Serena Williams Outfits

An Insight to the Tennis Champ: Serena Williams

She is one great player who doesn’t even need an introduction. Ranking No. 1 in women’s singles, six separate times by the Women’s Tennis Association, Serena Williams is an unparalleled ruler of Wimbledon, French Open, Australian Open, and even Olympics. Regarded very deservingly as the greatest woman tennis star of all time, she holds most of the tennis titles, irrespective of male or female. A pro since 1995, this fabulous American tennis player is coached by the experienced guidance of Patrick Mouratoglou. She has great many records on her name. Second in the open era and fifth on ranks of the all-time list, her 36 major titles set her apart in many ways. She baffled all our minds by scoring four consecutive women’s double titles of Grand Slam with her sister Venus Williams. With 21 Grand Slam singles shining with her name, she also qualifies as the only player with the record of winning six single titles in the three out of total four Grand Slams; and to have experienced two separate decades of ten singles in the Grand Slams. With a huge inspiring collection of tournaments and Olympic wins, this awesome player is going to stimulate our enthusiasm with many more to come.

The Serena Williams Tennis Products for You

The Serena William tennis player rankings shine bold and bright not just with the brilliance of her playing style but also with the judiciously chosen equipment and apparels she favors on the court. From shoes to the accessories, every single detail makes a great difference in the performance. Powered by Puma apparel and footwear in the early 2000s and the Wilson Hammer 6.4 Stretch Power Holes, she currently fuels her victorious performances with Nike and Wilson Blade 104. Gatorade, Aston Martin, Chase Bank, Audemars Piguet, OnePiece and Delta Air Lines are some of the brands she has endorsement deals with. Best known for her different and lively clothing style, she makes it to the news with her fashion as well. As far as fashion is concerned Serena William had her previous line with Puma and extends to us her current one with Nike. Known as ‘Aneres’ she also runs a line of designer apparels and the 2009 launch of the Signature Statement also brought us signature jewelry and handbags from her. Off the court, our player does us occasional favors with her little engagements with the entertainment world as well.

Buy Online at Serena William Store

At Tennis-Point, we bring to you the entire choice of our tennis star. You can find all tennis products from shoes, apparels, equipment, and accessories that Serena William uses, on our online store. Along with the best quality of her Nike clothing and Wilson racquets, you can benefit from the exclusive rates we extend them to you. You can enjoy the largest collection tennis products from all the leading brands with our completely risk-free services. The occasional ongoing discounts and one of a kind deal will make getting ready for the court a remarkable experience for you.

  • According to Business Insider, Serena William’s latest outfit at Wimbledon had special significance.
  • The “broosh” (Nike swoosh logo + brooch) is made out of 34 Swarovski crystals, 34 for the age she was when she won her last Wimbledon.
  • At the French Open, Serena wore an amazing (and symbolic) cape for her debut.

Serena Williams is back at Wimbledon in an all-white minidress with cutouts (white being the traditional color for the tournament), a super-fashionable statement to match her win over Giulia Gatto-Monticone. But, the outfit has even more special significance than first meets the eye, thanks to insight by Heidi Burgett of Nike.

The Nike swoosh, their iconic logo, is actually a brooch on her dress (Burgett calls it a “broosh”), and it has 34 Swarovski crystals to correspond with her age when Serena last won Wimbledon. It’s like a good luck charm, as Serena chases her 8th Wimbledon win.

It’s also a nice sign of support, considering Serena has faced backlash over her trademark catsuits, which she wore for health reasons to prevent blood clots. At the time that her catsuit was banned from future French Opens, Nike came out with a statement of support: “You can take the superhero out of her costume, but you can never take away her superpowers.” Since then, brands have been helping Serena channel fierce fashion statements, like her magnificant cape at this year’s French Open. So this is just the latest in a line of fashionable AND empowering moments for the tennis star. Update: her shoes are also getting in on the crystal action! Serena wore the Nike Flare Knit Low with Swarovski Ultrafine Crystal Rocks.

Here’s a closeup of the “broosh”:

Rob Newell – CameraSportGetty Images

I love it—and I can totally see other people wanting to wear it, too. She should totally wear it when she plays mixed doubles with Andy Murray (so exciting!!).

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Related Stories Katherine J Igoe Katherine’s a Boston-based contributing editor at Marie Claire online who covers celebrity, fashion, entertainment, and lifestyle—from “The Bachelor” to Everlane to Meghan Markle.

Serena Williams is already on her A-game at the Australian Open.

The tennis pro and Nike athlete took the court during an open practice at Melbourne Park today wearing a Nike-centric ensemble including a bright yellow t-shirt, black cropped leggings and a black and white visor.

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On her feet, the legendary Grand Slam winner moved with ease in Nike sneakers; the lilac and green-accented set of tennis shoes feature a textured outsole and a subtle signature on the inside upper.

Williams is set to play Anastasia Potapova in the first round of the tournament that kicks off on Monday in Australia, with the match set to take place Sunday evening at 8:15 p.m. E.T.

With 23 Grand Slam wins under her belt, Williams is looking to tie Margaret Court’s record of 24 titles; Williams won her most recent major championship at the 2017 Australian Open after defeating her sister Venus Williams.

Serena Williams signed her initial signature deal with Nike in 2004 and has since had a series of signature shoes and apparel. Together, the athlete and the brand announced in October 2019 that they are looking for a group of emerging designers to create a Williams-inspired shoe and apparel collection for 2020.

The project is part of Nike’s ongoing efforts to “bring diverse perspectives into design,” the sportswear giant said in a release.

Click through the gallery to see more of Serena Williams’ on-court styles throughout the years.

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Serena Williams & Nike Are Seeking Emerging Designers for 2020 Apparel & Footwear Collection

Serena Williams Twins With Her Friend in Head-to-Toe Nike

Serena Williams Twins With Daughter Olympia in Nikes and Tutus

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Serena Williams‘ 2019 season is far from the most successful ones in her career, but that doesn’t mean that the American lacked achievements, quite the contrary — she played just eight tournaments, left four of them with injuries, and still managed to reach three straight finals, including two at Grand Slams. Not only was this mom’s mediocre year actually super prosperous, the 38-year-old continued to stir the tennis fashion scene with her daring Nike outfits. Let’s see everything that Serena wore on the court during 2019, as part of my annual Fashion Retrospections.

In recent years it’s always been a mystery what Serena would wear at a Grand Slam. Her outfits are being kept a secret until the very last moment and even if we do get some leaks, Serena often makes alterations to the design. Ahead of the 2019 Australian Open, I first thought that she would opt for a pink Nike perforated dress that we saw on Instagram, but when the American introduced it at the Hopman Cup, I knew it was not an option for Melbourne. Then I suspected the green Nike Spring Player Dress was the one and I was very close, but Serena likes to shock and make surprises, so she removed the skirt from the dress, transforming it into a romper.

In Indian Wells and Miami, Serena remained in the Aussie Open design, only that now she kept it a dress and opted for its white version.

In Rome, Serena showed up in a basic dark outfit. As you can notice, Serena always wears fishnet stockings or leggings. It’s an unusual look for the tennis court, but the tennis star wears them for health reasons — to improve circulation and prevent blood clots that she’s prone to.

After her controversial 2018 black catsuit that was subsequently banned by French Tennis Federation, Serena returned to Roland Garros in another extravagant outfit — a black-and-white crop top, asymmetrical skirt and revolutionary cape-jacket, all designed by Off-White’s Virgil Abloh for Nike.

The unique zip-up piece that resembles a cape celebrates Serena’s royal status in the sport of tennis, having the French words for “mother”, “champion”, “queen”, and “goddess” written all over the jacket.


  • 2018: A year marked by fishnet tights, catsuit, tutu dress
  • 2017: Nike fashion in pregnancy-shortened season
  • 2016: Mind-blowing crop-tops & cute tiered pleats
  • 2015: Sexy tunics, leopard dresses, flirty separates: Serena Williams’ Nike outfits
  • 2014: Serena’s Nike outfits throughout the season
  • 2013: All Nike dresses Serena wore during her 78 match wins and 11 trophy lifts
  • 2012: Overview of Serena Williams’ Nike fashion throughout the year
  • 2011: Nike clothes for the champion
  • 2010: Serena in colorful Nike
  • 2009: A look back at Serena’s outfits during the season
  • 2008: Dresses for the American tennis hurricane

The main thing about Serena’s Wimbledon 2019 dress was the Swarovski-studded Swoosh. The “Broosh”, as it was called, contained 34 Swarovski crystals to celebrate the age at which the 23-time Grand Slam champion won her last Wimbledon title three years earlier. The dress itself was all about knitwear-inspired texture, with an addition of eccentric side cutouts.

The American accessorized with statement gold jewelry, a luxury watch, studded nail art, white hairband, see-through topcoat, SW-logo-customized tennis bag and Nike Flare 2 shoes.

After a runner-up finish at Wimbledon, Serena progressed all the way to the Rogers Cup final in Toronto, wearing a simple dark blue (or is it dark grey?) racerback dress. Unfortunately, that title match lasted only 19 minutes, as Serena retired due to an upper back injury and handed the Premier 5 title to home star Bianca Andreescu.

At the following tournament, the US Open, Serena yet again reached the final and once more her opponent was Bianca Andreescu, only that this time their match was completed, with the 19-year-old Canadian phenomenon winning the champion’s trophy.

During the fortnight at Flushing Meadows, Williams’ look was defined by long sleeves, … and another controversial bodysuit.

The American rocked an all-black dress and an all-purple one, but she also turned heads in a short black bodysuit.

Do you admire Serena for continuing to push the tennis fashion envelope even now that she’s approaching 40s? What is your favorite 2019 outfit of the tennis legend? Tell me in the comments below!


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American sports brand Nike has created a special Swarovski-studded brooch to complement Serena Williams’ outfit for this year’s Wimbledon Championships.

Designed in the shape of the Nike logo also known as Swoosh, the brooch is nicknamed “The Broosh”.

It is adorned with 34 Swarovski crystals, to symbolize William’s age when she won the Wimbledon women’s singles tournament in 2016.

This marks the first time the Nike logo is decorated with Swarovski crystals.

Read also: Serena Williams to take Bumble’s woman-first message to Super Bowl

Director for NikeCourt global design Abby Swancutt said that she wished to express nostalgic feelings through the brooch, as reported by (

“I also wanted her to feel like it was something her grandmother could have worn, but of course give it a modern spin and make it just right for Serena,” Swancutt said in a post by Nike.

In the competition, Serena will wear a white knitted outfit from Nike, as stipulated by the tournament’s all-white dress code.

Previously, Serena wore a black-and-white Nike outfit at the French Open 2019 competition. Designed by Off-White founder Virgil Abloh, the outfit comprised of a crop top, skort and midriff. (dpk/wng)

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Biography Newsletters

Family and Early Life

Serena Jameka Williams was born on September 26, 1981, in Saginaw, Michigan. The youngest of Richard and Oracene Williams’ five daughters, Serena and her sister Venus would grow up to become great tennis champions.

Serena’s father — a former sharecropper from Louisiana determined to see his two youngest girls succeed — used what he’d gleaned from tennis books and videos to instruct Serena and Venus on how to play the game. At the age of three, practicing on a court not far from the family’s new Compton, California, home, Serena withstood the rigors of daily two-hour practices from her father.

The fact that the family had relocated to Compton was no accident. With its high rate of gang activity, Richard wanted to expose his daughters to the ugly possibilities of life “if they did not work hard and get an education.” In this setting, on courts that were riddled with potholes and sometimes missing nets, Serena and Venus cut their teeth on the game of tennis and the requirements for persevering in a tough climate.

By 1991, Serena was 46-3 on the junior United States Tennis Association tour and ranked first in the 10-and-under division. Sensing his girls needed better instruction to become successful professionals, he moved his family again — this time to Florida. There, Richard let go of some of his coaching responsibilities, but not the management of Serena’s and Venus’ career. Wary of his daughters burning out too quickly, he scaled back their junior tournament schedule.

The Williams Sisters

Serena and her older sister Venus were groomed for a tennis career from the age of three years old by their father. With their signature style and play, Venus and Serena changed the look of their sport. Their sheer power and athletic ability overwhelmed opponents, and their sense of style and presence made them standout celebrities on the court. The close-knit sisters lived together for more than a dozen years in a gated Palm Beach Gardens enclave in Florida, but they went their separate ways after Serena bought a mansion in nearby Jupiter in December 2013.

In 1999, Serena beat out her sister Venus in their race to the family’s first Grand Slam win when she captured the U.S. Open title. It set the stage for a run of high-powered, high-profile victories for both Williams sisters.

In 2008, Serena and Venus teamed up to capture a second women’s doubles Olympic gold medal at the Beijing Games. The next year, Serena and Venus purchased shares of the Miami Dolphins to become the first African American women to own part of an NFL team.

At the 2012 Summer Olympics, Serena claimed her fourth overall Olympic gold medal by teaming with sister Venus to defeat Czech Republic stars Andrea Hlavackova and Lucie Hradecka in women’s doubles.

Seeking to add to her hardware collection in the summer of 2015, Williams had to overcome big sister Venus to advance past the fourth round at Wimbledon. A few days later, she defeated Garbine Muguruza in the final to claim her second career “Serena Slam” and become the oldest Grand Slam singles champion in the Open era.

At the 2015 U.S. Open, Williams again squared off with Venus in a tough quarterfinal matchup, this time pulling away in the deciding third set. The outcome left her two wins shy of the calendar year Grand Slam, a feat accomplished by just three women in the sport’s history. But it was not to be. In a shocking upset, unseeded Roberta Vinci, ranked No. 43 in the world, dashed Williams’ quest by pulling out a 2-6, 6-4, 6-4 win in the semifinals.

Just hours after her singles win at Wimbledon in 2016, Serena and Venus won the doubles championship, their sixth Wimbledon win together.

At the 2016 Summer Olympics in Rio, the Williams sisters experienced a shocking upset when they were bounced out of the first round of women’s doubles at the Rio Olympics by Czech duo Lucie Safarova and Barbora Strycova. The Williams sisters had originally been seeded as no. 1, had an Olympic record of 15-0, and had won gold three times previously.

Williams scored a historic victory at the 2017 Australian Open, winning her 23rd Grand Slam title after defeating her sister Venus, 6-4 6-4. With her 23rd win, she surpassed Steffi Graf’s total and captured the world number one ranking.

Reflecting on her victory, Williams credited her sister as an inspiration. “I would really like to take this moment to congratulate Venus, she is an amazing person,” she said. “There is no way I would be at 23 without her. There is no way I would be at one without her. She is my inspiration, she is the only reason. I am standing here today and the only reason that the Williams sisters exist.”

’The Serena Slam’

In 1995 Serena turned pro. Two years later, she was already No. 99 in the world rankings — up from No. 304 just 12 months before. A year later, she graduated high school and almost immediately inked a $12 million shoe deal with Puma.

In 2002, Serena won the French Open, the U.S. Open, and Wimbledon, defeating sister Venus in the finals of each tournament. She captured her first Australian Open in 2003, making her one of only six women in the Open era to complete a career Grand Slam. The win also fulfilled her desire to hold all four major titles simultaneously to comprise what she’d dubbed “The Serena Slam.”

Burnout & Comeback

In August 2003, Serena underwent knee surgery, and in September her half-sister Yetunde Price was murdered in Los Angeles, California. Three years later, Serena seemed burned out. Plagued by injuries, and just a general lack of motivation to stay fit or compete at the same level she once had, Serena saw her tennis ranking slump to 139.

Serena credited her faith as a Jehovah’s Witness, as well as a life-changing journey she made to West Africa, for renewing her pride and competitive fire. In 2008 she won the U.S. Open. By 2009, Williams reclaimed her place atop the world’s rankings, winning both the 2009 Australian Open singles (for the fourth time) and Wimbledon 2009 singles (for the third time). She also won the doubles matches at both the Australian Open and Wimbledon that year.


Williams made headlines in September 2009, when she blasted a lineswoman for a foot-fault called near the end of a semifinal loss to eventual champion Kim Clijsters at the U.S. Open. The profanity-laced outburst included finger pointing and, according to the lineswoman, an alleged threat from Serena against her life.

Williams downplayed what happened, refuting the allegation that she’d threatened the woman. But the incident did not go over well with the tennis-viewing public, nor the U.S. Tennis Association, which fined her $10,000 on the spot. Two months later, she was placed on two-year probation and ordered to pay another $82,500 to the Grand Slam committee for the episode, the largest punishment ever levied against a tennis player.

By early 2010, Senena was back on track, winning the Australian Open singles and doubles matches as well as her fourth Wimbledon singles championship.

Injuries and Retirement Speculation

In 2011, Serena suffered a series of health scares after doctors found a blood clot in one of her lungs, which kept her away from tennis for several months. Following several procedures, including one to remove a hematoma, speculation rose as to whether Williams would retire from the sport.

Serena’s health improved by September 2011, however, and she looked like her old dominant self at the U.S. Open before falling to Samantha Stosur in the finals.

Williams stumbled badly at the 2012 French Open, enduring a first-round loss for the first time at a major tournament. But she was back in top form in London in July 2012, defeating 23-year-old Agnieszka Radwanska in an emotional three sets to claim her fifth Wimbledon singles title and first major championship in two years.

At the 2012 Summer Olympic Games, Serena beat Maria Sharapova to take her first gold medal in women’s singles.

15th and 16th Grand Slam Titles

Serena continued her winning streak to her next Grand Slam event. In September 2012, she beat out rival Victoria Azarenka to take the singles title at the U.S. Open. According to USA Today, Williams wasn’t sure that she’d emerge victorious. “I honestly can’t believe I won. I was really preparing my runner-up speech, because I thought, ‘Man, she’s playing so great.'”

By this time, Serena had captured 15 Grand Slam singles titles and 13 Grand Slam doubles titles. “I would like to leave a mark,” Serena once said about her standing in the tennis world. “I think obviously I will, due to the fact that I’m doing something different in tennis. But I don’t think I could ever reach something like a Martina Navratilova — I don’t think I’d ever play that long — but who knows? I think I’ll leave a mark regardless.”

In June 2013, Serena took her second French Open title — as well as her 16th Grand Slam singles title — in a 6-4, 6-4 victory over defending champion Sharapova. “I’m still a little bit upset about that loss last year,” Serena said in an interview with ESPN following the match. “But it’s all about, for me, how you recover. I think I’ve always said a champion isn’t about how much they win, but it’s about how they recover from their downs, whether it’s an injury or whether it’s a loss.”

2013 Wimbledon Loss and U.S. Open Win

Her career-best 34-match winning streak over, Serena told Sports Illustrated, “I don’t think it’s a huge shock. is a great player. Her ranking has no effect on what she should be. She should be ranked higher. She just has a super, super game to play well on grass.”

At the 2013 U.S. Open, Serena made a strong showing. She knocked out her younger rival Sloane Stephens in the fourth round before upending Azarenka to clinch the U.S. Open title. It was the second year in a row that the pair had faced off in the finals.

20th Grand Slam

Serena clinched her third straight and sixth overall U.S. Open singles title in 2014 by defeating her good friend Caroline Wozniacki. Her winning ways carried into the new year, as she beat Sharapova to claim the 2015 Australian Open championship. At the French Open in June, Serena managed to overcome illness to win the tournament for the third time and claim her 20th Grand Slam singles title, good for third place all-time.

“When I was a little girl, in California, my father and my mother wanted me to play tennis,” she told the crowd in French after her victory. “And now I’m here, with 20 Grand Slam titles.”

2016 Losses and Wins

Serena opened 2016 by advancing to the Australian Open final, where she lost in three sets to Angelique Kerber. After notching career WTA title No. 70 with a win at the Italian Open, she advanced to a French Open final rematch with Muguruza, but this time succumbed to the Spanish player in straight sets.

On July 9, 2016, Serena found her way back to victory, defeating Kerber 7-5, 6-3 at Wimbledon and winning her 22nd grand slam title. With her historic win, Serena tied Steffi Graf for the most major championships in the Open era of professional tennis, which started in 1968.

“I have definitely had some sleepless nights with a lot of stuff, coming so close and feeling it and not being able to get there,” Serena told reporters. “This tournament I came in with a different mindset. In Melbourne I thought I played well but Angelique played great, and better. So I knew going into this one I needed to be calm and be confident and play the tennis I’ve been playing for well over a decade.”

At the 2016 U.S. Open, Serena suffered another surprising defeat, leaving the competition early after she was defeated by Karolina Pliskova in their semifinal match. With the loss, she also gave up the No. 1 ranking which she’d held for 186 weeks.

23rd Grand Slam, Pregnancy and Birth

Serena went on to clinch the 2017 Australian Open to win her 23rd Grand Slam title. Later that year, she revealed she was two months pregnant during the game. She gave birth to her daughter in September and returned to the courts in late December 2017, hoping to shake off the rust in time to defend her Australian Open title.

However, Williams withdrew from the opening Grand Slam tournament in early 2018, noting she wasn’t quite ready yet after the birth of her daughter in September. “I can compete—but I don’t want to just compete, I want to do far better than that and to do so, I will need a little more time,” she said.

Serena finally returned to competition on February 11, teaming up with Venus for a doubles match in Fed Cup play. Clad in her “Wakanda-inspired catsuit,” Williams looked to be rounding into form at the French Open, before pulling out with a pectoral injury prior to her eagerly anticipated fourth-round match against Sharapova. Recovering from the setback, she proceeded to march through the Wimbledon women’s draw in July, her run ending with a loss to Kerber in the final.

At the end of the month, just before a match against Johanna Konta at the Mubadala Silicon Valley Classic, Serena learned that the man who murdered her half-sister had been paroled three years short of his full sentence. She subsequently suffered a lopsided defeat, and later told Time how heavily the news weighed on her during the match.

The star athlete was back in the news in late August when French Tennis Federation President Bernard Giudicelli said he was instituting a new dress code at the French Open to prevent the reappearance of the notorious catsuit. After insisting she had no problem with the ruling, Williams went on to wear a custom-designed tutu for the start of U.S. Open play, in which she easily dispatched her early competition en route to a third-round matchup with big sister Venus.

2018 U.S. Open and 2019 Runner-up Finishes

Just one year after giving birth, Serena was back in top form at the 2018 U.S. Open. During the final match against Japan’s Naomi Osaka, Williams got in a heated dispute with the umpire after he determined that her coach, Patrick Mouratoglou, was giving her hand signals from the stands, so the umpire gave her a coaching violation.

Serena denied any cheating and accused him of sexism and attacking her character. “You owe me an apology!” she said. She then got a point penalty for smashing her racket and a penalty for verbal abuse. Osaka won the match, 6-2, 6-4, and Williams was later fined $17,000 for the incident.

At the 2019 Australian Open, the site of her last Grand Slam crown, Serena played her way into a quarterfinal match against Karolina Pliskova of the Czech Republic. However, she lost despite being up 5-1 in the third set, a stunning collapse for a champion known for her nerves of steel.

A few months later, Serena was outplayed in a third-round French Open loss to 20-year-old American Sofia Kenen. She got back on track and advanced to the Wimbledon final, before suffering a straight-set loss to Romania’s Simona Halep. Serena then breezed through her draw at the 2019 U.S. Open, but was unable to overcome 19-year-old Canadian Bianca Andreescu in the final.

Although she finished the year without a Grand Slam win, Williams earned a consolation prize by being named the AP Female Athlete of the Decade.

Serena Williams’ Grand Slams

Over the course of her career, Serena Williams has won a record 23 Grand Slam singles titles, beginning in 1999 with the U.S. Open title. Her most recent victory came with the 2017 Australian Open when she surpassed Steffi Graf’s record for most wins in the Open era.

Husband and Daughter

In December 2016, Williams became engaged to Reddit co-founder Alexis Ohanian. On November 16, 2017, Williams and Ohanian were married at the Contemporary Arts Center in New Orleans, Louisiana. Serena wore a stunning Sarah Burton for Alexander McQueen dress, and the list of celebrity guests in attendance included Beyoncé, Kim Kardashian West and Eva Longoria.

In April 2017, Williams hinted that she was pregnant in a post on Snapchat showing her baby belly with the caption “20 weeks,” though the posting was deleted a few minutes later.

Williams was indeed pregnant, and she gave birth to daughter Alexis Olympia Ohanian Jr. on September 1, 2017. The tennis great posted a photo with her baby on Instagram and shared the journey of her pregnancy in a video posted on her website and on YouTube.

In the cover story for the February 2018 edition of Vogue, Williams revealed the major health complications that came with giving birth to Alexis Olympia. After undergoing an emergency cesarean section, Williams experienced sudden shortness of breath, leading to the discovery of blood clots in her lungs. Additionally, doctors found a large hematoma in her abdomen that had been caused by hemorrhaging at the site of her C-section.

Following multiple surgeries, Williams was able to return home after a week. However, she was then unable to get out of bed for another six weeks, leaving her feeling helpless at times when it came to tending to her newborn. Despite the toll it took on her emotions, she told Vogue she was willing to consider having more children, but understandably was in no rush to do so.

TV, Books & Fashion

Proving to have much more than just tennis clout, Serena expanded her brand into film, television, and fashion. She developed her own Aneres line of clothing, and in 2002 People magazine selected her as one of its 25 Most Intriguing People.

Essence magazine later called her one of the country’s 50 Most Inspiring African Americans. She’s also made television appearances, and lent her voice to shows such as The Simpsons.

Seeking to provide educational opportunities for underprivileged youth around the world, the tennis star formed the Serena Williams Foundation and built schools in Africa.

In 2010, Williams had released an autobiography, Queen of the Court.

Starting in May 2018, HBO released the first of a five-chapter doc series on Williams called Being Serena. Around that time, the athlete-entrepreneur launched a new eponymous clothing line.

Serena Williams is not only a 23-time Grand Slam champion, she’s also a style icon, body-positive queen and fashion designer. So it comes as no surprise that her eponymous clothing line, Serena, has launched a dress that looks good on every body type.

There are plenty of brands that claim their clothes work for all shapes and sizes, but Williams took it to the next level with an Instagram video showing the dress on women with all different body types.

“No one in the world looks exactly the same,” Williams said at the beginning of the video. “We all are different people, we have different personalities, we have different traits. We all look different and we’ve got to bring our personalities out.”

Serena Williams attends the Sports Illustrated Fashionable 50 at The Sunset Room on July 18 in Los Angeles.Frazer Harrison/Getty Images

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The mom to 22-month-old daughter Alexis Olympia Ohanian (with husband and Reddit co-founder Alexis Ohanian) posted the promo video to her Instagram, captioning it, “We’re having a red-hot summer over @serena. I designed the Twist Front Dress for everybody and every BODY.”

The Serena Twist Front Dress modeled in

Included in Williams’ entourage in the video are her pals Diondria and Val, as well as older half-sister Isha Price.

The women all gush over how the V-neck fitted dress makes them feel.

“You know I’m curvy, but I’m confident in my curves. You have really taken something and made it work for different sizes,” Price said to her sister.

“I feel spicy like a jalapeno,” Val chimed in.

The Twist Front Dress comes in both black and red, and sells for $120 exclusively on the Serena website. As of publish time, the red version is sold out in every size other than 2X and 3X, while the black version is available in XS, 1X, 2X and 3X.

The style is selling out

Williams herself said it best, “I love it, what better way to showcase it than on every body type.”

We can’t wait to see what other size and body-inclusive pieces she drops next!

Serena Williams rocks bold look at French Open after catsuit ban

May 28, 201900:26

Serena Williams Pops In Neon Yellow and Purple Head-to-Toe Nike at Australian Open Practice

Serena Williams is already on her A-game at the Australian Open.

The tennis pro and Nike athlete took the court during an open practice at Melbourne Park today wearing a Nike-centric ensemble including a bright yellow t-shirt, black cropped leggings and a black and white visor.

Serena William at Melbourne Park practicing for the Australian Open. CREDIT:A closer view of Serena Williams’ purple Nike sneakers. CREDIT:

On her feet, the legendary Grand Slam winner moved with ease in Nike sneakers; the lilac and green-accented set of tennis shoes feature a textured outsole and a subtle signature on the inside upper.

Williams is set to play Anastasia Potapova in the first round of the tournament that kicks off on Monday in Australia, with the match set to take place Sunday evening at 8:15 p.m. E.T.

With 23 Grand Slam wins under her belt, Williams is looking to tie Margaret Court’s record of 24 titles; Williams won her most recent major championship at the 2017 Australian Open after defeating her sister Venus Williams.

Serena Williams wearing NikeCourt Flare shoes during the Australian Open. CREDIT:Serena Williams earns a record-setting 23rd Grand Slam title after victory over her sister, Venus, at the 2017 Australian Open. CREDIT: REX .

Serena Williams signed her initial signature deal with Nike in 2004 and has since had a series of signature shoes and apparel. Together, the athlete and the brand announced in October 2019 that they are looking for a group of emerging designers to create a Williams-inspired shoe and apparel collection for 2020.

The project is part of Nike’s ongoing efforts to “bring diverse perspectives into design,” the sportswear giant said in a release.

Click through the gallery to see more of Serena Williams’ on-court styles throughout the years.

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Nike Celebrates Serena Williams with Her Own Clothing Collection


You might not be in attendance at the U.S. Open this year, but you can still dress like the game’s winningest star: Serena Williams launched the Greatness Collection today, her latest collection with Nike.

The two have been collaborating since 2004, when Williams pushed the realms of tennis couture by featuring a denim mini skirt, which she rocked at that year’s U.S. Open. This years’ collaboration is marked by a whole different kind of statement piece-a jacket rife with girl power.

The classic bomber style jacket features Serena Williams’ logo on the back along with her signature quote on the inside lining: “You are strong, powerful, and beautiful.” The quote, which is written in Williams’ own handwriting (so cool!) is important to the star because, as she says, “this complete confidence and belief in yourself helps you play your best and win.”

The aptly named Greatness Collection also features three pairs of shoes (in which Williams’ signature quote is also featured on the lining) and two tennis dresses. Clean lines are juxtaposed with pops of color and a marble and safari print motif.

Nike President and CEO Max Parker was the instigator of the creation of the Greatness Collection. He wanted to honor the phenomenal year Williams has had thus far with a collection that embodied the tennis icon. It’s available now at select NikeLab stores and at

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On and off the court, the collection is intended to make the wearer feel powerful, strong, and beautiful, and no one embodies that sentiment better than Serena Williams.

  • By Shannon Bauer

Every Outfit Serena Williams Has Worn to Win the US Open

Widely considered one of the greatest tennis players of all-time, Serena Williams has made a lot of noise thanks to her dominant serve and powerful shots. But in addition to being a fierce competitor, Williams is also a fashion lover with a penchant for expressing herself through on-court style.

Williams is currently seeking her 24th Grand Slam singles title — which would tie Margaret Court’s record for the most ever by any player, male of female. With U.S. Open play currently underway, the athlete is hoping to make history. Victory at this year’s Open would mark Williams’ seventh title at her home country’s most important tournament.

Below, all the outfits the star has worn to win the U.S. Open:


In 1999, a teenage Williams was backed by Puma — and opted for looks that were more functional than statement-making. She picked up her first U.S. Open title in a yellow tennis dress and white sneakers with black detailing.

Serena Williams in Puma at the 1999 U.S. Open, which she won. CREDIT: RON FREHM/


To notch her second U.S. Open title, Williams opted for a noisier look: a black Puma bodysuit and pink and white sneakers and some serious wrist candy — a $29,000 Harry Winston bracelet. Although the look had been pre-approved by tournament officials, post-match press conferences centered around the outfit, which many felt was impractical for sports.

Serena Williams on the court at the 2002 U.S. Open wearing a catsuit with white and pink Pumas. CREDIT: AP Images


After a six-year drought — and move in 2003 from Puma to Nike — Williams was back on top as U.S. Open champ in 2008. She celebrated the win in a little red tennis dress and white sneakers, both by the Swoosh.

Serena Williams in a red dress and white sneakers, both by Nike, after winning the 2008 U.S. Open. CREDIT: Charles Krupa/


For the 2012 U.S. Open, Williams sported the same dress in two colorways: a neon pink for day and a dark blue with lime green and white accents for night. She wore the night look (with a matching pair of shoes) to claim the title.

Serena Williams celebrates her 2012 U.S. Open win in navy with green accents. CREDIT: Mike Groll/


Williams won her second consecutive title in 2013 wearing a pink and grey look with a dress and matching sneakers.

Serena Williams wears pink and gray at the 2013 U.S. Open. CREDIT: Daniel Murphy/


In 2014, Williams won her most recent title — and three-peated. She generated almost as much press for her outfit (a fierce leopard-print and black sneakers with pink accents) as she did for her superior on-court play.

Serena Williams poses with her trophy after winning the 2014 U.S. Open. CREDIT: John G Mabanglo/

As for this year’s tournament, Williams is hoping the black bodysuit look will bring as much success as it did in 2002, albeit this time with Swoosh logos instead of the Puma cat.

Serena Williams in the first round of the 2019 U.S. Open wearing a black bodysuit with Nike sneakers. CREDIT: BRIAN HIRSCHFELD/

Watch the video below to see Stan Smith discuss his eponymous Adidas sneakers.

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How Melbourne designer Cassie Byrnes scored the job of dressing tennis stars Serena Williams and Grigor Dimitrov at the Australian Open

Bulgarian tennis player Grigor Dimitrov has caused quite the stir at this year’s Australian Open thanks to his on-court outfit, but the Melbourne textile designer who created the look has been taking the debate over his navy spotted tracksuit in her stride.

Cassie Byrnes is already well known in Melbourne for her bold and bright, colourful designs, which she has been creating for the past eight years. She sells a range of clothing online and from her design studio Variety Hour, creates large scale murals, and has even designed packaging for ice-cream brand Haagen Daz.

But this is the first time she has designed outfits for tennis pros. She says it has been “fantastic” working with the Nike design team to create a mix-and-match range to be worn by the likes of Serena Williams, Australian Nick Kyrgios, Dimitrov and Ukrainian Elina Svitolina.

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A post shared by Cassie Byrnes (@cassbyrnes) on Jan 20, 2020 at 2:06am PST

The designs are part of a complete range for NikeCourt, which the sports label commissioned Byrnes to create after seeking out a designer who could create a truly ‘Melbourne’ range of outfits. As well as being worn by Nike athletes at this year’s open, the items are also for sale via the Nike website.

In an interview with Oyster Magazine, Byrnes explained that the collaboration has been a two-year process.

“The team from the US came out for the 2018 Australian Open, they walked around the streets of Fitzroy, and then their whole mood board was just full of super Melbourne-centric images — like of Gertrude, Smith, and Brunswick streets,” said Byrnes.

“They saw some of my products in shops and as they researched ‘Melbourne Design’ — my name came up a lot. I only found out recently that they all separately had me in mind as the person they wanted to work with, which was nice to know, because you often doubt yourself. They called me up and asked me what I thought, and I was down to do it.”

Some of Byrnes’ designs for NikeCourt. Source: Nike

Byrnes said her concept for the range was inspired by the Australian landscape during the prehistoric era, with landmasses and rock formations featuring heavily. She combined this imagery with abstract expressionist art to develop the final designs, with the Nike team asking her to produce something truly local.

“We worked so well together, especially as I got to work with their textile designers — which I don’t usually get to do through other projects — so we spoke the same language. They told me, ‘you do you — we want it to be Australian and really represent that part of the world in your style’,” she said.

It’s clear Byrnes is a name to continue to watch in the Australian fashion and textile world, and while some tennis fans have been divided over some of her Australian Open designs, Byrnes is using her Instagram account to see the lighter side of their remarks. Check out her Instagram stories to see for yourself.

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