Target’s 2018 Swim Collection Is Here So You’ll Look Bomb At The Beach All Summer

Let’s go to the beach each, let’s go get away, or so says Nicki Minaj, but I don’t disagree. Summer is nigh and that means it’s time to treat yourself to some new swimwear. Target’s 2018 swim collection is here with thousands of new styles at affordable prices (because, Target). Now all you have to do is find your favorites styles and plan an epic beach weekend with your squad.

Target has seriously stepped up its fashion game in the last few years and is now one of my favorite places to buy clothing. From their fierce styles to epic prices, there’s no way to lose at Target. But now, it’s getting even better. Target is dropping more than 1,700 new styles of bathing suits throughout the rest of the year — yup, you read that correctly, more than 1,700 bathing suits.

Even more amazing than the new suits, is that the campaign imagery for the launch is completely natural. The women in the campaign aren’t airbrushed or reshaped at all, meaning it’s so relatable. What you see is really what you get, and finally there’s a swimwear campaign that I can actually see myself in (figuratively, because I’m camera shy). The first drop of bathing suits is available now, peep some of the best styles below!

Boho Beach Babe

Courtesy of Target

Shade & Shore Light Lift Bikini Top, $30, Target | Shade & Shore Wave Ruffle Cheeky Bikini Bottom, $18, Target

The swimwear is inspired by five different styles: Modern Minimalist simple suits, Heartbreaker statement lingerie-inspired pieces, bold and bright Tropical prints, classic Americana, and Boho beachy vibes. This boho suit is hippy-chic plus it’s got underwire in the top for when the ladies need some extra support.

Courtesy of Target

Xhilaration Crochet Trim Triangle Bikini Top, $18, Target | Xhilaration Lace Up Hipster Bikini Bottom, $15, Target

Stand out in this hot pink, neon crochet ensemble and do it for only $33.

Modern Minimalist Moment

Courtesy of Target

Ava & Viv Mesh Cut Out One Piece, $40, Target

An understated one piece offers plenty of coverage but is subtly sexy with sheer mesh cut-outs.

Courtesy of Target

Xhilaration Metallic Sport Elastic Triangle Bikini Top, $15, Target | Xhilaration Metallic Sport Elastic Cheeky Bikini Bottom, $15, Target

Sporty Spice would definitely approve.

Trendy & Tropical


Beach Betty by Miracle Brands Plus Size Slimming Control Floral Tie Crop Top Bikini Top, $45, Target | Beach Betty by Miracle Brands Plus Size Slimming Control High Waist Bikini Swim Bottom, $40, Target

I don’t care if florals for spring are groundbreaking or not, I love them. I also love a mismatched bikini so look at this treasure trove!


, $40, Target

Florals, stripes, ruffles, what more could you want in a bathing suit?

Heartbreaker Heaven


Xhilaration Plus Size Lace High Neck Bikini Top, $25, Target | Xhilaration Plus Size Double Tab Hipster Bikini Bottom, $17, Target

I dare you not to feel good in this boudoir-inspired bikini.


Xhilaration Lace Plunge One Piece, $30, Target

Sink to new levels of sexy in this plunging bathing suit.

Americana AF


Xhilaration Gingham Tie Front Bikini Top, $18, Target | Xhilaration Tie Side Cheeky Bikini Bottom, $18, Target

When I think of classic Americana styles, gingham is one of the first things that comes to mind, especially for summer.


Social Angel Plus Floral Gingham One Piece Swimsuit, $40, Target

You can get the mismatched bikini look with this one piece, and it’s gingham! This suit has a definite ’70s Americana vibe to it and I don’t hate it.

All of Target’s swimwear is über trendy and super affordable (as evidenced above). Prices start at $15 and cap off at $50, with most styles staying under $25. The size range is incredibly inclusive going up to 3X in many of the styles. Check out the full range of Target swimwear here and start ‘gramming those beach selfies!

Target’s 2020 Bathing Suit Line Has All You Need For Hot Girl Summer Part 2

While you were blankly drinking your morning coffee and trying to stay warm from out of your covers, Target casually dropped its biggest swimwear collection ever on Tuesday, Jan. 21. And let me tell you, summer 2020 is starting to look a whole lot better with the 1,800 new swimsuit styles for under $70 at Target. The mass retailer never disappoints, and this collection is proof.

After traveling from Australia to Miami to Brazil, according to the brand, Target’s team has determined all the swimwear trends about to dominate 2020 — and they made them affordable. There is snake print, texture, solids, and ultra feminine styles; there is literally a bathing suit for every single one of your summer fantasies. Not to mention, most styles are available in sizes XS-XL and 14-26, offering a perfect fit to a wide range of body types. Hell, you won’t even find a single retouched image in the campaign photos. Price- and morally-conscious, this Target drop literally has it all. And it’s available on their website right now.

If there’s one thing I’ve learned from my long relationship with Target drops, it’s that things sell out super quickly. As 1,800 is quite a bit of swimwear to scroll through on a weekday, here is selection of some of the best Target suits for under $70. Can’t you feel the summer sun’s warmth? Almost?

Sexy One Piece

Ever since the awkward days of camp, the one piece has held a certain layer of unease for me. It just makes me feel like like I’m 12 again. Well, not anymore.

These are not your prepubescent one pieces. The two suits offer little cut outs that allow you to show a show a bit of skin while still rocking a classic style. I can hear the waves now.

Snake Skin

Snake skin is trending across the board in fashion. Be it belts, sandals, skirts, bags, snake skin is everywhere. So bring it to the beach, and soon you’ll be sunning yourself on a rock, too.

To complete these looks, get the bottoms here and here for $20. The black-and-white pattern will stand out against your summer glow, while the uniqueness of the snake print will make you pop against the umbrellas and towels. The two-toned print also makes the tops easy to mix and match with your favorite bikini bottoms.

Leopard Print

For those that are not satisfied with just snake print, Target’s got you covered, too. To feel your fiercest, try a leopard print bikini.

Animal print is still popping, and it adds flair to everything. These tops are the perfect way to fuel your fantasy of being a cat lying in a sunlight puddle. Mix and match with any solid color bottoms to live your most fearless life.

Tie Dye

Whether at the pool, beach, or a friend’s rooftop, blending in is not always the mood. Target really has thought of it all with this groovy, ’70s-inspired tie dye bikini. Turn heads and look radical wherever you spend your summer.

Get the matching bottoms for $20 here and here, or match with nearly every color of solid bottoms. Not only is the pink and yellow design so cute, but this bikini top has a lace-up closure at the back to provide a secure fit, as well as straps for those who like a little extra support.


Forget your grandmother’s crochet and embrace the new. Seen on runways at Jil Sander, Fendi, and Marni, crochet tops, dresses, and bralettes are trending for 2020. Be ahead of the summer rush, and get your crochet now.

The sunrise color palette of this top make any complexion shine. Made with soft material, you will feel all kinds of comfortable wearing this trendy top up and down the boardwalk.

Bold Print

In my opinion, everyone needs one swimsuit they can just throw on, know looks cute, and don’t have to think about. The best way to achieve that effortless summer look is a bold print. It’s interesting, eye-catching, and all you have to do is put it on.

The dainty strap details, peek-a-boo back cutout, and light colors keep this suit decidedly feminine and sweet, and the painterly print is more unique than a regular floral. All in all, this suit has every detail to make you feel unique, soft, and bold.

Hawaiian Shirt

Nothing says vacation like a Hawaiian shirt, so there is no better pattern to reach for when picking out bathing suits. It screams, “I’m here for a good time.”

This red, floral print is punchy and reminiscent of the old Hawaiian shirts you know and love. The cute cap sleeves give a vintage flair to this top while also providing more sun protection. The tie-up front lets you adjust your level of support, making this bikini top the perfect, easy beachwear.

Black Bottoms

With all these fun, colorful prints and patterns, you might also need swimwear staple. Simple, laced-up black bottoms work with any top out there and provide their own spice with a little peek-a-boo moment on the sides.

These bottom are high-waisted, offering a little more coverage, while still showing off some skin. The laces are adjustable to provide the perfect fit, and let’s be real: These really do go with literally everything. Just be forewarned about interesting tan lines.

For every kind of summer day, Target has the suit for it. Hot Girl Summer Part Two, here we come.

It’s here! It’s here! My full Dressing Room Diaries: Target Swimwear 2019 guide has arrived. If you’re new here, I do an annual Target swimsuit dressing room try-on session. You can check out The Official Guide To Target Swimwear 2017 and The Official Guide To Target Swimwear 2018. But today, I’m dishing Target’s two piece swimwear, one piece swimsuits, Target swim sizing and more. For reference throughout this post, it’s probably important for you to know, I’m 5’4″, typically wear a size 4 and weigh 135-140 pounds depending on the day. My torso is long and my legs are muscular so sometimes finding a suit that matches with those measurements can be tricky. We all know swimsuits can be wonky, so my sizing on Target suits runs the entire gamut. Also – zero editing on the photos so you get crappy dressing room lighting, my cellulite, bunched up underneath undies and cell phone snaps….just like if it were you trying it on yourself Now – let’s dive in to all the goodness that Target has to offer this season in their swimwear department! The Official Guide To Target Swimwear is HERE!


Before we get started, I’m disappointed to share that Tori Praver doesn’t appear to be introducing a new swimwear line this year, which was, of course, a favorite of mine. That said, there is a brand new line, Kona Sol, that I’m really excited about. I’ll just come right out and say it – the suits are very obviously designed for women with real bodies and I AM FREAKING HERE FOR IT! So, let’s talk swimsuit fits, styles and more…!


The color of this suit is what drew me in and I’m so glad, because it fits like a total dream. I’m wearing this hot pink suit (Pink Tie Top | Pink Ruched Bottom ) in a size small top and size small bottom, but I would definitely size up to a medium (my store didn’t have anything other than small!). This pink swimsuit would be perfect for busy beachgoers or active people – think beach sports or chasing around kids – because the straps stay put and can be tightened based on your body. As for the bottoms, the ruched bikini bottom ensures a snug fit (super snug in my case in these photos, LOL!). This suit is my #2 swimsuit pick of the year. The #1 pick is at the bottom, but this is a very close second thanks to color, fit and style (the tie strap is unique!).

Pink Tie Top | Pink Ruched Bottom

I love the mixture of pink and navy together, so when I initially saw this suit online, I was like YEP! MUST. TRY. ON. (Navy Macrame Top | Pink Polka Dot Bottom ) It helped that the model looks like a tall glass of water wearing it. Turns out – macrame isn’t for everyone. Or at least not for me. And the bottoms leave a lot to be desired. Again – ON ME. If side tie bottoms are typically a win for you, get wild with these, because the print is totally cute! I’m wearing a size medium top and size large bottoms. I will say that the macrame top material is way better quality than I imagined, so I feel like it would definitely hold up for a swim season or two and the bottoms aren’t see through (like I was worried about given their light color). I would recommend this for someone who has minimal curves and a small booty.

Navy Macrame Top | Pink Polka Dot Bottom

Okay bear with me here, because I am one of those people that SO BADLY wants to be able to wear a high waisted swimmer and it just falls miserably flat every time I try. This maroon suit from Xhilaration (Bandeau Top | High-Waisted Bottom) was no exception, but I really think the suit is cute and has potential for someone who isn’t me. First off – I love the maroon color and the fact that it’s strapless. The cut-out on the back is a nice detail, too. Also, it’s a little hard to see in these photos, but the fabric is textured, which isn’t weird at all. Online the texture looks…odd…but in person it’s really cute! In any case, I’m wearing a medium top and a size large bottom and I can’t really pinpoint why I don’t like it, if I’m being honest. Do you ever just put something on and feel uncomfortable? That’s me in this suit. I love it, but could not justify choosing it this season for myself since that’s how I felt in it. Rule of thumb: Don’t love it at the store, you’ll never reach for it at home. The search for my perfect high-waisted swimsuit drives on…

Bandeau Top | High-Waisted Bottom

If there was ever a good Athleta swimsuit dupe, this is it, my friends! This duo (Bralette Top | Boyshort Bottoms) is from Target’s new Kona Sol line and I was eager to try it on. The top is SO COMFORTABLE. Any of you who are used to wear sports bras or bralettes will love this, because the fit is spot on. I would say it’s true to size (I’m wearing a small) and fits snug without being too tight across the chest. It’s one of those suits that is super flattering for us gals in the itty bitty titty committee 🙂 Now, let’s discuss the boyshorts – I’m wearing a small, but I would ideally get a medium. They were just a bit more snug than I prefer and a medium would be true to size for me, so I would say these are a total win. If you’re looking for an athletic-style suit, definitely check this one out!

Bralette Top | Boyshort Bottoms

Another suit from the Kona Sol line was this green triangle suit (Cut-Out Triangle Top | Side Panel Bottom) since the material is super soft. I had not given it a second look online, but in the store I couldn’t resist. I SO wish this looked better on me (I tried multiple sizes to see if it was a fit issue) and I think the long and short of it is – it’s made for women with larger boobs. Even in the size XS top (pictured), I felt like I was going to topple out at any moment and it just felt loose all around. I really liked the coverage the bottoms gave me and overall – I think it’s just a really fab suit. To be honest, I think Kona Sol’s entire line is kicking it out of the park this year! In photos, top is XS and bottoms are small.

Cut-Out Triangle Top | Side Panel Bottom

And finally, we have my 2019 TARGET BIKINI OF THE YEAR – this side-tie olive dot suit from Xhilaration (Green Polka Dot Top | Green Polka Dot Bottom ). I have to be honest, I didn’t have high hopes for it, mostly because I feel like this specific brand is made more for juniors that women with hips, but I loved the color, so I snatched it up to try on. Turns out – I tried it on last and fell in love last. First things first – I’m wearing a medium on top and bottom. The top fits snug, but comfortable and the bottoms are the same. I could have sized up in the bottoms, but I feel like I would have had a saggy diaper look, so I would say to pick your normal size. This suit fits very similar to the Tori Praver suits of years past, which is why I think I like it so much — a bit more of an athletic fit and booty coverage. It’s safe to say I’m beyond the years of too much cheek. Overall, this is a huge winner in both fit, quality and style!

Green Polka Dot Top | Green Polka Dot Bottom

Now, let’s talk one pieces. I won’t lie to you – Target has some phenomenal one piece swimsuits this year and I grabbed a handful of my favorites in different brands to get a good idea of how each one fit. Let’s dive in…


First up, we have a keyhole one piece from Kona Sol that was honestly my top pick when I saw it on the rack. Turns out, it’s the second runner up this year, but it’s still a fabulous suit that I think would be last multiple seasons. For starters, the fabric is high quality and it seemed modest to me, which I really liked to be honest. The keyhole is flirty, but not revealing. I tried it on in a size medium and it fit very well after I adjusted the straps a little bit. Bonus points for this suit since you can configure the back straps a couple different ways! I wasn’t overly thrilled with the blue color, but it kind of grew on me and it’s definitely darker in person than it appears online. In any case, this gets two thumbs up from me based on cut (no camel toe!), and ability to flatter on a variety of body types.

Keyhole One Piece

This next suit doesn’t get good reviews online and for the life of me – I can’t understand why. It’s an Xhilaration cut-out suit, which normally means I have to size up, so I tried it on in a large. Honestly, it fits very well through the shoulders, stomach and bust with zero pulling at the crotch area. For me, those are the big markers of a well made suit. The only thing I could see being an issue with wear-and-tear of this particular suit, is the way the straps hook in the back, but I did not have an issue with them. In fact, I liked that you could easily adjust them or criss-cross them if you wanted.

Strappy Cut Out One Piece

Bear with me, because this next suit as a TON of potential and is super cute – just not on me. In fact, it reminded me a lot of the Walmart ruffle suit I found last year. This Xhilaration ruffled one piece comes in pink, too! I wasn’t overly thrilled with the periwinkle color, but I do think it looks better in this photo than I thought it did at the time. Still, not enough for me to bring it home, because I immediately felt uncomfortable by the amount of boob slipping-out potential it held on my body. Now, if you have larger boobs, this will absolutely not be a problem because the fabric will have something to cling to! I’m wearing a size medium (I felt comfortable in it since the back straps allowed me to adjust things a bit) and I like that it had a bit more butt coverage in the back. I’m beyond the age of cheeky! Like I said – this suit has a ton of positives, but I just felt immediately uncomfortable in it because of the front, so I had to pass.

Ruffled One Piece

Next, I tried on this red bow cut-out suit and I was surprised by how much I liked it! The bow and cut-out are subtle, so if you’re looking for a simple suit this year, this might be your winner! The fabric is also textured a little bit, which is kind of hard to see in these super high quality photos 😉 I liked that, though, because it gave it a little something extra and made the fabric a little less see-through through the chest/stomach area. It’s from the Kona Sol collection, so it’s also got great coverage on the back end of things (winning!). I’m wearing a medium here and would say that it runs pretty true to size!

Red Bow Cut Out One Piece

And finally, we have my 2019 TARGET ONE PIECE SWIMSUIT OF THE YEAR – it’s this black cut-out mesh one piece from Shade & Shore. When I grabbed it, it immediately reminded me of the strapless mesh cut-out winner from last year. I have to say – it fits amazingly well! My store only had size large left, but I think the medium would be the best fit for me since this was a little bit big in the shoulder strap. I love the back coverage and I didn’t feel like I had an awful camel toe, which is always a big hesitation for me in bargain swimwear. This suit gets a big thumbs up from me and I feel like it would be flattering across many different body types. I would 10/10 recommend it, especially since sizes already seem to be getting scooped up + sold out!

Black Mesh Cut Out One Piece

Whew! Okay friends, we covered A LOT of ground today. I mean – bikinis, one pieces and details…OH MY! But seriously – this might be my favorite post of the year and I hope it was a little bit helpful for those of you starting to navigate 2019 swimwear options and swimsuit styles. Whether you are planning a beach trip, live in a warm location or simply just daydreaming about summer (it will be here before we know it!) Target has some amazing swimsuit options this year. Let me know what you think, which your favorites are and of course, if you have any questions!

Shade and shore bikini

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