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Walmart-owned Eloquii partners with lingerie brand Cosabella

Dive Brief:

  • Eloquii, the plus-size women’s apparel company bought by Walmart last year, on Tuesday announced the launch of a limited-edition line of lingerie and sleepwear with Italian lingerie brand Cosabella, according to a company press release.

  • The 16-piece collection, available in sizes XL-5X, is priced between $39.95 and $149.95. It marks the first time Casabella has offered designs up to 5X.

  • “Cosabella’s design philosophy is rooted in quality, classic Italian craftsmanship and sophisticated details. We admire their timeless pieces that evoke confidence and individuality,” Jodi Arnold, creative director at Eloquii, said in a statement.

Dive Insight:

Eloquii has had a unique trajectory, and more high profile partnerships with those in the fashion world may allow it to keep hold of a trendy, upscale reputation despite the fact that it’s now owned by a big-box retailer bent on always-low prices.

The brand was born and quickly killed in 2011 by The Limited (which filed for bankruptcy in 2017 and today exists as an online-only business owned by private equity). But in 2014, it rose from the dead as a private digital brand backed by venture capital.

By the time it was acquired by Walmart last year, it had raised a total of $42.17 million in VC funding from firms such as the Female Founders Fund, Acton Capital Partners and Blue Sky Alternative Investment, according to data provided to Retail Dive by Pitchbook. That capital, as well as a combination of data and design according to CEO Mariah Chase, contributed to the growth of the brand.

One of the company’s most valuable internal skills is its flexible customer feedback loop, something that Andy Dunn, senior vice president of digital consumer brands at Walmart U.S. e-Commerce, noted as a major strength at the time of the acquisition.

Now backed with more resources under Walmart’s umbrella, Eloquii is arguably better positioned for more collaborations and product launches — and that could be a huge benefit to brands and retailers looking for help expanding their sizing. Last year, Eloquii partnered with Reese Witherspoon’s Draper James brand and designer Jason Wu to do just that.

As more apparel giants wake up to the $21 billion market opportunity in women’s plus size, brands like Eloquii and Universal Standard are teaching them the ropes through such partnerships. Universal Standard, a three-year-old digitally native brand, is on a quest to challenge the way in which all retailers and brands think about sizing, co-founders Alexandra Waldman and Polina Veksler told Retail Dive on the Conversational Commerce podcast. They’ve started by working with retailers like J. Crew, Nordstrom and most recently Gwyneth Paltrow’s Goop lifestyle brand to help launch expanded sizing collections.

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Plus Size Strappy Flyaway Babydoll & G-String Set

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Plus Size Bed Of Roses Babydoll & Thong Set

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Plus Size Halter Fishnet Babydoll & G-String Set

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Plus Size One Sweet Day Mesh Babydoll & G-String Set

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Plus Size Naughty Desires Lace Babydoll & Thong Set

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Plus Size Adore Me Sexy Robe, Babydoll, & Thong Set

Plus Size Affectionate Lover Purple Babydoll & Panty Set

Plus Size Stretch Knit Split Cup Babydoll & Thong Set

Plus Size Uneven Elegance Babydoll & Thong Set

Plus Size My Beloved Sexy Babydoll & Panty Set

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Plus Size Fall In Love Babydoll & G-String Set

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Plus Size Passion Perfection Babydoll & Thong Set

Plus Size Striking Seduction Lace Babydoll & Thong Set

Plus Size Naughty Nurse Sexy Babydoll Bedroom Costume Set

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Plus Size Embroidered Sheer Double Slit Babydoll & G-String

Plus Size Black Stretch Lace & Mesh Fly-A-Way Babydoll

Plus Size Intimates

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Plus Size Intimates Sort by: Recommended New Hot Most Popular Recommended Low price High price 130 Styles

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  • QUICK SHOP

    Plus Size Flounce Bowknot Lingerie Babydoll Set – PINK – 2X

    20.99 32.53

    Shipping took a long time but it was well worth the wait Great value…would def…

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  • -28% QUICK SHOP

    Plus Size See Thru Lingerie Babydoll – BLACK – 5X

    18.29 25.33

    Great value…would definitely recommend!

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  • -25% QUICK SHOP

    Embroidered Plus Size Mesh Lingerie Bodydoll Slip Dress – WHITE – 2XL

    19.51 25.99

    Amazing quality! fits exactly by size!

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    Leopard Lace Hem See Through Plus Size Babydoll – ROSE RED – 4X

    20.56 31.49

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    Halter Lace Plus Size Babydoll – BLACK – 3XL

    14.93 19.79

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  • -24% QUICK SHOP Only 1 Left

    Bowknot Overlap Lace Panel Satin T Back Plus Size Babydoll – BLUE – 1X

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    Great value…would definitely recommend!

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    Mesh Plus Size Bowknot Embellished Babydoll – RED WINE – 4X

    14.11 19.56

    I love love love. Grest material.. Fast shipping. Will be. Ordering morenThe fab…

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  • -32% QUICK SHOP Only 9 Left

    Plus Size Lingerie Plaid Mesh Wrap Top and Skirt – MULTI – 4X

    18.44 27.00

    Great value…would definitely recommend!

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    Plus Size Halter Plaid Tied Backless Babydoll Set – MACAW BLUE GREEN – L

    18.99 30.00 ADD TO BAG

  • -56% QUICK SHOP

    Adjustable Shoulder Straps Plus Size Babydoll Lingeries – GREEN – 2XL

    6.97 15.86

    Great value…would definitely recommend! Perfect fit and shipped fast! Amazing …

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  • -42% QUICK SHOP

    Halter Neck Plus Size Lace Babydoll – BLACK – 1X

    13.63 23.68 ADD TO BAG

  • -34% QUICK SHOP Only 7 Left Buy 2 Get 12% Off

    Lace Panel T Back Sheer Mesh Plus Size Babydoll – GREEN – 4X

    19.33 29.43 ADD TO BAG

  • -39% QUICK SHOP

    Lace Trim See Through Plus Size Babydoll – PURPLE – 6XL

    12.97 21.29

    Beau, exactement comme sur la photo

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  • -39% QUICK SHOP

    See Through Spaghetti Strap Plus Size Babydoll – PURPLE – 2XL

    12.74 20.99

    Great value…would definitely recommend!

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    Plus Size See Through Lace Babydoll – RED – 6X

    11.97 18.19

    The fabric is so soft and comfortable…Perfect fit and shipped fast!Beautiful, …

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  • -32% QUICK SHOP

    Plus Size Lace Up Lace Panel Lingerie Tank Top – BLACK – 2X

    14.73 21.77 ADD TO BAG

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    Plus Size Lattice Bowknot Lace Teddy – RED – 1X

    17.99 24.11 ADD TO BAG

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    Embroidery Plus Size Mesh Babydoll – LOVE RED – 4X

    12.68 21.74

    Beautiful, exactly as picturedGreat value…would definitely recommend!

    USD 8.88 + 190 Points ADD TO BAG

  • -37% QUICK SHOP

    Sweetheart Neck Plus Size Zip Up Corset – RED – 5X

    20.50 32.39

    doesn’t stay in place

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    T Back Lace Panel Sheer Mesh Plus Size Lingerie Babydoll – RED – 3X

    20.49 31.14 ADD TO BAG

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    Plus Size Lace Panel Sheer Robe – BLACK – 5X

    16.56 23.96

    Great value…would definitely recommend!The fabric is so soft and comfortable…..

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    T Back Lace Panel Harness Lingerie Plus Size Babydoll – RED – 1X

    20.49 31.96 ADD TO BAG

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    Plus Size Lace Sheer Halter Plunge Babydoll – ROSE RED – 4XL

    12.35 20.14

    Very comfy and flowy! Great value…would definitely recommend! Amazing quality!…

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    T Back Lace Panel Lattice Sheer Mesh Plus Size Babydoll – RED – 1X

    18.49 25.89 ADD TO BAG

  • -31% QUICK SHOP

    Plus Size Bowknot Flounce Lace Up Corset – RED – 1X

    18.93 27.35 ADD TO BAG

  • -34% QUICK SHOP Only 5 Left

    Plus Size Lace Up Plaid Babydoll Nightwear Set – RED WINE – 5X

    21.57 32.77

    There is zero support for the ladies so it you’re sagging it won’t look as nice….

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    Halter T Back See Thru Plus Size Lace Babydoll – GREEN – 3X

    15.99 21.75

    Great value…would definitely recommend!The fabric is so soft and comfortable…..

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    T Back Lace Panel Satin Dotted Plus Size Lingerie Babydoll – RED – 3X

    17.50 26.99 ADD TO BAG

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    Unlined Plus Size Lace Bra – BLACK – 1X

    11.34 15.86

    Great value…would definitely recommend!

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    Lingerie T Back Lace Panel Satin Plus Size Babydoll – RED WINE – 2X

    19.99 30.18 ADD TO BAG

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    T Back Lace Panel Keyhole Lace Up Sheer Mesh Plus Size Babydoll – PURPLE – 4X

    17.85 30.94 ADD TO BAG

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    Plus Size Bowknot Lace Panel Satin Chemise – LAPIS BLUE – 2X

    13.99 22.87 ADD TO BAG

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    Flounce Plus Size Sheer Mesh Lingerie Babydoll – BLACK – 8XL

    13.23 22.31

    Beautiful, exactly as pictured Amazing quality! fits exactly by size!

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    Bowknot T Back Lace Panel Satin Lingerie Plus Size Babydoll – GREEN – 1X

    19.64 35.53 ADD TO BAG

  • -44% QUICK SHOP

    Plus Size Embroidered Spaghetti Strap Babydoll – WHITE – L

    16.12 28.60 ADD TO BAG

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    Plus Size Bowknot Velvet Costume Lingerie Tank Top – PURPLE IRIS – 3X

    21.99 33.42

    so beautiful even better than I imagined thank you but I ordered a little larger

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  • -41% QUICK SHOP

    Plus Size Jacquard Overbust Chain Steampunk Corset – BROWN – 3X

    34.44 58.10

    wunder schön und schwehr wird eine herausvorderung zum trageb

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  • -33% QUICK SHOP Buy 2 Get 12% Off

    Plus Size Cupless Cut Out Teddy – RED – 1X

    9.52 14.29

    It like pictured

    USD9.04 ADD TO BAG

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    Plus Size Lingerie O Ring Strappy Bra Set – PURPLE IRIS – L

    18.57 32.66 ADD TO BAG

  • QUICK SHOP

    T Back Lace Panel Sheer Mesh Tie Waist Plus Size Babydoll – BLACK – 1X

    20.49 29.30 ADD TO BAG

  • -35% QUICK SHOP

    Plus Size Jacquard Lace Up Self Tie Ruffles Bustier – PURPLE IRIS – 2X

    22.38 34.41

    I really like this item a lot and the color is a gorgeous jewel tone. Beautiful,…

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  • -38% QUICK SHOP Only 2 Left Buy 2 Get 12% Off 17.97 28.99 ADD TO BAG
  • -34% QUICK SHOP Only 2 Left

    Plus Size Metallic Thread Lace Bra and Garter Set – RED – L

    20.48 31.01 ADD TO BAG

  • -45% QUICK SHOP

    Plus Size Lace Overlay Boning Overbust Corset – BLACK – 2X

    19.52 35.53 ADD TO BAG

  • -37% QUICK SHOP

    Plus Size Swiss Dot Lace and Mesh Babydoll Set – BLACK – 3X

    12.93 20.39

    Beautiful, exactly as pictured

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  • -33% QUICK SHOP Buy 2 Get 12% Off

    Plus Size Frilled Lace Babydoll Set – BLACK – 2X

    15.31 22.74 ADD TO BAG

  • -38% QUICK SHOP

    Plus Size See Through Mesh Babydoll – PURPLE AMETHYST – 4X

    19.43 31.49 ADD TO BAG

  • QUICK SHOP

    T Back Lace Panel Bowknot Sheer Mesh Plus Size Babydoll – BLACK – 2X

    18.99 30.19 ADD TO BAG

  • -37% QUICK SHOP

    T Back Lace Panel Leopard Plus Size Babydoll – LEOPARD – 5X

    17.56 27.87 ADD TO BAG

  • -40% QUICK SHOP

    Plus Size Bowknot Keyhole Lace Insert Satin Babydoll – RED – 3X

    18.59 31.16 ADD TO BAG

  • -43% QUICK SHOP

    Plus Size Plaid Slit Lace Study Date Costume – BLUE – 1X

    14.45 25.39 ADD TO BAG

  • -46% QUICK SHOP

    Plus Size Lace Panel Piping Garter Set – BLACK – L

    13.28 24.63

    Great value…would definitely recommend! The fabric is so soft and comfortable….

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  • -30% QUICK SHOP Only 9 Left

    Scalloped Color Block T Back Lace Plus Size Babydoll – GREEN – 1X

    17.32 24.88 ADD TO BAG

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    T Back Lace Panel Criss Cross Satin Plus Size Babydoll – RED – 1X

    18.99 30.00 ADD TO BAG

  • -51% QUICK SHOP Only 1 Left

    Plus Size Push Up Bra – CHAMPAGNE – 95D

    13.77 28.24 ADD TO BAG

  • -49% QUICK SHOP Only 3 Left Buy 2 Get 12% Off

    Plus Size Christmas Feather Handkerchief Babydoll Set – BLACK – 4X

    13.97 27.37 ADD TO BAG

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    Plus Size Lace See Thru Yoke Mini Lingerie Dress – BLACK – 1X

    17.82 30.33 ADD TO BAG

  • -40% QUICK SHOP Buy 2 Get 12% Off

    Plus Size Satin Lace Sheer Cross Back Cami Babydoll – RED WINE – 2X

    16.33 27.35

    absolutely love it!!!! perfect size.. I wear xl in US and ordered a 2x and it f…

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  • -44% QUICK SHOP Only 1 Left

    Plus Size Sheer Lace Panel Garter Babydoll – LAVA RED – 3X

    17.42 30.98

    Perfect fit and shipped fast!

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  • -38% QUICK SHOP Only 4 Left

    Plus Size Mesh See Thru Underwire Lace Cami Babydoll – PURPLE – 1X

    17.84 28.69 ADD TO BAG

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Choosing the right plus size lingerie is an important decision that will affect your daily outfits, because the insight will always reflect the outside. At the time to buy them you should go for the styles that make you feel comfortable, sexy and feminine; but at the same time provided you good covering, support and fit. The right size and material is the key for a successful purchase of plus size intimates. For example, buying a small size can cause bulging fats from all the wrong places, but if you buy a bigger size than yours, it only will make you look larger than your real size. Take the time for measure your body so you can choose the right size for you! The best plus size bras are those that can provide you good support and at the same time makes you feel comfortable and sexy! Whenever you go with a sports or a push up bra, always pay attention that the cups of the bra you choose fits you well and are not too tight or big. If you’re looking for special inner wear that fit just right, we have the perfect items for you. Take a gander at our offerings. They are available in lace panel and push up style for the classic look, and we also offer them in see through & mesh style if you want to go for a cooler and edgier appeal.

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