Sonia Kashuk eye couture eyeshadow palettes Review + swatches

Ever since Target came to Canada two years ago, I knew the one brand I would always be going there for was Sonia Kashuk. For years and years, people have been raving about how amazing Sonia Kashuk products are. And the best part? They are a mid-ranged drugstore brand with affordable but very good quality products. I absolutely love their brushes and they also come out with awesome seasonal collections which are always eye catching. They are definitely doing the most, I mean look at their latest collection!! I WANT! No other drugstore brand comes up with stunning limited edition products four times a year like this, only Sonia Kashuk.

But sadly Target left Canada just after one year of operation. Sigh… Anyways, let’s get to the review of their stellar eyeshadow palettes. Let’s GOOOO! ヾ(。・ω・)シ
Full name of product:
Sonia Kashuk Eye couture

Limited edition/ Permanent?:

Description of product:
“Choose from two palettes; the seasonal palette with a range of colourful shades and the core palette that is compromised of your essential matte neutral shades. The formulas have are extremely blendable with a velvety soft touch and superior color release. Eye on Neutral palette is fragrance and paraben free.”


Amount of product:
0.34 oz (9.6g)

Duration before expiration:

Country of Manufacture:
Made in USA

Where to buy:
Sonia Kashuk

Shades available:

The two permanent versions of these neutral palettes come in a fully matte one (left one) and a fully shimmery one (right).

There is also a spring collection from Sonia Kashuk at the moment called “Knock out beauty” which seems to be half and half of the two permanent palettes in one for the price of $24.99. I think this is a steal of a deal, especially if there are any left over after a couple of months and most likely it will go on sale for 50% off!! Also if you think about it, Urban decay naked palettes retail for $50+ each and these are $19.99. Honestly these two palettes are the reason why I don’t own the Urban Decay ones, they are really that good!

Talc, Silica, Zinc Stearate, Caprylyl Methicone, Isononyl Isononanoate, Isopropyl Titanium Triisostearate, Caprylic/Capric Triglyceride, Zeolite, Caprylyl Glycol, Phenoxyethanol, C12-18 Acid Triglyceride, Sorbic Acid, Synthetic Beeswax, Hexylene Glycol, Pentaerythrityl Tetra-Di-T Butyl Hydroxyhydrocinnamate, Calcium Aluminum Borosilicate, Tin Oxide. May Contain: Mica, Titanium Dioxide, Iron Oxides, Manganese Violet, Ultramarines, Carmine, Zinc Oxide, Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide, Chromium Oxide Greens, Chromium Hydroxide Green, Blue 1 Lake, Yellow 5 Lake
Product packaging:
The packaging for this product is super standard, no bullsh*t kinda design. It just comes in a matte black plastic compact with a clear cut out so you can see which version of the palette you are grabbing. The front has the snap closure and is super secure so you know it won’t pop open when you are travelling.

Color/ Pigmentation:
Neutrals are a staple in any make up collection, whether you are starting out or a self proclaimed “guru”. Matte eyeshadows have never been any easy formula to produce, from high end to drugstore. When Tati (Glamlifeguru on Youtube) stated that this was the best matte eyeshadow palette available in the drugstore, you know it has to be good! So when Target came to Canada, it somehow magically snuck into my cart and came home with me. I actually couldn’t wait, so I cracked it open in the car to see if she was right or not. Boy was she on the money!

The matte version has a good mix of warm and cool tone and a good variety of a matte white, beige, reddish brown down to the blackest of black. The undertones definitely work for all skin type and I’d recommend it to anyone, even to my chocolate ladies out there.
Shimmer formulas are the easiest formula cosmetic companies to produce, so if you mess up on these formulas, then you will know everything else they have to offer most likely will not be that great. The shimmer version also has a good mixture of shades from champagne, light pinks, dark plums to stone greys and chocolate browns.

*Please keep in mind, all of these swatches were without primer. I didn’t do this on purpose, I actually forgot to use any when I was taking the pictures but you can see here that you honestly don’t need any for the pigmentation to show up!*

Texture/ Finish:
I was honestly skeptical at first with the matte palette since a lot of drugstore brands can not produce a decent matte shadow without it being chalky. Also in Canada, you can’t return drugstore products like in USA so if you buy it and open it, that’s it. Money down the drain if it doesn’t work out. These palettes are not cheap, affordable but not cheap running you $19.99 a palette before tax. Surprisingly the matte shadows might be one of the best drugstore eyeshadows I have tried by far and definitely comparable to Urban Decay’s shadows. Now that is a bold statement to put out there but rest assure, you will definitely not be disappointed with Sonia Kashuk’s palette. The shimmer palette is also no exception and is super pigmented, blendable and buttery as well.

Both versions are blendable, not chalky and pigmented enough to say “Urban Decay Naked what? What’s that?”.

Lasting power:
With or without primer, these work great on my skin. Of course my routine is always to use a primer to keep things in check and lasting the whole day with no fuss. Without a primer, these last 8+ hours no problem with slight fading by the time I get home. With a primer, it lasts more then 10+ with absolutely no fading. Of course this is with my dry skin and little to no oil on my lids, so take my experiences with a grain of salt.

-super pigmented
-buttery formula, blendable

-can only be bought in Target or Sonia Kashuk online

Stars given out of 5:

Overall thoughts:
For those of you who are still looking for the best neutral eyeshadow palettes, whether it is the drugstore or high end department store brands, these would be for you. I absolutely love these two palettes and these are the reason why I don’t own any Urban Decay Naked palettes. I can not see myself without these and would be super sad when I do end up finishing them since I’d have to drive across the border to buy it. Overall I think these are for everyone and you guys really should get on it. To be frank, K-beauty does not cut it when it comes to the eyeshadows compared to Western cosmetics. I give these products a holy grail status because I honestly can not live without these. Two thumbs up, go and get yours too!

What do you guys think about these eyeshadow palettes? Do you own one yourself? Do you want one? Let me know in the comments down below what you think and also, what is your most favourite eyeshadows?

If you found this post helpful, don’t forget to share it on your favourite social media pages. Also don’t forget to follow me on my social media platforms to see what I’m doing and what I’m getting in the mail :D. Mail time is always fun time for me. ( •ω• )
Bloglovin: @christinahello


I have been on the hunt for an eyeshadow primer or base that is long lasting but easy on the wallet and has no parabens and harsh chemicals. This can be hard to find because most eyeshadow primers or bases are around $20. There are rarely any drugstore brands, if yes, it will probably contain parabens. Surprisingly, I found the Sonia kashuk Extreme Wear Eye Base. It claims to "create the perfect canvas for color application and enhance staying power" HOWEVER, it didn’t do the latter bit. It is a great light nude color but the staying power just isnt there. After 6 hours, my eyeshadow started creasing. I know this is an eyeshadow base but it also says that it extends eyeshadow wear. Pros: Nice creamy texture Light yellowy nude color Cons: Small jar, need to use brush to take out product Creases eyeshadow within 6 hours I’d recommend this for more everyday wear for school or possibly work, but touch ups are a must… This is not for oily skinned girls at all. I will not repurchase but will finish using this because I paid $8.99 for it. I’d recommend sticking to the higher brands like UDPP or TFSI

20 Hands On Makeup Tips from Sonia Kashuk

I’m always excited when I’m invited to anything taking place in the Target Showroom in New York City because when they host an event, they completely transform their Fashion Avenue space. From a Missoni haven for the preview of their upcoming designer collaboration to a product-laden bathroom for their Fall 2011 preview, I’ve even seen a Target-emblazoned faux hot dog stand at one of their events. Yesterday, celebrity makeup artist Sonia Kashuk hosted a makeup tutorial for about 40 editors hailing everywhere from Teen Vogue and Cosmo to some of the country’s most popular blogs. Each of us had our own vanity outfitted with a slew of Kashuk’s Target products and a mirror. The gregarious Kashuk joked about her naked face before guiding us through a makeup routine using her products.

Speaking to a roomful of women who write about beauty on a daily basis about makeup tips is no easy feat but Kashuk, who in 2006 authored a book called Real Beauty where she offered up professional tips, is a seasoned vet and had some fantastic insight.

Everything on each of our vanities was from the Sonia Kashuk for Target line with the exception of Yes to Blueberries makeup removing wipes and SPF 30 moisturizer (both of which are fantastic and sold at Target). All of the products used were under $19.99, with most falling under $9.99. Admittedly, the brushes weren’t as luxe as, say, those from Hourglass and the shadows weren’t as buttery smooth as, say, Sensai, but given their prices, they more than delivered, especially when it came to selection of shapes and hues. Read on for tips from Kashuk!

  • After cleansing your face always apply an SPF moisturizer, especially in the under eye region.
  • It’s essential to use primer. It makes a huge difference in the layout of your makeup, the wear, and it feels very good on skin.
  • If you don’t need concealing – don’t use concealer! Stick with liquid foundation only.
  • When it comes to foundation, the main thing is to make sure the color is the right fit. How you apply it – whether with a brush, sponge, or your fingers – does not matter, but it’s important to remember to pad and dab it on (versus soaking and pressing with a lot of pressure).
  • Don’t forget to apply foundation under the eye right up to the lash line, to cover your entire eyelid to take away any darkness you might have, and to go over your entire lip line – you can even go over the brow if you feel like you have redness there. Kashuk also noted that all of her liquid foundations have a yellow base to take away redness and make skin more neutral.
  • If you need to use a concealer, choose a shade slightly lighter than your foundation, but be careful not to go too light or there will be color separation (hello raccoon eyes!)
  • When working around your eye with concealer make sure to use your ring finger as it’s the weakest and tap, don’t rub.
  • When working with cream products, it’s best to use synthetic brushes.
  • Brightening powder is good to use over concealer especially on the inner part of the eye.
  • After applying blush, use a clean brush to break anything down and make sure all is well blended – this is especially important if you’re using more than one blush shade (which is why I personally prefer blushes like this one from Sensai which comes with multiple shades in one compact so you can just swoop over all of them).
  • Use a double fiber brush for softer blush application.
  • Dot Liner between your upper lashes to make them appear fuller.
  • Go over your eyelid with powder before applying shadow to avoid creasing.
  • If you opt to use cream products on your eyes set them with powder.
  • When applying shadow, don’t forget to add color into your crease to give your face depth. With darker eyes, however it’s best to emphasize your lash line versus the crease and remember to always have very little color on your eye makeup brush as it’s always best to build slowly.
  • To give your eyes a little lift if they droop down, wing out eye liner just a hair.
  • After you’re done with your eye makeup, take a clean brush and soften up the eyes so you don’t see any color beginning or ending.
  • When working with an eye pencil, it shouldn’t be a back and forth motion. Stroke the brow pencil in the direction your hair grows.
  • If your eyes tend to droop down, don’t use mascara on your lower lashes.
  • Opt for a lip pencil under your lipstick or gloss for longer wear. If you fill in your entire lip with liner first you’ll have an extra layer when your color wears off.

Typically, I don’t wear nearly as much makeup as what was used during the event, but I did come away with an interest in experimenting with lip liner which I never thought would hold any appeal for me. The tutorial ended with a discussion on fall trends and Kashuk said that the first thing to change when transitioning from summer to fall is your foundation because even the brightest, most protected skin will get some color. She also noted to go from brighter colors to warmer more jewelry-toned and deeper hues come September.

To check-out Sonia Kashuk’s extensive makeup, skincare, and accessories collection for Target,

By some miracle the Sonia Kashuk Eye on Neutral Matte/Shimmer Eyeshadow Palette ($29.99) and Sonia Kashuk Matte Red Lipstick released for Holiday 2013 are still very much available at certain stores or online at

Praise the makeup gods!

I absolutely loved the Matte Red Lipstick and even I didn’t get a chance to review it during the Holidays I am totally on board with the Eye on Neutral Matte/Shimmer Eyeshadow Palette.

With nudes and naturals, cure the Maybelline Dare to Go Nude Collection, on the rise for Spring 2014 now is a good a time as any as to haul out the Sonia Kashuk Eye on Neutral Matte/Shimmer Eyeshadow Palette.

Apparently this little palette combines the Matte Eye Couture Eye On Neutral and Shimmer Eye Couture Eye On Neutral Palettes into one. Those palettes range at $19.99 each so this gives you both at a $10 savings although the eyeshadows in this palette look a bit smaller…unsure how big the ones are in the Eye Couture Palettes but these weight in at a total of 0.51 oz for all eighteen shades.

This is a very nice size compact. It’s quite small with a generously sized mirror and isn’t bulky or clumsy to travel with should you desire. It’s nice to have eighteen shades of nude eyeshadow in one easy to carry around palette should you go away for a week or two and you’re not wanting to carry a ton of assorted eyeshadow with you. I think in someways this might remind you of palettes like the E.L.F. Cosmetics Little Black Beauty Book but I do think the quality and pigmentation is considerably palette.

Note: I swatched some but not all of the shades in this palette.

The shimmer shades are incredibly smooth with a velvety texture and excellent pigmentation. They wear on my drier lids for a solid six hours without creasing and show minor fading at around hour eight. They apply like butter with a smooth finish that’s has an almost metallic sheen.

I think the mattes are slightly drier. I wish they had a little more of a silky consistency but with a sponge applicator they do apply easily without looking chalky or patchy. It’s just the texture is a bit dense and dry when compared to the lovely texture of the shimmers.

Either way I think the palette is quite great. I like the travel size, I like having a ton of nude, natural options in one part, and they consistency of the shades is fab. Of course, you do have to question slightly at dishing out $30 on this. About $20 more will get you any of the Naked Palette including the brand new Naked 3 should you desire and those are all full size eyeshadows that won’t have a drier texture on you. I have wishes that this was $14.99-$19.99! I think the $29.99 makes me wince slightly! A price chop wouldn’t go unnoticed for next year’s Holiday palette but there is quality to be had here with a great array of natural shades tucked into one small compact!

It’s available now (apparently for a limited time for the Holidays but thankfully still available) at some Target locations (mine still has it) or most definitely online at

Own it?

Do share!

Sonia kashuk eye primer

Leave a Reply

Your email address will not be published. Required fields are marked *