Beyond the pretty pictures, Work Design and our amazing stable of 100+ industry experts strive to understand the complex issues that shape the places we work. Our thoughtful, easily consumable content is a must-read for the entire global workplace community from students to CEOs. This approach has earned us the attention of over 62,916 workplace practitioners per month including: architects, designers, strategists, commercial real estate professionals, facility managers, and end-users who are hungry for highly relevant insights about the workplace.
- WDM Products & Partnerships are custom and effective, for every objective
- Boost Brand AwarenessAttract an audience made up of thought leaders and decision makers Increase ConsiderationCatch the attention, and ignite the curiosity of potential new clients to want to learn more about your brand Drive Action Gain buyers, drive traffic, and grow your community that makes an impact
- are highly engaged
- Here’s How YOU Can Engage With Us
- Social Media Campaigns
- Collaborative, Sponsored Content
- In-Person Experiences & TALKS
- ‘Redbook’ to End Print Edition in 2019, Hearst Overhauls Top Editors
- OPPORTUNITIES TO COLLABORATE:
- Media Kit
- 2020 Healthy Aging® Media Kit
- ABOUT THE HEALTHY AGING® PLATFORM. . .
- ABOUT THE HEALTHY AGING® BRAND
WDM Products & Partnerships are custom and effective, for every objective
are highly engaged
Meet our Audiences
Here’s How YOU Can Engage With Us
Communicate your message in high impact places through workdesign.com, e-newsletters and our social media platforms
Social Media Campaigns
Let our thriving Work Design social communities work for you
Collaborative, Sponsored Content
Highlight your thought leadership, leading designers or newest solutions
In-Person Experiences & TALKS
Interact with decision makers in meaningful and impactful ways
Uncover information and insights that no one else has and asserts yourself as a thought-leader in your industry
WDM is proudly supported by the following verified third-party providers
‘Redbook’ to End Print Edition in 2019, Hearst Overhauls Top Editors
- by Melynda Fuller , October 11, 2018
Hearst announced yesterday that 115-year-old Redbook would cease print publication in January of 2019, becoming a digital-only brand.
Just last week, the New York Post reported that many speculated the closure of the print edition was coming, particularly since the role of editor-in-chief had been left empty following Meredith Rollins exit last year. Hearst had published the title for the past 35 years.
The latest of the Seven Sisters to cease regular publication — McCall’s shuttered in 2002 and Ladies’ Home Journal stopped monthly publication and became a special interest title in 2014 — Redbook’s transition comes as Hearst adopts a digital future.
In a statement, Hearst Magazines President Troy Young wrote: “Our teams are embracing cross-platform brand alignment, which will foster even greater idea sharing, more ambitious content creation and the development of strategic business initiatives, all of which benefit our audience, both consumer and commercial.”
The company also announced expanded duties for many of its top editors.
Men’s Health EIC Richard Dorment will now oversee the print publication and MensHealth.com and Liz Plosser, EIC of Women’s Health, will also over see all print and digital content for that brand. EIC Ryan D’Agonstino at Popular Mechanics will have similar duties.
Previously reported by Publishing Insider, Young was said to be evaluating the strengths of his staff as he pivots the publisher’s future to digital. Esquire and Harper’s Bazaar were said to be under particularly intense scrutiny.
However, yesterday, the company announced a slew of changes to many of its iconic titles, with new editorial tasks in line with Young’s digital vision.
Jessica Pels replaces Michele Promaulayko as EIC of Cosmopolitan, where she was previously digital director of Cosmopolitan.com. According to Hearst, the site achieved record traffic in May with 26 million unique visitors.
At House Beautiful, Joanna Saltz has been named editorial director, replacing Sophie Donelson. Saltz became editorial director of HouseBeautiful.com in June and relaunched Delish as a video-first digital destination in 2015. She will oversee both the print and digital editions of House Beautiful.
Kristin Koch is now executive director of Seventeen.com. She was previously the site’s digital director. Koch replaces Joey Bartolomeo and will also edit the magazine’s print issues.
Additionally, Steele Marcoux has been named EIC of Veranda, where she will oversee print and digital operations. The magazine’s operations will relocate to Birmingham, Alabama.
Speaking about the new promotions, Hearst Magazines Chief Content Officer Kate Lewis stated: “These versatile editors are experts at creating content and experiences that engage and entertain audiences. They understand their readers in a very profound way, and they’re passionate about producing stories in all formats, on all platforms, that inform, surprise, drive conversation and create a feeling of community.”
Promaulayko, Donelson and Bartolomeo are all exiting the company.
Issue 1171: March 17, 2015
- Reminder: March issues of Needle Tips and Vaccinate Adults available online
- Now available! IAC’s sturdy laminated versions of the 2015 U.S. child/teen immunization schedule and the 2015 U.S. adult immunization schedule—order a supply for your healthcare setting today!
- Reminder: National Infant Immunization Week is April 18–25; many resources available from CDC
- IAC enrolls four more birthing institutions into its Hepatitis B Birth Dose Honor Roll
- IAC Spotlight! “Like” IAC on Facebook and “follow” IAC on Twitter!
- FDA approves change in diluent storage temperature for Rotarix vaccine
- IAC updates “Guide to Contraindications and Precautions to Commonly Used Vaccines” and “Guide to Contraindications and Precautions to Commonly Used Vaccines in Adults”
OFFICIAL RELEASES AND ANNOUNCEMENTS
- WHO publishes guidelines for the prevention, care, and treatment of persons with chronic hepatitis B infection
- WHO publishes the recommended composition of influenza virus vaccines for use in the 2015–2016 northern hemisphere influenza season in its Weekly Epidemiological Record
- Updated chapter on measles released early online from the soon-to-be-published 2015 edition of the Red Book
- Organizations offer free educational materials about measles for healthcare professionals and patients
- Influenza is serious; vaccination is recommended for nearly everyone, so please keep vaccinating your patients
JOURNAL ARTICLES AND NEWSLETTERS
- CDC reports on missed opportunities for tetanus postexposure prophylaxis
TOP STORIES Reminder: March issues of Needle Tips and Vaccinate Adults available online
The March 2015 issues of Needle Tips and Vaccinate Adults are available online. Vaccinate Adults is an abbreviated version of Needle Tips with the pediatric content removed.
Click on the images below to download the entire March issues (PDF) of Needle Tips and/or Vaccinate Adults.
Needle Tips: View the table of contents, magazine viewer, and back issues.
Vaccinate Adults: View the table of contents, magazine viewer, and back issues.
If you would like to receive immediate email notification whenever new issues of Needle Tips or Vaccinate Adults are released, visit IAC’s subscribe page to sign up.
Back to top
Now available! IAC’s sturdy laminated versions of the 2015 U.S. child/teen immunization schedule and the 2015 U.S. adult immunization schedule—order a supply for your healthcare setting today!
IAC’s laminated versions of the 2015 U.S. child/teen immunization schedule and the 2015 U.S. adult immunization schedule are covered with a tough, washable coating; they will stand up to a year’s worth of use in every area of your healthcare setting where immunizations are given. The child and adolescent schedule has eight pages (i.e., four double-sided pages) and is folded to measure 8.5″ x 11″. The adult immunization schedule has six pages (i.e., three double-sided pages) and is folded to measure 8.5″ x 11″.
- Child and Adolescent Laminated Immunization Schedules (0–18 years)
- Adult Laminated Immunization Schedule
Laminated schedules are printed in color for easy reading, come complete with essential tables and footnotes, and include contraindications and precautions—a feature that will help you make an on-the-spot determination about the safety of vaccinating patients of any age.
1–4 copies: $7.50 each
5–19 copies: $5.50 each
20–99 copies: $4.50 each
100–499 copies: $4.00 each
500–999 copies: $3.50 each
For quotes on customizing or placing orders for 1,000 copies or more, call (651) 647-9009 or email [email protected]
You can access specific information on both schedules, view images of both, order online, or download an order form at the Shop IAC: Laminated Schedules web page.
Back to top
Reminder: National Infant Immunization Week is April 18–25; many resources available from CDC
National Infant Immunization Week (NIIW) will be held this year on April 18–25. NIIW is an annual observance to promote the benefits of childhood immunizations and improve the health of children age two years and younger.
Visit the NIIW website to find promotional and educational materials to help you plan your NIIW activities, and tailor them to the needs of your community.
CDC would like to hear from organizations planning a 2015 NIIW activity. Please complete the NIIW Activity Form so others can learn what you’re doing to educate and inspire parents and providers to protect infants and toddlers from vaccine-preventable diseases. If you’re looking for ideas, you can access events scheduled for 2015, and NIIW events held in 2012, 2013, and 2014 from CDC’s NIIW Activities around the World web page.
- NIIW website
- IAC’s Parent Handouts web page
Back to top
IAC enrolls four more birthing institutions into its Hepatitis B Birth Dose Honor Roll
The Immunization Action Coalition (IAC) is pleased to announce that four new institutions have been accepted into its Hepatitis B Birth Dose Honor Roll. The birthing institutions are listed below with their reported hepatitis B birth dose coverage rates in parentheses. The Honor Roll now includes 187 birthing institutions from 30 states and Puerto Rico. Forty-two institutions have qualified twice.
The Honor Roll is a key part of IAC’s major initiative urging the nation’s hospitals to Give birth to the end of Hep B. Hospitals and birthing centers are recognized for attaining high coverage rates for administering hepatitis B vaccine at birth and meeting specific additional criteria. The initiative urges qualifying healthcare organizations to apply for the Hepatitis B Birth Dose Honor Roll online.
To be included in the Hepatitis B Birth Dose Honor Roll, a birthing institution must have: (1) reported a coverage rate of 90% or greater, over a 12-month period, for administering hepatitis B vaccine before hospital discharge to all newborns, including those whose parents refuse vaccination, and (2) implemented specific written policies, procedures, and protocols to protect all newborns from hepatitis B virus infection prior to hospital discharge.
Honorees are also awarded an 8.5″ x 11″ color certificate suitable for framing and their acceptance is announced to IAC Express’s approximately 50,000 readers.
Please visit the Hepatitis B Birth Dose Honor Roll web page that lists these institutions and their exceptional efforts to protect infants from perinatal hepatitis B transmission.
- Give birth to the end of Hep B web page on immunize.org
- Fact sheet about the birth dose honor roll: Do you qualify for the Hepatitis B Birth Dose Honor Roll? If so, apply today. Also available in black & white.
- Fact sheet about the importance of the hepatitis B vaccine birth dose: Give birth to the end of Hep B. Also available in black & white.
- Hepatitis B Birth Dose Honor Roll web page
- 84-page guidebook, Hepatitis B: What Hospitals Need to Do to Protect Newborns, which contains a wide range of resources to help birthing institutions establish, implement, and optimize their hepatitis B vaccine birth dose policies
- Give birth to the end of Hep B slide set, includes script (43 slides)
Back to top
IAC Spotlight! “Like” IAC on Facebook and “follow” IAC on Twitter!
IAC invites you to connect with us on Facebook and Twitter. IAC’s Facebook page is designed to help parents and all interested Facebook users learn about vaccines and their importance. If you have a personal or organizational Facebook page, please take a minute to “like” IAC on Facebook. If you have an account on Twitter, please take a minute to “follow” @ImmunizeAction on Twitter. Also, you and your patients are invited to view and repost videos available from IAC’s YouTube account.
- “Like” IAC on Facebook
- “Follow” @ImmunizeAction on Twitter
- Subscribe to IAC’s YouTube channel
Back to top
FDA approves change in diluent storage temperature for Rotarix vaccine
On February 27, FDA approved a supplemental license application for Rotarix rotavirus vaccine. The package insert wording will be changed to indicate that the diluent in oral applicators should be stored at 2–8°C or at controlled room temperature up to 25°C instead of the current recommendation for storage at 20–25°C.
- Access the FDA approval letter
Back to top
IAC HANDOUTS IAC updates “Guide to Contraindications and Precautions to Commonly Used Vaccines” and “Guide to Contraindications and Precautions to Commonly Used Vaccines in Adults”
IAC recently revised the following handouts.
- IAC updated Guide to Contraindications and Precautions to Commonly Used Vaccines with additional information about contraindications to the use of PCV13 and LAIV vaccines
- IAC updated Guide to Contraindications and Precautions to Commonly Used Vaccines in Adults with additional information about contraindications to the use of PCV13 vaccine
IAC’s Handouts for Patients & Staff web section offers healthcare professionals and the public more than 250 FREE English-language handouts (many also available in translation), which we encourage website users to print out, copy, and distribute widely.
Back to top
OFFICIAL RELEASES AND ANNOUNCEMENTS WHO publishes guidelines for the prevention, care, and treatment of persons with chronic hepatitis B infection
In March, the World Health Organization (WHO) published its first guidelines for the prevention, care, and treatment of people with chronic hepatitis B infection. This publication complements similar published guidance by WHO on the hepatitis C virus. The “Background” section of the related policy brief is reprinted below.
Hepatitis B infection is caused by the hepatitis B virus (HBV), an enveloped DNA virus that infects the liver, causing hepatocellular necrosis and inflammation. Chronic hepatitis B (CHB)—defined as persistence of hepatitis B surface antigen (HBsAg) for six months or more—is a major public health problem. Worldwide, there are an estimated 240 million chronically infected persons, particularly in low and middle-income countries (LMICs). The major complications of CHB are cirrhosis and hepatocellular carcinoma (HCC). Between 20% and 30% of those who become chronically infected will develop these complications, and an estimated 650,000 people will die annually from HCC and cirrhosis due to CHB. The majority of people are unaware of their HBV infection, and therefore often present with advanced disease. Universal hepatitis B immunization programmes that target infants, with the first dose at birth, have been highly effective in reducing the incidence and prevalence of hepatitis B in many endemic countries. However, these programmes will not have an impact on HBV-related deaths until several decades after their introduction.
- Guidelines for the prevention, care and treatment of persons with chronic hepatitis B infection (166-page PDF file)
- Web page with information about the new publication
- Access the Policy Brief (10-page backgrounder)
- Guidelines for the screening, care and treatment of persons with hepatitis C infection
Back to top
WHO publishes the recommended composition of influenza virus vaccines for use in the 2015–2016 northern hemisphere influenza season in its Weekly Epidemiological Record
The March 13 issue of the WHO periodical Weekly Epidemiological Record (WER) includes an article titled Recommended composition of influenza virus vaccines for use in the 2015–2016 northern hemisphere influenza season. This information was first released as a WHO press release on February 26, and covered in IAC Express on March 10.
- Access the current issue and archives of the Weekly Epidemiological Record
- Chronological list of WHO position papers on immunize.org
Back to top
FEATURED RESOURCES Updated chapter on measles released early online from the soon-to-be-published 2015 edition of the Red Book
Due to the recent measles outbreaks, the American Academy of Pediatrics (AAP) has published the complete chapter on measles from the upcoming Red Book: 2015 Report of the Committee on Infectious Diseases as an early release on the Red Book Online website. The 2015 edition of the Red Book is scheduled for publication in May. Highlights of the changes include:
- Evidence of measles immunity
- Use of immune globulin products for measles prevention
- Vaccination recommendations for health care personnel born before 1957 and for patients with human immunodeficiency virus infection
- Management of susceptible patients exposed to measles
- Early Release chapter from Red Book: Measles
- Article in AAP News: Red Book Online offers updated measles guidance
- Red Book Online website (Red Book Online requires a subscription for access to all of its features)
Back to top
Organizations offer free educational materials about measles for healthcare professionals and patients
Please refer to the following information and resources as we all work together to help stop the spread of measles during this multi-state outbreak.
MEASLES RESOURCES FOR HEALTHCARE PROVIDERS
- Ask the Experts: Measles, Mumps, and Rubella
- Diseases and Vaccines: Measles
- Measles Images
- Standing Orders for Administering Measles, Mumps & Rubella Vaccine to Children & Teens
- Standing Orders for Administering Measles, Mumps & Rubella Vaccine to Adults
- MMR Vaccine Information Statements (in English and 22 languages)
- Sample Vaccine Policy Statement
- You Call the Shots–MMR module
- Measles Cases and Outbreaks web page (updated weekly on Mondays)
- Fever and Rash?…Consider Measles poster
- The Measles Outbreak: Guidance for Clinicians includes many articles and video commentaries and trainings. There is no charge to use Medscape, but you must be registered to access the presentations.
MEASLES RESOURCES FOR PARENTS AND PATIENTS
- Measles web page on vaccineinformation.org
- Measles: Questions and Answers
- Measles, Mumps, and Rubella Are Serious Diseases… Make Sure Your Child Is Protected
- MMR Vaccine Does Not Cause Autism
- Personal Testimonies about Measles: 1) Roald Dahl: A Dangerous Illness, 2) Measles Not Worth the Risk, 3) Open Letter to Parents, 4) The Problem, and 5) Schoolboy, 13, Dies as Measles Makes a Comeback
- State Laws and Mandates: MMR Vaccine
- Measles and the Vaccine (Shot) to Prevent It
- Top 4 Things Parents Need to Know about Measles fact sheet
- Frequently Asked Questions about Measles in the U.S. web page
VACCINE HESITANCY RESOURCES
- Decision to Not Vaccinate My Child
- Evidence Shows Vaccines Unrelated to Autism
- Need Help Responding To Vaccine-hesitant Parents? Science-based Materials Are Available From These Respected Organizations
- Personal Belief Exemptions for Vaccination Put People at Risk
- Top Ten Reasons to Protect Your Child by Vaccinating
- Vaccine Concerns: MMR
- Resources for Vaccine Conversations with Parents—developed by CDC, AAP, and AAFP to help assess parents’ needs, identify the role they want to play in making decisions for their child’s health, and then communicate in ways that meet their needs
From the Vaccine Education Center:
- Vaccines and Autism: What you should know
- Vaccine Safety and Your Child
- Infographic: Vaccination Rates and Outbreaks
Back to top
Influenza is serious; vaccination is recommended for nearly everyone, so please keep vaccinating your patients
Vaccination remains the single most effective means of preventing influenza, and is recommended for everyone age six months and older. If you don’t provide influenza vaccination in your clinic, please recommend vaccination to your patients and refer them to a clinic or pharmacy that provides vaccines or to the HealthMap Vaccine Finder to locate sites near their workplaces or homes that offer influenza vaccination services. Influenza antiviral drugs can treat influenza illness. CDC has issued guidance for clinicians on the use of antiviral treatment for the 2014–15 flu season. Early antiviral treatment works best.
Following is a list of resources related to influenza disease and vaccination for healthcare professionals and the public:
- CDC’s Flu View web section
- CDC’s Flu View web section
- CDC’s Free Resources related to influenza
- CDC Health Update Regarding Treatment of Patients with Influenza with Antiviral Medications
- National Adult and Influenza Immunization Summit website
- The Summit Buzz: Newsletter of the National Adult and Influenza Immunization Summit
- Influenza web page on immunize.org
- IAC’s handouts related to influenza
- HealthMap Vaccine Finder
- Influenza Vaccine Availability Tracking System—IVATS: a resource for healthcare settings looking to purchase influenza vaccine
Back to top
JOURNAL ARTICLES AND NEWSLETTERS CDC reports on missed opportunities for tetanus postexposure prophylaxis
CDC published Missed Opportunities for Tetanus Postexposure Prophylaxis—California, January 2008–March 2014 in the March 13 issue of MMWR (pages 243–246). The first paragraph is reprinted below.
Tetanus is an acute and sometimes fatal disease characterized by sudden muscle contractions. The number of tetanus cases reported annually in the United States has declined significantly since the 1930s and 1940s as a result of the introduction of tetanus vaccines. However, sporadic cases continue to occur in persons who are not up-to-date with tetanus toxoid-containing vaccinations (TT) and do not receive appropriate postexposure prophylaxis (PEP). To assess the extent of these cases, the California Department of Public Health reviewed all tetanus cases reported during January 2008–March 2014. A total of 21 tetanus patients were reported; five (24%) died. An average of three cases were reported each year during 2008–2013; the average annual incidence among patients aged ≥65 years (0.23 cases per 1 million population) was twice that among patients aged 21–64 years (0.10 cases per 1 million population). Of 16 patients with an acute injury before illness and diagnosis, nine (56%) sought medical care, and two (22%) of the nine received appropriate PEP. Although tetanus is rare, it is a life-threatening disease that is preventable. Health care providers should ensure that their patients are up-to-date with TT vaccination and provide appropriate postexposure prophylaxis for patients with wounds.
- IAC’s Diseases and Vaccines: Tetanus web page
- MMWR main page provides access to MMWR Weekly, MMWR Recommendations and Reports, MMWR Surveillance Summaries, and MMWR Supplements
- Free MMWR electronic subscription
Back to top
ASK THE EXPERTS Question of the Week
Can varicella vaccine be used as postexposure prophylaxis for a 9-month-old who was exposed to herpes zoster?
Varicella vaccine is neither approved nor recommended for children younger than age 12 months. Assuming that the child is not immunocompromised, varicella zoster immune globulin (VariZIG, Emergent BioSolutions Inc.) is also not recommended. If the child had a condition which was considered to place the child at greater risk for complications than the general population, then VariZIG could be considered (see www.cdc.gov/mmwr/pdf/wk/mm6228.pdf, page 574).
The Advisory Committee on Immunization Practices (ACIP) does not have a recommendation for acyclovir as varicella postexposure prophylaxis, although the American Academy of Pediatrics does provide some guidance on this issue in the 2012 edition of the Red Book.
About IAC’s Question of the Week
Each week, IAC Express highlights a new, topical, or important-to-reiterate Q&A. This feature is a cooperative venture between IAC and CDC. William L. Atkinson, MD, MPH, IAC’s associate director for immunization education, chooses a new Q&A to feature every week from a set of Q&As prepared by experts at CDC’s National Center for Immunization and Respiratory Diseases.
We hope you enjoy this new feature and find it helpful when dealing with difficult real-life scenarios in your vaccination practice. Please encourage your healthcare professional colleagues to sign up to receive IAC Express at www.immunize.org/subscribe.
If you have a question for the CDC immunization experts, you can email them directly at [email protected] There is no charge for this service.
- Ask the Experts section
- Ask the Experts: What’s New (“Ask the Experts” Q&As are featured in recent publications: Needle Tips, Vaccinate Adults, and IAC Express)
- Question of the Week Archive
Back to top
MISSION: Greta Eagan lives, breathes and shares her experience as a modern millennial who wants to be stylish while upholding her values and ethics. Through her posts and brand collaborations, Greta provides an inspirational resource for others seeking to stay stylish while being conscious consumers. She shares her eco-savvy methodology in her book Wear No Evil: How to Change the World with Your Wardrobe (Running Press 2014) and continues the conversation through her online and social platforms.
UNIQUE VALUE ADD: As a noted expert in the eco fashion and natural beauty space with a mainstream background, Greta bridges the gap between brands and consciously minded consumers. She is a trusted voice with high style standards and is leading the way for a new generation. Her long-standing reputation and blog have fostered a loyal and engaged audience.
AREAS TO COLLABORATE: Greta covers fashion, beauty, travel and lifestyle
PREVIOUS BRAND COLLABORATIONS: Glamour / Lucky Magazine / Refinery 29 / The Outnet / Kate Spade / Eileen Fisher / W Hotels / Juice Beauty / Eco Tools
OPPORTUNITIES TO COLLABORATE:
- Blog Post
- Product Review Blog Post
- Video Post
- Instagram Takeover
- SnapChat Takeover
- Hosting an Event or Web Series
- Guest Appearance
- Modeling a Look Book or Campaign
- Styling or Creative Direction
- Creative Consulting
The Healthy Aging® brand is the upbeat source for how to get started on the road to better health, covering physical, mental, social and financial well-being.
Targeting the active, well-travelled, middle to upper income, 45-plus adult (men and women), the brand offers multi-level sponsorship opportunities for advertisers .
Use our unique, integrated platform to custom drive your message.
ABOUT THE HEALTHY AGING® PLATFORM. . .
Complete details in the 2020 Healthy Aging Media Kit
Healthy Aging® Magazine (subscription, digital and custom publishing). Email for login: [email protected]
Healthy Aging® Website, www.healthyaging.net
Healthy Aging® Social Media
Healthy Aging® Newsletter and Database
Healthy Aging® Custom Content
ABOUT THE HEALTHY AGING® BRAND
“We have developed an exciting brand, Healthy Aging®, which resonates not only with members of the 78 million baby boomer market (born 1946 to 1964) but the very important Gen-Xers (born 1964 to 1980) who are now turning 45 and 50,” says Carolyn Worthington, Healthy Aging® brand creator and publisher of Healthy Aging® Magazine. “We feel our platform is an impactful way for advertisers to connect to this market. We are not about ‘retirement’. We are about ‘what’s next?”
The mission of the Healthy Aging® platform is to provide the vehicle for positive lifestyle information as a way to help people think more about what they can do rather than what they can’t do, how they can take more personal responsibility for their own healthcare and to age successfully.
“We are offering sponsors a cost-effective way to reach the active adult market with content they want,” Worthington adds. “We understand that today’s 45-plus consumers do not think of being old. They feel they have lots of life to live and are stimulated by content that speaks to them, rather than focusing on the gloom and doom of diseases and the classic definition of retirement.”
- 152.6 million Americans aged 45 and older represent 52% of the U.S. population and control 87% of the nation’s wealth.
- 76.4 million baby boomers (born 1946 to 1964, now age 50 to 68)
- 76.2 million GenXers (born 1964 to 1980, have reached age 45 and 50-plus)
- About one in every eight, or 12.4 percent, of the population is an older American.
- Over the past 10 years the percentage of Americans 65+ has more than tripled.
- People are living longer. The 85+ population is projected to increase from 3.6 million in 1995 to 8.5 million in 2030.
A Wealthy Group
- Consumers 45+ already represent a $900 billion market.
- Boomers are projected to hold 70% of U.S. disposable income and buy 49% of total consumer-packaged goods (Nielsen).
- The median income of the target GenX group (ages 40 to 44) is $84,278 (U.S. Census Bureau).
- 9% of the 45+ population has over $100,000 in annual HH income.
- They own their own homes. Of the 21.4 million households headed by older persons, 80% are owners and 20% are renters
Contact us to learn more about how Healthy Aging can help build your brand or message by reaching the active 45-plus market: [email protected]