the necessary content they need from you on a daily basis.
And yes, you going to have to keep it fresh, nobody wants the same old training options over and over again.
- Offer online software
Your second option when it comes to providing online training is in the form of specialized software.
This is a more instantaneous solution and can be set up within a few days. Of course, there is a capital outlay involved so bear that in mind.
Training software you could consider includes Virtuagym and Totalcoaching. These not only combine personal training but eating plans, training calendars and much more.
And smartphone apps mean that clients can access their training schedule anywhere.
So that’s the basics you need to consider when it comes to the online requirements in how to become an online personal trainer.
Don’t forget the deets! Dot your I’s and cross your T’s
The question, how to be an online personal trainer would seem fairly simple, right? Yet, there are many things you might have not yet considered.
We have already covered two of the most important aspects. We know that certification is paramount.
It means you know what you are doing, plain and simple. And the experts land the clients, that’s for sure.
We also know that without an online presence there is no online training. So getting your website up and running as well as setting up your member’s training section, or using the relevant software to do so is also a must.
But wait… isn’t there something you are forgetting?
And that’s the right documents.
Yes, you going to need plenty of documentation. But why? Well, to protect yourself is just one of the reasons why you need to make documents available to your clients. But what should you include:
- Application forms
You are going to need a range of details from potential clients including the obvious like their name, address and contact details. But you would also require information that will help plan their training, for example, their height, weight and fitness level.
- Indemnity/consent forms
When you join a regular gym, you will be asked to fill in an indemnity form. And your online personal training website shouldn’t be any different. Every single one of your clients must fill in an indemnity form that will cover you should anything occur to them while they train using your fitness programs.
Remember, you are not there in the flesh to regulate their training and people may even lie as to their level of fitness, often out of embarrassment, especially if they are overweight and looking to shed pounds.
- Other forms
There are plenty of other forms you could give your clients access to. These could include discount coupons if they help sign up a friend, forms documenting their weekly training and many more. Think clearly about what it is you want to provide for them online.
Taking in the ka-ching!
Now to make a success of your business as an online personal trainer, you need clients and their money.
Even though everything is online, there are still overheads.
Sure, you not paying a gym anymore to make use of their space and equipment but there are new expenses that are now important. And we have discussed some of them already.
Things like hosting your website, or perhaps having it updated often. And what about a marketing guru to get your name out there and build your client base. All of these things are important in the overall success of your new venture.
So collecting fees from your clients becomes paramount. But remember, you no longer see them face to face. So what’s the best way to do it?
First prize is by using an online payment platform. In that way, before your clients download their personalized training program, or get access to the special member’s section on your website, they would have paid the one off fee for their specific training needs, or perhaps a monthly fee that will recur every 30 days.
And the best thing about using an online payment platform? Well, you can have clients sign up for your website from anywhere!
But what payment platforms can you consider? Well, the most obvious is something like PayPal but there are many others, including Skrill or Google Pay.
The choice is yours, but having some form of payment options built into your website is a must.
Consider your niche (at some point)
While online training can encompasses many aspects of fitness, it might be worthwhile to consider a specific niche market and target that.
As they say, a jack of all trades is a master of none.
But the thing is, when starting out, you certainly don’t want to just advertise your speciality to clients. You may have had excellent results as a weight loss coach and trainer and you can focus on that aspect as you build your client base.
In the beginning, however, it is important to establish that client base. Once you have enough clients and you are serving them their particular needs, you could look into then focusing on your niche.
And you can do that in many ways. First, you could offer your niche services to your clients. Some of them may well want to move from general online fitness to perhaps losing weight if that is your area of speciality.
Over time, you could start to focus your overall marketing to your chosen niche and continue to build your client base in that manner.
But you never should turn clients away, no matter what training they prefer, right?
So, what could go wrong?
So now that you are revved up to succeed as an online trainer, it’s time to look at a few negatives. Because, yes, things could go wrong. And so it’s best to have the knowledge to look out for a number of pitfalls.
So what is it that you should know?
- Building up your online success takes time, don’t rush it!
While you might be able to bring a host of clients with you from the gym floor to your online portal, recruiting others will certainly take some time.
And why is that? Well, think about it logically. Although you might chat with a potential client over Skype or Facetime, it’s not quite the same as gelling with them in a one-on-one meeting.
So be prepared to build your client database slowly, and ensure you provide them with excellent service which could lead to referrals.
- Your free time won’t suddenly multiply
Dealing with clients online is more about checking in to see how they are doing,
The fact that you won’t work with them as they exercise doesn’t mean you will have more free time on your hands, however.
Well, there are new activities that will now take up your time. These include generating leads, following up on potential clients, marketing your business and of course, coming up with new online training content.
Neglect these at your peril!
- It might take time to get it all to work perfectly
No matter how well you have planned, nothing is going to fall into place perfectly from the get-go.
The first few months will be the hardest. And it’s not the time to sit back and bask in your glory. This is a time to make sure everything works perfectly and to iron out any kinks that you may find.
The best way to do this is to listen to feedback from your clients. In fact, you should actively encourage it. Please them and you know that you are on the right track with future clients as well.
So there you have it! Now you know how to become an online personal trainer. If you have not yet done so, take the quiz to find out which training certification is best for your training style.
Of course, these are just some of the important considerations that you need to take into account. There are plenty more that you can research and consider.
In fact, your planning should be extremely thorough to make a success of your online personal training website as fast as you can. Why not take some time out and talk to others who have made a successful transition to the online world?
And brainstorm ideas, from website names to marketing strategies. Proper planning will lead to success, that’s for sure. Don’t be scared to use experts where need be, especially in terms of marketing and building your website.
Most of all, make sure that YOU are prepared. Certification is key. As an online trainer with the right certification, you are certainly credible and potential clients will agree.
People want professionals and through the correct certification, that’s what you will be!
Four Steps to Becoming an Online Personal Trainer
Are you considering adding an online component of personal training or health coaching into your existing training or coaching business, but don’t know how to get started? When faced with any big project, I’ve often found that when I break down the project into smaller, manageable tasks, the “big” project doesn’t seem to be as big or as daunting. While I could build an entire class around how to create your online business, here are four simple steps you should start with and build from there: Plan, Prepare, Proceed and Pursue.
Let’s take a deeper dive into each:
One of my favor quotes is, “Failure to plan is planning to fail.” If you are serious and ready to explore how to expand into the online side of your business (and by the way, I personally think it is a great idea and the way our industry is moving), pull out one sheet of paper and brainstorm. Write down everything that comes to mind. Don’t judge your ideas—just write. You will be amazed at what you can create in as little as one hour of non-judgmental brainstorming time.
Once you have created your plan, go through it and start asking yourself questions, such as: What can I do on my own? Where might I need help? Do I have the proper website in place? Do I have the right social media channels created? Who is my ideal online client? How are we going to interact together? What am I going to charge? How are we going to track progress? Will we use an app or wearable? While there are plenty more questions to ask, these are a great way to start your internal discussion and you can add more questions as needed.
You don’t expect your client to transform overnight, so don’t expect the same from your new plan. Create SMART business goals based on your plan and commit to doing what it takes on a daily basis (small tasks lead to big results). I personally use a productivity tool called Nozbe to track my daily to-do list. There are others available, so find one that works best for you.
Let’s say you’ve done the work and you’ve created your online personal training business. Now is the time to jump in and see the results. Don’t kill yourself trying to meet the needs of every individual who expresses an interest in your services. Rather, consider working only with a few clients at first so you have a chance to work out the kinks, learn what works and what doesn’t, and get comfortable with your new business model. You might find that working online is not only more enjoyable and rewarding for you and your clients, but also more profitable for your business.
Follow these four steps and you will achieve your dreams of expanding into the world of online personal training or health coaching.
Should You Try Online Fitness Coaching?
O’Brien recommends finding a coach who will provide you with a 100 percent personalized program and not a template that can be applied to anyone. While these have their place, if you’re paying for remote coaching, you should be getting a plan that’s tailored to your goals, strengths, and weaknesses and that is adjusted along the way.
As with any relationship, it helps to find someone who understands you and is easy to communicate with. “Sometimes being in the gym and being consistent can take an emotional toll,” says Arnold. “For women, our body changes all the time, and we have to deal with the fluctuations. To have someone who’s your partner along the way, telling you things you didn’t really know about yourself, and who understands your body is super helpful to keep you motivated.”
What It’s Really Like to Work with an Online Trainer
For five months, I worked with my remote coach on building my general strength base and moving closer to my bodybuilding goals. I received my plan each week through the Fitbot app, and I would often take videos of myself doing the exercises each day so I could get feedback. This was difficult sometimes, depending on where I was working out-getting my cell phone set just right so that you could see what I was doing required a creative balancing act with dumbbells, business card holders, and whatever else I could find to use as a prop. This part was worth it, as the feedback on my movement was really valuable-I was able to make small tweaks that made a big difference. My back squat’s never been so pretty.
We discussed workouts through the app and occasionally touched base via text. Once a month, we’d have a call to talk about the past four weeks and the plan for the coming weeks. If something wasn’t working for me or I wanted to add an element, my coach was responsive to that, and I appreciated how communicative he was.
As the weeks progressed, though, I realized I was lonely.
“Some people miss working alongside like-minded individuals who are all striving to get from point A to point B,” says O’Brien.
That was definitely the case for me. I had plenty of motivation, but I found myself going to the gym later and later every day. Without a scheduled time to work out, I’d let other things get in the way. I got bored between sets and longed for a little camaraderie. (See: Should You Work Out Alone or with a Group?)
I told a friend, and she laughed. “Working out alone is my favorite thing because I don’t have to talk to people,” she said.
For now, I’ve gone back to a group exercise format, but I won’t rule out remote coaching in the future, particularly if I’m working on something very specific. The personalized training advice, accountability, and attention to detail on form make it a great deal for those who don’t mind having a coach hundreds of miles away.
- By By Haley Shapley