La Mer makes a legendary $325 face cream. It’s now being sued for alleged false advertising.

Two weeks ago, a Chinese beauty blogger named Hao Yu announced on Weibo, the Chinese version of Twitter, that he was suing beauty giant Estée Lauder.

The beauty blogger is accusing the company of false advertising, and his lawsuit pertains to La Mer, the luxury skin care line owned by Estée Lauder that makes one of the most coveted and expensive moisturizers in the beauty industry: Crème de la Mer. To the faithful, this product is basically the Holy Grail of creams. It sells at $325 for 2 ounces at high-end department stores, including Barneys and Saks Fifth Avenue, and is touted as a skin care essential by a huge range of celebrities, including Kim Kardashian, Martha Stewart, and Kevin Hart.

But Yu argues, according to the South China Morning Post, that language on La Mer’s Chinese website is misleading customers into believing Crème de la Mer can heal scars from burns.

The lawsuit is just one more chapter in the much-hyped story of La Mer. The brand has a mysterious, nearly mythical presence in the beauty world, and it is not without controversy. For decades, customers have lamented the line’s inaccessible price tag and questioned whether the ingredients in its products are really as lavish as it claims.

How La Mer got its fairy tale reputation

Within the lucrative world of beauty, arguably no company has obtained such legendary status as La Mer, and that’s partly because of its backstory.

Per the tale on the brand website, the formulas for La Mer products, including Crème de la Mer, were developed by Dr. Max Huber, a “gifted scientist” and physicist. Huber is said to have suffered chemical burns during a lab accident. (The brand doesn’t give a timeline, but other accounts of the story say the accident happened in the 1950s.) According to the tale, he searched for something to heal his burns and was “convinced the regenerative properties of the sea might hold the key to improving the look of his skin.”

View this post on Instagram

A post shared by La Mer (@lamer) on Sep 24, 2018 at 6:39am PDT

Huber decided to experiment with resources found in “the pristine waters of a nutrient-rich kelp forest in the Pacific” (fancy PR talk for using seaweed he found near his home in California). The La Mer site says Huber “experimented with a slow-craft fermentation process, combining Pacific sea kelp with vitamins and other natural ingredients.” He supposedly spent 12 years working on his “crème,” going through 6,000 trials, and ultimately found that when he exposed his science experiment to “light and sound waves,” it worked better.

The end result was a recipe Huber called a “Miracle Broth” — a term that has been trademarked by Estée Lauder. Huber, who one society figure said had the “skin of a 12-year-old” after making his discovery, used this recipe to make creams he sold under the brand name La Mer, which literally means “the sea” in French.

The business grew by word of mouth — Huber attended “elite dinner parties in the West Village” in the late ’80s with fashion folk like designer Ralph Rucci, according to Elle, and gained a following. La Mer creams also sold by mail order catalogues, and at small, high-end department stores like Henri Bendel.

Huber died in 1991, and Estée Lauder acquired La Mer in 1995. His original “Miracle Broth” recipe is now in most La Mer products, including, of course, Crème de la Mer. The company makes products other than moisturizer, like serums and makeup, but the Crème de la Mer moisturizer has brought it the most fame.

Today, the brand says that its sea kelp is “placed on ice and rushed to the La Mer labs to help keep its nutrients optimized.” La Mer products are also subjected to a “carefully selected” soundtrack of music during their three-month fermentation process, as a research and development scientist at Estée Lauder told the Cut last year.

Once La Mer was acquired by Estée Lauder, the beauty giant marketed the line to the masses as a luxury brand. (That its name is French also has a certain type of appeal.) Estée Lauder helped get the moisturizer in front of A-listers, so for decades, Crème de la Mer has been a Hollywood skin care staple.

In the early aughts, it was a Jennifer Lopez beauty secret, and these days it’s Chrissy Teigen’s stretch mark cream and Kate Moss’s night cream. The brand plays a prominent role in Kim Kardashian West’s $4,500 beauty routine, and Scott Disick has said his morning ritual includes rubbing in the cream.

La Mer is also considered a beauty status symbol, as portrayed by the brand’s army of “high style” influencers. Even though a small percentage of beauty consumers can actually afford to spend $175 on an ounce of cream, influencer marketing platform Traackr has determined that La Mer is the beauty brand that gains the most engagement from its followers on social media.

It’s unclear if La Mer pays celebrities or influencers to use or mention the brand, but it’s safe to say at least some of them receive these or other products for free, which all feed into La Mer’s constant visibility as the ultimate beauty grail. This year, Estée Lauder announced La Mer is now making its parent company more than $1 billion in sales.

Shoppers both love and hate the pricey moisturizer

To everyday people who don’t get the creams for free, though, or aren’t rich and famous, La Mer products can be polarizing; some people swear they’re worth the exorbitant cost, while many others say the line is no more than a stunt.

Comb through La Mer products on any website, and you will find hundreds of thousands of gushy reviews. Over at Nordstrom, there are 2,274 reviews, including sentiments like “My skin looks and feels great and I constantly get compliments on my lack of wrinkles at 63!” and “I have tried moisturizers from other high-end brands as well as from the dermatologist office and nothing works as well as Creme De La Mer,” and also “the hype is yes, real.” Bloggers have called La Mer “worth every penny” and praised its ability “to transform the appearance of the skin.”

There are also plenty shoppers who say otherwise, insisting the price tag isn’t justifiable and that there are plenty of equally good dupes. Over at Makeup Alley, a community of beauty obsessives, reviewers said La Mer’s products invite “hilarious theatrics” and noted that shoppers might “find Disney more gratifying than this creme.” On the popular Reddit community SkincareAddiction, users have accused the cream of being so thick it “suffocates skin and clogs pores,” and the reaction of one shopper at Sephora, which started stocking La Mer in 2017, was “no, no, no, and no.”

La Mer’s Crème de la Mer, the brand’s infamous moisturizer. La Mer

Discussion of the company is tangled up in a web of conspiracy theories — that Huber never existed, that his scientific experiment story was all made up by Estée Lauder, that he worked for NASA, that he didn’t work for NASA, that La Mer moisturizer is really just a giant tub of seaweed mixed with Nivea cream that fermented for four months.

Plenty of bloggers and skin care experts have spoken up about how La Mer’s ingredients are far more common than the company claims and don’t match up to the product’s price tag. One of the main ingredients in Crème de la Mer, for example, is mineral oil, which can be bought by the gallon on Amazon for $20 or from Johnson & Johnson at 25 cents an ounce. Another one is petrolatum, which is probably best known for the popular, branded drug store goo, Vaseline.

In 2010, the Daily Mail even hired a cosmetic chemist to study Crème de la Mer, and he ascertained that despite its hefty price tag, its ingredients cost about $20.

The Chinese lawsuit against La Mer

La Mer claims its products are “a miraculous feat of science and serendipity,” and it characterizes Crème de la Mer as a “miraculous golden elixir” that is “cell-renewing.”

Beauty brands make all sorts of claims like these. But Hao Yu, the Chinese blogger who’s suing La Mer, takes issue with how the company is marketing to Chinese customers specifically. In his lawsuit, Yu claims La Mer’s Chinese website says its cream “restored Huber’s physical appearance.” When he searched La Mer’s American and Japanese websites, though, La Mer made no such claims. (The American website currently says the cream “helped restore complexion to a look of such radiant health.”)

“Yin-yang website, fake ads, LA MER, how long are you going to lie to Chinese consumers?” Yu wrote on Weibo.

Yu’s post quickly went viral, receiving more than 34,000 comments, with almost 100,000 shares. A Weibo hashtag about La Mer trying to “deceive Chinese consumers” was trending last week, Chinese luxury business site Jing Daily reported, and Yu’s post made became a trending topic on Weibo, where it was viewed more than 79 million times.

In a statement, La Mer told Vox: “We stand behind our products, and will take action to vigorously defend our brand against these allegations. For decades, consumers around the world have been devoted to La Mer because of their confidence in its efficacy and quality.”

La Mer claiming that its cream is able to “restore” skin to what it looked like before it was burned clearly hit a nerve for Yu. He told his 1.1 million Weibo followers that he spent 1,450 yuan (about $211) on Crème de la Mer and used it on scars from burns, but did not see any improvement. He said he also found other Chinese customers who’d bought the cream for healing his scars, and that they too felt duped.

But Yu’s lawsuit isn’t just about one blogger’s dismay with a beauty brand, though. It speaks to a major consumer demographic — Chinese shoppers — and how they’re often pandered to.

The Chinese skin care industry is a $22 billion market, and is a direct reflection of the spending power of China’s rising middle class. According to McKinsey, there will be more millionaires in China than any other country by the end of this year, and by 2021, China will have the world’s wealthiest households.

These shoppers are “breathing new life into the luxury market,” Reuters reports, and they have an affinity for luxury brands. While wealthy Chinese customers buy into the luxury brands of Italy and France, American brands like Michael Kors, Tiffany & Co., Coach, and Estée Lauder have become increasingly popular.

Companies are well aware of the sales opportunity in China and have made major pushes for its shoppers, opening stores in the country’s major cities stores and participating in national shopping holidays like Singles Day.

Estée Lauder, specifically, has made a huge push for the Chinese market over the past year, which has resulted in a 50 percent increase in Chinese sales. While it’s unclear if La Mer’s marketing language was meant to intentionally deceive shoppers, Yu has pointed out an overall thirst in the luxury market for the Chinese shopper’s wallet. (La Mer told Vox it was “aware of Mr. Hao Yu’s statement that he has sued La Mer and not comment on potential or pending litigation.”)

“No matter how much money Chinese consumers have, big global brands will not treat Chinese consumers as VIPs,” Yu wrote in an angry blog post, according to the Southern China Morning Post. “In their eyes, we are still gullible sheep waiting to be killed.”

View this post on Instagram

A post shared by (@juthamat_by_jem) on Sep 20, 2018 at 4:46am PDT

Still, even with the lawsuit, La Mer will likely continue to reign as a premium skin care brand. The constant discussion about the pros, the cons, and the conspiracy theories help fan the flames of mystique, as does the premium price tag. The jar is extra heavy, the scent is strong, and there’s a delicate little spoon that’s supposed to be used to scoop out the moisturizer.

The brand calls the application of the cream “the ritual,” and gives specific instructions; you must rub it between your hands before applying it to your face “to activate the renewing power.” Even the thickness of the cream is, well, rich.

The moisturizer may or may not be worth it, and the claims may or may not be genuine — in the US, or in China — but the reputation, visibility, and overall mystery of the beauty brand continues to live on, and is what keeps (some) shoppers coming back for one dollop after another.

Want more stories from The Goods by Vox? Sign up for our newsletter here.

We’re huge Jasmine Tookes fans, and we can’t wait to see her walk in this year’s Victoria’s Secret Fashion Show—especially wearing that $3 million dollar, diamond- and emerald-encrusted Fantasy Bra. But what we’re were even bigger fans of is how unfiltered Tookes is—quite literally. When an unretouched photo of Tookes was released—one where you could see her stretch marks, because surprise, we almost all have them—she didn’t shy away from her flaws, but rather owned them. So when one Instagram user made a serious dig, Tookes proved she’s no bullshit, and yes, we love her for it.

All things Victoria’s Secret we love:

  1. The Surprising Amazingness of the Victoria’s Secret Matte Liquid Lipstick
  2. Check Out Everyone Who Will Be Performing at the 2016 Victoria’s Secret Fashion Show
  3. Bella Hadid Booked to Walk Along With Sister Gigi Hadid in the Victoria’s Secret Fashion Show

Basically, Tookes decided to post an Instagram showing the Fantasy Bra, with a friendly reminder that the annual Victoria’s Secret Fashion Show is soon. Totally tame. (The IG is below.) Lots of comments from fans rolled in, filled with all of the applicable emojis. But then after a few users thought she looked a bit paler in the photo, one user went too far and wrote, “Exactly what I was thinking, I think she bleached herself she used to look black.”

Um, wait. What? Here at Allure, the topic of skin bleaching is not something we take lightly—we were highly offended when Azealia Banks compared skin bleaching to hair weaves, to say the least. But we were so proud of Tookes, who when accused of skin bleaching, didn’t stay silent—in fact, she responded to the commenter, tagging the user in her reply.

“are you kidding me!?!?!? Who in the world does that?” Tookes wrote. “First of all. Lighting is everything and not to mention I’m way darker in the summer and much lighter towards the winter. My skin tone changes all the time just like everyone else.”

The model’s honest and awesome AF response was celebrated by other Instagram followers, Cosmo reports, saying that they encouraged Tookes to simply ignore the haters. Which she should. But we don’t blame her for being pissed. We still are for her, TBH.

Now watch fellow Angel Gigi Hadid behind the scenes of her Allure cover shoot:

We’ll always take tips, tricks, and countless replays of makeup tutorials from top models. Why you ask? Well, who better to snag advice from than the women who spend a lot of time in the makeup chair and rub elbows with the beauty pros?

Jasmine Tookes is one of many catwalkers we love to keep up with and this week, she treated fans to an overhaul of her entire makeup routine.

View this post on Instagram

💄💄💄 / 🎶- Wait @chanteljeffries / #jtookesmakeup

A post shared by Jasmine Tookes (@jastookes) on Jun 4, 2018 at 9:31am PDT

MORE: The Hair Accessory Behati Prinsloo Took From the Runway to the Airport

In an Instagram story that we managed to snag before it disappeared, the Victoria’s Secret Angel first shared a video of her dabbing on foundation with a sponge, trimming fake eyelashes, and applying bronzer along her hairline. As expected, commenters made it clear that they needed to know the exact products she used to get that effortless model glow.

Soon after, Tookes added to her story; this time, posting a photo of all the products. While scanning the pile of Tom Ford highlighter, Chanel eyeshadow palette, and of course, Fenty Beauty Foundation, a drugstore name quickly caught our eye: Maybelline. As best as we can tell, the exact liner is their Master Precise Ink Metallic Liquid Eyeliner ,which retails for just $8.99.

Instagram/@jastookes

Instagram/@jastookes

Instagram/@jastookes

MORE: The Drugstore and Affordable Beauty Products Ashley Graham Swears By

Since Tookes isn’t partnered with Maybelline, we have to believe it’s just that good (and judging by her wing, it is). #jtookesmakeup for the win.

La Mer Review > The Concentrate VS The Regenerating Serum

I have been using La Mer The Regenerating Serum for many years, and I’ve noticed that people are often unsure which to choose when it comes down to two of La Mer’s popular serums; The Concentrate and The Regenerating Serum. I have written a post about The Concentrate previously, so feel free to check it out if you are interested. Needless to say, they are both excellent in supporting skin repairing process.

  • The Regenerating Serum
  • The Concentrate

Scent & Consistency

Like other La Mer serums, both The Regenerating Serum and The Concentrate have a soothing therapeutic scent, which I’m prone to enjoy more at the end of a long day as it calms and relaxes my mind.

The Regenerating Serum is also in a non-runny gel texture that doesn’t feel sticky or oil on skin, which makes it different from their classic The Concentrate.

It spreads very easily, but I’ve noticed that it absorbs into skin pretty fast compared to my expectation of its consistency, so I need to use more if I accidentally don’t spread it fast enough, unlike with The Concentrate. In just a few seconds, The Regenerating Serum creates a beautiful smooth canvas with a subtle healthy glow, and it doesn’t feel masky onto skin.

Benefits

This powerful age fighter accelerates skin’s natural renewal process to visibly diminish lines and wrinkles. With the nutrient-rich Miracle Broth™, the heart of La Mer’s profound powers of transformation, skin is refined and rejuvenated for a firmer, younger-looking complexion. This potent serum is also powered by the Regenerating Ferment™, a bio ferment engineered with plant stem cells and the Marine Peptide Ferment, which help skin trigger its natural production of collagen, elastin and other “youth proteins.” Skin looks revitalized on contact and, over time, the appearance of lines, wrinkles and pores is dramatically diminished.

To release key ingredients, shake gently, then tap several drops onto fingertips and sweep over face and neck morning and evening. For optimal results, follow with your Crème de la Mer moisturizer.

Source

Effectiveness/ Tips

La Mer The Regenerating Serum does live up to its name by bringing fast skin regenerating result even after just a night’s use. With continuous usage you can expect more evenly textured smooth skin and also softening the look of wrinkles. There’s certainly less plumping and soothing action compared to The Concentrate based on my experience. The Regenerating Serum will be an excellent choice to support skin renewal process due to either natural aging or an imbalanced lifestyle in general.

Indeed, I’ve noticed that The Regenerating Serum is more focused on smoothing out skin for better radiance overall, whereas you get your skin glow back with The Concentrate by hydrating and strengthening skin. This also means that you might need an extra hydration booster with The Regenerating Serum if your skin is dry and dehydrated. Both The Concentrate and The Regenerating Serum hasn’t irritated my skin, but if your skin is sensitive to fragrance, you will need to do a patch test first before investing.

In terms of the make-up application, you may like The Concentrate more if you are someone who pursues a dewy glowy look, and The Regenerating Serum for the even textured canvas for better make-up longevity and smoother application. When it comes to suncare though, I’ve always found that The Regenerating Serum is more universally compatible with different kinds of sunscreens without any inconvenience.

  • La Mer The Concentrate VS Genaissance de La Mer
  • La Mer Anti-aging Serums (The Concentrate/ The Regenerating/ Genaissance de La Mer/ The Lifting Contour/ The Revitalizing Hydrating)

Nevertheless, I would say that neither of The Regenerating Serum or The Concentrate is that corrective in terms of existing wrinkles. None of those are resurfacing laser treatments, so it would be wrong of me if I expected them to be micraculous from the first place. However, if your major concern isn’t deep wrinkles, then I would suggest The Regenerating Serum is that corrective in terms of existing wrinkles. None of those are resurfacing laser treatments, so it would be wrong of me if I expected them to be micraculous in the first place. However, if your major concern isn’t deep wrinkles, then I would suggest The Regenerating Serum for smooth skin and softened wrinkle appearances, and The Concentrate for quenched, plumped and strengthened skin.

Where to buy

  • Nordstrom (Free shipping & samples)
  • Saks Fifth Avenue (Free shipping & samples)

Recommendations

  • La Mer Boosting Essence (The Treatment Lotion/ The Brilliance White Infusion/ Genaissance de La Mer The Infused Lotion)
  • La Mer Treatment Masks (The Lifting and Firming/ The Brilliance Brightening/ The Hydrating Facial/ The Intensive Revitalizing Mask)
  • La Mer Anti-Aging Skincare – Anti-wrinkle/ Volumizing (Part 1)
  • La Mer The Renewal Oil
  • 111SKIN Y Theorem Repair Serum

Let’s Connect! ❤️

comments powered by Disqus

It’s not too often I get the chance to review a real premium skincare product, so I was super excited about this one in particular. When I say ‘premium’ skincare, I mean on another level to the usual high-end brands I do get the chance to review. This one is seriously luxe, and I enjoyed every minute of trying this out….

Introducing The Concentrate – La Mer’s highly effective elixir serum.

This product was developed and designed for the cosmetic care of scarred skin – either as a result of surgical procedures or burns – as well as for application in the event of skin irritation and redness following dermatological treatment.

It’s been a favourite across many La Mer fans over the years, making it a cult product time and time again. And now it’s had a lovely little relaunch, with a newly re-designed bottle. Before I started to use it myself, I browsed online reviews to see what many people raved about the most with this serum…

It seems that this serum has the ability to soothe the appearance of irritation and redness, which was highly raved about my most online reviewers and beauty bloggers. That sounds fantastic news to my ears – I’m speckled with redness from old acne breakouts and constantly have that dry, irritated look to my complexion.

So, I started using this twice a day after cleansing, and before my night cream. The texture is silky and fast absorbing, which was a nice surprise as I thought it may sit on the skin for a while before melting in with it being quite rich.

It contains a high concentration of Miracle Broth™, the magic potion which works to accelerate the natural renewal process. Which means that if you have any scarring, marks, redness or rough texture, the ingredients aim to work to repair your skin’s own barrier, strengthening at the same time. The anti-oxidant properties of lime tea extract also help protect against harmful external effects too.

After the first week of using it, I noticed my skin was so much smoother and softer. But the main thing I really noticed was that it didn’t feel ‘tight’ anymore – like it had been given a hydration shot or something! Over the weeks, I’m seeing the redness start to ease up. However, I have that much redness and marks from acne that it might take another few weeks before I can report on this.

This product is obviously a pricey one. In fact, a 30ml bottle will set you back £280. But, it is La Mer after all, one of the worlds most fast working, high quality skincare brands, and one that celebrities and skincare enthusiasts swear by.

It would be amazing to pair up this serum with a cleanser from the brand and also the cult moisturiser, to really experience a full La Mer skincare regime. We’ll see…

I can happily finalise that this serum is pretty damn amazing. It is a pleasure and a real treat to use, and I’m genuinely excited to keep using it for the next few months!

*This product was kindly gifted

The Concentrate

This silicone based treatment is supposed to accelerate skin’s own natural healing process and recommended after surgical procedures or when skin needs “that extra boost”. While the texture feels somewhat rich and silicony, as many have previously pointed out, it is actually surprisingly light and fluid and absorbs rather quickly into the skin. Or more precisely, it will stay on the surface of the skin in a silicone-matrix where it will deliver the fermented algae (“The Miracle Broth”) throughout the day. How it can do this?! Well, the formula is an emulsion type that makes this possible. There is nothing miraculous about this. What is more doubtful is whether the “The Miracle Broth” really is as magical as La Mer (Estee Lauder Co.) wants us to believe?! If it is, then you will definitely will have the benefit of its continuous delivery throughout the day. The product consists mostly of silicone fluids (Cyclopentasiloxane and Dimethicone) and silicone elastomers (Polysilicone-11 and Dimethicone Crosspolymer) along with a crosslinked silicone emulsifier (Dimethicone/PEG-10/15 Crosspolymer), higher amounts of Seaweed/Algae and Glycerin sprinkled with some actives of marine origin (Crithmum Maritimum Extract, Alteromonas Ferment Extract, Chlorella Vulgaris Extract, Laminaria Ochroleuca Extract) and some very good barrier enhancers (Cholesterol, Linoleic Acid, Tetraacetylphytosphingosine) and some really unnecessary essential oils of Lavender, Rosemary and Basil. These latter ones are used as fragrance ingredients but also as anti-microbial agents. These, however, might pose the potential risk of possible allergic skin reactions. What can also be problematic with this product (and the likes) is the high amount of silicone elastomers. These are crosslinked silicones and have been linked to cyctic acne. This is not necessarily the case for everyone, but trial of this product should be advisable. What I liked about this product is that it makes application of the Cream de la Mer much easier and less time-consuming. It makes the thicker and somewhat more rigid structure of the Cream more fluid and better absorbing in the skin after application. It also leaves a considerably nicer finish on the skin due to the high amounts of silicone it contains. Does it deliver? In my opinion, it does have the potential to hydrate and provide lasting hydration (when used in conjunction with a moisturizer) due to the formula (and not the algae!). The algae (Miracle Broth) will be able to provide better hydration than pure water. Is it worth the astronomical price? Definitely not! You can buy way better products today for the fraction of the price and without the additional risk of allergic reactions. Ingredients: Cyclopentasiloxane, Algae (Seaweed) Extract, Glycerin, Dimethicone, Polysilicone-11, Isononyl Isononanoate, Dimethicone/Peg-10/15 Crosspolymer, Sesamum Indicum (Sesame) Seed Oil, Medicago Sativa (Alfalfa) Seed Powder, Helianthus Annuus (Sunflower) Seedcake, Prunus Amygdalus Dulcis (Sweet Almond) Seed Meal, Eucalyptus Globulus (Eucalyptus) Leaf Oil, Sodium Gluconate, Copper Gluconate, Calcium Gluconate, Magnesium Gluconate, Zinc Gluconate, Tocopheryl Succinate, Niacin, Sesamum Indicum (Sesame) Seed Powder, Water\Aqua\Eau, Dimethicone Crosspolymer, Helichrysum Arenarium (Everlasting) Extract, Laminaria Ochroleuca Extract, Triticum Vulgare (Wheat) Flour Lipids, Citrus Aurantifolia (Lime) Peel Extract, Crithmum Maritimum Extract, Alteromonas Ferment Extract, Chlorella Vulgaris Extract, Yeast Extract\Faex\Extrait De Levure, Cholesterol, Linoleic Acid, Tetraacetylphytosphingosine, Caprylic/Capric Triglyceride, Rosmarinus Officinalis (Rosemary) Leaf Oil, Ocimum Basilicum (Basil) Oil, Lavandula Angustifolia (Lavender) Oil, Lavandula Hybrida (Lavandin) Oil, Dipropylene Glycol, Sodium Citrate, Limonene, Linalool, Phenoxyethanol <ILN40789>

This excellent post is brought to you by La Mer.

It’s not often that you find a skincare product that treats a myriad of skin concerns. Sure, there are targeted treatment products that will do the trick but when it comes to multiple issues like dryness, dehydration, redness and sensitivity that often come hand in hand, the secret is nourishment—you need a product that heals and hydrates right down in the the deepest layers of your skin.

For Gritty Pretty’s first ever trial team, some of you–our readers–reviewed La Mer’s The Concentrate. The super serum, enriched with the brand’s patented Miracle Broth—featuring fermented sea kelp (sustainably harvested), vitamins and minerals—in addition to antioxidants in the form of Lime Tea Extract, work in conjunction to heal, hydrate and improve your skin’s natural repair processes. The good news is that it’s ideal for every skin concern listed above and then some, including post-surgical skin sensitivity and even burns.

With that in mind, we asked 20 women from around Australia, from all different ages and with different skin types and concerns, to add La Mer The Concentrate to their beauty regimen. We asked them to apply it religiously, morning and night, for 30 days, and to then let us know what they honestly thought.

Meet five women that put it to the test—this is what they had to say…

Want to join our Gritty Pretty Gang Trial Team and test beauty products for us? Sign up here.

If you told me like, yesterday, that I would be fixing my fingers (chipped polish included) to type out this La Mer Neck & Décolleté Concentrate review, I wouldn’t have believed you. Better yet, I would have done my best brokedown version of Annalise Keating while walking out the door. I’m extremely no-frills about my beauty routine, even when it comes to those mostly unnecessary add-ons, like lip topper (still trying to figure out what that is).

GIPHY.

As someone with a baby face—mostly blessing, sometimes curse—anything labeled anti-aging usually doesn’t entice me either; neck creams included. For the most part, they’re typically marketed with a generic and annoyingly redundant set of benefits that ironically feels aged and outdated. Plus, they sometimes make claims that feel a little, for lack of a better word, exaggerated.

La Mer.

For that reason alone, I was admittedly intrigued to read that La Mer’s new concentrate is all about luxuriating our “tech necks,” best described as all the lines and general weariness that forms above the décolleté because we can’t stop looking down at our phones. (Confession: I definitely took an Instagram scroll break while writing this, because old habits die hard.) I also felt old because it was my first time seeing those words; keeping up with these 21st century syndromes is a full-time job.

Jokes aside, what I really love is that the brand also doesn’t make any magical, unrealistic promises; instead, the treatment is simply meant to give your neck a renewed glow, like you actually remembered to extend your moisturizer and sunscreen past the face. And if you’re using it as a preventative treatment, it may actually keep the phone lines from showing up sooner than later. (The only other way to make already-existing lines truly erase is with non-invasive, pro treatments.)

Nikki Brown/GIPHY.

To be honest, the crux of my La Mer experience is with the iconic Crème de la Mer ($180), which definitely has a thinner consistency and more subtle scent. The Neck & Décolleté Concentrate is on the other end of the spectrum. It’s got the consistency of thick custard and has the most delectable fragrance that smells impossibly fresh with a hint of lime; like a mojito (but better). As it turns out, that’s coming from Lime Tea concentrate, the antioxidant ingredient that enables it–along with the brand’s signature Miracle Broth and a marine ferment–to keep your neck glowy.

Nikki Brown/Giphy.

If you need instant gratification, I can confirm that it absorbs quickly and leaves a really nice, luscious sheen that stays put. Plus, the jar comes with a cute little brush applicator so you can feel extra fancy or turn it into a self-care ritual. The concentrate itself feels so moisturizing that I hope La Mer makes a body cream with this exact formula because I would definitely splurge. All in all, it has forced me to at least ease up on the neck cream skepticism.

La Mer.

As with all La Mer products, the pricing isn’t modest. The Neck & Décolleté Concentrate launches today (August 1) and a 1.7oz jar retails for $295. However, if trying the brand is still on your beauty bucket list and you don’t want to enter triple-digit territory, I highly recommend test-driving another newbie, The Hydrating Illuminator (above). It’s a multi-use highlighter that pairs nicely with the former and it only costs $75, one of the more frugal price tags from such a luxurious brand. Get one or get both…and stop looking down at your phone!

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

The concentrate la mer

Leave a Reply

Your email address will not be published. Required fields are marked *