Watch These Women Not Be Active While Wearing Activewear

Fear not, lovers of stretchy, comfy clothing known as activewear — the ladies behind the Australian sketch comedy group, Skit Box, want to assure you that it’s totally okay to wear them anywhere but the gym.

From going grocery shopping, to drinking coffee to even being hungover, these ladies show the multiple ways that you can don activewear without actually exercising.

This particular send-up was uploaded on Tuesday by the Van Vuuren Bros, an Australian comedy duo who have gained notoriety and fame in their homeland with their depictions of hipster life on Bondi beach. In this case, one half of the duo, Christaan Van Vuuren, directed and co-wrote the song behind the video, Mashable reports.

The video may seem ridiculous, but the numbers speak for themselves in confirming that this trend is undoubtedly on the rise. According to Fortune, activewear has been flying off the shelves, with companies like Nike and Under Armour seeing a double-digit rise in their sales of fitness attire last year as more people adopt the “athleisure” trend.

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Women’s Activewear

Women’s Activewear from Amazon.com

From popular contemporary styles to relaxed fits, you can find women’s activewear from Amazon.com for your home, on-the-go, or gym workout needs.

It’s easy to get moving with women’s activewear from Amazon.com. Whether you’re heading to the gym, out for a run, or on the court, we’ve got you covered from head to toe with different shirts, shorts, bras, socks, and more. You can browse our Women’s Activewear Store for performance clothing and accessories, and save with free shipping and returns on eligible items. Delivered straight to your front door and ready to wear, it’s never been easier to take the first step to find your choice of activewear, whether you’re going for a jog around the block or stepping up to the heavy weights.

From moisture wicking shirts, breathable yoga pants, classic cargo shorts, and light pullovers, you can find styles fit for your needs thanks to Amazon.com’s large selection of women’s activewear. The right workout gear will help you focus on your exercise and stay on-trend. You can easily search and filter for performance clothing by category, style, size, price, and color. It’s easy to take a break and conveniently shop popular bands like Calvin Klein, adidas, and Columbia right from home. From zip-up hoodies to loose ponchos, comfortable shorts, long and short sleeved shirts, and more, you can build your activewear wardrobe in one place.

It’s easy to keep yourself motivated when you have the right support; you can find the body support you need with Women’s Activewear Store at Amazon.com. From racerback sports bras to performance socks, tights, underwear, and base layers, outfit range of exercise go-tos are waiting for you. In a variety of materials, shapes, colors, support levels, and cushioning, you can take your workouts to a whole new level.

You can find your performance go-tos and beyond with women’s activewear from Amazon.com, your one-stop fitness shop.

We felt we had to look hot on dates — a given. We felt we had to look hot at the office — problematic. But now we’ve internalized the idea that we have to look hot at the gym? Give me a break. The gym is one of the few places where we’re supposed to be able to focus on how our bodies feel, not just on how they look. We need to remember that. Sweatpants can help.

Control-top exercise leggings that hold in your stomach won’t help. Nor will — and this is a real thing — the push-up sports bra.

Frankly, I’m annoyed by the whole booming industry around women’s exercise, which is perhaps most evident in the rise of studio classes. According to the Association of Fitness Studios, Americans spent around $24 billion on studio fees in 2015, or about $4 billion more than they spent on traditional gyms — and that spread has only increased since then. Naturally, women are spending the most; they outnumber men in studio classes by more than two to one.

They are paying for classes like SoulCycle (high-intensity stationary biking gets your soul super-toned!) and barre (look like a ballerina without ever having to dance!). And if you’re already spending $30 on a fitness class, why not spend $70 on the shirt to wear to it? In 2016, at what we can only hope was the peak of the market, Americans dropped almost $46 billion on “activewear.”

All of this turns working out from a healthy thing you might do twice a week into a Way of Life, where $120 leggings are more necessity than extravagance. Consider the way that these fancy exercise clothes have spread from the gym to the street, essentially outfitting women for every activity beyond white-collar work. Consider the way the step-counting Fitbit turns every errand into exercise. When yoga pants are the first thing grown women put on every morning, we can’t help absorbing the message that staying fit is our No. 1 purpose in life.

Women can, of course, be fit and liberated. We may be able to conquer the world wearing spandex. But wouldn’t it be easier to do so in pants that don’t threaten to show every dimple and roll in every woman over 30?

Denim is traditionally 100 percent cotton, but mixing in 1 or 2 percent elastane (the generic name for Lycra or spandex) fibers gives jeans a softer feel and helps ease the adversarial relationship between the durable, rugged textile and tender bits of the human body. This particular fabrication is the relatively new result of advances in textile production, and it found its first home on the consumer market in the mid-2000s, when women’s fashion shifted its focus to skinny jeans and away from a more relaxed, boot-cut look. Women embraced the change quickly. You could be trendy and also be sitting down. It was a revelation.

Men, who saw fashion bend toward slim fits for them soon after it did for women, have been considerably more resistant to the change, which is what has prompted the euphemistic trickery from brands. For something as innocuous as slightly less restrictive pants, stretch jeans have caused a lot of hand-wringing among men’s-fashion types over the past couple of years. Much of it is bound up in what constitutes an appropriate performance of manhood, and whether suffering for fashion, something long considered a feminine burden, is something masculinity requires.

Read: How cycling clothes opened doors for women

In opposition to stretch jeans stood the popularity of selvedge denim, an old-fashioned manufacturing method whose stiff, rough product found an ardent following among menswear enthusiasts online that hit a fever pitch a few years ago—long after women had largely embraced the ability to painlessly sit down. According to Matt Sebra, the style director of GQ magazine, the popularity of selvedge required men to buy into an overtly masochistic idea of what it means to be authentic and masculine. “You get this stiff-ass pair of jeans and people would tell you, ‘Oh, wear them every day for six months and don’t wash them,’” Sebra says. “The first two weeks, you’d need the jaws of life to get out of them, and you were just sweaty and scratched up.”

Nancy Deihl, a professor of fashion history at New York University, echoed Sebra’s feeling that the slow embrace of elastane among men was at least in part the result of how it violated the belief that masculinity requires testing and achievement. “Stretch jeans go against ideas of male authenticity—the Marlboro Man image that jeans are supposed to have,” she says.

So, the thinking went, what if the jeans were no longer stretch—what if they were centered around the practical advantages of having a full range of motion?

There are two main ways that clothing companies have chosen to rebrand sitting comfortably as an activity for men. The first is recoding stretch denim as an aid in athletic performance, even though modern fashion jeans aren’t intended to be worn for anything resembling exercise. It’s difficult to parse what kind of rapid motion Banana Republic expects its customers to undertake in Rapid Movement denim, for example, but evoking ideas of athleticism is a common tactic for brands trying to make a case to men for a historically feminine product, according to Ben Barry, the chair of the Ryerson School of Fashion. Invoking athleticism also helps conjure the comfort and ease of athleisure, which is used in other parts of men’s fashion—dress shoes with flexible, cushioned soles, for example—to promise buyers a more casual experience in disguise.

Women in active wear

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