MENOMONEE FALLS, Wis.–(BUSINESS WIRE)–Kohl’s (NYSE:KSS) announced the re-launch of the billion-dollar private brand, Sonoma Goods For Life™, designed to offer a casual and easy lifestyle experience across all product categories to better serve today’s families. As part of Kohl’s focus on delivering amazing product, Sonoma Goods For Life’s new, curated assortment delivers modern, useful and versatile fashion and home essentials and provides customers with goods that help them live smarter, simpler, better lives.

“As part of Kohl’s Greatness Agenda, we want to inspire our customers by giving them amazing products that deepen their engagement with our brand,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Sonoma Goods For Life is one of Kohl’s largest brands and also represents the greatest opportunity for growth. We’re elevating the collection and creating a more exciting and cohesive offering. We believe that the new Sonoma will resonate with our customers and build great momentum for Kohl’s.”

“Sonoma Goods For Life is a reflection of how modern families live – rooted in those everyday pieces for your wardrobe and home you can’t live without,” said Michael Gilbert, Kohl’s executive vice president of product development. “Our customers want value they feel good about and products with a purpose that look great, function well and are easy to wear. And that’s exactly what Sonoma offers.”

Sonoma Goods For Life’s new brand essence will come to life through elevated in-store and online experiences including refreshed packaging, fixtures and graphics. The re-launch includes marketing support through dedicated broadcast across all major networks, cable, syndicated properties, online video, social media, direct mail distribution and personalized email communication.

Sonoma Goods For Life offers customers easy solutions across all categories including womens, mens and kids apparel, accessories, footwear, home décor, bedding, bath, furniture and beauty. Browse the updated apparel, accessories and home product at KohlsPressKit.com/SonomaGoodsForLife or visit Kohls.com/SonomaGoodsForLife for the new Kohls.com landing page experience.

About Kohl’s

Kohl’s (NYSE: KSS) is a leading specialty department store with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, the company offers amazing national and exclusive brands, incredible savings and inspiring shopping experiences in-store, online at Kohls.com and via mobile devices. Committed to its communities, Kohl’s has raised nearly $300 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl’s Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc. For additional information about Kohl’s philanthropic and environmental initiatives, visit http://www.Kohls.com/Cares. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com.

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Wisconsin-based specialty department store Kohl’s has announced the re-launch of its billion-dollar private label brand, Sonoma Goods For Life. As part of the store’s focus on better serving its core family-focused consumer, the revitalized label will offer women’s, men’s and kid’s apparel, accessories, footwear, home décor, bedding, bath, furniture and beauty.

“As part of Kohl’s Greatness Agenda, we want to inspire our customers by giving them amazing products that deepen their engagement with our brand,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Sonoma Goods For Life is one of Kohl’s largest brands and also represents the greatest opportunity for growth. We’re elevating the collection and creating a more exciting and cohesive offering. We believe that the new Sonoma will resonate with our customers and build great momentum for Kohl’s.”

The re-launch will include elevated in-store and online experiences including refreshed packaging, fixtures and graphics, as well as marketing support through dedicated broadcast across all major networks, cable, syndicated properties, online video, social media, direct mail distribution and personalized email communication.

“Sonoma Goods For Life is a reflection of how modern families live,” said Michael Gilbert, Kohl’s executive vice president of product development. “Our customers want value they feel good about and products with a purpose that look great, function well and are easy to wear. And that’s exactly what Sonoma offers.”

Outfitting your adventures for over 40 years!

Located in Montgomery Village, Santa Rosa, California
Sonoma Outfitters is a family owned clothing and outdoor gear company located in Sonoma County, right in the heart of California’s wine country. We are a retailer of quality outdoor clothing and gear for all your favorite adventures including camping, hiking and most every outdoor activity. We have a passion for all things outdoors and all the adventures that await.

Sonoma Outfitters has a large, hand-picked selection of Clothing and Footwear by high quality manufacturers such as Patagonia, Marmot, prAna, The North Face, Keen, KÜHL, Merrell, UGG® and much more. We are well trained by factory representatives, plus we wear the clothing and use the equipment, so we know our products inside and out – We won’t carry anything that doesn’t measure up to our standards. Founded in 1978, we have a long history of watching and understanding the trends in outdoor equipment, tempered with the experience to know the difference between innovation and hype. We offer clothing, shoes and gear for women, men, and children.

We listen to our customers, gaining valuable information about each products performance. For over 40 years we have listened, experienced, and tested the gear and clothing we carry. Our manufacturers hear from us if we are not happy with one of their products.

Sonoma life style pants

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