- 13 Types Of People You’ll Definitely Meet At The Gym
- #1 The Gym-goer Who Has Been In Hibernation
- #2 The No-sweat Gym Attendee
- #3 The Friend That Drags You To The Gym And Is Way Fitter Than You
- #4 The Super-enthusiastic Gym Bunny
- #5 The Machine Hog
- #6 The Competitive Random
- #7 The Annoying PT
- #8 The Gym Selfie Queen (or King)
- #9 Social Suzie’s
- #10 The Regs
- #11 The Yogis
- #12 The Protein Junkie
- #13 The No-clothes Show
- 12 Types of People at The Gym and How to Engage Them
- How to Find Your Target Audience
- 12 Types of People at the Gym and How to Sell to Them
- In Summary
- The 10 Types Of People You’ll Meet At The Gym
13 Types Of People You’ll Definitely Meet At The Gym
Gym season is near, and if you’re one to get ahead of the rest in aim of attaining that summer bod’ then your gym season is already in full swing.
As the changing rooms start to get hot with naked bodies, and the weights room becomes a waiting game for the next free machine, we look around the glorious place we like to sweat at, to pick out the best (or worst) kind of people you’ll definitely meet at the gym.
#1 The Gym-goer Who Has Been In Hibernation
We’ve all been there before, skipped a winter of workouts in replacement for sleep-ins, movie days in bed and cakes, pizza and fries. These people can be spotted hiding in the corner of the room and puffing like there’s no tomorrow.
#2 The No-sweat Gym Attendee
Ever seen those peeps at the gym that don’t break a sweat? Firstly, how? Secondly, have you even worked out? They’re normally pretty fit, have a face full of make-up and can be caught taking selfies. We know you only walked on the treadmill for five minutes Sheryl, stop lying to yourself.
#3 The Friend That Drags You To The Gym And Is Way Fitter Than You
Come along, they said. It’ll be fun, they said. Little did we know that this is not keeno friend ‘Tom’s’ first class, and he was lying when he said “I haven’t been to the gym in ages”. Don’t fall into the trap of attending the gym with your friend who you know is going to whoop your ass.
#4 The Super-enthusiastic Gym Bunny
You know that one that squeals at the sight of seeing friends and jumps to and fro between machines and is the most eager person in the class? Yep we know the one. The one we all love to hate and that the gym instructor hates to love. Let these sweet souls live their fun filled lives that revolve around the gym.
#5 The Machine Hog
The classic douche who switches between three machines, yet leaves his items across all three to show they are unavailable. Otherwise known as the machine hog, they also like to pretend they don’t realise other people want to use the machine. We say just go for it, throw their stuff on the ground and get to it.
#6 The Competitive Random
On the odd occasion, we like to re-enact a scene of survival of the fittest in our head, and while doing so we like to race the person next to us on the treadmill or bike. Just make sure that you will win, ‘cause nobody likes a loser.
#7 The Annoying PT
Have you ever caught yourself in a great conversation with a reasonably good-looking dude at the gym and you think, heck yea this guy is totally flirting with me? They’re asking you about what type of workouts you like to do and how much weight you can lift. And then, they give you their business card and you realise you weren’t getting hit on, you were actually succumbing to the annoying PT who thinks they can get you in better shape. Leave me along please!
#8 The Gym Selfie Queen (or King)
These days we see them everywhere, hiding in the cubicle, looking slyly in the bathroom mirror, or being completely obvious and taking a pic in the middle of the gym. With social media playing in an important role in people’s lives these days, the rise of narcissism is big.
#9 Social Suzie’s
Social Suzie’s are normally seen on the weekends and don’t really ‘work out’ but more, walk and talk on the treadmill. I mean props to them for even making it to the gym on the weekend, but please save the gossip of last nights escapades for the post workout coffee.
#10 The Regs
The regulars are there every single day, and have a strict routine combined with spin class on Monday, leg day on Tuesday and stretching on Wednesday. The regs are besties with the class instructors and PT’s and will be seen giving nods and waves to everyone at the gym.
#11 The Yogis
Guys, yoga belongs at a yoga class, unless of course your fancy gym holds yoga classes and therefore, your yoga still needs to remain in that class. We don’t want to see your underwear through your pants as you press into downward facing dog. And we definitely don’t want to know that you’re much more flexible than us as you ease into the splits.
#12 The Protein Junkie
Yes we see you chugging back your pre workout shake, and your post-workout shake. But please, stop rinsing out your shakes in the water filter sink it’s just gross.
#13 The No-clothes Show
We’d prefer it if you didn’t wear skin tight, white singlets, and butt hugging booty shorts (both female and male). Please, the gym is not a fashion show for a lingerie brand. Put more clothes on and save the skimpy outfits for the bedroom.
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4. The Awkward Action-ers
I probably fit into this category with my unco-ness.
To be admitted into this group you need to have flawed technique. Like the guy who runs like his feet are made of lead and may at any moment break the treadmill with his thudding stride; or the girl who somehow manages to incorporate this odd swaying head movement on that cross trainer thingy, which is as distracting as it is mesmerising.
This group is invariably not designed to exercise like pros. But they try hard – A for effort.
Bridget Jones’ treadmill technique was adorably clumsy
5. Old Mate: The Youth Clinger
I applaud you, dear sir, on attending the gym at 75 years old. You go, Glen Coco. You are an inspiration with your full man pushups and bench pressing antics. But maybe choose longer shorts. Don’t be venturing into the territory of the bald guy at yoga who wears white Y-fronts to class. It ain’t savoury.
6. Gym Grunters
It don’t get any more simple then this. Exercise is a silent activity, except for puffing noises – they are, of course, acceptable. Any noise that is created using the strength of your diaphragm and the effort of your larynx is barred. Zip. It.
It’s disgusting. Stop making me want to punch you.
7. The Fitness Freaks
You are good at exercise. You have great bodies. You come regularly. I get it. You are the Kings and Queens of the gym. You know how to use all the equipment and I’m pretty sure you dishonourably judge the Awkward Action-ers. I am just some pleb that aspires to be like you one day.
Jokes. I like Reese’s Pieces too much.
The cast of Eric Prydez’ lycra-tastic ‘Call on Me’ video
There are, of course, other categories of those who work out, but hell, they are not nearly as entertaining. Just so you, dear reader, a possible fellow gym-goer, don’t feel left out… a final summary. You may be:
– A teenage boy who wants to get big arms. And quads. And abs. But I promise you, it’s going to take a while unless you stop looking at yourself in the mirror and at the girls in short shorts parading around the gym floor.
– A 20-minute gym goer. I understand, changing the music on your iPod is way more interesting than lunging. So you leave. Bored and unsatisfied. My analysis? You need adventure. Take up rock climbing.
– What I call ‘a walker’. You come to the gym to walk on the treadmill and watch Ellen or The View. Your choice, but I like walking while looking at nature.
– Normal and just do normal gym things. If you are the latter, congrats on developing a sane and healthy work out routine. But you, my standard, methodical and average exerciser, do not help me with my one great gym-based skill of people watching. My habit is made awesome by the weirdos, who I love dearly.
It is you oddbods who continues to encourage me to go back to the gym, time and time again. Not to work off my booty, but to keep me giggling. And marvelling at how amazing the human race actually is.
Are there any gym people we’ve missed here?
This article was done in association with Celebrity Fitness.
We called our friends at Celebrity Fitness to teach us proper gym etiquette
1. The Equipment Hoarder
The hoarders are those who go around the gym copping machines, equipment and weights they want with their towel, water bottle, locker keys and anything else they can. When they find a spot they’re happy with, they build a nice little nest out of all the stuff they’ve picked out from around the gym, leaving everyone else to wait until they’re done with their circuit.
2. The Hyper Competitive Gym-er
You’re running at your own pace on a treadmill when you notice the person next to you constantly glancing at your machine. It hits you then that they’re adding speed and picking up pace whenever you do because they have to be one step ahead of you. These highly competitive gym bunnies don’t like losing, even though you were never in a competition with them in the first place.
3. The PDA Couple
Some people go to the gym to have some alone time and some use them to spend more time with their other half. The latter would be great, but if only they keep the PDA on the down low. The overtly encouraging words to each other, constant body contact and not-so-subtle sexual tension can be uncomfortable to watch; as an involuntary spectator, you’ll probably end up being the one feeling ‘dirty’ instead.
4. The Instagrammer
Most people go to the gym for one purpose: to sweat it out, and the last thing on your mind would be how you look doing it. But then there are those who go to the gym for #fitspo #selfies. They are in the gym for a total of ten minutes – half of which was spent in front of the mirror taking pictures and adjusting their hair, and the rest to splash water all over their bodies to look extra sweaty.
Celebrity Fitness: It’s all right to document your progress with snapshots, but be careful where you point your camera. Other patrons might not necessarily be comfortable with the idea of them being captured while they’re off-guard like that. It’s especially a no-no to take pictures or selfies in the changing room, so make sure you’re being mindful of others while taking pictures, and never upload them on social media if there are potentially embarrassing shots of other people in there.
5. The Workaholic
The very definition of a Workaholic is a person who works constantly, and when they’re at the gym it’s no exception. They’ll be the ones mindlessly working out while having an intense phone conversation or furiously jotting down ideas and plans in their notebook. Who would bring their planner or laptop to the gym anyway, you ask? That would be the same people who are so busy that they barely have time to change out of their corporate wear before jumping on the treadmill.
6. The Creative
It’s another normal day at the gym until you spot someone using the leg press machine differently. At first you’ll wonder if this person is trying out a new method on that particular piece of equipment (something they probably found on YouTube), but then you’ll slowly realise they’re more clueless than creative when it becomes apparent their form isn’t the most accurate. Creatives are often seen swinging from the TRX like Tarzan, sitting on the wrong round on the leg press, and kicking the medicine ball around.
CF: We’ve all been that person who walks into the gym unsure what to do, so we stick to the least complicated machine to operate. While it’s all right to be a beginner (we all had to start from somewhere right?), it’s necessary to know how to use the heavy-duty equipment properly to avoid injuries. Plus, if you really want to utilise your gym membership, get a personal trainer so you can make full use of the services offered. And once you’re confident enough, you can do them on your own.
7. The Copycat
You’ve taken the initiative to hire a personal trainer to help with your training. During the lessons, you notice from the corner of your eye someone listening in; as you start, the same person starts mimicking everything you’ve been told to do. That’s essentially what a Copycat is – it basically rides on your private training with a PT that you’ve hired and paid for, and there’s nothing you can do about it.
CF: If you’re new to working out in a gym, it’s better to get someone who is trained to show you the ropes, otherwise you might hurt yourself. If you’re the one whose private classes are being watched, speak to your trainer and if it’s distracting you, he might be able to help you find ways where you can concentrate on your form instead.
8. The Noisemaker
Here’s the scenario: you wake up early in the morning to hit the gym while there’s no one around – which is all great until someone else walks in. There’s plenty of equipment for all; so it’s still all right. Then the noises start – it begins with low whimpering as if an injured animal was hiding under the bench press, which soon escalates into loud grunts as their workout intensifies. Unfortunately, there’s no way around it but to put on a pair of headphones and crank up the music to drown out the distraction.
12 Types of People at The Gym and How to Engage Them
The gym and fitness industry is poised to see significant growth in the future and expected to reach $147.11 billion by 2024. There is now a huge range of different classes and workouts available, and this variety means you will find many types of people at the gym.
Whether it’s grunting heavy-lifters, the active retiree, or the health-conscious Millennial, today’s gym-goers comes in all kinds of shapes and sizes.
As a gym owner, you’re constantly meeting and interacting with different types of people. You’ve got the regulars, the gym-goers that come out in January, and the fitness fanatics. So, how do you sell your products and services to such a wide range of people? In this article, we will talk about the different people you see at the gym and how you can market and sell your services to them. Skip ahead to:
- How to Find Your Target Audience
- 12 Types of People at the Gym and How to Sell to Them
How to Find Your Target Audience
Nowadays, a gym is home to many different types of people with different goals and needs. The industry has seen growth in unexpected areas; since 1987, members over the age of 55 have increased by 562%.
As a health and fitness professional, figuring out how to define and target your audience is essential to building your business, both online and in-person. The best way to build your brand and use the right selling techniques is to identify your niche or a specific group of people you’re trying to reach.
To best identify all of the types of people at the gym and how to sell to them, create a persona for each group. For example, you might be a fitness studio that caters to women looking for a body-positive place to take classes and transform their fitness. But, you might offer classes ideal for older members such as chair yoga as well as classes aimed at a younger age bracket. With a greater understanding of your audience personas, you can craft content more tailored to each type of person.
Your gym audience personas should form part of your detailed audience research. You can start by asking your current gym members as well as use your market research to define your audience groups. Learn as much as you can about your member personas including:
- Interests and hobbies
- Goals and objectives
Find out how to build loyalty with the people who have the interest, time, and money that you want.
12 Types of People at the Gym and How to Sell to Them
Whether you’re a gym owner or personal trainer, you tend to see the same types of people at the gym. By delving deeper into all the different types of people you cater for, you can figure out what’s most likely to keep members engaged and how to sell gym memberships to similar kinds of people.
1. The Grunter
We all know who this person is, and some of us may even be this person. Typically, they draw attention with their loud noises at the gym. Grunters tend to be explicit in their efforts whatever they are doing. Unfortunately, these types of people tend to annoy other members. All the noise can be distracting, even if you’re wearing headphones. If you can, make sure there’s enough room between each piece of equipment.
2. The Selfie-Obsessed
The selfie king or queen always has time for a selfie before, during, and after a workout. They might hang out in front of the mirror and never put their phone down. With social media use at an all-time high, you can find a selfie-obsessed gym-goer in the majority of gyms and studios.
There are a couple of things you can do to make full use of those selfies. First of all, encourage your members to hashtag their workout. This turns your members into brand cheerleaders’ and helps to reach out to people in their network.
To engage and bring in the selfie-obsessed, launch a transformation challenge. This could be a six-week challenge, whether it’s drinking two liters of water every day, getting nine hours of sleep, or a healthy eating challenge. Make sure members tag the challenge and keep track of their transformation. Keep your current members engaged while targeting new members at the same time.
3. The Equipment Hoarder
This person hits the treadmill and stays on the treadmill. A queue of people will not discourage this person from jumping equipment; they will not move. If you spot a few equipment hoarders, figure out what’s holding them back from experimenting with different equipment.
Start by delivering the right induction program. Make sure that all your members know how to use equipment fully and safely. If a member doesn’t feel confident about all the equipment, then they will be more likely to become an equipment hoarder. Another option is to offer personal training services to members – they’re a prime target for one-on-one coaching. This way, they can learn different training techniques as well as bring in another stream of revenue.
4. The Ultra-Competitive
Who doesn’t like a bit of friendly competition? The ultra-competitive love to win and compete against, well, anyone. The challenge motivates them to get moving and be the best. Create a challenge or game that is measurable. A competitive atmosphere can provide the motivation other members need, as well as to push themselves.
You can use your gym mobile app and social media to encourage members to join in. A challenge is also a great way to bring in new members who love a bit of friendly competition. Here are some ideas for gym competitions:
- Calories burned
- Running challenges
- Most club visits
- Healthy eating
- Weight loss challenge
5. The Bodybuilder
The bodybuilder loves to hit the weight room, buys premium quality protein shakes, and is all about muscle gains. You need the right equipment to attract bodybuilder types into your gym. Focus on choosing equipment with heavy weights with plenty of options for deadlifts and free weights.
Another way to reach out to the bodybuilder gym member is to sell retail that can help them meet their goals and objectives. Products like protein powder, chalk, and hand wraps are ideal for bodybuilders. This shows how your gym is helping them to hit their goals while creating an additional stream of revenue at the same time.
6. The Fit Couple
The fit couple arrives together, possibly in matching tracksuits, and love to workout together. They motivate each other to keep going. To cater to this couple, make sure you have the workout space for couples to exercise comfortably.
When you’re planning your classes or thinking about adding in new ones, consider your audience. Some classes are ideal for couples like AcroYoga, kickboxing, salsa dancing, circuits, and swimming.
7. The Regulars
In 2018, there were 62.5 million gym memberships in the United States. Of the millions of people that pay for the gym, more than half never actually go. A whopping 82% of members go to the gym less than one time a week.
You know who your regulars are. Loyal and long-term members deserve your gratitude. It’s easy to focus on bringing in new members, but your current members should feel appreciated. Send out thank you messages through push notifications on your branded app or through email. Offer special members rewards. This could be in the form of class passes so they can bring a friend or discounts on your retail products.
8. The Social Butterfly
In a survey of 2,000 people, 50% said they use the gym to pick up dates. People use the gym for different reasons, and the goal isn’t always fitness. The social butterfly spends more time talking than exercising. They love to go to the gym and hang out. Working out is a side effect of the gym; the main goal is to socialize.
Gym events are ideal for the social butterfly. Events give your members the chance to socialize and provides potential clients a glimpse at what your gym has to offer. They can help build your gym community, boost retention, and are a brilliant way to target new customers. Here are some ideas for events:
- Outdoor picnic
- A Non-alcoholic night on the town
- Healthy food tasting
- Fitness workshops
9. The Yogis
There are an estimated 300 million yoga practitioners around the world. Over the past few years, yoga has grown massively in popularity. The likelihood is that you will see a yogi or two at your gym.
A fantastic way to bring in new yogis is with Pilates and yoga classes. Another option is to sell yoga gear in your reception area. You don’t need a ton of space to sell retail items. A few shelves are enough if you’re very limited. Pick a few high-quality items like yoga leggings and yoga mats to target your yogis.
10. The Team Workout
These are the people that arrive in a group of four and never leave a man or woman behind. They love to workout in a group. The thought of running alone on a treadmill is enough for them to cancel their gym memberships.
If you don’t already offer group training sessions, now is the time to start. Group training is a huge trend and can often boost motivation and keep members coming back. It caters to a ton of different people, including the social-butterflies, and ultra-competitive.
11. The People Who Hate to Work Out
These are the people who never go to the gym and hate to work out. You can probably spot them a mile away. The people who hate to work out often don’t know what they are doing. This is a perfect opportunity for you to step in as a fitness expert and offer your professional guidance. Offer easy to understand advice, and maybe an introductory personal training session to get them started.
12. The Insanely Fit Senior
Older members can often be overlooked but are a significant target market for long-term sustainable success. These are the people who have hit retirement and want to remain active in their golden years. The insanely fit senior can run rings around some of the younger members and is always at the gym.
The majority of the time, these are the people that can exercise during the day as they are not restricted by work hours. Focus on creating a class schedule that your older members will love at a time that suits them. They probably aren’t going to be hitting the gym late at night, keep that in mind.
Gym members come in all shapes and sizes from all walks of life. When you further define your target audience, it allows you to identify your customers’ needs and goals quickly, before providing the best solution. By having a deeper understanding of each of your members, you can connect with them and give the best service.
The 10 Types Of People You’ll Meet At The Gym
There are very few settings on planet Earth that are capable of bringing out the worst in people more than your local gym, training facility, health club or fitness center.
These venues offer a platform for individuals to, well, express and conduct themselves in fashions that one would’ve perceived to be unfathomable prior to purchasing their outrageously over-priced annual membership.
Roughly $60 to operate an elliptical three days a week? Sounds about right. With that said, here are the Top 10 Worst People You’ll See at the Gym Today, in no particular order.
The Cross Fit Enthusiasts
These are the people that when asked if they workout, they say no, and then proceed to pretentiously clarify that they do Cross Fit. These legends all show up at the same time in matching jump-suits and proceed to do sh*t that’s flat-out unnecessary.
They just need to dominate a quarter of the gym and can’t be quiet, either. Between barbells being hurled unnecessarily hard onto the floor to everyone cheering each other on, these people are the worst.
The “Legs Day” Guy
This is the dude who always feels the need to reinforce how sore his legs are from his workout the day before. You never actually see this guy squatting or leg-pressing, but that’s because he only works out legs on your off day — weird coincidence.
Regardless, it doesn’t matter that this guy is built like a f*cking wine glass. All that matters is that he’s “struggling from yesterday.”
The Middle-Aged Smoke Show
This is the only woman at the gym over the age of 30 that can prove there isn’t an age restriction on wearing yoga pants. She often elects to straddle workout benches in an indiscrete sexual fashion, forcing you to think of things like “dead puppies” or “jury duty” in order to mentally stabilize yourself for your next set of curls.
You can tell you’re dealing with “The Middle-Aged Smoke” by monitoring how many pathetically overconfident douchebags in their mid-30s compliment her on her new haircut, which she got two weeks ago.
Spoiler Alert: She married a qualitative analyst six years ago, so if you can’t come up with $300k a year, or at least an evident sense of charisma, you’re better off fishing without a rod.
The Unsubstantiated Personal Trainer
This is the guy who feels the need to give out pointers on how you can potentially elevate your workout efficiency in order to get the “most” out of your workout. He’s also the main reason headphones are the most advantageous device God has ever blessed the human race with.
It’s not as if this guy is a bad person; it’s just everything he says and does is exactly what you aren’t requiring him to say or do. If I’m awkwardly bench-pressing my way to an MCL tear, that’s my problem. No man on earth should have a concern with how another man’s elbows are positioned outside of a public cafeteria.
This is the least aggravating person on this list by far until you’re forced to compete against him. He’s kind of an inspiration in a way. Dude’s roughly 45-60 years of age and still laces up his New Balances every Sunday morning for pick-up basketball.
It doesn’t matter that he’s had two back surgeries and his knees are being held together with duck tape. He’s going to play 1960’s style Caucasian-oriented basketball right in your face and you can’t knock him for that.
The Locker Room Inhabitant
This is the person who seemingly resides in the locker room. You never see this person outside of the weight room or tearing up his ACLs on the stationary bike. The only time this person exerts his or her existence is within the confines of the changing room, the bathroom stalls, the showers, or the sauna.
This person is usually the first gym member you’ll speak to, and more often than not, the last as well. Upon the conclusion of each riveting conversation you experience with this person, a flood of questions flood the walls of you cerebellum. Does that person sleep there? Does he or she pay taxes?
Does that individual play any significant role in regards to societal existence outside of having to be woken up in the steam room every half hour? When he or she leaves the locker room, do they insist that they are “heading out for the night”?
The Desk Girl
The desk girl is almost always the first person you see at the gym. She’s always overly buoyant and optimistic, which is difficult to endure when your primary justification for attending the gym that day is to sweat out that 18-pack you told yourself you were saving for the weekend.
She always has something “new” about the facility to discuss, and more often than not, that breaking news entails that you’ll be paying more money come next membership renewal.
Although it’s clear that the new spa they constructed is something you’ll never even contemplate using, the end result involves adding another zero to your down payment, which leaves you with no option but to bend over and hope that the management fails to conjure up any new expansion projects in the near future.
The Health Physician
This person is incredibly similar to the unsubstantiated personal trainer, but there is a slight difference between the two. While the unsubstantiated personal trainer focuses on your technique regarding physical exertion, the health physician makes sure to enlighten you on all of the incredibly complicated ins and outs regarding the human body’s anatomical make-up.
He or she hasn’t consumed a carb in over a decade and can tell you (word for word) the nutritional content of a cucumber on the drop of a hat. Also, this person will likely implement four of five words that you can’t accurately define per conversation. Don’t panic.
When your hear particular terms, such as “protein synthesis” or “catalytic RNA molecule,” just nod your head and say something along the lines of, “Yeah I know, right? Me too.”
The Zumba Squad
There’s nothing more insufferable to people who don’t do Zumba than, well, the people who do do Zumba. Similar to the consensus of people who fall within the Cross Fit enthusiasts, people who do Zumba don’t consider it a decision; they regard it as a transformation from their former life.
Between the pseudo-pop music and the overzealous ramblings of the instructor, nothing is capable of making you want to tear your ears off more than a Wednesday evening Zumba gathering. The worst part of it all is that Zumba doesn’t end when the class concludes.
The “party” is only beginning. After Zumba, the people who just partook in the cleverly disguised dance class clog the gym corridors and flood the environment with more idiotic discourse over, well, Zumba.
The “Real” You
The final person you’ll encounter at the gym today is the “real” version of yourself, the version that has been stripped of its camouflaged exterior. At the gym, your self-conscious is at its most susceptible state.
If you’re a little on the heavy side, you’ll look like a small shed in comparison to the health physician or the Zumba instructor. If you’re skinny, you’ll appear more Ethiopian than ever when attempting to squat next to the Cross Fit enthusiast or the unsubstantiated personal trainer.
It is times like these when we are deprived of our most utilized defense mechanisms regarding our perceptions of who we really are. Although it’s harsh, you should embrace it because there’s no other place in the world capable of provoking such an accurate display of self-reflection.
Top Photo Credit: The Rock/Twitter