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37 Most Hilarious Workplace GIFs

A gallery to leave you laughing in honor of Taskworld’s latest release— GIFs

TaskworldFollow Feb 21, 2017 · 6 min read

BY JESSICA ZARTLER

Three little letters have changed communication as we know it — G-I-F. The animated digital art form (as you may call it) of Graphics Interchange Format allows for so much more expression than words or emojis. Its creative possibilities are endless and is able to relate abstract thoughts an ideas into relatable visuals. In just a few seconds of looped graphics or clip of a cult hit TV show or movie, everything is understood.

And because communication can be such a challenge at work — and more so, because we all just want to laugh more — Taskworld has released GIFs in its chat and comments features.

In honor of this new feature, following are some “Did you knows?,” how to use GIFs in Taskworld, and our favorite GIFs of workplace funnies and fails to share with your colleagues or peruse while procrastinating.

WARNING: Please enjoy without coffee in your mouth.

A Few Bits About GIFs

The Graphics interchange format was first invented in 1987 by Compuserve inventor, Steve Wilhite. He says the file format may have died out if it weren’t for Netscape using it in its icon — remember this one?

According to its inventor, GIF is actually pronounced with a soft “G” sound like “Jif.” It has moved through many trends since then:

  • 1990s culture: GIFs contain classic animation; the backgrounds are transparent so they can be used in many graphical contexts.
  • Beginning of the 21st century: Big, motionless, glittering (or other automatically generated) graphics used on Myspace and other PimpMyProfile-style social networks.
  • Current time: Looped sequences made from video captures of movies or TV shows, distributed in blogs, not integrated into the page design surrounding it.

How to Use GIFs in Taskworld

You can now search, find and share GIFs in Taskworld chat and comments. Look for the GIF icon next to Emojis at the bottom of chat or comments. Click on it and you will see the latest trending GIFs appear. You can scroll through and choose one or type what you are trying to express in the search bar and see what comes up.

The Ultimate GIF Gallery for the Workplace

  1. Mondays.

2. When you thought it was a great idea… and then it wasn’t.

3. When you think your boss is making a joke and then realize they’re really, really serious and angry.

4. When there is free food in the kitchen.

5. How sticky notes are meant to be used.

6. When you are alone in the elevator.

7. Every. day.

8. When you get home after a hard day.

9. Someone stole someone else’s lunch out of the shared refrigerator.

10. When there are no words.

11. Cubicle problems.

12. When someone nails a presentation.

13. The classic face-palm.

14. The best way to apologize for a mistake.

15. More free food at work.

16. When you realized you forgot to clock-in.

17. When you have to work overtime…on a weekend.

18. I am not really sure what is happening here. But it’s somehow great.

19. When you complete a task.

20. Working with another department?

21. When ergonomics cramps your style.

22. When you’re over it.

23. When it’s just painful.

24. …

25. Needing a nap after lunch time.

26. When someone steals your stapler.

27. When words don’t cut it.

28. Because snack attack.

29. I need to replace myself with a chicken who will write this blog.

30. Have you ever seen yourself in a mirror?

31. Client meeting nightmare.

32. You had one job.

33. Technology makes work easier.

34. Working from home while sick.

35. Multitasking.

36. Great Depressioners try to relate to Millenials.

37. Fridays.

30 Work Memes to Get You Through the Day

You work hard and pay taxes. You put on airs every day to be the upstanding, productive citizen that your mama raised you to be. But why does it have to be so exhausting? Why is the work day so long? And why, for the love of god, why did your coworker just microwave his fishy lunch in the break room?

We don’t have the answers to any of these questions, but we do feel your pain. What we can offer you, what is really our salute to you, is this compilation of work memes to let you know we get it. We stand with you in solidarity. At the end of the day, we all just need a nap, a snack and a couple hours of internet indulgence. So, without further ado, please enjoy this meme-icle.

1. “Just get a job already!” Why didn’t I think of that? I’ll just go pluck a promising job from my overflowing job tree.

2. Honest response: My landlord won’t accept monopoly money anymore, so here I am.

3. Ah, I remember my first day of work.

4. Every once in a while, we all like to put in a little extra effort, but it usually doesn’t work out.

5. When the new employee looks promising, so you take them under your wing like the good Samaritan you are.

6. The trials and tribulations of being an exceptionally punctual employee.

7. Of course, rushing to work during the colder seasons is exponentially worse.

8. Trying to save money at the office like…

9. A moment of silence for all the staff meetings that could be avoided if people actually read their emails.

10. When a work associate sends you an unsolicited friend request on Facebook or Instagram.

11. Why does a scarecrow need a brain anyhow?

12. Yes! More job, much more job. It’s all I wanted.

13. It costs $0.00 to stay in your lane.

14. Office drama that we can all get on board with to spice up our Tuesday.

15. Not today, Sheryl. Not. To. Day.

16. A little Office humor if you will. Ha, ha, ha… I’ll show myself out.

17. The nuisance of my nuisance is my ally.

18. When you just don’t have the patience anymore.

19. You have got to be kitten me right meow. I’m trying to work! #animalpuns

20. Doggone it! I wasn’t even responsible for this. #animalpuns

21. I’m a frugal, economically wise adult. My paycheck will go towards rent and savings.

22. Taxes, honey, you’re being so rude right now.

23. A new Keurig in the breakroom isn’t the kind of employee care I’m looking for, Carol.

24. This is fine. Everything’s fine.

25. If you feel good when you leave work, something is wrong. Terribly wrong.

26. If you don’t think you have “that one person” in your office then I’m sorry to say but you are probably that person.

27. When you have no idea what you’re doing so you cover it up with feebly executed humor.

28. This is not a drill. SOS.

29. When it’s all said and done you can look back on the day and think…

30. Lucky for you, tomorrow the slate will be wiped clean and you can start the day brimming with energy and positivity as I am sure you always do.

Haven’t filled your distraction quota yet? Check out this GIF-icle that perfectly explains what it’s like to work with a recruiter.

A Guide to Animated GIFs in Email

January 9, 2020 [ 0 By Jason Rodriguez

Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. They are always on the lookout for something to set them apart from the rest of the inbox and draw attention to their emails—enticing readers to click through and care about their message.

Many marketers are finding that adding animation is just the thing to increase subscriber engagement, and are increasingly turning to animated GIFs in email to provide that bit of extra interest. In 2018, 56.6% of email marketers said that they’re using animated GIFs at least sometimes in their marketing emails.

What is a GIF?

The GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet.

More importantly, though, GIFs can be animated. Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. In the internet’s early years, GIFs (and the marquee and blink tags) were the primary method of adding movement to a web page.

A lot has changed since the 90s. Animated GIFs are enjoying a renaissance both on the web and in email marketing. While there is still some debate as to how you actually pronounce “GIF”, most will agree that GIFs can be an excellent marketing tool. Whether you prefer a hard “G” or like to rhyme GIF with a certain brand of peanut butter, let’s look at why GIFs are so useful in email campaigns.

Why Use a GIF?

Using an animated GIF adds an element of delight to a campaign that isn’t typically possible with static email designs. A number of campaigns use animated GIFs for humor, and do so with great success.

Women’s clothing shop Ann Taylor LOFT used an animated present to create a sense of intrigue and get subscribers to click through to “unwrap” their gift.

Often, this bit of movement is enough to surprise a reader, trigger their interest, and get them to click through to a landing page. We used this trick in this email to promote our 2018 Email Client Market Share infographic. You can check out the full email and its code here.

But animated GIFs can be used for more than just gimmicks and humor. Email service provider Mailchimp used animated GIFs in a series of emails to help explain its redesigned interface.

Instead of relying on lengthy blocks of copy to explain the new interface, animated GIFs showed how the application works, effectively acting as a miniature “explainer” video, and leaving no room for confusion amongst customers. Naturally, many were pleased with the campaigns:

Sprout Social also used a GIF to show off the interactions of their redesigned iPhone app.

Even if you don’t provide full tutorials in GIF form, animated GIFs can be used to illustrate complex concepts in an easily digestible manner. This email from Code School is a beautiful example of illustrating a complex idea—all the things you can do with Google Drive.

Drawbacks of Using a GIF

As great as animated GIFs are, there are a few drawbacks with including them in email campaigns.

Support

First, not every email client supports animated GIFs. Outlook 2007, 2010 and 2013 won’t show the animation. Instead, they will show the first frame. To overcome this, many email designers ensure that vital information—perhaps a call-to-action, offer, or headline—is included in the first frame of the GIF.

Overuse

Second, if used too aggressively, it’s likely that many subscribers will become complacent with your GIFs and stop paying attention to them. Used sparingly, animated GIFs can surprise and delight subscribers. Used too frequently, the same subscribers may tire of them and become less likely to engage with your campaigns.

Accessibility

Third, animated GIFs can pose a problem in terms of accessibility for a variety of reasons. Content flashing rates between 2 Hz and 55 Hz can harm users with photosensitive epilepsy. In addition, users who are visually impaired may have difficulty reading or reviewing content on a GIF before the animation changes. So ensure your animated GIFs either have smooth transitions or don’t animate from one frame to the next at a high rate.

And, since GIFs are image files, you should always include appropriate alternative text for users that rely on assistive technology like screen readers. Images are inherently inaccessible for a lot of users, so providing copy and context allows them to understand your message more clearly.

Finally, animated GIFs are prone to excessive file sizes. In an increasingly mobile world, file size can play an important part in any email program. Extremely large GIFs both cut into subscribers’ data plans and can be slow to load and play—both of which are frustrations that no audience should have to deal with. Fortunately, there are a number of methods for creating GIFs and reducing their file size.

Get Your Animated GIFs Loading Faster

Read our post on reducing animated GIF file sizes and get expert tips on keeping your GIFs small and subscriber-friendly.

Read the post →

Creating a GIF

While there are many tools available for creating GIFs, the go-to application for most designers is Adobe Photoshop. Photoshop has a number of ways to create animated GIFs, including frame-by-frame animation, timeline animation, and importing video frames. More importantly, designers have the full power of Photoshop’s graphics tools at their disposal when crafting their next great GIF.

Frame-based animation in Photoshop.

Dan Denney has an excellent tutorial on creating advanced animations with Photoshop, including an example PSD for download to see just how he accomplishes his animations.

Timeline animation in Photoshop.

Not everyone has Photoshop chops, though. Many marketers and designers need to make GIFs out of existing video footage. While you could use something like Adobe After Effects, tools exist for most platforms that make GIF creation easy. On Mac, many people swear by GIF Brewery. Windows users can take advantage of programs like Instagiffer and GIF Animator. If you’re looking for online tools, there is no shortage of web-based GIF creators. There are even apps on mobile that can help you create GIFs!

Here are some more tutorials on creating GIFs to get you started:

  • How to Create an Animated Email
  • Build Animated GIFs in Photoshop
  • How to Create an Animated GIF
  • How to Create Your Own Animated GIFs the Easy Way

Saving a GIF

No matter how you create your GIF, the key to incorporating it into an email is keeping the file size to a minimum. While there are a few compression tools for decreasing the file size of GIFs, the best optimization happens when you can alter the file in a program like Photoshop.

Using Photoshop, you can dig into the individual frames of an animated GIF and prune them to keep your file sizes down. Some good ways to optimize GIFs include:

  • Cropping. Keep your focus on what is animated, cropping the image as much as possible to reduce the file size.
  • Removing frames. The human eye doesn’t need a lot to see motion. You’d be surprised by how many frames you can remove from a GIF while still maintaining the illusion of motion.
  • Only animate part of the picture. Don’t force the entire image to redraw itself in every frame. Use layers in Photoshop to isolate animated parts and only animate those layers.

Designer Paul Boag has an excellent article on his blog about optimizing GIFs made with Cinemagram in Photoshop. Livejournal user skylilies has another great tutorial on optimizing GIFs in Photoshop.

When it comes to actually saving your GIFs, one of the best ways to reduce file size is to reduce the number of colors actually saved in the file.

GIF options in Photoshop.

Drastically reducing the number of colors used in the image can reduce the quality of the saved GIF, but finding a good balance between quality and file size is a great way to ensure your GIFs work well across devices.

Using GIFs in Email

Once you have your optimized GIF, you need to include it in your email. Fortunately, this is the easiest part of the process. Since GIFs are just another image file format, you can include an animated GIF the same way as any other image in your email.

<img src=”http://yourwebsite.com/path/to/awesome.gif” width=”100″ height=”100″ alt=”GIF with a hard G” border=”0″>

Email Client Support

While animated GIFs don’t work everywhere, support across most email clients is exceptional. Animated GIFs work in all webmail clients and most desktop and mobile clients. The main exceptions are Microsoft Outlook 2007, 2010, and 2013, which all refuse to animate the GIF and instead displays only the first frame of the animation.

Apart from that, you can see that animated GIFs work beautifully on all other clients.

Desktop Clients

Lotus Notes (6, 7, 8.5)

Outlook 2000-2003

Outlook 2007-2013

Outlook for Mac

Apple Mail

Windows 10 Mail

Webmail Clients

Gmail

G Suite

Yahoo! Mail

AOL

Outlook.com

Comcast

Orange.fr

SFR.fr

GMX.de

Web.de

T-Online.de

Freenet.de

Mail.ru

Mobile Clients

iOS Mail

Android (Default)

Android (Gmail)

Android (Gmail IMAP)

Blackberry

Animated GIF Alternatives

While animated GIFs are an email marketing mainstay, the limited support and potentially time-consuming nature of GIF creation could scare off some marketers. For those looking to add motion to their campaigns without animated GIFs, a few alternatives do exist.

The first is using animated PNG files, or APNGs, like we did in one of our own recent email campaigns. Animated PNGs work similar to GIFs with the added bonus of better support for transparency. While GIFs can be transparent, they typically introduce a white outline to graphics that can stand out on darker backgrounds. APNGs, on the other hand, work brilliantly with transparency and can be an ideal solution in certain situations. Unfortunately, APNGs have more limited support than animated GIFs, although that will likely change in the future.

Another alternative is using CSS animations in place of GIFs. Using simple CSS properties, you can animate a variety of HTML elements and images alike. While CSS animations can get unwieldy for more complex animations, for things like hover effect, slide-ins and fades, and simple movements in an email, they can be a lighter weight solution than GIFs. Plus, CSS animations fallback more gracefully than animated GIFs when support is lacking. For a more in-depth guide to CSS animations in email, check out our post on understanding the two key CSS properties for animation: transitions and keyframes.

Some of Our Favorites

Now that you have a good idea of how to use GIFs in a campaign, here are some of our favorite GIFs we’ve seen in campaigns recently. Click on any GIF to see the full emails.

General Assembly always has cool, custom GIFs. I stay subscribed mostly to see what they come up with next!

ThirdLove embraces all kinds of underwear.

Boys & Girls Clubs of America use GIFs to get clicks to a 2019 recap video about how they’re helping kids.

DPDK agency uses animated GIFs for calls-to-action to draw attention (and hopefully, clicks).

charity:water combines animated GIFs with cool, illustrated infographics for a beautiful campaign.

This email from Moo shows how you can use an animated GIF to give your imagery a sense of depth. And all under 130kb!

Photojojo showing off some new products:

Further Reading

  • Animated GIF Support in Email from Campaign Monitor
  • Using Animated GIFs in Email from ExactTarget
  • Make GIFs Work in Email from The Next Web
  • Email Animation Articles from STYLECampaign
  • The Ultimate Guide to Using Animated GIFs in Your Marketing from Hubspot
  • Animation in Email is Alive from Lyris
  • PNG, GIF, or JPEG? Which is the Best Image Format for Email?

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As anyone who works from home knows all too well, misconceptions abound regarding telecommuting and remote work. We’ve heard it all: relatives who assume you’re unemployed, significant others who think you can still run errands or clean the house while you’re working, bosses who think you’re just watching TV in your underwear all day. And don’t even get us started about work-from-home scams!

Of course, we know this isn’t true. Study after study has shown that people who work remotely are generally more productive than their in-office counterparts. What’s more, telecommuting is more popular than ever. A recent Census Bureau report showed that almost 10% of U.S. workers spent at least one day a week telecommuting in 2010, while just 7% did in 1997. And it’s not slowing down anytime soon.

So why do these misperceptions about remote work stick around so stubbornly? I searched “work from home” in Google Images and found my answer. And since if you can’t beat them you should at least laugh at them, here were 10 of our absolute favorite “working from home” pictures. Enjoy!

Child interference

1. There’s no way he can work like this for longer than 5 minutes. What is he even sitting on? It’s definitely not the couch.

2. You know that baby is typing nonsense into her TPS report.

3. That does not look ergonomically correct.

Questionable outfits

4. Nothing says productivity like matching mother-toddler outfits.

5. In her pajamas, yet with fully done makeup and hair. Makes sense.

6. Outfit choice aside, let’s be honest—there’s no way he can see the computer screen from that far away.

Work makes me so happy!

7. Now that’s collaboration.

8. I love the smell of spreadsheets in the morning.

In a league all their own

9. He stole my favorite vacation activity! (Also, that laptop is going to get totally fried in 3…2…1…)

10. I got nothin’.

C’mon, you’ve earned a laughter break. Share links to your favorite absurd ‘work from home’ pictures in the comments section below!

The Ultimate Guide to GIFs: How to Create Them, When to Use Them and Why They’re Essential for Every Marketer

GIFs are great.

And they’re everywhere.

We use them at Buffer in our customer service tweets, our emails, our Slack channel. We include GIFs in marketing emails and team announcements. Anywhere there’s a message; there’s the chance for a GIF.

And what’s more, we’ve found GIFs get great results! GIFs in tweets are one of our top tips for more Twitter engagement. One of our most popular transactional emails we send to customers features a GIF.

Want to know how to create GIFs yourself? And know when and where to share them?

We’ve collected all the best tools, tips, and tricks for an A+ GIF game. Take a look at the list here, and feel free to leave a comment with anything more we can add or help with!

What we’ll share in this post:

In this article, we’ll give you all you need on how to start making the most impact with GIFs, including:

  1. How to create your own GIFs
  2. Where to find brilliant pre-made GIFs
  3. When to use GIFs in your marketing

Let’s start with a quick guide on some of the best tools available to create your own GIFs…

9 Simple Apps and Tools for Creating Your Own GIFs in Minutes

How to create GIFs from video

1. Gifs.com

If you’re looking to create a GIF from a YouTube video, Instagram post or Vine, Gifs.com is the perfect tool.

With Gifs.com, all you need to do is paste the URL of the video you’d like to convert to a GIF, and you’re all set. The app features a range of great editing tools as well, including the ability to add captions and crop the image.

2. Giphy GIF Maker

Giphy is home to one of the internet’s biggest GIF collections (more on that a little further below), but it also has some brilliant GIF making tools. The first of which, GIF Maker, enables you to create GIFs directly from video files or YouTube links.

To use GIF Maker, simply paste a video URL or upload a video file, and you’ll then be able to create a GIF and edit it within Giphy’s simple-to-use interface. With GIF Maker, you can choose the point in the video from which you’d like the GIF to start, choose the duration, and add a caption.

Once you’re happy with the way your GIF feels, click ‘Create GIF’ and it’ll be added to Giphy ready to share across any social network.

How to stitch together photos

3. Giphy Slideshow

Slideshow, another tool made by Giphy, enables you to combine your pictures and GIFs to create animated GIF slideshows.

To get started with Slideshow, you first need to choose the still images or GIFs you’d like to use (you can combine both stills and GIFs). Then, once your images are uploaded you can choose the order in which they should appear in your GIF and the length of time the still images will appear in your slideshow before going to the next image.

4. Gifmaker.me

Gifmaker.me is a great free tool that allows you to create animated gifs and slideshows from images. Gifmaker features a useful ‘Control Panel’ allowing you to customize your GIF by changing the canvas size, speed of transitions and the number of times the GIF should repeat.

5. Imgflip

Imgflip is similar to Gifmaker.me and enables you to create a GIF from multiple images and also turn video into a GIF. Imgflip allows you to edit your GIF, too, by adding text, changing the delay and toggling with the image size. To export your final GIF without a watermark, you’ll need to be a Pro member, though.

How to edit a GIF

6. GIF Editor

Giphy’s GIF Editor is a brilliant tool to edit and enhance pre-existing GIFs. The free-to-use product provides you with the opportunity to add animated stickers, fun filters, and captions to your GIFs.

To start editing a GIF, simply choose a GIF to edit by entering a GIF URL or any Giphy link or by uploading an image file from your computer. Once your GIF is ready for editing you can choose to add any stickers from Giphy’s library and choose from a wide range of filters (such as inverting your GIF or making it black and white), before adding a caption and exporting the finished item.

How to create a screencast GIF

7. CloudApp

Sometimes it can be super-useful to create GIFs directly from your computer screen. This technique is great to give tutorials or walk-throughs on how to use a product and also extremely handy for customer service.

CloudApp is incredibly useful and amazingly simple. It allows you to take screen recordings, annotate images, record webcam videos and much more – it’s my go-to app for GIFs.

Once you have CloudApp installed, you can record screencasts, download them as GIFS and even share them with a unique URL generated for each recording you make.

8. Recordit

Similar to CloudApp, Recordit allows you to select a section of your screen and create a GIF in seconds. Also like Cloud App, it’s a bit of software that you install to your computer (available for Windows and Mac). You can see from the GIF above how quick and easy it is to use.

9. Sir Gifs A Lot – A fun Slack GIF app we use at Buffer

Sir Gifs A Lot is a Slack-based app that lets you create GIFs from your webcam. Once you’ve connected the app to your Slack, you can create a recording by simply typing /gifalot. This is one of our favorite Slack integrations and provides us we a great way to have a bit of fun together.

Bonus tutorial: How to make GIFs in Photoshop

Creating GIFs in Photoshop takes a little more time than any of the other apps and products we’ve mentioned so far, but it also gives you the most freedom to create exactly what you’re looking for.

Here’s an example of a GIF we made in Photoshop using the technique we’ll explain below:

Step 1: Load images into Photoshop

If you already have a sequence of images ready

GIFs are made up of a series of images (or frames), and if you already have a bunch of images you’d like to turn into a GIF, open Photoshop, the select File > Scripts > Load Files Into Stack. Then select ‘Browse’ and choose which files you’d like to include within your GIF.

(P.S. This GIF was created using CloudApp, mentioned above)

If you don’t have an image sequence ready

If you don’t have a pre-made sequence of images you’d like to use, you can create a set of new layers within Photoshop to act as the frames in your GIF. To add a new layer to your Photoshop project, chose Layer > New > Layer.

When all your layers are ready, it’s time to move onto Step 2 and create your animation.

Step 2: Create your animation

To create a GIF, you need a Timeline. A Timeline will help you organize your images into a flowing animation ready to export as a GIF. To get started with your Timeline, click Window > Timeline.

You’ll then see a Timeline appear at the bottom of your screen.

Next, you need to create your animation. To do this, click ‘Create Frame Animation’ within your Timeline and then click the menu in the right-hand corner of your Timeline and choose ‘Make Frames From Layers.’

Now that all of your frames are in place, it’s a good idea to run through your animation by hitting the Play button in the bottom left of your Timeline. If any frames are out of place, you can drag and drop them to a new position in the Timeline.

Step 3: Export your GIF

Once you’re happy with the way your GIF is looking, it’s time to export it for use on your website, social media profiles, or anywhere you’d like to share it. To export your GIF, click File > Export > Save for Web (Legacy).

You’ll now see the ‘Save for Web’ window, and this is where you can choose the type of GIF you’d like to create. You can see all of the available options by clicking Presets. The choices include GIF 32, GIF 64 and GIF 128 – you can also choose Dithered or No Dither. The number after the GIF indicates the number of colors that’ll be included in your GIF and including Dither helps to alleviate color banding.

How to convert a video into a GIF using Photoshop

Photoshop can also help you convert a video into a GIF by transforming each frame of the video into a frame within Photoshop. To import a video, click File > Import > Video Frames to Layers. You’ll then have the option to choose how much of the video you import and whether you’d like to pull in every frame (for longer GIFs, importing every other frame should be sufficient quality).

Once you’ve imported your video, you can add text, captions and edits withing Photoshop and then follow Step 3 above to export your GIF.

5 Must-Visit Websites to Find the Perfect Pre-Made GIF

There are tons of GIF resources out there; here are just a few of our favorites:

1. Buffer Mood Board

There’s a chance we’re a tiny bit partial to our own resource, the Buffer Mood Board. Find positive, safe-for-work GIFs for specific occasions like hello, thank you, goodbye and more.

And then share them directly from Buffer in one easy step!

We’re particularly excited to share the Mood Board as it comes along with our announcement that you can now share and schedule GIFs from the Buffer dashboard or extension!

2. Giphy

With tons of GIFs and GIFs alone, a great search function and pre-selected categories, Giphy is the gold standard of GIF finding.

3. Google image search

Perhaps the best-known place to search for anything—including GIFs—is Google. To include only GIF images in your search, navigate to an image search and then use the search tools to choose animated images under “Type”.

4. Tumblr

Tumblr is often Ground Zero for GIF culture and finding the memes of tomorrow before they blow up. Explore all GIFs here, or search for a specific GIF type using the Tumblr search bar.

5. Imgur

You never quite know what you’re going to find on Imgur, a viral photo, video, and GIF hub that gets over 150 million monthly visitors.

Try your luck with the site’s grab bag of new and viral GIFs here, or search by topic or activity.

A quick note of caution: If you or your company is in a highly regulated area or might be a bit wary of using copyrighted work in your social sharing, it might be worthwhile to consider the risk attached to using GIFs. Never fear, though—you can still make your own GIFs!

When to use GIFs and why they’re essential for every marketer

1. Use GIFs to show your brand’s personality

Social media is fun—why else would we spend so much time on it? Brands who manage to stay human and share authentically can create a deep and special relationship with their audience, and funny/weird/endearing GIFs can be a part of that.

Who’s using it? Denny’s has built a devoted fan base by being just a bit “out there” with its social media presence, including wacky but mesmerizing GIFs like this one.

2. Use GIFs to show off a product

Want to give your audience a closer look at your product? GIFs can show off the kind of details and motion that can entice shoppers.

Who’s using it? Marie Claire took advantage of the GIF format to offer viewers a look at a product: these killer gladiator sandals.

Gladiators Are Back and Sneakers Are Here to Stay: A Look at Spring’s Two Hottest Shoes http://t.co/pkP8k27U0r pic.twitter.com/jlMoN5z8Ph

— Marie Claire (@marieclaire) August 16, 2015

3. Use GIFs to explain a process or a how-to

Sometimes it’s a lot easier to explain something in an image than it would be with words. For step-by-step how-tos, following along with processes, or even quick recipes, a GIF can be exactly what you need.

Who’s using it? Here, the Huffington Post explains 5 ways to wear a scarf. Imagine trying to write this process down!

4. Use GIFs to thank someone

Saying “thank you” with a GIF on Twitter can provide an extra touch of delight. Our own Kevan Lee shows you how in this quick video:

Who’s using it? Here at Buffer, we’re big fans of conversation through GIFs. Here is an example of a recent moment where communicating with GIFs just felt right.

@wssnr http://t.co/YMDOW0sANz Thank you, Jay! 🙂 -Mary

— Buffer (@buffer) August 28, 2015

5. Use GIFs to create a tiny presentation

Think a GIF is too brief a vessel to get a real point across? I was skeptical, too, until I saw some of the amazing mini-presentations that can be shared in this format.

Who’s using it? For example, check out how The Center for Investigative Reporting tells a whole, eye-catching story in just a few frames—and creates curiosity to learn more.

— CIR (@CIRonline) August 12, 2015

Creating a micro-presentation, sharing a mini-screen recording or even a simple cartoon to complement your tweet’s primary message Who’s using it: The Center for Investigative Reporting

6. Use GIFs to tell a story

GIFs can be particularly effective when you want to string multiple still images together to tell a story of motion or change over time.

Who’s using it? When the New York Times announced a new homepage a while back, this got tons of shares and conversation.

7. Use GIFS to play an ad

Got a TV or print advertisement you want to get a bit more play out of? Transfer it into GIF form!

Who’s using it? When Bloomberg released their groundbreaking “What Is Code?” issue (please please please read it; it’s amazing!); they gave audiences a teaser of the innovative storytelling in the article with this GIF.

8. Use GIFs to animate data

A really awesome way to use a GIF is to give your audience context into a piece of data or statistic through an animated diagram or graphic.

Who’s using it? NPR used an animated GIF to show the rise of ISIS in Iraq and Syria—a far cry from the memes and jokes GIFs are best known for.

9. Use GIFs to offer a sneak peek

Want to share just a tiny look at a future product, big announcement or upcoming release? A GIF can be the perfect bite-size teaser.

Who’s using it? The 10th season of HBO’s football documentary series “Hard Knocks” focuses on the Houston Texans, who tweeted a sneak peek recently.

Oh hey #HardKnocks…. More coming tonight at 9 pm CT on @HBO @NFLFilms pic.twitter.com/zWsOBtIMoF — Houston Texans (@HoustonTexans) August 25, 2015

10. Use GIFS to highlight your company culture

Give your audience a peek inside your company: Who you are, what you look like, what makes you laugh and what you’re up to every day at work. GIFs can be a fun, lighthearted way to share a bit of your company culture and bring your fans closer to you.

Who’s using it? Wistia does such a great job of injecting personality and fun into everything they share on social media. In this example, they use a fun and friendly GIF to introduce some teammates and pave the way for some great networking.

— WISTIA (@wistia) July 14, 2014

Over to you

GIFs are such a fun area to dig into, and I hope you found this guide useful. It feels like we still have a ton to learn about GIF making, too, and I’d love to learn from you here.

How do you use GIFs in your marketing or social media? What’s your all-time favorite GIF? It’d be great to hear all about it in the comments!

Image sources: Michael Shillinburg

Originally written Jun 15, 2016. Last updated Nov 30, 2018

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