adidas Pure Boost X: Can They Be Women’s Best Running Sidekicks?
If you’re a bit of a running shoe addict like me, new product announcements excite me as much as finding the perfect running partner. So when adidas unveiled the Pure Boost X running shoe, my ears perked up.
According to the company, it took three years and 100 prototypes to perfect this shoe design sufficiently. The adidas folks presented a logical and compelling reason for auditioning a pair of adidas Pure Boost X shoes: other manufacturers may take a man’s running shoe, color it pink and call it a just-for-women style, but when engineering the Pure Boost X, designers by-passed a reworked men’s shoe and went directly for a specifically female fit.
Is this marketing hype, I wondered, or have we finally got ourselves a woman’s shoe made just for us at last?
My Take on the adidas Pure Boost X
That “just for girls” claim begins with the system adidas innovated to study foot movement in women to ascertain and measure how much strain a woman’s foot is subjected to when she runs, and how much deformation takes place on the go as well. That sounded impressive to me, but it took a run in these shoes to translate those claims to actual performance.
My first test runs didn’t disappoint. I like the stability the mid-sole provided and I would be lying if I didn’t add that I felt fashion forward in these colourful feminine kicks.
The shoe’s claim of a free-floating arch and stretch mesh overlays made for a comfortable run, even from the get-go. As a matter of fact, that stretch is awesome.
As for “Boost”, the secret flexible foam invention from which the shoe gets its name, having it cradle my mid-sole was heavenly and I really did feel as though the shoe was giving me a boost each time I went from standing to running.
Having already made reference to the Boost bounce, I give high marks to the wider forefoot that accommodates those of us craving toe room.
The adidas Pure Boost X is very light and comfy—the lightness of the footwear is what makes it so flexible and gives the shoe a very minimalist feel.
That stated, the upper almost contradicts the flex factor because it features a sock-like compression element that adds support to the feel of these shoes. I like the fact that they look awesome, particularly when I’m out to grab some attention because these shoes are head-turners that stop both men and women!
- Having already mentioned the virtues of lightweight construction and flexibility, I must add that I was most impressed by the quality of the fit, so for women who complain that no athletic shoe manufacturer has yet to get it right in the fit department, you may have to eat your words after trying a pair out.
- Call me shallow: I love the look. Sure, they compete with some of my running outfits, but what girl doesn’t need an excuse to buy new running separates so as not to compete with her gorgeous shoes? One wearer raved that these are her new go-to gym shoes because they just look so cool.
- Wear these shoes in all sorts of weather because Boost foam helps the shoe maintain a consistent temperature. If, like me, your feet get hot enough to impact your run, you’re going to love this material even more than just the innovative bounce it provides when you’re looking to get off the block fast.
- Here’s where the girls are separated from the women: a gaggle of female testers agreed that, for serious runners, this shoe may not be stable enough for their most pressing needs, like marathons and long-range conditioning training. They felt that the innovative cushioning wasn’t enough to offset this factor.
- Not every runner will fall in love with the feel and fit of the uppers. They can feel fine at first, but after a while, they can hug the feet to the point of feeling a little uncomfortable. This may further substantiate the whole “this shoe isn’t meant for long and arduous runs” theory.
- If you’re on a budget and can only afford one new pair of running shoes—and if you are a frequent competitive runner—these shoes, sporting a S$169 price tag, may not be adequate for your specific needs. They make a fabulous pair of shoes for the gym and shorter trail runs. Here’s a weird complaint I’ve heard from one wearer: the patented foam sole that separates this shoe from others had a tendency to stick to the floor at her gym!
The adidas Pure Boost X, in my opinion, suffers from multiple personality disorder. It’s a heavenly shoe for gym work and short runs (so long as it doesn’t stick to the floor!), but I wasn’t too thrilled about its long-run potential.
I have to confess this may not be your full marathon shoe, much less a style that will hold up for longer than 42 km, so if you can only afford to buy one pair of running shoes and you’ve got a hefty marathon schedule on your calendar, you may have to look elsewhere, girlfriend.
On the other hand, if you pride yourself on a diverse shoe wardrobe—as I do—snag a pair of these for short distances because the Boost X will pamper your feet, energize your runs and, as far as we’re concerned, how can one put a price on traffic-stopping, trendy styling?
Does the adidas Pure Boost X running shoe try to be too many things, positioning itself as both an innovative and comfortable fit and a fashion-forward style setter? How important is it to you that the shoes you wear to pursue your athletic activities look as good as they feel?
adidas has teamed up with female athletes from around the world to deliver PureBOOST X, an innovative running shoe designed only for women. PureBOOST X features a first of its kind floating arch that hugs the foot and provides support throughout any run. The sleek, form fitting shoe is built to meet the demands of an active lifestyle.
While most running shoes are adaptations of male shoes PureBOOST X was designed with only the female athlete in mind resulting in a high performance meets high fashion shoe for women. adidas designers used Aramis, a state of the art motion tracking technology, to study the female foot and how it moves during running to create the ultimate women’s running shoe. The contours of the female foot inspired the design of the shoe’s unique floating arch detail. The adaptive stretch mesh of the floating arch wraps underneath the midfoot delivering a supportive sensation you can feel during every run. The unique design allows for a more comfortable fit that works with the natural movements of the foot.
“The most common feedback we received during our years of working with female athletes was the desire for a running shoe with looks to keep up with the energy of its performance,” said Jennifer Thomas, Senior Director for Global Brands, Running. “PureBOOST X is a product of innovation and style working in perfect harmony to meet the demands of today’s versatile female athlete.”
The stretch mesh upper rests on a full length bed of thousands of energy infused BOOST foam capsules. The BOOST midsole unleashes energy more efficiently in every stride and provides more energy return than any other foam cushioning material in the running industry. The upper, floating arch and lock down lacing system provides an adaptable fit that hugs the foot from heel to toe. The Stretch Web outsole is designed to allow for flex at any point enabling the foot to maintain its natural motion.
The introduction of PureBOOST X extends its design credibility with an adidas by Stella McCartney version featuring fashion forward treatments by the world renowned designer. The adidas by Stella McCartney PureBOOST X combines trend elements with performance. Showcasing Stella’s design expertise, the shoe pairs an adidas primeknit upper and extended lacing details for extra support without compromising on style.
“I designed the adidas by Stella McCartney PureBOOST X alongside female athletes to capture their individual energy and provide them with a product that enhances their confidence to surpass their personal best every time,” said Stella McCartney. “PureBOOST X allows female athletes to perform with a relentless determination without sacrificing on style.”
adidas PureBOOST X will be available in three colorways (Raw Purple/Raw Purple/Shock Red, Black/Shock Green/Black and Mineral Blue/Mineral Blue/Halo Pink) for $120 on adidas.com and retailers nationwide starting February 1. The adidas by Stella McCartney version will be available in two colorways (Dark Blue/Granite/Dark Blue and White/Dark Blue/White) on adidas.com and select retailers for $170 starting February 15.