SO & CO is a New York-based watch manufacturer whose creations reflect the energetic and effervescent lifestyle of the city’s inhabitants.

Started by veterans in the horological industry, SO & CO utilize their experience to craft unique and exceptional timepieces.

Below is our list of the best selling SO & CO watches. For more on New York based watchmakers check out:

  • Bulova
  • Ingersoll

Most Popular SO&CO Men’s Watches In Detail

SO&CO 5010B.3

SO&CO 5010B.3 Review | Customer Reviews | Check Prices

The masculine appeal of this sports watch is difficult to deny.

The metal case of this round-shaped watch is attached to a triple-linked stainless steel bracelet with a fold-over clasp. The 5010B.3 has a very attractive façade owing to the blue-colored bezel and dial that are accented in gold. On the dial, you can see the gold tone time indices, as well as the luminous hour and minute hands.

Also outlined in gold tone are the three sub-dials, two of which indicate the date and the day, while the third serves as a 24-hour display. The bezel features a tachymeter scale, with indices and numbers printed in gold tone. Three fluted screw down crowns are positioned on the right side of the case, making the watch’s 44-mm width seem wider.

This timepiece uses quartz movement and is water resistant up to a hundred meters.

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SO&CO 5002A.4

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This watch is for those who like to express individuality through the accessories they wear on the wrist.

The design of this watch is unconventional and fashion-forward. The PVD-coated alloy case is black, matching one of the colors on the black and orange-striped canvas strap. A shade lighter than the color of the case is the grey dial with a matte finish. The dial has an additional feature of being luminous, which makes time telling easy even in low light.

The hour markers are in bold Arabic numerals while the indices that serve as minute indicators are printed on the boundary of the dial.

The hour and minute hands, which keep track of time with a quartz movement, are baton-shaped and silver-toned, while the second hand has a red color.

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SO&CO 5021.2

SO&CO 5021.2 Review | Customer Reviews | Check Prices

This robustly designed and constructed silver tone timepiece is built to be at home in land or in the water.

Topping the metal case of the watch is a blue and red-colored bezel that can be rotated and utilized as a 60-minute timer. Contrasting with the bright colors of the bezel is the dark black color of the dial where the luminescent hour marks and hands are displayed, clearly visible under the mineral crystal display.

A magnified view of the date is found at the 3 o’clock position. On the right side of the case is a screw down crown, fitting for a watch that is water resistant up to 100 meters. The SO&CO 5021.2 uses a quartz movement.

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SO&CO 5018C.2

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It’s easy to imagine having an adventure on the high seas with this blue and silver timepiece from SO&CO’s Yacht Club Collection.

The case, made from silver tone alloy, is connected to a blue calfskin leather strap held together with a buckle clasp. The watch face features a blue-colored dial enclosed in mineral crystal and displays silver tone hour marks and indices.

The hands, which are powered by a Swiss quartz movement, are also in silver tone. An interesting element on the dial is the orange-colored GMT hand, strikingly visible against the blue background. Similar to the dial, the bezel takes on a blue hue, with silver tone markings. A magnified date display is shown at the 3 o’clock position.

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SO&CO 5038.1

SO&CO 5038.1 Review | Customer Reviews | Check Prices

This round-shaped sports watch presents a very classic look.

The silver metal case and stainless steel link bracelet provides a bright backdrop to the black-colored dial and bezel. On the dial, you can observe three sub-dials: two indicate the date of the month and the day of the week, while one serves as a 24-hour time display.

The time indicators are in silver tone, with the applied hour markers having luminous fills. Similarly, the hour and minute hands are also luminescent. Encircling the dial is a unidirectional stainless steel bezel with silver tone stick and Arabic numeral markers.

The 5038.1 uses quartz movement and has a water resistance depth limit of 100 meters.

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